TIQAH
TIQAH is a Belgium-based research and intelligence agency that provides culturally-tailored qualitative and quantitative research on multicultural and Muslim consumer markets in Europe, serving brands, organizations, and institutions via proprietary community panels.
- Company typePrivate
- Founded-
- HeadquartersBrussels, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingServices
What TIQAH does
TIQAH is a Belgium-headquartered research and intelligence agency specializing in understanding multicultural and Muslim consumer markets in Europe. The company is founder-led by Rachid Lamrabat and operates from disclosed locations in Bornem/Brussels (Belgium), Dubai (United Arab Emirates), and Tangier (Morocco), with a headcount of five employees. Its core offering combines proprietary community access panels, built through trust and cultural proximity to thousands of Muslim and ethnic community members across Europe, with culturally-tailored qualitative and quantitative research methods including face-to-face interviews, mobile ethnography, household panels, and in-store shop-alongs. The firm positions itself between mainstream research agencies, which it argues miss cultural nuance, and cultural consultancies, which it argues lack quantifiable data-backed insights, and explicitly focuses on identity and meaning rather than demographic segmentation.
The business model is project-based B2B professional services: TIQAH sells research engagements and intelligence deliverables to brands, organizations, NGOs, government bodies, and institutions seeking insight into multicultural, Muslim, and diaspora consumer audiences. Pricing is not publicly disclosed and is structured as bespoke quotes per engagement. Go-to-market is sales-led, relying on direct outreach, relationship-building, and thought-leadership content published through the company's Insights & Perspectives hub on topics such as Muslim Gen Z in Europe, value-based consumer understanding, and the future of cultural intelligence. Distribution runs through direct enterprise engagement rather than self-serve channels, with three regional offices providing proximity to European, Middle Eastern, and North African client markets. Revenue, funding, ownership structure, and customer logos are not disclosed in available source data.
TIQAH firmographics
Firmographics- Name
- TIQAH
- Legal name
- Tiqah
- Website
- https://tiqah.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TIQAH is a Belgium-based research and intelligence agency that provides culturally-tailored qualitative and quantitative research on multicultural and Muslim consumer markets in Europe, serving brands, organizations, and institutions via proprietary community panels.
- Ownership category
- akta.pro rank
TIQAH industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Qualitative Research (Focus Groups, IDIs, Ethnography) (MPAAALAE)
Keywords
Where TIQAH is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices3 records
Markets served
TIQAH business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Research and Intelligence Services: TIQAH provides research and intelligence agency services to brands, organizations, and institutions seeking to understand diverse, multicultural, and Muslim consumer audiences. Revenue appears to be generated through consulting engagements and research project fees.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
TIQAH product offering
Product offeringCore offering
TIQAH is a research and intelligence agency that delivers culturally-attuned consumer insights to brands, organizations, and institutions, with a primary focus on Muslim and ethnic communities in Europe. It provides proprietary community panels, qualitative fieldwork (face-to-face interviews, mobile ethnography, household panels, in-store shop-alongs), and quantitative research methods to decode culture, identity, and values rather than demographics.
Product overview
TIQAH is a research and intelligence agency that operates as a single integrated service offering rather than a modular platform. The company provides a unified suite of research services centered on understanding multicultural and Muslim consumers in Europe. Its core offerings include proprietary community panels (with thousands of verified members), qualitative research methods (face-to-face interviews, mobile ethnography, household panels, in-store shop-alongs), and quantitative research approaches—all tailored for cultural contexts. TIQAH positions itself between mainstream research agencies and cultural consultancies, bridging scientific credibility with cultural depth. The company also publishes thought leadership content on cultural intelligence, identity, and consumer behavior.
Differentiator
Problem solved
Functional benefit
Products and services
- Research & Intelligence Services TIQAH's primary offering delivers research and intelligence specialized in understanding diverse and multicultural consumers, with a strong focus on Muslim audiences in Europe and beyond. The agency combines academic rigor with cultural sensitivity to decode culture and values for brands, organizations, NGOs, and institutions.
Companies that use TIQAH
Customer profileSegments2 records
Ideal customer profiles1 record
TIQAH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
TIQAH partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
TIQAH competitors and assessment
Company assessmentDirect peers
- Toluna: Global consumer insights platform built on proprietary online panels and survey technology. Comparable because both firms deliver panel-based qualitative and quantitative research to enterprise clients across markets.
- Savanta: B2B market research agency offering qualitative, quantitative, and panel-based research for brands and organizations. Comparable as a mid-sized research agency with similar bespoke, project-led delivery model to TIQAH.
- YouGov: Panel-based consumer intelligence firm operating proprietary opt-in panels across global markets. Comparable because both firms monetize access to proprietary community panels for consumer and audience research sold to brands and institutions.
- Lightspeed Research: Online panel-based market research firm delivering custom consumer insights globally. Comparable because both firms operate proprietary respondent communities and deliver bespoke qualitative and quantitative consumer research.
Broad incumbents
- Mintel: Independent market research firm publishing consumer insights and trends reports globally. Comparable as a research subscription and bespoke insights provider serving many of the same brand-side strategy buyers as TIQAH.
- NielsenIQ: Consumer measurement and analytics firm with global FMCG and retail research. Comparable as a broad incumbent in consumer insights whose enterprise client base overlaps with TIQAH's brand and institutional customers.
- Ipsos: Global market research and consumer insights giant. Comparable because it operates in the same market research and consumer insights category as TIQAH, but as a broad incumbent with generalist capabilities rather than a multicultural niche specialist.
- GfK (now part of NielsenIQ): Established consumer and market research firm historically strong in European retail and durables research. Comparable as a broad incumbent whose consumer research offerings overlap with TIQAH's enterprise client needs.
- Kantar: World-leading marketing data and analytics firm with consumer panel operations. Comparable because it sells research services to the same brand and institutional buyers TIQAH targets, though across all segments rather than multicultural focus.
Emerging players
- Ethnolect: Culturally fluent research and insights firm focused on multicultural and diaspora audiences. Comparable as a niche emerging player in the same multicultural consumer research space TIQAH serves.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
TIQAH social profiles
Digital presenceTIQAH financial estimates
Financial estimateRevenue estimate
Valuation estimate
TIQAH leadership team
Management profileNumber of profiles
Profiles1 record
TIQAH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TIQAH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TIQAH
What does TIQAH do?
TIQAH is a research and intelligence agency that delivers culturally-attuned consumer insights to brands, organizations, and institutions, with a primary focus on Muslim and ethnic communities in Europe. It provides proprietary community panels, qualitative fieldwork (face-to-face interviews, mobile ethnography, household panels, in-store shop-alongs), and quantitative research methods to decode culture, identity, and values rather than demographics.
Is TIQAH a public or private company?
TIQAH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TIQAH founded?
TIQAH was founded in -1. It employs 1 to 10 people.
Where is TIQAH based?
TIQAH is headquartered in Brussels, Belgium, in the Europe region.
How does TIQAH make money?
One revenue line is on record: research and Intelligence Services.
Who are TIQAH's main competitors?
Direct peers on record are Toluna, Savanta, YouGov and Lightspeed Research. Broad incumbents are Mintel, NielsenIQ, Ipsos, GfK (now part of NielsenIQ) and Kantar. Ethnolect is listed as an emerging player.
Does TIQAH have an API?
No public API is recorded for TIQAH.
What industry is TIQAH in?
TIQAH's product category is Market Research Services. Its primary akta.pro industry code is MPAAALAE, Qualitative Research (Focus Groups, IDIs, Ethnography). Its NAICS code is 54191 and its SIC code is 8700.