Name

Tiroler Sparkasse

Legal name

Tiroler Sparkasse

Website

https://tirolersparkasse.at

Company type

Private

Founded year

1819

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Savings Institutions and Other Depository Credit Intermediation (522180), Portfolio Management and Investment Advice (523940), Depository Credit Intermediation (5221)

SIC

Savings Institutions, Not Federally Chartered (6036), Insurance Agents, Brokers & Service (6411), Investment Advice (6282)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

akta.pro secondary industries

Employee Benefits Brokerage & Consulting (FSAEADAC), Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ)

Keywords

• Retail banking services
• Savings and checking accounts
• Mortgage and consumer loans
• Insurance distribution
• Securities and gold investment

Headquarters

HQ city

Innsbruck

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income: Traditional banking interest income from lending activities including mortgage loans, personal loans, and overdraft facilities. Interest rates include variable and fixed options for home loans.
2. Account Management Fees: Monthly account maintenance fees for various account models including s Plus, s Kompakt, s Konten, and specialized accounts for students and youth. Fees vary by account tier.
3. Transaction Fees: Fees for manual or branch-based transactions, cash withdrawals, postal statement deliveries, and special services.
4. Securities Trading Commissions: Revenue from managing securities deposits, trading commissions, and wealth management services including various depot models.
5. Leasing Income: Vehicle leasing through Erste Bank und Sparkassen Leasing GmbH, generating income from lease contracts for cars, motorcycles, and trucks.
6. Insurance Distribution: Commission revenue from insurance product sales including life, accident, health, and property insurance through Wiener Städtische Versicherung AG as a tied insurance agent.
7. Currency Exchange: Revenue from foreign currency exchange transactions and spreads on currency conversion services.

Pricing tiers

Distribution channels7 records

Marketing channels7 records

Core offering

Tiroler Sparkasse is a regional Austrian savings bank providing full-service retail and small-business banking through the George digital platform and physical branches. It offers current and savings accounts, credit and debit cards, mortgages and consumer loans, vehicle leasing, securities and gold investment products, and insurance distribution (as a tied agent of Wiener Städtische), serving private individuals, businesses, self-employed professionals, and high-net-worth clients in Tyrol and across Austria.

Product overview

Tiroler Sparkasse is an Austrian regional savings bank and part of the Erste Bank and Sparkassen group. It offers a unified consumer banking platform primarily through its digital banking platform George and George-App, complemented by branch services. The product portfolio spans current and savings accounts (Girokonto, Sparkonto, Bausparen), credit and debit cards including Miles & More co-brand cards, real estate and consumer lending (Wohnkredit, Bauspardarlehen, Online-Kredit, Autofinanzierung/s Leasing), personal and property insurance products (health, accident, legal expense, household) underwritten by Wiener Städtische Versicherung, and a full investment product range including securities brokerage, securities savings plans, the digital George Invest module, and physical gold products (Wiener Philharmoniker coins and gold bars, Gold-Sparplan). The George-App serves as the central hub integrating account management, card controls, Apple Pay/Google Pay, investment access, and insurance claims. Add-on digital services include video consultation, online appointment booking, Move & Save (activity-linked savings), Rundungssparen (round-up savings), and online calculators for mortgages and leasing. George Junior provides age-appropriate digital banking for children aged 8–14.

Differentiator

Problem solved

Functional benefit

Brands

• George: Digital banking platform and mobile app offered by Tiroler Sparkasse and Austrian Sparkassen for online banking, account management, and financial services.
• George Junior
• George Invest
• s Bauspardarlehen
• sorgenfreies.wohnen.direkt

Products and services

• George Digital Banking Platform and App Primary digital banking platform and mobile app enabling account management, transfers, card controls, contactless payments, Apple Pay/Google Pay integration, scheduling, and investment access via smartphone for private and business customers.
• George Junior Youth Banking Child and teen banking product for ages 8-14 with a dedicated app, card, and guided features to introduce financial literacy and age-appropriate banking controls.
• Girokonto (Current Account) Day-to-day transaction account with multiple tiers (s Plus, s Kompakt, s Komfort, s Konto); supports SEPA payments, overdraft facilities, and direct debit; available as online-only or full-service variants for private and business customers.
• Online-Girokonto Digital-first current account with no branch required; eligible customers can open fully online and manage via George for a self-serve banking experience.
• Jugendkonto / Studentenkonto Age-segmented current account products targeting youth (under 18) and university students; offered with reduced or zero maintenance fees and tailored card options.
• Sparkonto / Sparkonto online (Savings Account) Savings account products for short- and medium-term deposits; includes online-only variant and standard Sparkonto with variable interest rates.
• Bausparen (Building Society Savings) State-subsidized savings product for long-term savers; funds can be used for property purchase, construction, or renovation; offered by s Bausparkasse.
• S-Mastercard (Kreditkarte) including Miles & More Credit card portfolio including Miles & More co-brand cards and standard Mastercard variants; supports Apple Pay, Google Pay, contactless payments, installments, and cashback for personal customers.
• Debitkarte (Debit Card) Debit card linked to the current account for ATM withdrawals, POS payments, and digital wallet integration (Apple Pay, Google Pay); in-app card controls and limit management available in George.
• Wohnkredit (Home Loan) Mortgage and property financing product for purchasing, building, or renovating residential property; offered with fixed or variable interest rates; includes online mortgage calculator and digital application.
• s Bauspardarlehen (Savings-Backed Loan) Fixed-interest savings-backed loan secured by mortgage; offers up to 20 years of fixed rates, flexible repayment pauses, and terms up to 35 years; up to EUR 310,000 per person; digital financing approval available online in 15 minutes.
• Online-Kredit (Consumer Loan) Unsecured personal loan for amounts up to EUR 50,000 with terms up to 10 years; fully digital application, approval, and disbursement process.
• Autofinanzierung / s Leasing (Auto Leasing) Vehicle financing via installment loan or leasing; covers cars, motorcycles, and trucks; integrated insurance discounts through the s Leasing Vorteilswelt program; online leasing calculator available; distributed through Erste Bank und Sparkassen Leasing GmbH.
• Insurance Products (Vorsorgen & Versichern) Insurance product category covering personal and property lines; includes health, accident, life, legal expense, and household insurance; underwritten by Wiener Städtische Versicherung AG and mediated through the bank as a tied insurance agent.
• Personenversicherungen (Personal Insurance) Life, health, and accident insurance products for individuals and families; covers medical expenses, income protection, and survivor benefits.
• Health & Accident Insurance (Kranken- und Unfallversicherungen) Private health insurance supplementing Austria's statutory system (private ward, choice of doctors, shorter waiting times); accident insurance for permanent disability, rehabilitation, and death benefit.
• Sachversicherungen (Property Insurance) Household and homeowners insurance covering damage from fire, water, burglary, and natural events; legal expense insurance covering attorney and court costs; available in multiple packages.
• Online Haushaltsversicherung (sorgenfreies.wohnen.direkt) Fully online household insurance product; coverage sum based on apartment size (per m²); optional add-ons include glass breakage, pet liability, home tech, electronics, and key replacement; claims filed via George-App.
• Rechtsschutzversicherung (Legal Expense Insurance) Legal expense insurance with tiered packages (Starter, Basic, Classic, Premium); covers attorney fees, court costs, and mediation; includes specialized add-ons for real estate, family law, and internet disputes.
• Wertpapiere & Anlageprodukte (Securities & Investment Products) Portfolio of securities including bonds, equities, investment funds, ETFs, and structured products; managed through brokerage accounts with online and advisory service levels.
• Wertpapier-Depot (Securities Account) Securities custody account available in multiple models: s Depot, s Young Depot, s Active Depot, Selfinvest Depot, and Private Banking variants (Managed Funds, Private Markets, Depot Plus).
• George Invest Integrated investment module within George; enables fractional investing in stocks, ETFs, funds, and gold from small minimum amounts, designed for retail investors.
• Wertpapier-Sparplan (Securities Savings Plan) Regular monthly investment plan for accumulating securities; available for funds, ETFs, and other eligible instruments; managed via George.
• Wertpapier-Services (Investment Services) Advisory and execution services for securities investing; includes portfolio advice, execution-only (Selfinvest), research, market data (Erste Group Research), and investment newsletter.
• Münzen & Barren (Coins & Bullion) Physical precious metal products: gold and silver coins (including the Wiener Philharmoniker), gold and silver bars; purchasable in branches, online, or via the Gold-Sparplan.
• Gold-Sparplan (Gold Savings Plan) Regular savings plan for physical gold coins and bars (Wiener Philharmoniker 1 oz and ½ oz, 100 g gold bar); starting from EUR 50/month; gold stored at Geldservice Austria; physical delivery available; tax-advantaged (no VAT, no capital gains tax after 1 year).
• Wiener Philharmoniker (Gold Coin) Austrian gold bullion coin with 999.9 purity; minted by Münze Österreich AG; available in five sizes (1 oz, ½ oz, ¼ oz, 1/10 oz, 1/25 oz); legal tender with EUR 100/50 nominal value; LBMA-certified; eligible for tax-free purchase and holding.
• s Gold Plan / s Gold Depot (Digital Gold Account) Digital gold investment account for purchasing and storing physical gold (coins and bars); integrated with George for viewing balances, buying, selling, and managing the gold portfolio.
• Vermögensverwaltung Premium (Premium Wealth Management) Discretionary portfolio management service for high-net-worth clients; managed funds portfolio with personalized investment strategy; fee-based advisory model.
• Video-Beratung (Video Consultation) Remote advisory service via video call; conducted through web browser with camera and audio; digital document signing supported; offered as an alternative to in-branch visits.
• Online Appointment Booking (Terminvereinbarung Online) Digital appointment scheduling tool accessible via website, George, or chatbot; enables booking of video, telephone, or in-branch consultations with advisors.
• Move & Save (Activity-Linked Savings) Activity-linked savings feature in the George-App; connects Apple Watch/iPhone activity rings to automatic micro-savings (EUR 0.50–100 per closed ring); savings go to a current account or investment plan.
• Rundungssparen (Round-Up Savings) Automatic micro-savings feature in George; rounds up each card payment to the nearest euro and transfers the difference to a savings account or securities savings plan.
• Investment Center Unified platform for investment products, market data, research, and portfolio management across Erste Bank and Sparkassen.

Quantifiable outcome

• Finance approval decision in 24 hours (Express Decision)
• +2 more outcomes

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Erste Bank und Sparkassen Leasing GmbHcoreStrategic or Co-development PartnerStrategic partnership for vehicle leasing services. Tiroler Sparkasse offers s Leasing products through this partnership, enabling customers to lease cars, motorcycles, and trucks with integrated financing and insurance benefits. Contract partner for all leasing operations.
• Wiener Städtische Versicherung AG (Vienna Insurance Group)coreChannel Partner/ Reseller/ DistributorExclusive insurance distribution partnership. Tiroler Sparkasse acts as a tied insurance agent (vertraglich gebundener Versicherungsagent) for Wiener Städtische, offering life, accident, health, property, and legal protection insurance products. GISA number: 27506899. Commission income is included in insurance premiums.
• Erste Bank Group (Erste Bank und Sparkassen)coreStrategic or Co-development PartnerParent organization and core banking group partnership. Tiroler Sparkasse is part of the Erste Bank and Sparkassen association, sharing technology platforms (George), marketing infrastructure, research services, and operational support. The group is one of Austria's largest banking institutions.
• Erste Asset Management GmbHmajorChannel Partner/ Reseller/ DistributorInvestment management and fund distribution partnership. Erste Asset Management provides investment fund products, research (Erste Group Research), and portfolio management services distributed through Sparkasse branches and platforms.
• Münze Österreich AG (Austrian Mint)majorTechnology or IntegrationProvider of Austrian gold coins including the Wiener Philharmoniker series. Products include various denominations (1 oz, 1/2 oz, 1/4 oz, 1/10 oz, 1/25 oz) with 999.9 fine gold content. Coins feature LBMA certification and are produced with recycled gold.
• Geldservice AustriaminorOthersSecure storage provider for physical gold holdings in the Gold-Sparplan product. Customer gold assets are securely stored at Geldservice Austria in Vienna.
• Institut für höhere Studien (IHS)minorStrategic or Co-development PartnerAustrian Institute for Higher Studies providing economic research and forecasts that support Erste Group Research analysis for investment decision-making.
• Österreichisches Institut für Wirtschaftsforschung (WIFO)minorStrategic or Co-development PartnerAustrian Institute of Economic Research providing independent economic forecasts and analysis referenced in Erste Group Research publications.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hypo Tirol Bank: Austrian regional universal bank also headquartered in Tyrol, offering retail, SME, and private banking products across the same geography. Closest direct competitor to Tiroler Sparkasse in the Tyrol market, with overlapping product mix in accounts, mortgages, and investment services.
• Salzburger Sparkasse: Another Austrian regional Sparkasse operating in Salzburg, part of the same Erste group with shared George platform. Highly comparable regional savings-bank model, with similar product portfolio, branch-and-digital hybrid distribution, and cooperative-style ownership.

Broad incumbents

• Raiffeisen Bank Austria: One of Austria's largest cooperative banking groups, with nationwide branch network and full retail, SME, and investment product set. Directly comparable retail-banking franchise and similarly cooperative-style structure, competing with Tiroler Sparkasse for Austrian household and business deposits.
• Erste Group Bank: Parent and central platform of the Austrian Sparkassen group, providing the George digital platform, Erste Asset Management funds, and Erste Group Research that Tiroler Sparkasse distributes. Comparable retail/wealth management franchise at far larger scale across Central and Eastern Europe.
• BAWAG Group: Major Austrian retail and SME bank with nationwide presence, strong digital channel, and broad product set including consumer credit, mortgages, and investment products. Comparable in customer focus and digital-first strategy; competes nationally for similar retail and small-business segments.
• Bank Austria (UniCredit): UniCredit's Austrian subsidiary and one of the country's largest universal banks, offering retail, corporate, and investment banking. Comparable in product breadth and digital ambition, and competes with Tiroler Sparkasse for retail and SME customers across Austria.
• Oberbank: Austrian regional universal bank focused on upper Austria and adjacent regions, offering retail, corporate, and investment banking. Comparable regional-bank model with cross-border expansion, similar product set, and similar SME/retail customer orientation to Tiroler Sparkasse.
• Volksbank Austria: Austrian cooperative banking group with nationwide retail and SME franchise. Comparable in cooperative structure, regional/local orientation, and product breadth, and competes with Sparkassen for retail and small-business customers across Austria.

Emerging players

• N26: Berlin-based digital-only bank with strong Austrian and DACH retail customer base, offering free current accounts, mobile-first UX, and integrated investments. Directly competes for the same digital-native retail, student, and self-employed segments that Tiroler Sparkasse targets via George.
• Revolut: UK-headquartered digital bank with large Austrian user base, offering multi-currency accounts, low-fee FX, and integrated trading and savings products. Competes with Tiroler Sparkasse for everyday payments, FX, and entry-level investing customers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tirolersparkasse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tiroler Sparkasse