Killing S.A. Tintas E Adesivos

What Killing S.A. Tintas E Adesivos does

Killing S.A. Tintas E Adesivos (Tintas Killing) is a privately-held Brazilian manufacturer of paints, coatings, adhesives, and wood-treatment products, headquartered at Av. 1º de Março, 3430 in Novo Hamburgo, Rio Grande do Sul (CNPJ 91.671.578/0001-25). The company operates through seven differentiated sub-brands — Kisacril and Kisapro for premium acrylic paints, Bellacasa for standard and economical lines, Kisalack for wood finishes and varnishes, Kisatech for waterproofing and restoration, Kisafix for industrial and construction adhesives and sealants, and Kisabond for cyanoacrylate instant adhesives — covering more than 70 SKUs across architectural coatings, textures, primers, waterproofing membranes, contact adhesives, PVA and polyurethane glues, silicones, varnishes, stains, and solvents.

The underlying technology is conventional coatings and adhesive chemistry with localized formulation: acrylic and synthetic enamel systems, hybrid-polymer sealants, polyurethane D4-class wood adhesives meeting DIN EN/204, water-based low-odor systems, and a Colorline tintometric colorant platform for custom color matching. Distribution is executed through a domestic Brazilian retail-store network (paint shops, hardware stores, home-improvement retailers) accessed via an online dealer-locator, supplemented by a direct Espaço Cliente portal for registered mid-market buyers, mobile applications (training app and Smart Simulator), and WhatsApp-based customer service.

Revenue mechanics are one-time product sales with no disclosed pricing, no subscription or licensing model, and no enterprise contracting. Customer segments are horizontally diversified across DIY consumers, professional painters and contractors, industrial woodworking buyers, and retail/distributor partners. The company is independently owned, with no identified parent, no recorded funding rounds, no M&A activity, and only one named officer (the Data Protection Officer). The most significant forward-looking operational evidence is a tri-lingual website (Portuguese, Spanish, English) and a small but active digital-tooling footprint.

Name

Killing S.A. Tintas E Adesivos

Legal name

KILLING S/A TINTAS E ADESIVOS

Website

https://tintaskilling.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Killing S.A. Tintas E Adesivos is a privately-held Brazilian manufacturer of paints, coatings, adhesives, varnishes, and waterproofing products, organized under seven sub-brands and distributed through a national retail network, a dealer-locator, and a customer portal serving DIY consumers, professional painters, industrial woodworking buyers, and retailers.

Ownership category

akta.pro rank

Headquarters

HQ city

Novo Hamburgo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Paint Products Sales: Sale of architectural paints including acrylic paints, enamels, textures, waterproofing paints, and specialty coatings through retail and distributor channels.
2. Adhesive Products Sales: Sale of industrial and consumer adhesives including contact adhesives, PVA glues, sealants, spray adhesives, and specialized bonding solutions.
3. Wood Treatment Products Sales: Sale of varnishes, wood sealers, stains, and wood restoration products for furniture and construction applications.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Killing S.A. Tintas E Adesivos is a Brazilian manufacturer of paints, coatings, and adhesives for residential, commercial, and industrial applications. The company produces architectural paints (acrylic, synthetic enamel, epoxy, textures), wood finishes (varnishes, sealers, stains), waterproofing solutions, construction adhesives (contact adhesives, PVA glues, polyurethane, silicones), and instant cyanoacrylate adhesives (Kisabond). Products are organized under multiple sub-brands (Kisacril, Kisalack, Kisatech, Kisapro, Kisafix, Bellacasa, Kisabond) targeting different price tiers and use cases, and are distributed across Brazil through retail paint stores, hardware retailers, and a dedicated online dealer locator.

Product overview

Killing S.A. Tintas E Adesivos is a Brazilian manufacturer of paints, coatings, and adhesives headquartered in Novo Hamburgo, RS. The company operates under multiple sub-brands targeting different market segments: Kisacril and Kisapro for premium acrylic paints; Bellacasa for standard and economical paints; Kisatech for waterproofing and restoration products; Kisalack for wood finishes including varnishes and stains; Kisafix for professional-grade adhesives and sealants; and Kisabond for instant cyanoacrylate adhesives. The product portfolio spans architectural paints (acrylic, synthetic enamel, textures), wood treatments (varnishes, sealers, stains), construction adhesives and sealants (contact adhesives, PVA, polyurethane, silicone), waterproofing solutions, and decorative finishes. The company also provides a training app and Smart Simulator mobile application for professional painters and consumers.

Differentiator

Problem solved

Functional benefit

Brands

• Kisacril: Acrylic paints, synthetic enamels, and specialty coatings for masonry, wood, and metal surfaces
• Kisalack
• Kisatech
• Kisapro
• Kisafix
• Bellacasa
• Kisa-Rás

Products and services

• Kisacril Tinta Acrílica Premium Premium acrylic paint for masonry surfaces, suitable for interior and exterior finishing on plaster, exposed concrete, acrylic filler, putty, and textures. Targeted at consumers and professionals seeking high-quality acrylic finishes.
• Kisacril Tinta Acrílica Ultra Fosco Ultra matte acrylic paint for masonry surfaces, providing a flat, non-reflective finish for interior and exterior walls. Targeted at consumers seeking contemporary matte aesthetics.
• Kisacril Esmalte Sintético Synthetic enamel for wood and metal surfaces, providing durable glossy or satin finishing. Targeted at professional painters, contractors, and consumers finishing wood and metal surfaces.
• Kisacril Tinta Telha Special acrylic paint formulated for tile and roofing surfaces, providing weather and UV resistance for roof applications. Targeted at homeowners and contractors painting roof tiles.
• Kisacril Epóxi Multissuperfícies Epoxy paint for multi-surface applications requiring high durability and chemical resistance. Targeted at industrial and professional users needing heavy-duty epoxy coatings.
• Kisacril Esmalte Acrílico Base Água Water-dilutable acrylic enamel for painting external and internal surfaces of wood and metal, providing excellent finish and durability with low odor during and after application. Targeted at consumers and professionals seeking low-odor enamel finishes.
• Kisacril Grafite Dupla Função Synthetic paint for iron surfaces that acts as both anti-corrosive primer and finish coat in a single product. Targeted at professionals and consumers needing corrosion protection for ferrous metals.
• Kisacril Fundo Branco Fosco White matte primer for sealing and leveling new wood surfaces in outdoor and indoor environments. Targeted at painters preparing wood for topcoat application.
• Kisapro Tinta Acrílica Premium Premium acrylic paint for finishing interior and exterior surfaces with high coverage, mold resistance, washability, and ability to conceal imperfections. Targeted at professional painters and high-end residential projects.
• Bellacasa Esmalte Sintético Synthetic enamel for wood and metal surfaces positioned at the standard/economical price tier. Targeted at budget-conscious consumers and high-volume residential projects.
• Bellacasa Esmalte para Assoalho Enamel paint specifically formulated for interior wooden floors, with easy application and quick drying. Targeted at homeowners and painters refinishing wooden floors.
• Bellacasa Tinta Acrílica Standard Standard acrylic paint for general masonry surfaces positioned at the economical price tier. Targeted at budget-conscious homeowners and DIY consumers.
• Bellacasa Tinta Acrílica Econômica Economical acrylic paint for masonry surfaces with the lowest price tier in the Bellacasa line. Targeted at highly budget-conscious consumers and large-area residential projects.
• Bellacasa Base Madeira White matte primer for sealing and leveling wooden surfaces in indoor environments, positioned at the economical price tier. Targeted at residential consumers preparing wood for finishing.
• Kisatech Tinta Impermeabilizante Inteligente Intelligent waterproofing paint for special surfaces requiring water protection, designed to seal and protect against moisture infiltration. Targeted at construction professionals and homeowners waterproofing roofs, walls, and structures.
• Kisatech Massa de Restauração Flexible acrylic product for treating and restoring surfaces with cracks and fissures, accommodating expansion and contraction movements. Targeted at contractors and homeowners repairing cracked walls.
• Kisalack Verniz Duplo Filtro Solar Varnish with double solar filter for wood protection against UV rays and weather, ideal for outdoor furniture, decks, and exposed wood surfaces. Targeted at consumers and professionals finishing exterior wood surfaces.
• Kisalack Verniz Sintético Bright colorless synthetic varnish for protecting and beautifying interior wood surfaces such as furniture, doors, and trim. Targeted at homeowners and woodworkers finishing interior wood.
• Kisalack Verniz Marítimo High-gloss clear varnish for protecting wood surfaces in marine environments and exterior/interior applications, with strong moisture and salt resistance. Targeted at boat owners, carpenters, and professionals in coastal regions.
• Kisalack Verniz Filtro Solar Base Água Water-based varnish with sunscreen additives for protecting wood surfaces outdoors and indoors, with low odor and UV protection. Targeted at consumers and professionals seeking low-VOC wood finishes.
• Kisalack Verniz para Deck Varnish specifically formulated for deck surfaces, with high resistance to foot traffic and weather exposure. Targeted at homeowners and contractors finishing wooden decks.
• Kisalack Seladora para Madeira Wood sealer to prevent stain migration and provide a transparent satin finish on internal wood surfaces, used as a base coat for finishing systems. Targeted at woodworkers and painters preparing interior wood.
• Kisalack Stain Impregnante Base Água Water-based wood stain for beautifying and protecting exterior and interior wood surfaces without film formation, allowing the wood grain to remain visible. Targeted at consumers and professionals finishing wood.
• Kisalack Stain Impregnante Base Solvente Solvent-based wood stain for penetrating wood and protecting without forming a film, suitable for interior and exterior applications. Targeted at woodworkers and professionals seeking deeper penetration.
• Kisafix Adesivo de Contato High-performance contact adhesive for bonding decorative veneers (HPL, MDP, wood, leather) on MDF, plywood, particleboard, edge tape, rubber, fabrics, foams, metals, and floors. Available in Premium and Extra versions. Targeted at furniture manufacturers, woodworkers, and industrial users.
• Kisafix Cola Branca Extra PVA adhesive for general use in wood artifacts, plastic laminates, paper, and cardboard. Targeted at woodworkers, schools, and general-purpose consumer use.
• Kisafix Cola Branca Extra Multiuso Multi-purpose PVA adhesive with high solids content for better performance across diverse substrates. Targeted at woodworkers and consumers needing stronger general-purpose bonding.
• Kisafix PVA Secagem Rápida Fast-drying PVA adhesive for HPL lamination on chipboard, plywood, MDF, and wood, suitable for hot presses. Targeted at furniture manufacturers and industrial lamination operations.
• Kisafix Cola Vinil Polyurethane solvent-based adhesive for flexible PVC bonding in camping tents, tarpaulins, inflatable pools, and awnings. Targeted at industrial users and repair applications for flexible PVC products.
• Kisafix Cola Spray Spray adhesive for foams, fabrics, woods, leather, carpets, paper, wallpaper, plastics, and styrofoam. Targeted at upholstery, crafting, and general consumer/industrial bonding applications.
• Kisafix Espuma Expansiva Polyurethane expanding aerosol foam for sealing, filling, and fixing with insulating properties for doors, windows, and panels. Targeted at construction professionals and homeowners.
• Kisafix Selante PU Construção Hybrid polymer sealant for precast sealing, cold rooms, metal panels, and joints in concrete, steel, aluminum, wood, and ceramics. Targeted at construction and industrial sealing applications.
• Kisafix Selante Fixa Tudo Hybrid polymer sealant with immediate adhesion for high-strength bonding and sealing of porous and non-porous materials. Targeted at construction professionals and DIY users needing universal sealing.
• Kisafix Selante Veda Calha High-performance sealant based on modified silane hybrid polymer for gutters, flashings, and metal sheets, with high resistance to moisture and UV rays. Targeted at construction and roofing professionals.
• Kisafix Silicone Acético Acetic cure single-component silicone sealant with fungicide for internal aluminum, glass, tile, and shower box applications. Targeted at construction professionals and homeowners for bathroom and kitchen sealing.
• Kisafix Silicone Neutro Neutral cure single-component silicone sealant for gluing and sealing porous, non-porous materials, concrete, masonry, glass, and PVC. Targeted at construction professionals needing non-corrosive sealing.
• Kisafix Selante Acrílico Base Água Acrylic-based waterborne sealant with fungicide for internal seals, furniture finishing, and crack filling. Targeted at painters and homeowners for interior crack repair and finishing.
• Kisafix PUR 716 Single-component polyurethane adhesive with D4 resistance for indoor and outdoor wood applications including doors, windows, stairs, and MDF panels; provides heat and humidity resistance. Targeted at furniture manufacturers and woodworkers.
• Kisafix Piso Decorativo Vinílico Acrylic adhesive specifically designed for bonding vinyl flooring in blankets, boards, and rulers. Targeted at flooring installers and contractors.
• Kisabond Medium viscosity cyanoacrylate adhesive for rapid bonding of ceramics, plastic, wood, leather, metal, rubber, and EVA. Targeted at industrial users, repair shops, and DIY consumers.
• Killing Tinta Acrílica Quartzo Acrylic paint with quartz for rough textured finish on interior and exterior surfaces, providing decorative texture and additional protection. Targeted at painters and homeowners seeking textured wall finishes.
• Killing Textura Acrílica Rústica Rustic acrylic texture for decorative effects on exterior and interior surfaces. Targeted at painters and homeowners applying decorative wall textures.
• Killing Textura Acrílica Clássica Classic acrylic texture for decorative wall finishes. Targeted at painters and homeowners seeking timeless wall textures.
• Killing Textura Acrílica Original Original acrylic texture paint for distinctive wall finishes. Targeted at painters and homeowners seeking the signature Killing texture line.
• Killing Textura Acrílica Lisa Smooth acrylic texture paint for subtle wall finishes. Targeted at painters and homeowners seeking refined, low-relief wall textures.
• Killing Textura Tipo Grafiato Grafiato-style texture paint for decorative wall finishes replicating the popular Brazilian grafiato finish. Targeted at painters and homeowners.
• Killing Textura Projetada Projected acrylic texture for texturing exterior and interior surfaces with decorative effects, applied via spray projection. Targeted at professional painters and contractors.
• Killing Massa Acrílica Acrylic putty for surface preparation and finishing before painting. Targeted at painters and homeowners preparing surfaces.
• Killing Massa Corrida Putty for interior wall preparation before painting, providing smooth leveling. Targeted at painters and homeowners preparing interior walls.
• Killing Massa Tapa Fácil Easy-apply putty for quick surface repairs. Targeted at homeowners and painters needing fast repairs.
• Killing Selador Acrílico Premium Premium acrylic sealer for surface preparation before paint application. Targeted at professional painters and high-end projects.
• Killing Fundo Preparador de Paredes Wall preparation primer for improved paint adhesion on challenging surfaces. Targeted at painters and homeowners preparing masonry walls.
• Killing Fundo Galvanizado White matte primer with adhesion promoter for galvanized metal, aluminum, and aluzinc surfaces. Targeted at industrial users and professionals preparing non-ferrous metals.
• Kisaflex Impermeabilizante Acrílico Acrylic waterproofing solution for moisture protection on roofs, walls, and structures. Targeted at construction professionals and homeowners.
• Killing Resina Acrílica Base Água Water-based acrylic resin for surface coating and protection, providing a clear protective film. Targeted at professionals and homeowners sealing painted surfaces.
• Killing Resina Acrílica Impregnante Impregnating acrylic resin for deep surface protection, penetrating porous substrates. Targeted at professionals and homeowners needing deep sealing.
• Killing Manta Líquida Liquid membrane waterproofing for masonry surfaces, forming a seamless protective layer against moisture. Targeted at construction professionals and homeowners waterproofing roofs and walls.
• Borracha Líquida Impermeabilizante Liquid rubber waterproofing membrane for various surfaces, providing elastic and durable moisture protection. Targeted at construction professionals and homeowners needing flexible waterproofing.
• Gel Efeito Pérola Water-based brilliant colorless acrylic gel with pearl effect pigments for decorative surfaces, providing pearlescent finishes. Targeted at homeowners and decorative painters.
• Massa de Efeitos Decorativos Decorative effect paste for masonry surfaces, enabling custom texture and pattern effects. Targeted at decorative painters and homeowners seeking unique wall finishes.
• Colorantes Colorline Colorants for the Colorline tintometric system for custom color matching in retail paint operations. Targeted at paint retailers and dealers using the Colorline system.
• Kiling Zarcolit Anti-corrosive primer for ferrous surfaces in low-aggressive exterior and interior environments. Targeted at industrial users and professionals protecting ferrous metals.
• Killing Kisa-Rás Solvent for diluting oil-based paints, synthetic enamels, varnishes, and general material cleaning. Targeted at users of solvent-based paints and wood finishes.
• Killing Diluente SR3488 Solvent for diluting industrial synthetic enamel paint and cleaning materials. Targeted at industrial users.
• Kisalux Primer Sintético Synthetic primer for first coat on metallic surfaces with subsequent synthetic enamel finishing. Targeted at industrial users and professionals painting metal surfaces.
• Kisalux Esmalte Sintético Industrial synthetic enamel for metal surfaces, providing durable and glossy industrial finishing. Targeted at industrial users and maintenance professionals.
• Kisalux Emborrachado Rubberized synthetic enamel for flexible coatings that accommodate surface movement. Targeted at industrial users needing flexible protective coatings.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• PlanMKTminorOthersDigital marketing and web development agency responsible for the company's digital presence and website maintenance.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AkzoNobel: Dutch multinational paints and coatings company that owns Coral, Sparlack, and Dulux in Brazil. Operates at significantly larger scale and competes broadly in architectural, industrial, and specialty coatings.
• Henkel: Global adhesives giant (Loctite, Pritt, Bonderite) with established Brazilian operations. Comparable as a broad incumbent in industrial and consumer adhesives, competing for similar bonding and sealing use cases.
• Sherwin-Williams: Global coatings giant with a meaningful Brazilian presence via Novacor, Colorgin, and Metalatex. Competes across architectural, industrial, and protective coatings segments with significantly greater scale and R&D resources.
• PPG Industries: Global coatings major with industrial, architectural, and specialty paint lines. Comparable as a broad incumbent in paints and coatings with deeper R&D and global distribution reach.
• Sika AG: Swiss construction chemicals and sealants company that owns Suvinil. Comparable as a broad incumbent in sealants, adhesives, and construction products serving similar B2B channels.
• H.B. Fuller: US-based industrial adhesives manufacturer with global operations including Latin America. Comparable as a broad incumbent in industrial bonding solutions and construction adhesives.

Direct peers

• Coral (AkzoNobel): Flagship Brazilian paint brand of AkzoNobel, offering acrylic paints, enamels, and textures. Directly competes with Killing in retail DIY and professional segments across Brazil.
• Suvinil: Leading Brazilian architectural paint brand, owned by Sika. Direct competitor in decorative acrylic paints, enamels, and wood finishes, serving the same retail and contractor channels across Brazil.

Regional players

• Tintas Montana: Brazilian paint and coatings manufacturer focused on industrial and architectural segments. Comparable as a regional Brazilian competitor with overlapping industrial, marine, and decorative coatings offerings.
• Tintas Anjo: Brazilian regional paint manufacturer with similar product breadth in architectural paints, enamels, and textures. Comparable as a fellow mid-sized Brazilian player competing in overlapping retail and contractor channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/TintasKillingSA
• Facebookfacebook.com/TintasKilling
• LinkedInlinkedin.com/company/killing-s.a.-tintas-e-adesivos

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Killing S.A. Tintas E Adesivos