Maria Magdalena

What Maria Magdalena does

Maria Magdalena is a Buenos Aires-based natural cosmetics brand founded in 2013 by Magdalena Ávalos, operating primarily as a direct-to-consumer e-commerce business through its own storefront (tienda.maria-magdalena.com.ar) and supplemented by a "Vendé MM" wholesale channel for retailers, hotels, and spas. The portfolio spans facial care (micellar water, toner/mist, serums including vitamin C and bakuchiol, facial creams, eye contour), body care (creams, body oils in Neroli/Bergamota, liquid soap), hair care (Mate shampoo and conditioner featuring Misiones yerba mate), a natural roll-on perfume (Instinto), and a structured lineup of bundled ritual kits targeting skin concerns such as hydration, despigmentation, calming, and mature-skin renewal.

The company's core technology centers on certified-natural formulations combined with proprietary biotechnology actives, notably Hydraskin (a probiotic ingredient derived from Malbec wine yeast for hydration and osmoprotection), NUTRIFORT (a kale-, quinoa-peptide-, and arginine-based enzymatic complex), stabilized ascorbyl glucoside, and bakuchiol. Products are built around Argentine-sourced botanicals—Patagonia seaweed (Nori), Misiones yerba mate, goji berries, rosehip, jojoba, and locally pressed olive oils—packaged in aluminum containers and 2L refill bidons to support a sustainability-led brand narrative.

Commercially, Maria Magdalena generates revenue through one-time online product sales on its ARS-denominated storefront (individual SKUs range roughly $32,000–$75,000 ARS; kits range $123,300–$758,000 ARS), with 10% bank-transfer discounts and installment financing, plus wholesale transactions through Vendé MM. The company is privately held, founder-owned, with ~30 employees, no disclosed funding, no institutional investors, and operates exclusively within Argentina.

Name

Maria Magdalena

Legal name

Maria Magdalena

Website

https://tienda.maria-magdalena.com.ar

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Maria Magdalena is a Buenos Aires-based natural cosmetics brand that sells certified-natural facial, body, hair care, and fragrance products directly to Argentine consumers via its e-commerce store, with a supplementary B2B wholesale program for retailers, hotels, and spas.

Ownership category

akta.pro rank

Product category

Natural Cosmetics

NAICS

Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industries

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Eye & Lip Skincare (CRABAAAC), Natural & Clean Fragrance (CRABADAG)

Keywords

• Natural skincare products
• Certified natural cosmetics
• Facial care serums
• Body care lotions
• Natural hair care

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Retail: One-time product purchases through the company's own online store, selling individual products and curated kits/routines to individual consumers in Argentina.
2. Wholesale/B2B (Vendé MM): B2B wholesale channel for retailers and amenities buyers (hotels, spas) through the 'Vendé MM' program, selling products in bulk at wholesale prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Maria Magdalena formulates, manufactures, and sells certified natural cosmetics — including facial care (micellar water, toners, serums, creams, eye contour), body care (creams, liquid soaps, oils), hair care (sulfate-free shampoo and silicone-free conditioner with yerba mate), and natural fragrance — sold individually and as curated ritual kits through its own e-commerce store and B2B wholesale channel. The brand leverages proprietary biotech actives (Hydraskin, NUTRIFORT, ascorbyl glucoside, bakuchiol) and Argentine-sourced botanicals with sustainable refillable aluminum packaging.

Product overview

Maria Magdalena is a natural cosmetics brand creating skincare, body care, and hair care products with certified natural ingredients sourced primarily from Argentina. The product portfolio is organized around three main pillars: Facial Care (serums, creams, micellar water, toner, eye contour), Body Care (body creams, body oils, liquid soaps), and Hair Care (shampoo, conditioner). Products are available as individual items or bundled into curated ritual kits targeting specific skin concerns (hydration, renewal, calming, despigmenting, mature skin). The brand emphasizes sustainable packaging with aluminum containers and 2L refill bidons. Key ingredients include yerba mate from Misiones, Patagonia algae (Nori), goji berries, rosehip, kale, and various botanical extracts. The company also offers fragrance (Instinto perfume oil) and accessories ( Neceser toiletry bag).

Differentiator

Problem solved

Functional benefit

Products and services

• Ritual Elemental A complete facial routine kit bundling Rice micellar water, Guava vitamin C serum, Kale light cream, and Golden Milk eye contour, plus a free Nori liquid soap. Designed for daily morning and night use across all skin types.
• Ritual Renacer A nighttime renewal ritual kit combining Baku bakuchiol serum, Kale cream, and Néctar facial oil to target skin renewal, protection, and deep nutrition during sleep.
• Luxury Full Body The most comprehensive care experience, bundling all 15 products from facial, hair, and body lines plus natural perfume and a choice of Bergamota or Neroli body oil.
• Luxury Skincare Complete facial care experience featuring 9 premium formulas: Rice, Green Tea, Aloe, Guava, Kale, Mosqueta, Golden Milk, Baku, and Néctar, with structured morning and evening routines.
• Light Ceremony Despigmenting ritual kit for daily care targeting uneven skin tone, sun spots, acne marks, and aging, combining Rice, Green Tea, Guava, Kale, and Baku serums.
• Soft Reset Calming ritual for reactive, sensitive, or exhausted skin, combining Green Tea, Aloe, Kale, and Golden Milk for morning and evening use.
• Skin Flow Light hydration kit for combination, oily, or young skin, optimizing texture, controlling shine, and maintaining optimal hydration with Rice, Green Tea, Aloe, and Guava.
• Pro Age Ritual Nutrition and renewal ritual for mature skin (35+), integrating Green Tea, Aloe, Guava, Baku, Mosqueta, Néctar, and Golden Milk for deep hydration, collagen stimulation, and cellular renewal.
• Nourish Ritual Nutrition and deep hydration ritual for dry, fatigued skin seeking elasticity, combining Aloe, Kale, Mosqueta, Néctar, and Golden Milk.
• Ritual Spa Body and hair care experience combining Mate Shampoo, Mate Conditioner, Nori body wash, and Goji body cream in aluminum containers for a boutique spa experience at home.
• Body Care Complete body ritual combining Goji body cream, Nori body wash, choice of Bergamota or Neroli body oil, and Instinto natural perfume oil.
• Rice Micellar Water Micellar water with rice water and lavender for gentle cleansing and makeup removal, certified natural formula suitable for all skin types.
• Té Verde Antioxidant Toner Antioxidant toner and mist with green tea, chamomile, and Ylang Ylang, featuring Hydraskin probiotic technology from Malbec grape yeasts for deep hydration and osmoprotection.
• Aloe Hyaluronic Serum Hydrating serum with aloe vera, niacinamide, and multi-weight hyaluronic acid that calms, softens, and provides elastic comfort for sensitive, dehydrated skin.
• Guava Vitamin C Serum Vitamin C illuminating serum with guava, acerola, and stabilized ascorbyl glucoside that evens skin tone, diminishes spots, and provides antioxidant protection.
• Baku Bakuchiol Serum Nighttime regenerating serum with bakuchiol (botanical retinol alternative), squalene, and jojoba that stimulates collagen production, improves firmness, and reduces fine lines without irritation.
• Néctar Facial Oil Facial oil serum with squalene vegetable, jojoba, and rosehip, providing deep nourishment, repair, and protection against transepidermal water loss, ideal for dry and mature skin.
• Kale Light Facial Cream Light facial cream with NUTRIFORT (biotechnological kale complex), quinoa peptides, and jojoba oil that strengthens the skin barrier, provides antioxidant action, and calms sensitive skin.
• Mosqueta Nutritive Facial Cream Nutritive facial cream with rosehip, jojoba, and vegetable squalene that provides deep hydration, improves skin texture, and reduces the appearance of wrinkles for dry or mature skin.
• Golden Milk Eye Contour Decongestant eye contour with turmeric, pepper, and saffron extracts plus Hydraskin probiotic technology that reduces bags and dark circles with a super-hydrating texture.
• Goji Body Cream Hydrating body cream with goji berry antioxidants, jojoba oil, and shea butter that provides intense hydration with grapefruit and niaouli fragrance.
• Nori Liquid Body Soap Liquid body soap with Patagonia algae (Nori), petit grain, bergamot, and Chinese cedar essential oils that provides gentle cleansing with deep hydration and elegant fragrance.
• Neroli/Bergamota Body Oil Body oil with pure jojoba and almond oils, available in Neroli (floral, vanilla notes) or Bergamota (citrus, woody) fragrances, versatile for body, hair, massage, and bath use.
• Mate Liquid Shampoo Liquid shampoo with organic yerba mate from Misiones, jojoba, and olive oils that gently cleanses with lavender, lemon, and mint essential oils, free from aggressive sulfates.
• Mate Liquid Conditioner Liquid conditioner with yerba mate, jojoba, and olive oils, free from silicones, that can be used as a leave-in styling cream and provides deep hydration and shine.
• Instinto Natural Perfume Oil Natural roll-on perfume oil with vetiver, sandalwood, bergamot, basil, lavender, and orange essential oils, alcohol-free, paraben-free, and free from synthetic fragrances and endocrine disruptors.
• Mate Duo (Mate Shampoo & Conditioner) Hair care duo with Mate Shampoo and Mate Conditioner for dehydrated hair, waves, curls, or lack of definition, featuring yerba mate from Misiones with jojoba and olive oils.
• Kit Mate (Refill System) Complete hair care refill kit with 150ml and 2L refill sizes of both Mate Shampoo and Mate Conditioner in sustainable aluminum packaging.
• Kit Goji (Body Cream Refill) Hydration kit with 150ml Goji body cream and 2L refill, featuring goji berry antioxidants, jojoba oil, and shea butter with grapefruit and niaouli fragrance.
• Kit Nori (Liquid Soap Refill) Body care refill kit with 150ml Nori liquid soap and 2L bidon, containing Patagonia algae, petit grain, bergamot, and Chinese cedar essential oils.
• Bio Active Serum x3 Limited edition bundle of three serums: Aloe (hydrating), Guava (vitamin C illuminating), and Baku (bakuchiol regenerating), combining green biotechnology with botanical actives.
• Necesser SKINFOOD Cotton toiletry bag for carrying daily care products during travel, with a simple and functional design reflecting the natural, authentic brand essence.
• Vendé MM Wholesale Program B2B wholesale channel for retailers, hotels, spas, and amenity buyers to purchase Maria Magdalena natural cosmetics at wholesale prices for retail resale or use as in-room/spa amenities.

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Drunk Elephant: Biotech-driven clean-beauty skincare brand built around proprietary actives (e.g., vitamin C, peptides, retinol alternatives). Directly comparable to Maria Magdalena's Hydraskin, NUTRIFORT, ascorbyl glucoside, and bakuchiol-led formulation strategy.
• Herbivore Botanicals: Indie natural skincare and body-care brand with botanically-derived actives and a comparable DTC-first model. Similar to Maria Magdalena in product mix (serums, oils, body care), clean-beauty positioning, and indie scale.
• Tata Harper: US-based luxury natural skincare brand built on proprietary botanical and biotech formulations sold direct-to-consumer. Comparable to Maria Magdalena in natural-certification positioning, biotech ingredient storytelling, and high-AOV D2C kits/rituals.
• cocokind: Clean-beauty skincare brand with a DTC focus, simple ingredient decks, and sustainability-led packaging. Comparable to Maria Magdalena in target consumer (conscious millennials), natural-formulation philosophy, and indie scale.
• Juice Beauty: Clean-beauty skincare and haircare brand emphasizing certified-organic and botanical formulations. Comparable to Maria Magdalena in natural-certification, biotech/organic positioning, and DTC-plus-wholesale distribution.

Regional players

• Natura: Brazilian natural and botanically-sourced cosmetics major with regional direct-sales and e-commerce. Comparable to Maria Magdalena as a South American natural-beauty peer with locally-sourced Amazon/biodiversity ingredient storytelling.

Broad incumbents

• Dr. Hauschka: Established natural and biodynamic-certified skincare brand with facial, body, and bath ranges. Comparable to Maria Magdalena in certified-natural positioning, ritual-based product architecture, and premium natural-beauty positioning.
• Weleda: Natural and NATRUE-certified skincare and body-care brand with botanically-derived formulations. Comparable to Maria Magdalena in certified-natural positioning, sustainability ethos, and body/lotion/cream product overlap.
• The Body Shop: Established natural-beauty retailer with body care, skincare, and haircare. Comparable to Maria Magdalena in free-from formulation philosophy, ethical/conscious beauty narrative, and body-care product overlap.
• Lush: Global natural and handmade cosmetics retailer with broad body-, skin-, and haircare portfolios. Comparable to Maria Magdalena in natural-ingredient positioning, anti-synthetic stance, and direct-to-consumer retail experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mariamagdalenacosmetica
• LinkedInlinkedin.com/company/mariamagdalena

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maria Magdalena