Times-Shamrock Communications Inc.

What Times-Shamrock Communications Inc. does

Times-Shamrock Communications Inc. is a privately held, family-owned multi-platform media company headquartered in Scranton, Pennsylvania, founded in 1895 by E.J. Lynett. Following the 2023 sale of its newspaper division, the company now operates exclusively in radio broadcasting, digital media, and outdoor (billboard) advertising, with a portfolio of more than 10 radio stations across the Scranton/Wilkes-Barre, Baltimore, and Milwaukee markets, a network of 12 owned websites generating over 1 million monthly page views, and Times-Shamrock Outdoor — a billboard operation in Lackawanna, Luzerne, and Schuylkill counties that delivers 20,000+ daily impressions, including new digital boards.

The company sells advertising inventory through a direct, sales-led B2B model targeting local and regional SMBs, with secondary reach into advertising agencies. Revenue is generated entirely from advertising across three streams: radio airtime, digital placements (websites, video, mobile), and outdoor/billboard campaigns, with packages bundled across formats and supported by in-house services including customer profiling, media planning, custom creative design, and results tracking. Pricing is quote-based and not publicly disclosed. National reach is augmented through partnerships with Google and the Local Media Consortium. The company has no proprietary technology platform, APIs, or AI/ML capabilities described in source materials.

Leadership consists of CEO Jim Loftus, a career radio operator (formerly COO of 7 Mountains Media, President/CEO of WBEB-B101/Philadelphia, and a long-tenured CBS Radio executive), and CFO Scott Brickel (appointed May 2019), who joined from a manufacturing background. A pending FCC application (filed May 28, 2024) to acquire WLGD 107.7 FM in Dallas, Pennsylvania signals continued consolidation of the NEPA radio cluster. The company's primary segment is "Local and Regional Businesses" of all sizes seeking integrated multi-platform advertising in its three core markets.

Name

Times-Shamrock Communications Inc.

Legal name

Times-Shamrock Communications Inc.

Website

https://timesshamrockcommunications.com

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

1–10 employees

Short description

Times-Shamrock Communications is a family-owned, Scranton-based multi-platform media company operating 10+ radio stations in NEPA, Baltimore, and Milwaukee, a 12-website digital portfolio, and a regional outdoor billboard business, selling advertising to local and regional SMBs.

Ownership category

akta.pro rank

Product category

Broadcast and Outdoor Media Advertising

NAICS

Radio Broadcasting Stations (51611), Indoor and Outdoor Display Advertising (54185), Advertising Agencies (54181)

SIC

Radio Broadcasting Stations (4832), Services-Advertising Agencies (7311)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Static Billboard Advertising (MPAAAKAA), Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

Keywords

• Radio broadcasting advertising
• Outdoor billboard advertising
• Digital media advertising
• Multi-platform advertising solutions
• Local market media sales

Headquarters

HQ city

Scranton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Radio Advertising: Revenue generated from selling advertising airtime across the company's radio station portfolio in Scranton/Wilkes-Barre, Baltimore, and Milwaukee markets. Radio is described as an efficient, targeted advertising medium with popular stations in their markets.
2. Digital Advertising: Revenue from digital advertising products including websites, video advertising, and mobile advertising. The company's websites reach hundreds of thousands of monthly users and collect more than 1 million monthly page views, providing ad targeting capabilities.
3. Outdoor/Billboard Advertising: Revenue from billboard advertising through Times-Shamrock Outdoor, maintaining boards in high-traffic areas across Lackawanna, Luzerne, and Schuylkill County markets. New digital boards allow for dynamic and creative campaigns with 24/7 consumer reach.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Times-Shamrock Communications sells advertising inventory across radio, digital, and outdoor/billboard platforms to local and regional businesses. The company operates more than ten radio stations (Rock 107, QFM 92.1, ESPN-630, The Bay, FM 102.1 Milwaukee, Milwaukee's True Oldies, B93 FM) in Scranton/Wilkes-Barre, Baltimore, and Milwaukee markets, a portfolio of 12 websites with more than 1 million monthly page views, and Times-Shamrock Outdoor billboards in Lackawanna, Luzerne, and Schuylkill counties. Following the 2023 sale of its newspaper division, the company focuses exclusively on radio, digital, and outdoor advertising services.

Product overview

Times-Shamrock Communications is a multi-platform media company offering radio broadcasting, digital advertising services, and outdoor billboard advertising. The company's portfolio includes over 10 radio stations across Scranton/Wilkes-Barre, Baltimore, and Milwaukee markets (such as Rock 107, QFM 92.1, ESPN-630, The Bay, FM 102.1 Milwaukee, Milwaukee's True Oldies, and B93 FM), a digital portfolio of websites reaching over 1 million monthly page views, and Times-Shamrock Outdoor with digital billboard capabilities. Following the 2023 sale of its newspaper division, the company now focuses exclusively on radio and billboard operations. The company also operates Shamrock Digital Services for digital advertising solutions. A pending acquisition of WLGD 107.7 FM was filed with the FCC in May 2024.

Differentiator

Problem solved

Functional benefit

Brands

• Shamrock Communications: Radio broadcasting operations in Scranton, Baltimore and Milwaukee markets
• Times-Shamrock Digital
• Shamrock Outdoor Media

Products and services

• Radio Advertising Airtime (Shamrock Communications Stations) Selling advertising airtime across the company's portfolio of radio stations (Rock 107, QFM 92.1, ESPN-630, The Bay, FM 102.1 Milwaukee, Milwaukee's True Oldies, B93 FM) for local and regional businesses seeking to reach listeners in Northeastern Pennsylvania, Baltimore, and Milwaukee markets.
• Rock 107 (Classic Rock Radio Station) Classic rock radio station serving the Scranton/Wilkes-Barre market that delivers an audience for advertisers targeting Northeastern Pennsylvania listeners.
• The Bay (Baltimore Radio Station) Radio station serving the Baltimore market, providing advertisers with reach to Baltimore's core listening audience.
• Times-Shamrock Outdoor (Billboard Advertising) Billboard and outdoor advertising placements in high-traffic areas across Lackawanna, Luzerne, and Schuylkill counties with digital boards capable of dynamic campaigns and over 20,000 impressions per day, sold directly to advertisers seeking 24/7 consumer reach in Northeastern Pennsylvania.
• Times-Shamrock Digital (Website Advertising Portfolio) Digital advertising solutions across a portfolio of 12 local news, sports, and entertainment websites reaching over 1 million monthly page views, providing ad targeting capabilities through video, mobile, and display advertising placements for businesses seeking local digital audiences.
• Shamrock Digital Services Digital advertising and web services including award-winning websites, video advertising, and mobile advertising solutions for local and regional advertisers across the Times-Shamrock portfolio.

Quantifiable outcome

• Over 1 million combined weekly audience reach across radio stations and websites
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreGTM or Marketing PartnerNational partnership with Google as part of Times-Shamrock's extended reach through national partnerships. Google partnership provides access to digital advertising networks and platforms.
• Local Media ConsortiumcoreGTM or Marketing PartnerNational partnership that extends Times-Shamrock's reach and provides access to a consortium of local media companies for shared advertising opportunities and resources.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/times-shamrock-communications-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Times-Shamrock Communications Inc.