Wairarapa Times-Age

What Wairarapa Times-Age does

Wairarapa Times-Age is a regional newspaper serving the Wairarapa region of New Zealand, with editorial coverage extending to neighbouring areas including Eketāhuna and parts of the Tararua District. It operates a 15-person newsroom and publishes across print and digital formats, including the Times-Age and Midweek editions, a daily email newsletter, and a portfolio of vertical sub-brands such as Wairarapa Property, Men@Work, Women in Business (in its 10th year), Wairarapa Weddings, Rural Sector Extra, and the Wairarapa Times-Age Sports Awards. The publication distributes through its website, social media channels (Facebook, Instagram, LinkedIn, X, YouTube, TikTok), email, and the PressReader e-edition platform, the last of which provides global digital reach.

The business runs on a dual subscription-and-advertising model: readers subscribe for print and digital access (managed via the Stuff-affiliated subscriber support infrastructure) while advertisers buy into both general and vertical publications. As of 25 June 2024, the title ceased publishing new editorial content on its standalone domain times-age.co.nz and migrated to The Post (thepost.co.nz/wairarapa), a Stuff-owned national masthead. This transition effectively ends the operation of an independent digital front-end and integrates the Wairarapa Times-Age into a larger New Zealand media group's platform and back-office stack, indicating either a partnership, operational consolidation, or effective absorption of the regional title into the Stuff ecosystem.

Name

Wairarapa Times-Age

Legal name

Wairarapa Times-Age

Website

https://times-age.co.nz

Company type

Private

Operating status

Operating

Short description

Wairarapa Times-Age is a regional New Zealand newspaper and digital news outlet serving the Wairarapa region, operating a 15-person newsroom across print, email, PressReader, and social channels. It generates revenue through reader subscriptions and advertising, supported by vertical sub-brands such as Women in Business and Wairarapa Property.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription revenue: Newspaper operates on subscription model where readers pay for access to content and e-editions
2. Advertising: The publication sells advertising space, with contact email [email protected] listed for advertising inquiries

Distribution channels2 records

Marketing channels6 records

Core offering

Wairarapa Times-Age is a regional newspaper publishing local news, sports, community updates, rural sector coverage, and local government reporting for the Wairarapa region of New Zealand. It operates print and digital editions (including e-editions via PressReader) and offers a portfolio of specialty publications covering property, weddings, women in business, rural sector, and tradespeople profiles.

Product overview

The Wairarapa Times-Age is a regional newspaper serving the Wairarapa region of New Zealand, offering both print and digital content through its main newspaper and multiple specialized e-edition products. The portfolio includes the core Times-Age newspaper, Times-Age E-Edition, Wairarapa Midweek, Wairarapa Property, Men@Work, Women in Business, Wairarapa Weddings, Rural Sector Extra, and the Wairarapa Times-Age Sports Awards. Content is distributed through the main website, PressReader platform, and various specialty publications covering local news, business, rural sector, property, sports, and community features across the districts of Masterton, Carterton, South Wairarapa, and Tararua.

Differentiator

Problem solved

Functional benefit

Brands

• Times-Age E-Edition: E-Edition of the printed newspaper available online through PressReader
• Midweek E-Edition
• Wairarapa Property
• Women in Business
• Rural Sector Extra
• Wairarapa Weddings

Products and services

• Wairarapa Times-Age Newspaper

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Stuff (The Post): New Zealand's largest news publisher, operating The Post platform that now hosts the Wairarapa Times-Age's content. Directly comparable as a national multi-region digital and print news publisher using subscriptions and advertising.
• Otago Daily Times: Regional daily newspaper serving the Otago region of New Zealand with print, e-edition, and subscription model. Closest comparable in scale, geographic focus, and product mix to the Wairarapa Times-Age.
• The Press (Christchurch): Christchurch-based regional daily newspaper owned by Stuff, with print and digital subscription. Comparable as a Stuff-affiliated regional newspaper with a similar operating model.
• Bay of Plenty Times: Regional New Zealand newspaper serving the Bay of Plenty with print and digital editions under NZME. Comparable in scale, subscription model, and community-focused local journalism.
• Hawke's Bay Today: NZME-owned regional newspaper covering Hawke's Bay with print, digital, and e-edition products. Directly comparable as a regional subscription-and-advertising daily serving a similar-sized provincial market.
• Manawatu Standard: Stuff-owned regional newspaper serving the Manawatu region with print, digital, and e-edition. Comparable as a Stuff-affiliated regional daily in a similar-sized provincial New Zealand market.
• Waikato Times: Stuff-affiliated regional daily serving the Waikato region. Comparable regional newspaper with subscription and advertising model.

Broad incumbents

• NZME (New Zealand Herald): Major New Zealand media group publishing the NZ Herald and regional titles. Comparable as a multi-region subscription-and-advertising-supported newspaper publisher operating across print and digital.
• Sunday Star-Times: National Sunday newspaper within Stuff's portfolio. Comparable as a subscription-based periodical with print and digital distribution through the same parent ecosystem as the Times-Age.

Others

• Local Government New Zealand: National association representing local government in New Zealand. Adjacent rather than competitive — the Times-Age's Local Democracy Reporting service covers LGNZ member councils, making it a content ecosystem partner rather than a peer.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/WairarapaTA
• YouTubeyoutube.com/channel/UCZ5pzDx9I-JD647xkJDYEXw/videos?view=0&sort=p
• Facebookfacebook.com/WairarapaTimesAge
• Instagraminstagram.com/wairarapatimesage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wairarapa Times-Age