HOCINILLOS SA

What HOCINILLOS SA does

HOCINILLOS SA is the legal entity behind PINTURAS MONTÓ, S.A.U., a privately held Spanish paint manufacturer and retailer headquartered in Marines (Valencia), Spain. The company operates Tiendas Montó, Spain's largest chain of paint stores, founded in 1998 and grown to 146 locations across the country as of end-2024, supported by an internal distribution network that guarantees next-day replenishment to every store. It employs approximately 230 trained professionals providing expert in-store advice.

Name

HOCINILLOS SA

Legal name

PINTURAS MONTÓ, S.A.U.

Website

https://tiendasmonto.es

Company type

Private

Founded year

1998

Operating status

Operating

Short description

The company's offering spans the full paint and coatings lifecycle: interior and exterior wall paints, ecological and hygienic "Smart" formulations, facade and thermal insulation systems (Montó Therm®), pool, floor, wood, and metal coatings, plus primers, fillers, decorative effects, and tools. Customers are professional painters (primary SMB segment) and DIY consumers, reached through company-owned retail stores, a franchise network, and the tiendasmonto.es e-commerce platform with a dedicated professional trade portal.

Ownership category

akta.pro rank

Headquarters

HQ city

Marines

HQ country

Spain

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Paint Sales: Sale of paints, coatings, primers, tools and accessories through physical retail stores and e-commerce platform to professional painters and DIY consumers.
2. Franchise Revenue: Revenue from franchise network expansion and ongoing franchisee operations across Spain.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

HOCINILLOS SA operates the Tiendas Montó retail chain, the largest paint store network in Spain with 146+ physical locations and an e-commerce platform. It sells paints, coatings, primers, fillers, tools, and accessories manufactured under the Pinturas Montó brand to professional painters and DIY consumers, complemented by a franchise model for store expansion.

Product overview

Tiendas Montó operates as a retail chain offering a comprehensive portfolio of paint and coating products under the Pinturas Montó brand. The product lineup includes interior wall paints (Nevada+, Uno+, Smart Protección Total), hygienic paints (Uno Zero, Smart Aire Puro), ecological paints (Magnum Ecológico), and facade/exterior paints (Montokril+, Ovaldine Fachadas, Ovaldine Siloxano). Specialty offerings include pool paints (Montosport Poseidón), wood treatments (Montoxyl Lasure), metal paints (Ferrorite), and epoxy floor coatings (Montoepox). The company also provides construction preparation materials including primers (Montoprimer Total Acqua), fillers (Plasmont range), and decorative effect paints (Efecto Cemento, Efecto Wabi-Sabi). Tools and accessories from third-party brands like Danpin are also sold. The offering serves both professional painters and DIY consumers through physical stores and e-commerce.

Differentiator

Problem solved

Functional benefit

Brands

• Bricolovers: DIY-focused sub-brand offering consumer-friendly paint products including pool renovator, tile paint, cement effect paint, magnetic paint, chalk paint, and other specialty coatings.

Products and services

• Nevada+ Pintura Plástica Mate Premium matte-finish plastic paint for walls and ceilings, featuring high coverage and washability, intended for professional painters and demanding DIY consumers.
• Uno+ Pintura Plástica Lavable Washable plastic wall paint with high coverage for residential and commercial interior use.
• Uno Zero Pintura Higienizante Odourless hygienic matte paint with antibacterial and anti-mold properties for interior walls.
• Magnum Ecológico Pintura Plástica EU Ecolabel-certified ecological plastic paint offering high coverage and washability for environmentally conscious projects.
• Smart Aire Puro Pintura Fotocatalítica Photocatalytic interior paint that purifies air by reducing contaminants and odours.
• Smart Protección Total Pintura Interior Antibacterial interior paint with silver ions, washable and odourless, formulated for allergic or sensitive users.
• Montokril+ Siloxano Pintura Fachadas Siloxane-based facade paint with hydrophobic, self-cleaning and breathable properties for exterior building envelopes.
• Ovaldine Fachadas Pintura Premium Premium acrylic smooth facade coating engineered for maximum durability and long-term exterior protection.
• Montosport Poseidón Clorocaucho Chlorinated rubber pool paint with high chemical and humidity resistance and a semi-matte finish.
• Montoepox S/M + Catalizador Pintura Epoxi Two-component epoxy floor paint offering high chemical and mechanical resistance for industrial and garage floors.
• Montoxyl Lasure Acqua Water-based wood lasure for interior and exterior wood with UV protection and an open-pore satin finish.
• Ferrorite Acqua Esmalte Directo Óxido Water-based anticorrosive enamel that can be applied directly onto rusted metal with quick drying.
• Montoprimer Total Acqua Imprimación Universal water-based primer offering maximum adhesion on all types of surfaces prior to topcoat application.
• Plasmont al Uso Multiuso Masilla Ready-to-use multi-purpose paste filler for interior and exterior repair and surface smoothing.
• Tiendas Montó Franchise Program Franchise opportunity allowing independent entrepreneurs to operate paint stores under the Tiendas Montó brand, with internal distribution and brand support.

Quantifiable outcome

• 4.8/5 customer satisfaction rating based on 143 verified reviews
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Decoproyec: Online-focused paint retailer in Spain selling decorative and professional paints direct to consumers and pros. An emerging specialist channel that competes for the same end customers as Tiendas Montó with a lower-overhead digital model.

Others

• Bruguer (PPG): Long-standing Spanish paint brand owned by PPG, sold through independent dealers and DIY chains. Comparable as a paint brand competing for shelf and mind share with Pinturas Montó products inside the same retail channels.
• Pinturas Isaval: Spanish paint manufacturer based in Valencia selling decorative, industrial, and facade coatings through its own distribution and third-party retailers. Comparable as a regional paint producer competing for professional specification and dealer relationships.

Direct peers

• Tiendas Colorín: Spanish paint specialty retail chain offering decorative and professional paints through a network of branded stores. Directly comparable to Tiendas Montó as a specialist paint retailer targeting both professional painters and DIY consumers in Spain.
• Tiendas Procolor: Paint specialty retail network in Spain with company-owned and franchise stores serving professional painters and consumers. Closely comparable to Tiendas Montó in assortment, customer mix, and franchise-driven store economics.
• Pinturas Valentine: Spanish paint brand (Akzo Nobel) with retail presence offering decorative and professional coatings. Comparable as a paint specialist competing for the same professional and DIY customer base in Spain.

Broad incumbents

• Leroy Merlin: Largest DIY home improvement retailer in Spain (part of Adeo Group), carrying paints, tools, and renovation products alongside a much broader assortment. Competes with Tiendas Montó for DIY paint customers but does not specialize in paint.
• Bricodepot (formerly Bricomart): Pro-focused big-box DIY chain in Spain (part of Kingfisher Group) selling building materials, paints, and tools aimed at trade professionals. Overlaps with Tiendas Montó on the professional painter segment but offers a far broader construction-material mix.
• AKI Bricolaje: Spanish DIY chain with roughly 150 stores (part of Maxpert Group/Sonae MR) selling paint, tools, and home improvement products. Comparable store footprint and channel mix to Tiendas Montó but with a broader non-specialized assortment.
• Bauhaus: European DIY home improvement chain with stores in Spain offering paints, tools, and renovation products. Comparable as a broad DIY incumbent competing for DIY paint customers but not a paint specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tiendasmonto
• YouTubeyoutube.com/channel/tiendasmonto
• Facebookfacebook.com/tiendasmonto
• LinkedInlinkedin.com/company/tiendasmonto
• Instagraminstagram.com/tiendas.monto

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOCINILLOS SA