Tiernahrung Wuppertal | Anifit (Provital GmbH)

What Tiernahrung Wuppertal | Anifit (Provital GmbH) does

Provital GmbH, operating under the Anifit brand and the Wuppertal-localized storefront "Tiernahrung Wuppertal," is a German direct-to-consumer pet nutrition company headquartered in Taufkirchen. The company sells premium dog and cat food — wet food, freeze-dried B.A.R.F. products, flakes, snacks, nutritional supplements, therapeutic veterinary diets (Anifit-Vet), and accessories — via the e-commerce site tiernahrung-wuppertal.de, with home delivery to 17 European countries. Core technical differentiation centers on freeze-drying technology (Gefriertrocknung), which preserves nutrients, taste, and aroma without preservatives while enabling long shelf life and convenient rehydration; formulations are characterized by 90-99% fresh meat content, no artificial additives, and special inputs such as marble-sourced calcium. Sub-brands including RyDog, RyAnimal, RyVital, Easy Barf, and Anifit-Vet address specific use cases (cold-pressed flakes, single-protein, wellness, raw feeding, therapeutic diets), and a certified BIO/organic line serves the premium-natural segment.

The business model is a combination of single-purchase e-commerce and the Anifit Special Subscription, a no-contract recurring delivery scheme with flexible intervals and Anifit Points loyalty rewards. GTM is direct-to-consumer with a service layer of trained nutrition consultants (including a Wuppertal-based consultant, Laura Ilsemann) reachable via WhatsApp, phone, and the website. Payment options include PayPal, credit card, SEPA direct debit, Sofortüberweisung, invoice, and prepayment, with DPD and DHL as logistics partners. The company is privately held, led by General Manager Yvonne Holtmann, operates with approximately 6 employees, and reports a 98.5% customer recommendation rate, reflecting high end-customer satisfaction within its niche.

Name

Tiernahrung Wuppertal | Anifit (Provital GmbH)

Legal name

Provital GmbH

Website

https://tiernahrung-wuppertal.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Provital GmbH (Anifit / Tiernahrung Wuppertal) is a German direct-to-consumer online retailer of premium dog and cat food, selling high-meat-content wet food, freeze-dried B.A.R.F. products, supplements, and therapeutic diets to pet owners across 17 European countries via an e-commerce storefront and flexible subscription delivery.

Ownership category

akta.pro rank

Product category

Premium Pet Food and Nutrition

NAICS

Pet and Pet Supplies Retailers (459910), Animal Food Manufacturing (3111)

akta.pro primary industry

Natural/Organic & Limited-Ingredient Diets (CRADAFAH)

akta.pro secondary industries

Functional & Veterinary Diet Pet Food (CRADAFAF), Companion Animal Maintenance & Wellness Nutrition (HLAMAHAB), Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO)

Keywords

• Premium pet food
• Freeze-dried pet nutrition
• BARF raw feeding
• Pet food subscription
• Veterinary diet pet food

Headquarters

HQ city

Taufkirchen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales (E-commerce): Direct online sales of premium pet food and accessories through the company's website. Products include wet food, freeze-dried B.A.R.F. products, flakes, snacks, nutritional supplements, and accessories for dogs and cats. Single-purchase and subscription models available.
2. Anifit Special Subscription: Recurring home delivery subscription with no contractual commitment. Customers earn Anifit Points with each delivery that can be redeemed for bonus gifts. Flexible delivery intervals (monthly, every six weeks, every three months, or every 28 days). Customers can modify or cancel subscriptions at any time.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Anifit (operated by Provital GmbH) sells premium natural pet food for dogs and cats directly to consumers through its own e-commerce store, including wet food, freeze-dried B.A.R.F. raw meat products, flakes/toppers, freeze-dried snacks, nutritional supplements, and Anifit-Vet therapeutic diets. The Anifit Special Subscription provides flexible, no-contract recurring home delivery with Anifit Points loyalty rewards, complemented by trained nutrition consultant advice.

Product overview

Tiernahrung Wuppertal | Anifit is an online pet food retailer operated by Provital GmbH, offering a comprehensive portfolio of premium pet nutrition products under the Anifit brand. The product ecosystem centers on the core Anifit wet food (Nassfutter) and dry food (Trockenfutter/Flocken) lines, both featuring 90-99% fresh meat content with no artificial additives. Supporting product lines include: Easy Barf freeze-dried raw meat for B.A.R.F. feeding; Snacks as freeze-dried meat treats; Nahrungsergänzungen (nutritional supplements) including salmon oil, calcium, and movement support; Anifit-Vet therapeutic diets for conditions like kidney insufficiency; and the RyDog, RyAnimal, and RyVital sub-brands for specialized nutrition. Anifit Special Subscription provides a flexible home delivery service with Anifit Points rewards. Accessories include can lids, cat litter, and feeding bowls. The company emphasizes premium quality, natural ingredients, and grain-free formulations across all products.

Differentiator

Problem solved

Functional benefit

Brands

• RyDog: Dog wet food product line under the Anifit brand
• RyAnimal
• RyVital
• Easy Barf
• Anifit-Vet

Products and services

• Anifit Nassfutter (Wet Food) Premium wet food for dogs and cats with 90-99% fresh meat content, free from artificial colours, flavour enhancers and preservatives; available in multiple recipes including single-protein, organic and therapeutic variants.
• Easy Barf (Freeze-Dried Raw Meat for B.A.R.F.) Freeze-dried raw meat portions for B.A.R.F. (Biologically Appropriate Raw Food) feeding in beef, lamb, turkey, chicken, horse, rabbit, venison and fish, pre-portioned, easy to store and quickly rehydrated with warm water; original-weight to product-weight ratio approximately 4x.
• Flocken (Flakes/Toppers and RyDog Fleisch-Flocke) Grain-free flake toppers and complete foods (Naturflocke, vegetable mixes, potato, carrot, apple flakes, rice pops, Purin-low) plus the RyDog Fleisch-Flocke cold-pressed meat flake range in venison and fish variants designed as complete food or meal toppers.
• Freeze-dried Snacks Single-ingredient freeze-dried meat treats such as chicken breast (Huehnerbrust), beef hearts (Rinderherzen) and similar products made from 100% natural ingredients without preservatives or additives.
• Nutritional Supplements (Nahrungsergaenzungen) Pet nutritional supplements including salmon oil (Lachoel), natural-source Calcium from marble, Bewegung-Fit (movement support), Fellpflege (coat care), Pro-Darm (digestive health), Pro-Basispulver (base powder) and Floh- & Zeckenschutz (flea & tick protection).
• Anifit-Vet Therapeutic Veterinary Diets Therapeutic diet foods for pets with specific health conditions, including Anifit-Vet Niereninsuffizienz with controlled phosphorus and protein, plus gluten-free, freeze-dried formulations for kidney and other chronic conditions.
• RyDog Vitalmenue (Wet Food Sub-brand) Sub-brand wet food for dogs in recipes such as chicken (Huhn), lamb (Lamm), goat & horse (Ziege & Pferd) and organic beef (Bio-Rind), formulated with rice, potato and vegetable accompaniments.
• RyAnimal Ziege-Pur (Single-Protein Wet Food) Single-protein wet food sub-brand featuring a 100% goat meat formulation aimed at dogs and cats with food sensitivities.
• RyVital (Provital Wellness Line) Provital wellness range under the Anifit brand offering health-focused nutritional supplements for pets.
• BIO / Organic Product Line Certified organic product lines including BIO Gans Im Glueck (organic goose) and BIO Moby Dick (organic salmon/rice) wet foods for dogs.
• Schonkost (Sensitive / Diet Food) Gentle diet foods for dogs with digestive sensitivities, including Schonkost Huhn/Reis (chicken with rice) and Schonkost Huettenkaese (cottage cheese) formulations.
• Pet Accessories (Zubehoer) Pet care accessories including can lids (Schnappdeckel), Bento-Streu bentonite cat litter, Pinienstreu pine litter, Futternaepfe (food bowls) and related items.
• Anifit Special Subscription (Lieferservice) No-contract recurring home delivery subscription with customizable intervals (monthly, every six weeks, every three months, first of month or every 28 days), Anifit Points loyalty rewards, and ability to change, suspend or cancel delivery at any time.

Quantifiable outcome

• 98.5% of Anifit customers would recommend the products to others

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• DPDminorOthersShipping and logistics partner for home delivery of Anifit pet food products. Customers can choose DPD for their deliveries alongside DHL option.
• DHLminorOthersShipping and logistics partner for home delivery of Anifit pet food products. Customers can choose DHL alongside DPD option for deliveries.
• Atikon Marketing & Werbung GmbHminorOthersWebsite design and implementation partner. Located at Kornstraße 15, 4060 Leonding, Austria. Responsible for the design and technical implementation of the Anifit e-commerce platform.

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Terra Canis: German premium raw/B.A.R.F. pet food brand selling natural, high-meat wet food and supplements direct-to-consumer. Closely comparable to Anifit on product mix (wet food, supplements, BARF), premium positioning, and German-speaking market focus.
• Primal Pet Foods: US-based raw pet food manufacturer specializing in freeze-dried and frozen raw formulas for dogs and cats. Directly comparable to Anifit's freeze-dried BARF technology and raw feeding customer segment, with similar premium positioning.
• Stella & Chewy's: US premium raw and freeze-dried pet food brand offering B.A.R.F.-style nutrition. Comparable to Anifit's Easy Barf freeze-dried raw meat line in product format, target customer, and value proposition around raw feeding convenience.
• Wolfsblut: German natural pet food brand offering high-meat, species-appropriate dry and wet food for dogs and cats. Directly comparable on product category, target customer (health-conscious pet owners), and premium natural positioning.
• BARF Gold: German specialty brand focused on B.A.R.F. raw feeding products including frozen and freeze-dried raw meat. Compares to Anifit's Easy Barf freeze-dried raw meat line on product format and B.A.R.F. customer segment.
• Lily's Kitchen: UK-based premium natural pet food brand offering natural wet food, dry food, and treats with high meat content. Comparable to Anifit on premium natural positioning, single-protein recipes, and focus on pet owners seeking additive-free nutrition.

Broad incumbents

• Josera (foodforplanet GmbH): German premium pet food brand offering natural and specialty diets including veterinary lines. Comparable to Anifit's premium natural and therapeutic positioning, but at significantly larger manufacturing scale and broader geographic distribution.
• foodforplanet (parent of Josera & Happy Dog): German premium pet food group including Happy Dog, Josera, and MultiFit brands. Comparable to Anifit on premium/therapeutic and German-speaking market focus, but with substantially larger manufacturing capacity and broader SKU portfolio.
• Happy Dog (Interquell): Large German pet food manufacturer offering natural and therapeutic diets across multiple price tiers. Comparable on the Anifit-Vet therapeutic diet category and German-language market, but operates at much broader scale and SKU breadth.
• Zooplus: Europe's largest online pet supplies retailer selling food, accessories, and pharmacy products across 30+ European countries. Comparable to Anifit's e-commerce D2C model and pan-European delivery infrastructure, though at vastly larger scale and broader category scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/anifit.tiernahrung.wuppertal
• Instagraminstagram.com/tiernahrung_wuppertal
• LinkedInlinkedin.com/company/tiernahrung-wuppertal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tiernahrung Wuppertal | Anifit (Provital GmbH)