PARTEI MENSCH UMWELT TIERSCHUTZ - Tierschutzpartei

What PARTEI MENSCH UMWELT TIERSCHUTZ - Tierschutzpartei does

PARTEI MENSCH UMWELT TIERSCHUTZ (Tierschutzpartei), rebranded in February 2026 to PARTEI MENSCH KLIMA TIERSCHUTZ, is a German nonprofit political party founded in 1993. It is the only German party placing animal protection at the core of its platform, combining that focus with environmental conservation and climate action. The party fields candidates at federal, state, and local election levels across all 16 German states through 16 Landesverbände, holds one Member of the European Parliament (Sebastian Everding), and is led by a three-person Federal Executive Board (Bernd Kriebel, Paula López Vicente, Dennis Landgraf). Federal administration is handled by a small team of approximately 6 employees at the Bundesgeschäftsstelle in Treuen, Saxony, with the statutory seat in Berlin.

The party's digital infrastructure is built on WordPress CMS, supported by a Mattermost chat platform for internal member communication and a Loxonet-based intranet for member administration. Member-engagement surface area includes the 'Partei-Test' interactive quiz, a Spotify podcast ('Mutig Aktiv'), email newsletter, and active presence across Facebook, Instagram, YouTube, TikTok, LinkedIn, Bluesky, Threads, Mastodon, and X/Twitter. An external merchandise shop (tierschutzpartei-shop.de) and a youth organization (GUTuN) extend the party's organizational footprint. Payment processing runs through PayPal, and web analytics and remarketing rely on Google Analytics and Google AdWords.

The revenue model is nonprofit and is built on recurring membership fees and donations, supplemented by German state party financing (Parteienfinanzierung) tied to electoral performance. Pricing is not publicly disclosed. In February 2026 the party approved a name change to PARTEI MENSCH KLIMA TIERSCHUTZ and is preparing a formal fusion with Klimaliste Deutschland, with a member referendum (Urabstimmung) planned for summer 2026. The party is preparing for the 2026 Rhineland-Palatinate state election and has organized 54 federal party conferences (Bundesparteitage) over its history.

Name

PARTEI MENSCH UMWELT TIERSCHUTZ - Tierschutzpartei

Legal name

PARTEI MENSCH KLIMA TIERSCHUTZ

Website

https://tierschutzpartei.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

PARTEI MENSCH KLIMA TIERSCHUTZ (Tierschutzpartei) is a German nonprofit political party founded in 1993 that advocates animal protection, environmental conservation, and climate policy; it operates 16 state associations, holds one European Parliament seat, and is preparing a 2026 fusion with Klimaliste Deutschland.

Ownership category

akta.pro rank

Headquarters

HQ city

Treuen, Deutschland

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: The party collects membership fees from party members. Membership application is available on the website with a stated commitment to review applicants for alignment with party values.
2. Donations and Support: The party accepts donations through Unterstützen & Spenden (Support & Donate) section. Supporters can contribute financially to the party.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels12 records

Core offering

The party fields candidates for federal (Bundestag), state (Landtag), and local elections across all 16 German states, advocating for animal protection, environmental conservation, climate action, and human rights. It operates a federal party headquarters in Treuen and a statutory seat in Berlin, holds regular Bundesparteitage (federal party conferences), and maintains one seat in the European Parliament. Core activities include candidate campaigns, public awareness campaigns on animal welfare and environmental issues, petitions, demonstrations, and member mobilization.

Product overview

PARTEI MENSCH KLIMA TIERSCHUTZ (Tierschutzpartei) is a German political party focused on animal protection, environmental conservation, and human rights. The organization's primary digital offering is its comprehensive website serving as a news portal, policy information hub, and engagement platform. Supporting digital products include the 'Mutig Aktiv' newsletter for member communications, an interactive 'Partei-Test' quiz for voter engagement, and a Spotify podcast series. The party also operates an internal member intranet (Loxonet) for organizational communication and a Mattermost chat platform for internal team coordination. An external merchandise shop (tierschutzpartei-shop.de) handles branded merchandise. The party maintains active presences across multiple social media platforms including Facebook, Instagram, YouTube, Twitter/X, TikTok, Threads, Bluesky, LinkedIn, and Mastodon.

Differentiator

Problem solved

Functional benefit

Products and services

• Tierschutzpartei Website The official website at tierschutzpartei.de serves as the party's central digital hub, providing comprehensive information on party policies, news, press releases, campaign updates, membership enrollment, donation processing, and contact details. It supports the party's political representation, advocacy, and citizen engagement activities.
• Party Membership (Mitgliedschaft) Regular full party membership available to individuals who apply and align with the party's values. Members participate in party activities, vote at party conferences, and contribute to the party's political work through paid membership dues.
• Supporting Membership (Fördermitgliedschaft) A supporting/associate membership tier that allows individuals to financially support the party without holding full membership rights. Fördermitglieder (supporting members) contribute to the party's funding through periodic dues.
• Tierschutzpartei Shop (Merchandise) An external merchandise store at tierschutzpartei-shop.de selling party-branded merchandise, promotional items, and campaign materials. The shop allows supporters and members to purchase branded goods.

Quantifiable outcome

• 7.6% vote share achieved in district election (Oberspreewald-Lausitz)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

One partnership is on record.

• Klimaliste DeutschlandcoreStrategic or Co-development Partner · 7 February 2026The party is preparing a fusion with Klimaliste Deutschland (Climate List Germany). On February 7, 2026, at the 51st Bundesparteitag, the party approved the name change to 'PARTEI MENSCH KLIMA TIERSCHUTZ' as part of the fusion preparation. The next Bundesparteitag is scheduled for April 2026 in Mainz to discuss merged charter and program texts, with a final membership vote (Urabstimmung) planned for summer 2026. Party chairman Dennis Landgraf stated: 'Wir haben hier eine aussichtsreiche Fusion, mit der wir das wichtigste Thema unserer Zeit, was keine andere Partei mehr behandelt, angehen' (We have an promising fusion here, with which we address the most important topic of our time, which no other party addresses anymore).

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Die PARTEI: German satirical political party that has MEPs and state parliament seats. Comparable as a small, unconventional German party with strong digital identity and grassroots-driven operations, though distinct in satirical positioning.
• Volt Deutschland: Pan-European federalist party active in Germany with presence in multiple state parliaments. Direct peer as a newer, digitally-oriented minor German party competing for similar progressive voter segments.
• Piratenpartei Deutschland: German Pirate Party, another small single-axis party that previously achieved Bundestag entry (2013). Direct peer structurally as a minor German party with a niche platform that has experienced the boom-bust trajectory Tierschutzpartei may face.
• Klimaliste Deutschland: German climate-focused party with which Tierschutzpartei is executing a formal merger approved at the 51st Bundesparteitag in February 2026. Direct peer as both a small German political party with a single dominant issue focus (climate) and the explicit fusion partner.
• Ökologisch-Demokratische Partei (ÖDP): Small German ecological party with comparable positioning on environment and sustainability. Direct peer as another niche ecological-political entity competing for the same minor-party voter segment.

Others

• Vier Pfoten International: International animal welfare organization with German operations (Four Paws). Adjacent actor aligned with Tierschutzpartei's core mission but operating through direct animal welfare programs rather than political campaigning.
• PETA Deutschland: Germany's leading animal rights advocacy organization. Comparable as an adjacent ecosystem actor pushing the same animal welfare agenda, but operating through advocacy rather than electoral politics — a potential ally or competitor for the same supporter pool.
• NABU (Naturschutzbund Deutschland): Germany's largest environmental and nature conservation association with ~900,000 members. Comparable on environmental policy goals, but operates as an NGO/membership organization rather than a political party, making it adjacent rather than directly competitive.

Emerging players

• Bündnis Sahra Wagenknecht (BSW): Newly founded German party (2024) that achieved rapid state parliament entries on a left-wing populist platform. Emerging player comparable as a fast-moving small German party testing new political space, though ideologically distinct.

Broad incumbents

• Bündnis 90/Die Grünen: The established German Green party with decades of institutional presence in Bundestag, state parliaments, and the EU. Comparable on climate and environmental policy positioning, but a broad incumbent with a much wider policy portfolio and substantially larger organization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/tierschutzparte
• YouTubeyoutube.com/user/DieTierschutzpartei
• Facebookfacebook.com/pg/Tierschutzpartei/posts
• LinkedInlinkedin.com/company/partei-mensch-umwelt-tierschutz
• Instagraminstagram.com/parteimenschumwelttierschutz
• TikToktiktok.com/@tierschutzpartei.de

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about PARTEI MENSCH UMWELT TIERSCHUTZ - Tierschutzpartei