Ticketmaster Peru

What Ticketmaster Peru does

Ticketmaster Peru S.A. (RUC 20608541404) is the Peruvian operating subsidiary of Live Nation Entertainment (NASDAQ: LYV), incorporated in 2022 and headquartered at Calle Bolognesi N° 180, Oficina 301, Miraflores, Lima. The company operates ticketmaster.pe, a digital-first ticketing marketplace and mandated sales agent (mandatario) for event organizers (mandantes) in Peru, serving consumers seeking access to concerts, sports, theater, cultural events, circuses, and family entertainment. Marquee events include BTS ARIRANG at Estadio San Marcos (52,861 capacity per date), Black Eyed Peas, Blessd, Marco Antonio Solis, The Strokes, Copa Davis, and a long tail of cultural and family programming across more than 40 listed venues.

The underlying platform is a multi-channel ticketing infrastructure combining a web marketplace, mobile application, and the Quentro Smart Ticket delivery system with continuously rotating dynamic QR codes that prevent screenshot replication. Distribution channels include the website, mobile app, Quentro app, physical Centros de Experiencia (Experience Centers) for in-person purchases, and select venue box offices. Ancillary products include FAST PASS priority entry, Ticket Seguro refund insurance, and Digital and Physical ticket formats. Payment processing is integrated with Niubiz, Izipay, and Mercado Pago gateways, while consumer-facing discount programs are operated through core banking partnerships with BBVA (15-35% off) and Interbank (10-20% off presale).

Ticketmaster Peru generates revenue through per-ticket service charges (Cargo por Servicio) and commissions on total transaction value, billed on top of base prices set by event organizers. Pricing is denominated in Peruvian soles (PEN), with service fees varying by event and sometimes absorbed by the organizer. The company employs 27 staff and operates exclusively within Peru, while drawing on the global Ticketmaster network of more than 25 country sites and the Live Nation touring ecosystem for content pipeline, brand recognition, and shared platform technology. Compliance is maintained with Peruvian consumer protection law (Ley 32415) on refunds for 500+ attendee events and disability discount mandates under Law 29973.

Name

Ticketmaster Peru

Legal name

Ticketmaster Peru S.A.

Website

https://ticketmaster.pe

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ticketmaster Peru S.A. is the Live Nation Entertainment-owned Peruvian ticketing marketplace operating ticketmaster.pe as a mandated agent for event organizers across concerts, sports, theater, cultural, and family events, distributing via web, mobile app, Quentro dynamic-QR delivery, and Centros de Experiencia physical locations.

Ownership category

akta.pro rank

Product category

Event Ticketing

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Ticketing Platforms & Primary Ticketing (MPAIAFAD), Event Marketing, Ticketing & Registration Management (HSACAAAM), Pricing, Yield Management & Anti-Fraud Services (MPAGAJAH)

Keywords

• Event ticketing platform
• Live event tickets
• Concert ticket sales
• Mobile ticketing application
• Event management services

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Service Charge (Cargo por Servicio): Ticketmaster charges a service fee per ticket sold for each event. This fee corresponds to the ticket sales service provided and is added to the base ticket price set by the event organizer. In some cases, the event organizer absorbs the full service charge.
2. Ticket Sales Commission: The company acts as a mandated agent (mandatario) on behalf of event organizers (mandantes) to sell tickets. Revenue is generated through commissions on the total transaction value including base price plus service charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Ticketmaster Peru operates an online ticketing marketplace that sells tickets for concerts, sports events, theater, cultural performances, circuses, and family entertainment in Peru. The company acts as a mandated agent (mandatario) on behalf of event organizers (mandantes), distributing tickets through its ticketmaster.pe website, mobile application, Quentro smart ticket app with dynamic QR codes, and physical Centros de Experiencia (Experience Centers). Revenue is generated through service charges and commissions on each transaction, with promotional discounts offered through banking partners BBVA and Interbank.

Product overview

Ticketmaster Peru operates a unified ticketing marketplace platform that serves as a mandated sales agent (mandatario) for event organizers. The core product is the Ticketmaster.pe online marketplace, which enables ticket sales for concerts, sports events, theater, cultural performances, circuses, and children's entertainment. The platform integrates multiple delivery channels: the Quentro Smart Ticket app (with dynamic QR codes), Digital Tickets accessible from Ticketmaster accounts, and Physical Tickets issued at Experience Centers. Supporting services include FAST PASS priority entry add-ons, Ticket Seguro insurance for refunds, and a Fan Support Center. Physical Experience Centers provide in-person sales and support. The platform also facilitates personalized content recommendations to adapt user experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Ticketmaster.pe Marketplace Online ticketing marketplace and platform for purchasing event tickets in Peru, covering concerts, sports, theater, cultural events, circuses, and children's entertainment. Acts as a mandated agent (mandatario) on behalf of event organizers (mandantes), selling tickets via web, mobile app, and physical Experience Centers.
• Quentro Smart Ticket Mobile ticket delivery application featuring a dynamic QR code that updates continuously for enhanced security. Tickets must be associated with the Quentro app; printed screenshots or physical copies are not accepted at venue entry, preventing ticket replication and fraud.
• Centros de Experiencia (Experience Centers) Physical retail locations where customers can purchase physical tickets, pick up will-call orders, and receive in-person fan support. Serves as an alternative to fully digital-only ticket purchasing for customers preferring in-person transactions.
• Digital Ticket (Ticket Digital) Digitally delivered ticket accessible through the user's Ticketmaster account, featuring a unique single-use QR code. Can be printed multiple times but the QR validates only once at venue entry. Tickets are not emailed and must be retrieved from the user's account.
• Ticket Seguro Optional ticket insurance product that enables ticket holders to obtain refunds under specific covered circumstances such as event cancellation, postponement, or material alteration. Subject to applicable terms and conditions.
• FAST PASS Priority access add-on that allows ticket holders to skip queues and enter venues through a dedicated fast-entry lane. Sold as a supplementary product added during ticket purchase. Single-use and personal to the purchaser.
• Entrada Física (Physical Ticket) Printed thermal ticket issued at Experience Centers, valid for bearer presentation at venue entry. Ticketmaster will not reissue lost, stolen, or damaged physical tickets.

Quantifiable outcome

• Fraud reduction through secure QR validation and anti-scalping measures

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BBVAcoreGTM or Marketing PartnerBBVA offers exclusive discount programs on Ticketmaster tickets, typically 15-35% off for credit and debit card holders. Promotions include Fiestas Patrias (35% off), concert presales, and special event discounts. BBVA acts as intermediary and payment processor for discounted ticket purchases.
• InterbankcoreGTM or Marketing PartnerInterbank provides exclusive presale discounts (10-20%) on Ticketmaster tickets for credit and debit card holders. Specific promotions include early access to events with up to 20% discount during designated presale periods.
• Live Nation EntertainmentcoreStrategic or Co-development PartnerParent company and global entertainment partner providing Ticketmaster's international brand association, global artist touring network, and platform technology. Ticketmaster logotypes are jointly owned by Ticketmaster Peru S.A. and Live Nation Entertainment, Inc.
• Move ConcertsminorStrategic or Co-development PartnerConcert promoter and event organizer referenced on the Ticketmaster Peru platform for live music events.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Dice: Mobile-first primary ticketing platform focused on live music, with strong positioning among independent promoters and emerging artists. Comparable as a modern, technology-led primary ticketing competitor targeting similar concert and festival inventory.

Direct peers

• See Tickets: International primary ticketing platform with operations across Europe and North America, focused on concerts, festivals, and live events. Comparable as a similarly scaled, full-service ticketing competitor serving mid-to-large event organizers.
• Joinnus: Peruvian primary ticketing and event-discovery platform serving concerts, festivals, and entertainment events in Peru. Directly competes with Ticketmaster Peru for the same local event organizers, venues, and consumer base in the Peruvian market.
• Eventbrite: Global self-service primary ticketing platform serving concerts, festivals, sports, and cultural events. Directly competes with Ticketmaster Peru for promoter and event-organizer relationships, particularly among mid-market and self-service event creators across LATAM.
• Ticketmaster Mexico: Live Nation's Ticketmaster operation in Mexico — sister entity under the same parent — operating the same primary ticketing model across concerts, sports, and live events. Directly comparable as a LATAM Ticketmaster franchise with the same brand, technology stack, and promoter relationships.

Regional players

• Passline: LATAM primary ticketing platform operating primarily in Argentina and Chile, serving concerts, theater, and live events. Comparable as a regional primary ticketing competitor with similar concert-focused inventory and promoter relationships in South America.
• SuperBoletos: Mexican primary ticketing platform serving concerts, sports, theater, and cultural events primarily in Mexico. Comparable as a regional LATAM primary ticketing competitor with similar service offerings and promoter relationships in the broader Spanish-speaking LATAM market.

Broad incumbents

• AXS: AEG's primary ticketing platform serving concerts, sports, and live events globally, including major venue integrations. A direct competitor in primary ticketing for major tours, owned by Ticketmaster Peru's primary global rival AEG.
• Live Nation Entertainment: Parent company of Ticketmaster Peru and the world's largest live entertainment company, operating concert promotion, venues, and ticketing globally. Comparable as the broad incumbent whose ticketing arm (Ticketmaster) competes in primary ticketing worldwide, and whose touring division drives much of Ticketmaster Peru's inventory.
• CTS Eventim: European-listed primary ticketing and live entertainment group operating across multiple countries. Comparable as a large incumbent primary ticketing platform with integrated venue software, though geographically focused on Europe rather than LATAM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Ticketmasterpe
• YouTubeyoutube.com/@TicketmasterPE
• Facebookfacebook.com/TicketmasterPE
• LinkedInlinkedin.com/company/ticketmasterpe
• Instagraminstagram.com/ticketmasterpe
• TikToktiktok.com/@ticketmasterpe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ticketmaster Peru