Tierschutzverein München e.V.

What Tierschutzverein München e.V. does

Tierschutzverein München e.V. is a registered German non-profit (eingetragener Verein, Amtsgericht München VR 3862) founded in 1842 that operates animal welfare services across the Munich metropolitan area. The organization runs three core facilities: the Tierheim München animal shelter in Riem (operated through its wholly-owned gGmbH subsidiary, Tierheim München gGmbH, HRB 180324), the Gnadenhof Kirchasch sanctuary for hard-to-rehome animals (notably list dogs under Bavarian breed-specific legislation), and the Wildtierstation, the only wildlife rescue station in southern Germany. In 2024, the organization cared for 7,177 animals including over 5,000 wild animals, rehomed over 1,100 animals in 2025, and runs the Aktion Vogelfrei wild bird release program targeting ~1,500 birds annually.

Revenue is generated through five primary streams: annual membership dues of €60 per member, donations and grants (including in-kind from regional supermarkets, wholesalers, and Zooplus returns), bequests and legacies (Erbschaften, approximately 50% of income and tax-exempt under non-profit status), animal adoption fees, and merchandise sales (Tierschutzkalender, branded clothing, accessories). Distribution is direct-to-consumer through physical shelter visits, the online shop, and annual Tierheimfeste (Frühling, Sommer with Listenhundetag, Weihnachten). Customer segments span individual animal lovers and members, corporate partners (Social Days, sponsoring), children and youth (Mini-Team, Animal-Team, school programs), and pet owners seeking surrender or adoption services.

The organization has no proprietary technology platform and operates with a small administrative headcount (7 staff listed) supported by an extensive volunteer network (e.g., 800+ weekly dog walking hours). Capital expenditure includes a €3 million Gnadenhof dog house expansion (14 kennels, completion mid-2026) and ten new release aviaries (~200 sqm) for wild bird rehabilitation. Governance is by an elected honorary board chaired by Kurt Perlinger (21-year tenure), with affiliated foundation Stiftung Tierschutz and umbrella membership in the Deutscher Tierschutzbund.

Name

Tierschutzverein München e.V.

Legal name

Tierschutzverein München e.V.

Website

https://tierschutzverein-muenchen.de

Company type

Private

Founded year

1842

Operating status

Operating

Headcount range

1–10 employees

Short description

Tierschutzverein München e.V. is a Munich-based registered non-profit animal welfare organization founded in 1842, operating an animal shelter, a sanctuary farm, and southern Germany's only wildlife rescue station serving the Munich metropolitan area.

Ownership category

akta.pro rank

Product category

Animal Welfare Services

NAICS

Pet Care (except Veterinary) Services (812910), Pet Care (except Veterinary) Services (81291), Veterinary Services (54194)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Animal Shelters & Rescue Operations (AFAEALAB)

akta.pro secondary industries

Animal Shelters & Adoption Services (BPAGAIAA), Animal Welfare & Advocacy Organizations (AFAEALAC)

Keywords

• Animal welfare services
• Animal shelter operations
• Wildlife rehabilitation
• Animal adoption services
• Sanctuary farm management

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain

Revenue model

1. Membership Dues: Annual membership fees of €60 per member, providing recurring revenue and planability. Membership fee is tax-deductible as a donation. The organization emphasizes that members are the foundation of their work.
2. Donations and Grants: One-time and recurring monetary donations from individuals, companies, and organizations. Regular donations from regional supermarkets and wholesalers. One notable donation: Hotel Tulip Inn München Messe donated €5,000.
3. Bequests and Legacies: Erbschaften (bequests) constitute approximately 50% of the organization's income. The organization is exempt from gift and inheritance tax as a non-profit, meaning all bequests go directly to animal welfare.
4. Merchandise Sales: Online shop selling merchandise items including Tierschutzkalender 2026 (€15), limited edition animal calendars, clothing (hoodies, t-shirts), bags, and accessories with 'Friend For Life' branding.
5. Animal Adoption Fees: Fees for animal adoption from the shelter, with different rates for various animal types and circumstances.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Tierschutzverein München e.V. is a registered non-profit animal welfare organization that operates the Tierheim München animal shelter, the Gnadenhof Kirchasch sanctuary farm, and southern Germany's only wildlife station. Its core services are animal rescue, veterinary care, rehabilitation, and rehoming (adoption) for dogs, cats, small animals, wild animals, and farm animals, complemented by a dog school, the Aktion Vogelfrei wild bird release station, animal sponsorships, and annual membership programs.

Product overview

Tierschutzverein München e.V. is an animal welfare organization operating the Tierheim München (Munich's main animal shelter, a gGmbH subsidiary), the Gnadenhof Kirchasch sanctuary farm, and the Wildtierstation (wildlife station — the only facility of its kind in southern Germany). The organization's core offerings center on animal rescue, rehabilitation, and rehoming services, supported by a dog school, the Aktion Vogelfrei wild bird release program, animal adoption services, youth education programs, and an online shop. Revenue-generating programs include individual and group animal sponsorships, annual membership (€60/year), the Tierschutzkalender annual calendar, and merchandise sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Tierheim München (Animal Shelter)

Quantifiable outcome

• 7,177 animals cared for in 2024
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Hotel Tulip Inn München MesseminorGTM or Marketing PartnerCorporate partner that has donated €5,000 annually for three consecutive years. Hotel staff visited the shelter to present the donation personally, supporting the animal care mission.
• Regional Supermarkets and WholesalersminorGTM or Marketing PartnerLong-term partnerships with regional supermarkets and wholesalers for food donations and supplies. Many stores are regular donors supporting the shelter with food products.
• ZooplusminorGTM or Marketing PartnerOnline pet supply retailer that donates returns directly to the animal shelter, providing supplies for animals in care.
• Gerhard Wendl (Olching)minorStrategic or Co-development PartnerBird expert who privately provided wild bird release services for many years. The organization is building its own release facility to replace this partnership.
• German Animal Welfare Association (Deutscher Tierschutzbund)coreStrategic or Co-development PartnerThe organization is affiliated with the Deutscher Tierschutzbund as its umbrella association. The Dachverband represents the interests of animal welfare organizations and has advocated for the Federal Animal Welfare Commissioner position.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tierschutzverein Köln und Umgebung e.V. Another major municipal-tier animal welfare organization operating a Tierheim in Cologne with rescue, adoption, and wildlife services funded by memberships, donations, and legacies under a similar German Vereinsstruktur.
• Stiftung Tierschutz München: The animal welfare foundation (Stiftung) directly affiliated with Tierschutzverein München e.V. as a subsidiary; comparable in mission and supported by the same donor community, providing foundation-based giving vehicles alongside the Verein.
• Deutscher Tierschutzbund: National umbrella association of German animal welfare organizations, of which Tierschutzverein München is a member. Operates Tierheim Bonn and coordinates national advocacy, fundraising, and standards across the local Tierschutzverein network.
• Tierheim Stuttgart: Animal shelter serving the Stuttgart region, providing comparable adoption, rescue, and member-funded services; a representative example of the broader German municipal Tierheim ecosystem.
• Tierschutzverein Berlin und Umgebung Corporation e.V. Operates Germany's largest animal shelter (Tierheim Berlin) with comparable animal rescue, adoption, wildlife, and sanctuary services funded through memberships, donations, and bequests. Direct counterpart serving a major German metropolitan area.
• Bund gegen Missbrauch der Tiere e.V. (bmt): German animal welfare organization operating animal shelters and sanctuaries with a similar nonprofit, membership, and donation-funded structure; comparable as a regionally focused Tierverein with adoption and wildlife work.
• Tierschutzverein Hamburg: Hamburg-based animal welfare organization operating a Tierheim with comparable service mix (rescue, adoption, wildlife, sanctuary) and nonprofit funding model in another major German metro area.

Broad incumbents

• PETA Deutschland: Germany branch of a global animal rights organization focused on advocacy, investigations, and campaigns; comparable as a major animal welfare nonprofit operating in Germany but with a fundamentally advocacy-led rather than shelter-operating model.
• VIER PFOTEN (Four Paws International): International animal welfare organization operating sanctuaries and advocacy programs across Europe; comparable as a larger, well-funded animal welfare brand with sanctuary operations, but focused globally rather than on a single regional shelter network.

Others

• Tasso e.V. (Haustierzentralregister): German pet registration and welfare nonprofit that supports reunification of lost pets and funds animal welfare work; comparable as a nonprofit animal welfare organization operating in the same Munich/Germany ecosystem but with a registry/database focus rather than shelter operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tierschutzverein.muenchen
• Instagraminstagram.com/tierschutzvereinmuenchen/?hl=de
• LinkedInlinkedin.com/company/tierschutzverein-muc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tierschutzverein München e.V.