Midea México, Centroamérica , Caribe y Región Andina
Regional distribution arm of Midea Group serving residential consumers across Mexico, Central America, the Caribbean, and the Andean region, retailing Midea-branded home appliances — including Inverter minisplit air conditioners, gas cooktops, and fans — via owned e-commerce storefronts and physical retail.
- Company typePrivate
- Founded2008
- HeadquartersMonterrey, Nuevo León, Mexico
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Midea México, Centroamérica , Caribe y Región Andina does
Midea México, Centroamérica, Caribe y Región Andina (legal entity: MIDEA MÉXICO S. DE R.L. DE C.V.) is the Latin American regional arm of Chinese home appliance manufacturer Midea Group, headquartered in Monterrey, Nuevo León, Mexico. Founded in 2008 with 94 employees, the company distributes and retails Midea-branded consumer home appliances across Mexico, Central America, the Caribbean, and the Andean region, serving residential households seeking cooling, cooking, and air-circulation solutions. It functions as a sales, marketing, distribution, and after-sales service overlay rather than a local manufacturer.
The core product portfolio centers on minisplit air conditioners built around Midea's Inverter technology with SEER 20 energy efficiency ratings, available in 1.5-ton and 2-ton capacities and in cooling-only or heat/cool configurations. Technical features include HEPA filters for indoor air quality, PrimeGuard anticorrosive coating for unit durability, WiFi SmartHome connectivity for smartphone-based remote control, voltage variation protection, and Turbo/Silent operating modes. Adjacent categories include 24-inch built-in gas cooktops with Triple Flame burners and a line of household fans. All products are sold under the unified Midea master brand, which the parent positions as the world's #1 air conditioning brand.
The business runs on a direct-to-consumer go-to-market model anchored by two owned e-commerce storefronts (mx-shop.midea.com and tiendamx.midea.com), supplemented by physical retail ('sucursal') presence and a national call center with WhatsApp-based customer support. Revenue is generated entirely through one-time hardware unit purchases priced in Mexican pesos (e.g., minisplits at $11,029-$15,119 MXN and 24-inch gas cooktops at $3,699 MXN), with promotional discounts ranging from 31% to 39% off list. All e-commerce payment processing, including refunds, is handled exclusively through MercadoPago. Brand awareness is built through Facebook, Instagram, and YouTube channels, and no service, subscription, or financing revenue streams are observed in the input.
Midea México, Centroamérica , Caribe y Región Andina firmographics
Firmographics- Name
- Midea México, Centroamérica , Caribe y Región Andina
- Legal name
- MIDEA MÉXICO S. DE R. L DE C. V.
- Website
- https://tiendamx.midea.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Regional distribution arm of Midea Group serving residential consumers across Mexico, Central America, the Caribbean, and the Andean region, retailing Midea-branded home appliances — including Inverter minisplit air conditioners, gas cooktops, and fans — via owned e-commerce storefronts and physical retail.
- Ownership category
- akta.pro rank
Midea México, Centroamérica , Caribe y Región Andina industry classification
Industry- Product category
- Home Appliances
- NAICS
- Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Electronics and Appliance Retailers (4492), Electronics and Appliance Retailers (44921)
- SIC
- Household Appliances (3630), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Electric Housewares & Fans (3634)
- akta.pro primary industry
- Commercial/Prosumer Appliance Retail (Light Commercial, Prosumer Kitchen/Laundry) (CRACACAI)
- akta.pro secondary industries
- Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact) (CRACACAH), Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers) (CRACACAB)
Keywords
Where Midea México, Centroamérica , Caribe y Región Andina is headquartered
LocationHeadquarters
- HQ city
- Monterrey, Nuevo León
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Midea México, Centroamérica , Caribe y Región Andina business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Air Conditioning Sales: Revenue from selling minisplit air conditioners with Inverter technology in various capacities (1.5 ton, 2 ton) and configurations (cold only, cold/heat). Products are sold at one-time purchase prices ranging from $11,029 to $15,119 MXN.
- Kitchen Appliance Sales: Revenue from selling kitchen appliances including gas cooktops. Products sold at one-time purchase prices, with the 24-inch gas cooktop priced at $3,699 MXN.
- Fan Sales: Revenue from selling various types of fans for home use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Minisplit Inverter 1.5 Ton, 18,000 BTU, Cold Only - MAS18C2AGV32 |
| Unit Pricing | Pay-as-you-go | Minisplit Inverter SEER 20, 1.5 Ton, Cold/Heat - MAS18H2AGV32 |
| Unit Pricing | Pay-as-you-go | Minisplit Inverter SEER 20, 2 Ton, Cold Only - MAS24C2AGV32 |
| Unit Pricing | Pay-as-you-go | Gas Cooktop 24-inch, Stainless Steel - MTGB24R3402GS |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Midea México, Centroamérica , Caribe y Región Andina product offering
Product offeringCore offering
Midea México operates as the Latin American regional arm of Midea Group, selling a portfolio of home appliances directly to consumers across Mexico, Central America, the Caribbean, and the Andean region. The core offerings are minisplit air conditioners with Inverter technology and SEER 20 efficiency, gas cooktops with triple-flame burners, kitchen appliances, and ventilation fans, distributed through owned e-commerce storefronts (mx-shop.midea.com, tiendamx.midea.com), physical retail branches, and supported by a national call center.
Product overview
Midea México operates as a consumer appliance retailer offering a diversified portfolio of home products. The core product lines include Minisplit air conditioning systems (featuring Inverter technology with SEER 20 efficiency ratings in various capacities: 1.5 Ton and 2 Ton, with cooling-only and heat/cool models at 220V), built-in gas cooktops (24-inch stainless steel with Triple Flame burners), kitchen appliances, and ventilation fans. Several air conditioner models incorporate Wifi SmartHome connectivity for remote control and HEPA filtration for air quality. The company provides customer support through a national call center and handles returns via MercadoPago payment gateway.
Differentiator
Problem solved
Functional benefit
Products and services
- Minisplit Midea Inverter 1.5 Ton, 18,000 BTU, Frío, 220V 1.5-ton (18,000 BTU) cooling-only minisplit air conditioner at 220V with Inverter technology for energy optimization and stable temperatures, HEPA filters for improved indoor air quality, and PrimeGuard anticorrosive coating for extended durability. Targeted at residential households seeking energy-efficient home cooling. Priced at $11,029 MXN (39% off $18,099 MXN).
- Minisplit Midea Inverter SEER 20, 1.5 Ton, Frío Calor, 220V 1.5-ton heat/cool minisplit air conditioner at 220V with SEER 20 energy efficiency rating, Inverter technology for optimized energy consumption, HEPA filtration, and corrosion protection. Targeted at residential households needing year-round climate control. Priced at $11,449 MXN (38% off $18,599 MXN).
- Minisplit Midea Inverter SEER 20, 2 Ton, Solo Frío, 220V 2-ton cooling-only minisplit air conditioner at 220V with SEER 20 efficiency rating, WiFi SmartHome connectivity for remote control, voltage variation protection, programmable timer, and Turbo/Silent operating modes. Targeted at residential households seeking higher-capacity smart cooling. Priced at $15,119 MXN (36% off $23,499 MXN).
- Parrilla Empotrable a Gas 24 Midea Acero Inoxidable (24-inch Built-in Gas Cooktop) 24-inch built-in stainless steel gas cooktop (model MTGB24R3402GS) with a Triple Flame high-power burner providing versatile cooking power and heat distribution. Targeted at residential kitchens. Priced at $3,699 MXN (31% off $5,399 MXN).
- Ventiladores (Fans) Line of household ventilation and air-circulation fans for residential cooling and comfort use. Targeted at individual consumers in Mexico, Central America, the Caribbean, and Andean region.
- Cocina (Kitchen Appliances) Kitchen appliance product line covering cooking and food preparation equipment sold through the Midea Mexico e-commerce platform. Targeted at residential consumers.
Quantifiable outcome
- SEER 20 energy efficiency rating on premium minisplit models
- +1 more outcomes
Companies that use Midea México, Centroamérica , Caribe y Región Andina
Customer profileSegments1 record
Ideal customer profiles1 record
Midea México, Centroamérica , Caribe y Región Andina technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Midea México, Centroamérica , Caribe y Región Andina partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MercadoPagocoreMercadoPago serves as the payment gateway for all Midea Mexico e-commerce transactions. All payment processing, including credit card, debit card, and cash payments, is handled through MercadoPago. Return refunds are also processed through this platform, with accreditation timelines of 5-44 business days depending on the payment method.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Midea México, Centroamérica , Caribe y Región Andina competitors and assessment
Company assessmentDirect peers
- Mabe: Mabe is a Mexican-founded appliance manufacturer and brand (now part of GE Appliances/Haier) selling AC, refrigeration, cooking, and laundry across Mexico and Latin America. It is the most established local home appliance peer with deep installer networks and brand loyalty, competing with Midea on every category the entity serves.
- Daikin México: Daikin is one of the global leaders in inverter air conditioning and operates a Mexico sales and distribution subsidiary focused on residential and light commercial minisplits. It competes head-to-head with Midea Mexico on the same SEER-rated inverter positioning and similar energy-efficiency narrative.
- Carrier México: Carrier operates as a leading air conditioning and HVAC brand in Mexico, selling minisplits and central cooling solutions through dealer networks and direct channels. It is the most direct competitor to Midea Mexico in the AC category, with comparable product specs and a similarly broad regional ambition.
- York (Johnson Controls) México: York, part of Johnson Controls, sells residential and commercial HVAC equipment in Mexico including minisplit systems. It is a long-established HVAC incumbent in the Mexican market and competes directly with Midea's AC portfolio on installer channels and warranty support.
- Gree México: Gree, like Midea, is a Chinese-origin global AC manufacturer with a Mexico sales presence focused on residential minisplits and inverter models. It is a direct competitor on price-positioned inverter ACs and competes for the same Latin American dealer and e-commerce channels.
Broad incumbents
- Whirlpool México: Whirlpool Mexico sells a full line of major and small home appliances (refrigerators, washers, dryers, cooking) under multiple brands through retailer and direct channels. It is a broad incumbent in the Mexican appliance market that competes with Midea Mexico in the kitchen appliance category.
- Samsung México: Samsung Electronics Mexico sells a wide range of home appliances including inverter air conditioners, cooking appliances, and connected home products. As a global brand with established Mexican distribution, it competes broadly with Midea Mexico on premium positioning and smart-home features.
- LG México: LG Electronics operates a large Mexico subsidiary selling a broad home appliance portfolio (AC, refrigeration, laundry, cooking) through retail and direct channels. It is a broader incumbent that overlaps with Midea Mexico across multiple categories including minisplits and kitchen appliances.
Regional players
- Bosch Home Appliances México: Bosch sells premium home appliances (cooking, dishwashers, refrigeration) in Mexico through dealer and retail channels. While it does not directly compete on minisplit AC, it competes with Midea in the built-in and premium kitchen appliance segment where both sell 24-inch cooktops and similar cooking SKUs.
Emerging players
- Hisense México: Hisense sells consumer electronics and home appliances in Mexico including air conditioners, refrigeration, and cooking products. As a Chinese-origin brand expanding aggressively in Latin America, it competes with Midea Mexico on price, feature set, and channel positioning.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Midea México, Centroamérica , Caribe y Región Andina social profiles
Digital presenceMidea México, Centroamérica , Caribe y Región Andina financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midea México, Centroamérica , Caribe y Región Andina leadership team
Management profileNumber of profiles
Midea México, Centroamérica , Caribe y Región Andina funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midea México, Centroamérica , Caribe y Región Andina M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midea México, Centroamérica , Caribe y Región Andina
What does Midea México, Centroamérica , Caribe y Región Andina do?
Midea México operates as the Latin American regional arm of Midea Group, selling a portfolio of home appliances directly to consumers across Mexico, Central America, the Caribbean, and the Andean region. The core offerings are minisplit air conditioners with Inverter technology and SEER 20 efficiency, gas cooktops with triple-flame burners, kitchen appliances, and ventilation fans, distributed through owned e-commerce storefronts (mx-shop.midea.com, tiendamx.midea.com), physical retail branches, and supported by a national call center.
Is Midea México, Centroamérica , Caribe y Región Andina a public or private company?
Midea México, Centroamérica , Caribe y Región Andina is a private company. It is classified as corporate owned and is currently operating.
When was Midea México, Centroamérica , Caribe y Región Andina founded?
Midea México, Centroamérica , Caribe y Región Andina was founded in 2008. It employs 51 to 100 people.
Where is Midea México, Centroamérica , Caribe y Región Andina based?
Midea México, Centroamérica , Caribe y Región Andina is headquartered in Monterrey, Nuevo León, Mexico, in the Latin America region.
How does Midea México, Centroamérica , Caribe y Región Andina make money?
Three revenue lines are on record. Air Conditioning Sales are the primary driver. The others are kitchen Appliance Sales and fan Sales.
Who are Midea México, Centroamérica , Caribe y Región Andina's main competitors?
Direct peers on record are Mabe, Daikin México, Carrier México, York (Johnson Controls) México and Gree México. Broad incumbents are Whirlpool México, Samsung México and LG México. Bosch Home Appliances México is listed as a regional player. Hisense México is listed as an emerging player.
Does Midea México, Centroamérica , Caribe y Región Andina have an API?
No public API is recorded for Midea México, Centroamérica , Caribe y Región Andina.
What industry is Midea México, Centroamérica , Caribe y Región Andina in?
Midea México, Centroamérica , Caribe y Región Andina's product category is Home Appliances. Its primary akta.pro industry code is CRACACAI, Commercial/Prosumer Appliance Retail (Light Commercial, Prosumer Kitchen/Laundry), with a secondary code of CRACACAH, Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact). Its NAICS code is 449 and its SIC code is 3630.