Tinguely Museum
- Company typePrivate
- Founded1996
- HeadquartersBasel, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingServices
Tinguely Museum firmographics
Firmographics- Name
- Tinguely Museum
- Legal name
- Museum Tinguely
- Website
- https://tinguely.ch
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Tinguely Museum industry classification
Industry- Product category
- Art Museum
- NAICS
- Museums (71211)
- akta.pro primary industry
- Art Museums (THAJADAA)
- akta.pro secondary industry
- Museum, Zoo & Attraction Gift Shops (CRALAJAG)
Keywords
Where Tinguely Museum is headquartered
LocationHeadquarters
- HQ city
- Basel
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Tinguely Museum business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Museum Admission: Visitors pay admission fees to access the museum's permanent collection and special exhibitions. Adults pay 18 CHF, reduced rate 12 CHF for students and people with disabilities. Groups of 12+ pay 12 CHF per person.
- Bistro and Restaurant: The museum operates the Bistro Chez Jeannot on-site, serving food and beverages to museum visitors and external guests. Reservations available via Lunchgate.
- Museum Shop: The museum operates a retail shop selling catalogues, posters, postcards, stationery, accessories, decorative objects, Swiss designer items, children's books and games, and special editions. Ships throughout Switzerland, Europe, and overseas.
- Event Tickets: Some events charge admission fees including concerts (Roche n Jazz series), Offbeat concerts, dance performances, and special events. Prices vary from free to 85.90 CHF depending on the event.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Adult admission to Museum Tinguely |
| One time/ perpetual license | Pay-as-you-go | Reduced admission for students, people with disabilities, and apprentices |
| One time/ perpetual license | Pay-as-you-go | Group admission for parties of 12 or more |
| Unit Pricing | Pay-as-you-go | Workshop fees |
| Unit Pricing | Pay-as-you-go | Concert and event tickets |
| Unit Pricing | Pay-as-you-go | Extra Muros and walking tours |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Tinguely Museum product offering
Product offeringCore offering
Museum Tinguely Basel operates as a publicly accessible art museum presenting Jean Tinguely's kinetic sculptures and drawings through a permanent collection exhibition and rotating temporary exhibitions. Its offering combines on-site cultural visits, a calendar of concerts, workshops, and educational programs for schools and families, an on-site bistro (Chez Jeannot), and a museum shop selling catalogues, posters, and designer merchandise. Revenue is generated primarily through admission fees, event tickets, food and beverage, and shop sales, with operational support from F. Hoffmann-La Roche sponsorship.
Product overview
The Tinguely Museum offers a comprehensive cultural experience centered on its permanent collection of Jean Tinguely's kinetic works, supplemented by rotating special exhibitions and digital services. The museum's core product is the permanent exhibition 'La roue = c'est tout' showcasing Tinguely's machine sculptures and artworks. Digital offerings include Meta-Tinguely (multimedia guide), Tinguely@Home (at-home content), Radio Tinguely (online radio), and Machine Builder (interactive tool). Supporting services include the museum shop, bistro (Chez Jeannot), and extensive education programs with guided tours and workshops for various audiences. The museum also hosts rotating exhibitions such as Nicolas Darrot. Fuzzy Logic, Labouring Bodies, and Angelica Mesiti. Reverb.
Differentiator
Problem solved
Functional benefit
Products and services
- La roue = c'est tout (Permanent Collection Exhibition) A permanent hands-on exhibition presenting Jean Tinguely's kinetic machine sculptures and drawings across his career, from filigran-poetic early works to late musical and monumental pieces, intended for general museum visitors.
- Nicolas Darrot. Fuzzy Logic (Temporary Exhibition) Special exhibition of contemporary kinetic art by Nicolas Darrot, featuring programmable robotic puppet automata activated by visitor scanning.
- Labouring Bodies (Temporary Exhibition) Group exhibition scheduled for 2026 exploring themes of labour and the body in contemporary art practice.
- Angelica Mesiti. Reverb (Temporary Exhibition) Solo exhibition of video and multimedia works by contemporary artist Angelica Mesiti scheduled for 2026.
- Museum Shop On-site and online retail shop selling catalogues, posters, postcards, stationery, accessories, decorative objects, Swiss designer items, children's books and games, and special editions; ships within Switzerland, Europe, and overseas.
- Bistro Chez Jeannot On-site restaurant, brunch, and event venue within the museum, serving food and beverages to museum visitors and external guests; table reservations via Lunchgate.
- Education Programs (Guided Tours, Workshops, School Programs) Structured visitor education offering guided tours, hands-on workshops, school programs, family activities, and tutorials for various age groups, including accessibility-focused options.
- Inklusiv (Accessibility Services) Inclusive museum services for visitors with disabilities, including hearing, seeing, walking, and learning accessibility options, with sign language tours, audio descriptions, and remote guided tours.
- Concert and Event Tickets (Roche n Jazz, Offbeat, Dance, Nachtklang) Ticketed concert and performance programming, including the Roche n Jazz series, Offbeat jazz concerts, dance performances, and Nachtklang concerts, priced individually from free to 85.90 CHF.
Quantifiable outcome
- The museum opened in 1996 and has been operating continuously for over 25 years with regular exhibition programming
Companies that use Tinguely Museum
Customer profileSegments3 records
Ideal customer profiles3 records
Tinguely Museum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tinguely Museum partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- bird's eye jazz clubcoreThe museum collaborates with bird's eye jazz club for the Roche n Jazz concert series held at the museum. This partnership brings jazz musicians to the museum on Friday afternoons, creating a cultural experience combining music and visual art.
- Kaserne BaselminorPartnership for dance performances and physical introduction workshops. Events such as Declan Whitaker's 'Away with the Faeries' are presented in cooperation with Kaserne Basel.
- Theater BaselminorCollaboration for talks and conversations, including 'Suzanne Lacy and Chus Martínez in conversation' held at Theater Basel.
- GGG Stadtbibliothek Schmiedenhof BaselminorPartner for Extra Muros events including discussions and talks held at the city library.
- Offbeat ConcertminorPartnership for Offbeat jazz concerts held at the museum, with tickets sold through the Offbeat platform.
- AnrufkulturminorPartnership for remote guided tours for blind and visually impaired visitors, providing accessibility services.
- museen baselcoreMuseumsnacht (Museum Night) is an annual event organized by museen basel and the cultural department of Basel-Stadt, where 40 museums and cultural institutions participate.
- Tanzhaus BaselminorCollaboration for dance performances including Compagnie Filipe Lourenço: Cheb, with tickets sold via Ticketcorner.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Tinguely Museum competitors and assessment
Company assessmentBroad incumbents
- Centre Pompidou: Major encyclopedic modern and contemporary art institution in Paris. Operates broadly across 20th-century art including kinetic art movements; not a specialist peer but shapes global expectations and competes for international tourist attention.
- MoMA: Large encyclopedic modern art museum in New York that holds important Tinguely works and shapes global canon around kinetic art. Sets the reference standard for curatorial depth and digital programming that Museum Tinguely benchmarks against.
Direct peers
- Zentrum Paul Klee: Single-artist museum in Bern dedicated to Paul Klee, also designed by Renzo Piano. Closest structural analog: a Swiss museum built around one artist's estate, with concerts, education, and family programming.
- Fondation Beyeler: Major art museum located in Riehen on the outskirts of Basel, designed by Renzo Piano. Closest geographic and category peer competing for the same Basel-region art tourism audience and corporate sponsorship pool.
- Museo Dalí: Single-artist museum in Figueres, Spain, dedicated to Salvador Dalí. Comparable as a purpose-built museum anchored by a single artist's donated estate with strong destination-tourism positioning.
- Kunstmuseum Basel: Public art museum in central Basel holding the oldest public art collection in Switzerland. Competes directly with Museum Tinguely for local visitors, school groups, and Basel cultural tourism share.
- Peggy Guggenheim Collection: Single-collector/artist-focused modern art museum in Venice. Comparable as a museum where a single patron's donation defines the collection, with destination tourism and a strong museum shop operation.
- Museum für Gegenwartskunst Basel: Basel contemporary art museum operated by the Emanuel Hoffmann Foundation. Direct competitor in Basel's contemporary art exhibition circuit and partner in the museen basel consortium.
- Musée National Picasso: Single-artist national museum in Paris dedicated to Pablo Picasso. Directly comparable operating model: one artist's estate-driven collection, rotating exhibitions, education programs, and museum shop.
- Schaulager Basel: Contemporary art institution in Basel, also designed by Herzog & de Meuron. Peer in the Basel cultural ecosystem competing for the same contemporary art audience and exhibition partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Tinguely Museum social profiles
Digital presenceTinguely Museum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tinguely Museum leadership team
Management profileNumber of profiles
Profiles4 records
Tinguely Museum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tinguely Museum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tinguely Museum
What does Tinguely Museum do?
Museum Tinguely Basel operates as a publicly accessible art museum presenting Jean Tinguely's kinetic sculptures and drawings through a permanent collection exhibition and rotating temporary exhibitions. Its offering combines on-site cultural visits, a calendar of concerts, workshops, and educational programs for schools and families, an on-site bistro (Chez Jeannot), and a museum shop selling catalogues, posters, and designer merchandise. Revenue is generated primarily through admission fees, event tickets, food and beverage, and shop sales, with operational support from F. Hoffmann-La Roche sponsorship.
Is Tinguely Museum a public or private company?
Tinguely Museum is a private company. It is classified as state government owned and is currently operating.
When was Tinguely Museum founded?
Tinguely Museum was founded in 1996. It employs 11 to 50 people.
Where is Tinguely Museum based?
Tinguely Museum is headquartered in Basel, Switzerland, in the Europe region.
How does Tinguely Museum make money?
Four revenue lines are on record. Museum Admission is the primary driver. The others are bistro and Restaurant, museum Shop and event Tickets.
Who are Tinguely Museum's main competitors?
Broad incumbents on record are Centre Pompidou and MoMA. Direct peers are Zentrum Paul Klee, Fondation Beyeler, Museo Dalí, Kunstmuseum Basel, Peggy Guggenheim Collection, Museum für Gegenwartskunst Basel, Musée National Picasso and Schaulager Basel.
Does Tinguely Museum have an API?
No public API is recorded for Tinguely Museum.
What industry is Tinguely Museum in?
Tinguely Museum's product category is Art Museum. Its primary akta.pro industry code is THAJADAA, Art Museums, with a secondary code of CRALAJAG, Museum, Zoo & Attraction Gift Shops. Its NAICS code is 71211.