MAEGLI - tick different AG
MAEGLI - tick different AG, operating as Uhrsachen, is a Bern-based Swiss multi-brand watch retailer serving enthusiasts and collectors through physical stores, advisory appointments, e-commerce, vintage and pre-owned sales, and an in-house watchmaking atelier.
- Company typePrivate
- Founded1910
- HeadquartersUntere Altstadt, Bern, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What MAEGLI - tick different AG does
MAEGLI - tick different AG, operating as Uhrsachen, is a Bern-based Swiss independent multi-brand watch retailer serving watch enthusiasts, collectors, and design-conscious consumers. It combines a physical showroom with an online shop and personalized advisory appointments. Its assortment includes new, vintage, and certified pre-owned watches, accessories, and clock art from brands such as QLOCKTWO, Grand Seiko, NOMOS, Junghans max bill, Bell & Ross, Ulysse Nardin, Oris, Meistersinger, and Armin Strom.
The company generates revenue through one-time watch and accessory sales and through professional watchmaking services. The retail operation sells new watches, vintage timepieces, and certified pre-owned pieces, while a separate Bern concept store focuses on the QLOCKTWO range. Pricing is quote-based or not publicly disclosed, and no public revenue figures are provided.
Its core service technology is an in-house, cross-brand mechanical watchmaking atelier. The atelier performs complete movement service, restoration, and maintenance, including disassembly, cleaning, part replacement, lubrication, and water-resistance testing. It is led by Swiss-certified master watchmaker Patrick Favrod and supports customers through both a Bern showroom and an online purchasing channel.
MAEGLI - tick different AG firmographics
Firmographics- Name
- MAEGLI - tick different AG
- Legal name
- MAEGLI - tick different AG
- Website
- https://tickdifferent.ch
- Company type
- Private
- Founded year
- 1910
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MAEGLI - tick different AG, operating as Uhrsachen, is a Bern-based Swiss multi-brand watch retailer serving enthusiasts and collectors through physical stores, advisory appointments, e-commerce, vintage and pre-owned sales, and an in-house watchmaking atelier.
- Ownership category
- akta.pro rank
MAEGLI - tick different AG industry classification
Industry- Product category
- Luxury Watch Retail
- NAICS
- Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)
- SIC
- Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Watch Retail (Authorized Dealers, Boutiques, Omnichannel) (CRAKADAL)
- akta.pro secondary industries
- Pre-owned, Vintage & Certified Pre-owned Watches (CRAKADAM), Luxury Mechanical Watches (CRAKADAA)
Keywords
Where MAEGLI - tick different AG is headquartered
LocationHeadquarters
- HQ city
- Untere Altstadt, Bern
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
MAEGLI - tick different AG business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Watch Retail (New): Sale of new watches from curated independent and established brands including QLOCKTWO, Grand Seiko, Nomos, Junghans max bill, Bell & Ross, Armin Strom, Meistersinger, Oris, Ulysse Nardin, and vintage/pre-owned watches.
- Watchmaking Atelier Services: Full-service independent watchmaking atelier offering complete mechanical watch service, case refinishing, and restoration under the leadership of certified master watchmaker Patrick Favrod.
- Vintage & Pre-Owned Watch Sales: Sale of curated vintage and certified pre-owned watches, including rare and collectible timepieces.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
MAEGLI - tick different AG product offering
Product offeringCore offering
MAEGLI - tick different AG (operating as Uhrsachen) is an independent multi-brand Swiss watch retailer and certified cross-brand watchmaking atelier based in Bern. The company sells new watches from curated independent and established brands (QLOCKTWO, Grand Seiko, NOMOS, Junghans max bill, Bell & Ross, Armin Strom, Meistersinger, Oris, Ulysse Nardin, etc.), vintage and pre-owned timepieces from collectible brands (Rolex, IWC, Jaeger-LeCoultre, Patek Philippe, Omega, Zenith, etc.), special editions, and watch accessories. It also operates a certified watchmaking atelier offering complete mechanical watch service, case refinishing, and restoration under Swiss-certified master watchmaker Patrick Favrod.
Product overview
MAEGLI - tick different AG (operating as Uhrsachen) is an independent multi-brand Swiss watch retailer based in Bern, offering a curated portfolio of luxury and independent watch brands. The company operates primarily as a watch retail business featuring an online shop alongside their physical boutique. Their brand portfolio includes QLOCKTWO (word clocks and wristwatches), Grand Seiko (Japanese luxury), NOMOS (German minimalist), JUNGHANS max bill (Bauhaus design), CLOCKCLOCK24 (clock art), ZRC (diving watches), and BÄRN-DATE (Swiss collaboration). They specialize in vintage and pre-owned timepieces from brands including Rolex, IWC, Jaeger-LeCoultre, Ulysse Nardin, Omega, Patek Philippe, and others. Supporting services include an in-house certified watchmaking atelier providing complete service, restoration, and maintenance. The company also stocks accessories from DAQI CONCEPT and WOLF watch boxes.
Differentiator
Problem solved
Functional benefit
Products and services
- QLOCKTWO Watches & Word Clocks Design-classic timepieces including word clocks (EARTH 13.5, EARTH 45, EARTH 90, MOON 90) and the QLOCKTWO WRIST watch, combining innovation, aesthetics, and craftsmanship. Available through the Bern retail store, the dedicated QLOCKTWO concept store, and the online shop.
- Grand Seiko Watches Japanese luxury watches including the Elegance, Evolution 9, Heritage, and Sport Collections, known for Spring Drive technology and exceptional finishing. Sold under official license to Uhrsachen as the first European independent licensee.
- NOMOS Glashütte Watches German minimalist watches including Ahoi, Autobahn, Club, Lambda, Ludwig, Metro, Minimatik, Orion, Tangente, Tetra, and Zürich lines, featuring in-house manufactured movements.
- Junghans max bill Watches German Bauhaus-inspired watches including Automatic, Chronoscope, Quarz, Kleine Automatic, Handaufzug, and Damen Quarz models, known for clean minimalist aesthetics.
- Special Edition Watches (Sondereditionen) Exclusive special-edition watches and collaborative releases from brands including VOGARD, MEISTERSINGER, ARMIN STROM, and the co-developed MdM BÄRN-DATE: Uhrsachen Edition featuring a distinctive date display.
- Vintage & Pre-Owned Watches Curated vintage and certified pre-owned watches from collectible brands including Rolex, IWC, Jaeger-LeCoultre, Ulysse Nardin, Zenith, Omega, Patek Philippe, Cartier, Blancpain, Breitling, Heuer, Certina, Tudor, Longines, Eterna, Breguet, Panerai, Maurice Lacroix, and Grand Seiko.
- Curated Independent & Niche Brand Watches Selection of independent and niche watch brands including Bell & Ross, Habring, Ochs und Junior, ZRC (Grand Fonds, Securicode), Oris, Ulysse Nardin, CLOCKCLOCK24, BÄRN-DATE, Erwin Sattler, plus newly added CZAPEK, KUDOKE, and AMIDA.
- Watch Atelier & Repair Services Full-service watchmaking atelier under certified master watchmaker Patrick Favrod, offering complete movement service, restoration, case refinishing, and maintenance for mechanical watches including complete disassembly, cleaning, part replacement, lubrication, and water resistance testing. Also performs specialized restoration projects such as Elvis Presley's Hamilton Ventura for Hamilton's museum.
- Watch Accessories & Design Objects Watch accessories and design objects including DAQI CONCEPT decorative items (Bird, Jingoo) and WOLF luxury watch storage solutions such as the 10 Piece Watch Box.
Quantifiable outcome
- Largest independent, cross-brand watchmaking atelier in the Mittelland region
- +2 more outcomes
Companies that use MAEGLI - tick different AG
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
MAEGLI - tick different AG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MAEGLI - tick different AG partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- CzapekminorNew brand added to the carefully curated assortment. Customers can visit to try on these watches and explore their fascinating stories.
- KudokeminorNew brand added to the carefully curated assortment.
- AmidaminorNew brand added to the carefully curated assortment.
- Grand SeikocoreUhrsachen was the first retailer in Switzerland and the first independent retailer in Europe to obtain an official license to sell Grand Seiko watches, which were previously only available in Japan. Grand Seiko is described as 'the best from Japan' with the company priding itself on representing this exclusive line.
- Patrick FavrodcorePatrick Favrod, eidgenössisch diplomierter Uhrmachermeister (Swiss-certified master watchmaker), leads the watchmaking atelier. He has been with Uhrsachen since before 2012 and continues to lead the atelier following the ownership transition. He also creates content such as watch restoration walkthroughs.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
MAEGLI - tick different AG competitors and assessment
Company assessmentRegional players
- Swiss Watch Expo: US-based online retailer specializing in new and pre-owned Swiss luxury watches. Comparable to Uhrsachen's curated brand assortment and pre-owned offering, but without a physical retail experience or in-house watchmaking atelier.
- Bob's Watches: US-based online pre-owned watch retailer specializing in Rolex and other luxury brands. Comparable to Uhrsachen's vintage/pre-owned watch segment but operating in a different geography and with a more single-brand focus.
Direct peers
- Govberg Jewelers: US-based independent multi-brand watch retailer offering a curated assortment of luxury and independent watch brands alongside in-house watchmaking services. Comparable in positioning as an independent curator with service capabilities, though operating in a different geographic market.
- Beyer Chronometrie: Flagship independent watch retailer in Zurich, founded in 1760, offering a curated selection of luxury and independent watch brands alongside watchmaking services. Directly comparable to Uhrsachen as a long-standing Swiss multi-brand independent with in-house watchmaking expertise.
- Les Ambassadeurs: Swiss independent multi-brand watch retailer with boutiques in Geneva and Zurich, offering a curated portfolio of luxury and independent brands including Patek Philippe, Rolex, and niche makers. Closely comparable to Uhrsachen in business model, customer segment, and curated brand positioning, though larger.
Broad incumbents
- Watches of Switzerland Group: Publicly listed multi-brand watch retailer (LSE) operating showrooms in the UK, US, and Europe. Comparable in multi-brand retail model but at much larger scale, with mono-brand boutique partnerships that overlap with Uhrsachen's curated assortment.
- Watchfinder & Co. Pre-owned watch retailer owned by Richemont, with showrooms in the UK and Europe. Similar to Uhrsachen's vintage/pre-owned watch offering but at significantly larger scale and with a more online-led model.
- Bucherer: One of Europe's largest watch and jewelry retailers, now owned by the Rolex group, with a multi-brand boutique model that directly overlaps Uhrsachen's core business. Comparable as a broad incumbent in multi-brand luxury watch retail.
Emerging players
- Chrono24: Global online marketplace for new and pre-owned luxury watches. Competes with Uhrsachen's vintage/pre-owned watch business by offering broader selection and price transparency, particularly relevant given Uhrsachen's limited digital pricing transparency.
- Hodinkee: Watch-focused media and retail platform that sells both new and pre-owned timepieces from a curated set of brands. Comparable to Uhrsachen in independent-brand curation strategy, but with a primarily digital-first model that complements Uhrsachen's physical-first approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MAEGLI - tick different AG social profiles
Digital presenceMAEGLI - tick different AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAEGLI - tick different AG leadership team
Management profileNumber of profiles
Profiles4 records
MAEGLI - tick different AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAEGLI - tick different AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAEGLI - tick different AG
What does MAEGLI - tick different AG do?
MAEGLI - tick different AG (operating as Uhrsachen) is an independent multi-brand Swiss watch retailer and certified cross-brand watchmaking atelier based in Bern. The company sells new watches from curated independent and established brands (QLOCKTWO, Grand Seiko, NOMOS, Junghans max bill, Bell & Ross, Armin Strom, Meistersinger, Oris, Ulysse Nardin, etc.), vintage and pre-owned timepieces from collectible brands (Rolex, IWC, Jaeger-LeCoultre, Patek Philippe, Omega, Zenith, etc.), special editions, and watch accessories. It also operates a certified watchmaking atelier offering complete mechanical watch service, case refinishing, and restoration under Swiss-certified master watchmaker Patrick Favrod.
Is MAEGLI - tick different AG a public or private company?
MAEGLI - tick different AG is a private company. It is classified as family owned and is currently operating.
When was MAEGLI - tick different AG founded?
MAEGLI - tick different AG was founded in 1910. It employs 1 to 10 people.
Where is MAEGLI - tick different AG based?
MAEGLI - tick different AG is headquartered in Untere Altstadt, Bern, Switzerland, in the Europe region.
How does MAEGLI - tick different AG make money?
Three revenue lines are on record. Watch Retail (New) is the primary driver. The others are watchmaking Atelier Services and vintage & Pre-Owned Watch Sales.
Who are MAEGLI - tick different AG's main competitors?
Regional players on record are Swiss Watch Expo and Bob's Watches. Direct peers are Govberg Jewelers, Beyer Chronometrie and Les Ambassadeurs. Broad incumbents are Watches of Switzerland Group, Watchfinder & Co. and Bucherer. Emerging players are Chrono24 and Hodinkee.
Does MAEGLI - tick different AG have an API?
No public API is recorded for MAEGLI - tick different AG.
What industry is MAEGLI - tick different AG in?
MAEGLI - tick different AG's product category is Luxury Watch Retail. Its primary akta.pro industry code is CRAKADAL, Watch Retail (Authorized Dealers, Boutiques, Omnichannel), with a secondary code of CRAKADAM, Pre-owned, Vintage & Certified Pre-owned Watches. Its NAICS code is 42394 and its SIC code is 5094.