TOC The Onaran Company GmbH

What TOC The Onaran Company GmbH does

TOC The Onaran Company GmbH is a Munich-registered German private limited company (GmbH), headquartered at Balanstraße 73 and entered in the commercial register of the Munich Local Court under HRB 295002, that operates as the professional-services, media, and content platform built around its founder and sole managing director, Tijen Onaran. Its core deliverables are keynote speaking engagements, corporate consulting and advisory on communication, brand building and strategic positioning, and content products including multiple SPIEGEL-bestselling non-fiction books published by Random House / Lübbe and the video podcast 'Mut – der Deutschlandtalk' distributed via FOCUS online and Spotify. The company also operates the Global Digital Women community for women in the digital sector, runs the Mut Maker Award program, and holds a personal startup investment portfolio. Its functional technology stack is essentially absent: the offering is described as 'not applicable' for core technology with no proprietary platform, API or integration footprint.

The firm serves four primary customer segments: corporate clients seeking keynote speakers and advisory services; women in the digital economy reached through the Global Digital Women community; startups and founders, particularly those building in diverse founder categories, supported as portfolio investments; and media outlets that engage Onaran as an expert commentator on business, politics and society. GTM is community-led and personal-brand-led, with LinkedIn as the primary social channel, an earned-media footprint across major German outlets (Handelsblatt, FAZ, WELT, Stern, Forbes, n-tv), a flagship distribution partnership with FOCUS online, and book retail through Amazon. Pricing is quote-based for speaking and consulting and is not publicly disclosed; book pricing follows standard retail channels.

Revenue is not publicly disclosed. The business model is multi-stream professional services, combining speaking fees, consulting retainers, book royalties, sponsorship and reach tied to the podcast, and minority investment returns from the startup portfolio. The structure is concentrated in a single founder whose personal brand, media access, and industry network constitute both the core capability and the primary key-person risk; with a headcount of approximately 5, the business is operationally lean and currently scales primarily through reputation rather than labor.

Name

TOC The Onaran Company GmbH

Legal name

TOC The Onaran Company GmbH

Website

https://tijen-onaran.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

TOC The Onaran Company GmbH is a Munich-based professional services and content company built around founder Tijen Onaran, providing keynote speaking, strategic communication and brand positioning consulting, bestselling non-fiction books, the FOCUS online podcast 'Mut – der Deutschlandtalk', and the Global Digital Women community, serving corporate clients, women in the digital economy, startups and media outlets.

Ownership category

akta.pro rank

Product category

Executive Speaking & Brand Positioning Advisory

NAICS

Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742), Miscellaneous Publishing (2741)

akta.pro primary industry

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

akta.pro secondary industry

Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Keynote speaking services
• Executive communication consulting
• Personal branding advisory
• Strategic positioning consulting
• Business visibility services

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Speaking Engagements: Tijen Onaran serves as a keynote speaker at corporate events, conferences, and industry gatherings, delivering talks on visibility, courage, entrepreneurship, and strategic positioning.
2. Consulting and Advisory: The company advises businesses on communication, brand building, and strategic positioning. This includes corporate consulting engagements for communication, personal branding, and strategic market positioning.
3. Book Sales: Revenue from bestselling books including 'Nur wer sichtbar ist, findet auch statt', 'Be your own f*cking hero', 'Die Netzwerkbibel', and 'Nur wer's richtig sagt, kommt ans Ziel' published by Random House ( Lübbe).
4. Investment Returns: As an investor, Tijen Onaran holds stakes in startups, bringing expertise in community building, communication, and strategic brand positioning to her portfolio companies.
5. Video Podcast & Content: The video podcast 'Mut – der Deutschlandtalk' on FOCUS online generates audience reach and engagement that supports overall business development and thought leadership positioning.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

TOC The Onaran Company GmbH delivers keynote speaking engagements on visibility, courage, entrepreneurship, and strategic positioning, along with corporate consulting and advisory services on communication, brand building, and market positioning. The firm also produces and sells non-fiction books and the video podcast 'Mut – der Deutschlandtalk' distributed via FOCUS online and Spotify. Its founder, Tijen Onaran, additionally invests in startups and operates the Global Digital Women community.

Differentiator

Problem solved

Functional benefit

Products and services

• Speaking & Keynote Services

Quantifiable outcome

• Multiple SPIEGEL Bestsellers - books have reached large, cross-generational audiences
• +2 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and flagship.

• Global Digital WomencoreOthersTijen Onaran founded Global Digital Women, a far-reaching community that connects women working in the digital sector. This community is central to her expertise demonstration in community building and serves as a platform for engagement with her target audience.
• FOCUS OnlineflagshipGTM or Marketing PartnerFOCUS online hosts the video podcast 'Mut – der Deutschlandtalk', where Tijen Onaran conducts interviews with leading personalities from business, politics, and society. This partnership provides significant media reach and visibility for her personal brand and thought leadership.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TED (TED Conferences): Global platform that aggregates, brands, and distributes keynote talks — the structural ceiling for premium speaking reach. TOC's video podcast and FOCUS online distribution reflect a narrower, founder-controlled version of the same model.
• Robbins Research International: Large-scale personal-brand speaking, coaching, and events business built around a single founder. Comparable in the speaker-as-product model but operates at much greater scale, with corporate programs and licensing deals.

Direct peers

• Frank Thelen (e42 / Freigeist): German investor, speaker, and media personality who monetizes a personal brand through keynotes, books, podcast, TV appearances, and startup investments — a near-mirror profile to Tijen Onaran in the DACH market.
• The Pioneer: Gabor Steingart's German subscription media business combining personal-brand journalism, newsletters, and a podcast network — same archetype as TOC's founder-led media plus content monetization. Strongly comparable in business model and DACH focus.
• Marie Forleo Media: Founder-led US media and education company monetizing a personal brand through a video show, books, courses, and a community. Closest international analog to TOC's intended trajectory of scaling from speaking into a content and education business.
• The Female Company: Female-focused media and community business in Germany built around a personal brand and corporate client base. Closely comparable to TOC in audience (women in business), community product, and corporate marketing/positioning services.
• OMR (Online Marketing Rockstars): German business-media and events platform that converts founder-led content and large events (OMR festival) into B2B revenue. Comparable to TOC in combining personal brand, content, conferences, and a community around a German business audience.

Others

• German Speakers Association (GSA): Industry body and marketplace for the German-speaking professional speaking circuit. Not a direct competitor, but defines the competitive set TOC operates in and benchmarks speaker positioning, fees, and visibility.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-onaran-company-gmbh
• Instagraminstagram.com/tijen.onaran

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOC The Onaran Company GmbH