TINY TIGERS DAY NURSERY LTD.

What TINY TIGERS DAY NURSERY LTD. does

Tiny Tigers Day Nursery Ltd. is a privately-held, single-site day nursery located in East Grinstead, West Sussex, operating continuously since 2003 under the ownership of Michele Muschamp. The business provides full-day childcare and Early Years Foundation Stage (EYFS)-aligned early years education for children aged 3 months to 5 years, organised into four age-banded sections: Kittens (0-18 months), Tiggers (18 months-2 years), Cubs (2-3 years), and Tigers Pre-School (3-5 years). The nursery is registered with Ofsted for 63 places (URN EY366771) on the Early Years, Compulsory Childcare, and Voluntary Childcare Registers, and has held a consistent 'Good' rating across all inspection categories for 20 consecutive years, most recently confirmed at the 13 June 2022 inspection.

The operating model is built around a traditional early-years curriculum delivered by 14 staff (11 with recognised qualifications, two holding Qualified Teacher Status). Core delivery includes a large enclosed garden used for outdoor learning across most weather conditions, a SEND support programme led by a dedicated SENCO with Individual Education Plans (IEPs), meals (breakfast, lunch, tea), and Tapestry-based online learning journals that track each child's development and are shared with parents. The nursery operates Monday-Friday 07:15-18:15 for 51 weeks per year.

Revenue is generated primarily through monthly subscription fees (£375/month for 3-5 year full-time, £400/month for 0-2 year full-time), supplemented by the government Early Years Funded Entitlement (EYFE) at stretched 15- and 30-hour funding patterns, usage-based hourly rates (£9-£10/hour) for ad-hoc sessions, and unit-priced meals and consumables. Customer acquisition is direct-to-consumer, driven by the website, Facebook page, daynurseries.co.uk reviews, and word-of-mouth referrals. Pricing is reviewed twice yearly in May and October. A £60 registration fee and £300 refundable deposit support working capital.

Name

TINY TIGERS DAY NURSERY LTD.

Legal name

Tiny Tigers Day Nursery Ltd.

Website

https://tinytigers.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Tiny Tigers Day Nursery Ltd. operates a single-site day nursery in East Grinstead, West Sussex, providing EYFS-aligned full-day childcare for children aged 3 months to 5 years under a monthly subscription model with 63 registered places.

Ownership category

akta.pro rank

Product category

Day Nursery Services

NAICS

Child Care Services (62441), Child Care Services (624410), Child Care Services (6244)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Full-Day Nursery Programs (EDACACAD)

akta.pro secondary industry

Part-Time / Drop-In Preschools (EDACABAN)

Keywords

• Early childhood education
• Day nursery services
• Childcare provision
• Early years foundation
• Preschool education

Headquarters

HQ city

East Grinstead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Childcare Fees: Monthly subscription fees charged to parents for childcare services. Fees are calculated based on child's age (0-2 years or 3-5 years) and number of days attended. Full-time children receive four weeks holiday allowance at no charge, while part-time children receive two times their weekly attendances at no charge.
2. Early Years Funded Entitlement (EYFE): Government funding for eligible children from the school term after they turn 9 months old, up to a maximum of 30 hours per week. 38 weeks funding is stretched over 50 weeks of the year. Parents pay additional fees for meals, snacks, and consumables.
3. Ad-hoc and Additional Sessions: Additional day rates and hourly rates for sessions beyond contracted hours. Late collection/early drop-off fees apply.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Tiny Tigers Day Nursery provides full-day Early Years Foundation Stage (EYFS) childcare for children aged 0-5 across four age-banded sections: Kittens (Baby Room, 0-18 months), Tiggers (Inbetweenie, 18 months-2 years), Cubs (Toddler, 2-3 years), and Tigers Pre-School (3-5 years). The 63-place, Ofsted-registered service operates extended hours (07:15-18:15), serves hot meals and snacks, delivers SEND support via an in-house SENCO, and issues Tapestry online learning journals to parents.

Product overview

Tiny Tigers Day Nursery Ltd operates as a single-site day nursery in East Grinstead offering structured childcare and early years education across four age-banded sections: Kittens (0–18 months), Tiggers (18 months–2 years), Cubs (2–3 years), and Tigers Pre-School (3–5 years). The core offering is built around the Early Years Foundation Stage (EYFS) curriculum delivered by qualified staff, supplemented by a large outdoor garden for outdoor learning, online Tapestry learning journals for parent engagement, a dedicated SEND support programme with IEPs, organised outings, catered meals, and themed events including book weeks and a Leavers Fun Day. All sections operate in a free-flow format within the same nursery setting, with the pre-school section led by a qualified teacher to ensure school readiness.

Differentiator

Problem solved

Functional benefit

Products and services

• Day Nursery Childcare (Kittens, Tiggers, Cubs, Tigers Pre-School) Full-day Early Years Foundation Stage (EYFS) childcare delivered across four age-banded sections for children aged 0-5: Kittens (Baby Room, 0-18 months), Tiggers (Inbetweenie, 18 months-2 years), Cubs (Toddler, 2-3 years), and Tigers Pre-School (3-5 years). Service operates 07:15-18:15 and includes meals, snacks, Tapestry online learning journals, and outdoor garden learning. Aimed at working families in East Grinstead, West Sussex.
• SEND (Special Educational Needs and Disabilities) Support Special Educational Needs and Disabilities provision coordinated by an in-house SENCO, supporting identification of needs, individual support planning, and liaison with parents and external professionals within the nursery setting. Delivered alongside the core EYFS childcare service to children aged 0-5 attending the nursery.

Quantifiable outcome

• Children develop confidence, social skills, and independence through nursery attendance, with smooth transitions to primary school

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Scale indicators5 records

Recent moves4 records

Broad incumbents

• Childbase Partnership: Employee-owned UK nursery group operating around 50 settings. Competes directly on quality-of-care messaging, EYFS delivery, and parental engagement — relevant comparability for an independent operator.
• Storal Learning: UK nursery group acquiring and operating early-years settings with an emphasis on quality and local reputation. Comparable business model as a roll-up acquirer of independent nurseries like Tiny Tigers.
• Partou Childcare: Dutch-headquartered nursery group with a growing UK presence. Operates full-day 0-5 settings similar in structure and pricing model to Tiny Tigers, competing in overlapping UK regions.
• N Family Club: London-headquartered premium nursery group with sites across southern England. Targets a similar professional-parent demographic and competes on EYFS quality, qualified teachers, and modern facilities.
• Bright Horizons Family Solutions: International early-years operator with a substantial UK nursery portfolio (including the acquired Kidsunlimited brand). Competes for the same 0-5 parent segment with a broader geographic footprint and corporate resources.
• Grandir UK (formerly Mortimer House / Babilou UK): UK arm of international nursery operator Grandir, managing multiple sites across the south. Directly comparable on operating model (full-day 0-5 care, EYFS, government funding uptake).
• Busy Bees Nurseries: UK's largest nursery chain with hundreds of sites nationwide. Directly competes with Tiny Tigers for parents in East Grinstead/West Sussex and operates at significantly greater scale, with centralised marketing and procurement advantages.

Direct peers

• Tops Day Nurseries: Regional UK nursery chain founded in 1990, operating multiple settings in the south of England with a similar emphasis on EYFS delivery and outdoor learning. Closely comparable mid-sized competitor.
• Mulberry Bush Day Nurseries: Independent UK nursery group with sites in the south-east of England. Comparable operating model, similar fee structure, and overlapping catchment — most directly comparable independent peer to Tiny Tigers.

Regional players

• Sunshine Coast Kids Nursery: Independent regional nursery group operating along the south coast of England. Closest geographic and scale comparability to Tiny Tigers — single/dual-site operator serving affluent commuter-belt families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/100063593829027
• LinkedInlinkedin.com/company/tiny-tigers-day-nursery-ltd-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TINY TIGERS DAY NURSERY LTD.