What ORF Landesstudio Tirol does

ORF Landesstudio Tirol is the regional state studio of ORF (Österreichischer Rundfunk), Austria's public broadcaster, headquartered at Rennweg 14, Innsbruck, with a secondary bureau in Bozen/Bolzano, Italy. The studio delivers regional public-service media to audiences across Tyrol, South Tyrol, and Trentino through three owned channels: Radio Tirol (24/7 FM programming), Tirol heute (daily television news on ORF 2), and the tirol.ORF.at online portal integrated with ORF TVthek and ORF ON streaming. It is the only ORF Landesstudio producing two distinct daily live TV news programmes, Tirol heute and Südtirol heute, the latter broadcast Monday through Friday from the Bozen bureau and expanded to Trentino in 2019. Supplementary productions include national series such as Österreich-Bild, Erlebnis Österreich, and Unterwegs beim Nachbarn, alongside format-specialist programming (Mei liabste Weis folk music, Alles was Recht ist legal advice, ORF Tirol Pflanzerei gardening, the Dialekt-Fernsehen dialect initiative) and the annual Radio Tirol Sommerfrische campaign broadcasting live from 45 destinations across all 9 Tyrolean districts.

The studio operates under Austria's ORF-G broadcasting law as a legally mandated regional unit of ORF, funded primarily through national GIS license fees and ORF national advertising, with supplementary revenue from regional advertising sales and Studio 3 venue hire. The marketing department (Marketing & Werbung) sells regional advertising slots and Studio 3, a public event space at the Innsbruck headquarters, hosts approximately 30 events per year with average attendance of ~170 visitors. ORF Tirol is supported by two wholly-owned subsidiaries (ORF Landesstudio Marketing GmbH & Co KG and ORF Landesstudio Service GmbH & Co KG) and is led by Landesdirektorin Esther Mitterstieler (appointed September 2021) with a restructured editorial leadership team from August 2022. Technical operations are coordinated with ORS (Österreichische Rundfunksender) for broadcast transmission across ~430 transmitter sites, and content distribution is extended internationally through the 3sat partnership producing 'Bilder aus Südtirol'.

Name

ORF Landesstudio Tirol

Legal name

ORF Landesstudio Tirol

Website

https://tirol.orf.at

Company type

Public

Founded year

1954

Operating status

Operating

Headcount range

1–10 employees

Short description

ORF Landesstudio Tirol is the Tyrol regional studio of Austria's public broadcaster ORF, producing daily TV news (Tirol heute, Südtirol heute), 24/7 Radio Tirol, and the tirol.ORF.at portal for audiences across Tyrol, South Tyrol, and Trentino. Funded by national license fees and advertising, with supplementary revenue from Studio 3 venue hire.

Ownership category

akta.pro rank

Product category

Public Broadcasting

NAICS

Radio Broadcasting Stations (516110), Television Broadcasting Stations (51612), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832)

akta.pro primary industry

Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)

akta.pro secondary industries

Broadcast Transmission & Operations Services (Transmitters, Towers, Playout, Engineering) (MPAIAEAJ), Radio Program Syndication (Talk, Music, Sports) (MPABAMAE)

Keywords

• Public broadcasting services
• Regional television news
• Radio broadcasting
• Digital news portal
• Cultural event venue

Headquarters

HQ city

Innsbruck

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Public Broadcasting Funding (ORF-G): As a regional unit of the Austrian public broadcaster ORF, ORF Landesstudio Tirol is funded through a combination of public broadcasting license fees collected by ORF at the national level and ORF's national advertising revenue. The studio also generates revenue from regional advertising sales through its marketing department and studio hire revenue from Studio 3 bookings.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

ORF Landesstudio Tirol is the regional state studio of the Austrian Broadcasting Corporation (ORF) for the federal state of Tyrol. It produces the daily television news programme 'Tirol heute', the weekday South Tyrol news magazine 'Südtirol heute', 24/7 regional radio programming on Radio Tirol, and operates the tirol.ORF.at digital news portal. It also runs Studio 3 as a public event venue and produces supplementary programming including folk music, legal advice, gardening, and dialect content.

Product overview

ORF Landesstudio Tirol operates as a regional public broadcasting studio producing multi-platform media content. The organization functions as a platform-plus-productions model, with core products spanning television (Tirol heute, Südtirol heute), radio (Radio Tirol), and digital (tirol.ORF.at). Supporting productions include national broadcast series (Österreich-Bild, Erlebnis Österreich, Unterwegs beim Nachbarn), specialized programming (Mei liabste Weis folk music, Alles was Recht ist legal advice, ORF Tirol Pflanzerei gardening, ORF Tirol Dialekt-Fernsehen), and the seasonal ORF Tirol Sommerfrische mobile radio initiative. The studio also operates Studio 3 as an event venue. Content distribution occurs through ORF's national platforms (ORF ON, ORF TVthek) and social media channels.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Tirol heute and Südtirol heute are regional television news leaders in their broadcast areas
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor.

• KU Leuven (EU Homelessness Counts 2025)minorStrategic or Co-development Partner · 6 October 2025ORF Tirol participated in the EU Homelessness Counts 2025 research project coordinated by KU Leuven (Flemish Belgium university), involving 35 cities across 21 EU countries. Innsbruck collected comprehensive homelessness data through this EU-wide study. Partner institutions in Austria included the Austrian Academy of Sciences (ÖAW).
• 3satminorChannel Partner/ Reseller/ Distributor · 1 January 2019The ORF Tirol South Tyrol news bureau produces the weekly 24-minute programme 'Bilder aus Südtirol' for 3sat, airing Saturdays at 9:35. This extends the reach of ORF Tirol-produced content beyond Austria to German-speaking audiences across Germany, Switzerland, and Austria via the international 3sat channel.
• Austrian Academy of Sciences (ÖAW / Akademie der Wissenschaften)minorStrategic or Co-development PartnerThe Austrian Academy of Sciences participated in the EU Homelessness Counts 2025 project alongside KU Leuven and contributed expertise from the Institute for Urban and Regional Development to the Innsbruck-based homelessness survey coordinated by the city of Innsbruck.
• EU MountResilience Project / Energieagentur TirolminorStrategic or Co-development PartnerORF Tirol reported on a study conducted by the Energieagentur Tirol as part of the EU MountResilience project, which examined the effects of green infrastructure (trees, urban greenery) on felt temperatures in public spaces. The ORF coverage cited the study findings on urban cooling effects.
• Tiroler Kulturszene (Cultural Institutions)minorGTM or Marketing PartnerStudio 3 positions itself in partnership dialogue with the Tyrolean cultural scene, complementing existing cultural institutions rather than competing with them. It serves as a venue for artists and cultural organisations to present work, including emerging artists and established performers. The studio operates similarly to Vienna's ORF Radiokulturhaus.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• 3sat: German-language public TV channel jointly operated by ZDF, ORF, SRG SSR and ARD. ORF Tirol already supplies Bilder aus Südtirol weekly to 3sat, making it both a distribution partner and a comparable public-service broadcaster in the DACH German-speaking ecosystem.
• Tiroler Tageszeitung: Leading daily newspaper in Tyrol providing regional news, politics, sports and culture. While not a broadcaster, TT is the principal print/news competitor for Tyrolean audience attention and local advertising spend, with significant overlap in the regional news beat ORF Tirol covers.

Emerging players

• Kronehit: Austria's largest private radio network, broadcasting national pop/CHR format across all federal states including Tyrol. Competes with Radio Tirol for Tyrolean radio audiences and advertising revenue, particularly in younger demographics where public radio reach is structurally weaker.

Direct peers

• ORF Landesstudio Kärnten: Another of ORF's nine regional Landesstudios, producing daily regional TV news (Kärnten heute), 24/7 regional radio (Radio Kärnten), and regional web content for Carinthia. Directly comparable mandate, structure, funding model, and product portfolio to ORF Tirol.
• ORF Landesstudio Steiermark: ORF regional studio producing Steiermark heute, Radio Steiermark (24/7), and steiermark.ORF.at. Same ORF-G mandate, comparable multi-platform structure, and similar operational scope to ORF Tirol.
• ORF Landesstudio Salzburg: ORF regional studio producing Salzburg heute (daily TV news), Radio Salzburg (24/7), and salzburg.ORF.at. Operates under the same ORF-G public mandate with the same multi-platform regional broadcasting model as ORF Tirol.
• RAS - Rundfunkanstalt Südtirol / RAI Südtirol: Public broadcaster covering the same South Tyrol territory where ORF Tirol's Bozen bureau operates, producing regional German-language content for the Italian province. Closest peer in terms of geographic mandate and linguistic audience, though funded by Italy's public broadcasting system.

Regional players

• SRF - Schweizer Radio und Fernsehen: Swiss German-language public broadcaster operating SRF 1, SRF 2, SRF 3 radio channels, plus TV and digital platforms. Similar German-speaking public-service mandate to ORF Tirol but serves Switzerland rather than Austria; comparable in editorial approach and multi-platform structure.

Broad incumbents

• Bayerischer Rundfunk (BR): Largest regional public broadcaster in Germany, operating multiple TV channels, radio networks (including Bayern 1, Bayern 2, Bayern 3), and BR24 digital news. Comparable public-mandate regional broadcasting model to ORF Tirol but at significantly larger scale and with broader portfolio.
• ORF (Österreichischer Rundfunk) national: Parent organization of ORF Tirol, operating national TV channels (ORF 1, ORF 2), national radio networks, and ORF.at portal. Provides the distribution infrastructure (ORF TVthek, ORF ON) through which ORF Tirol reaches audiences; comparable in content model but vastly larger in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/orftirol
• YouTubesound.orf.at/radio/tir
• Facebookfacebook.com/ORFTirol
• Instagraminstagram.com/orftirol
• LinkedInlinkedin.com/company/orf-landesstudio-tirol

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ORF Landesstudio Tirol