Tirtha Yatra

What Tirtha Yatra does

Tirtha Yatra is a Bengaluru-based pilgrimage tour operator founded in 2015 that organizes small-group Hindu spiritual journeys to sacred destinations across India and select international locations. The company runs fixed-departure batch tours ranging from weekend retreats (e.g., Ahobilam Tour at ₹7,999 for 2 days) to extended pilgrimages (e.g., Kailash Mansarovar Yatra at ₹115,000 for 13 days), with group sizes capped at 20-40 yatris to maintain personalized service. Core offerings include Char Dham Yatra, Do Dham Yatra, weekend Badrinath tours, Ayodhya, Jagannath Puri, Ahobilam, Muktinath (Nepal), Bali, and Leh Ladakh circuits, alongside specialized Divya Desham and Jyotirlinga temple tours.

The company employs 9 people and operates from two physical offices (Bengaluru headquarters in Malleshwaram and Chennai in T Nagar), supplemented by a luxury bus rental fleet. There is no proprietary technology platform — the business runs on a WordPress-based website with online inquiry forms, WhatsApp-based customer communication, and SEO-optimized blog content covering temple history and Sthala Puranas. Revenue is generated through per-person all-inclusive tour package fees (₹3,499 to ₹285,000 for premium helicopter Char Dham), bus rental services, and donations/seva through the affiliated Sri Dham Seva Trust.

The company's GTM motion is community-led and event-driven: it builds customer loyalty through repeat bookings (some customers have completed 10+ yatras), festival-aligned special departures (Ratha Yatra, Kumbh Mela), and content marketing via an extensive blog and customer testimonials. The founding team is rooted in the ISKCON devotional community, and the company explicitly positions itself as a mission-driven operator focused on preserving Sanatana Dharma through spiritual tourism rather than a profit-maximizing travel agency.

Name

Tirtha Yatra

Legal name

Tirtha Yatra

Website

https://tirthayatra.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Tirtha Yatra is a Bengaluru-based pilgrimage tour operator founded in 2015 that organizes small-group Hindu spiritual journeys to temples across India, Nepal, and Indonesia, serving individual devotees and senior-friendly family groups with fixed-departure packages ranging from weekend retreats to extended Himalayan yatras.

Ownership category

akta.pro rank

Product category

Pilgrimage Tour Services

NAICS

Tour Operators (56152), Tour Operators (561520), Scenic and Sightseeing Transportation (487)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Hindu Pilgrimage (Tirtha Yatra) Travel Agencies (THAKAHAE)

akta.pro secondary industries

Pilgrimage & Faith-Based Multi-Day Tour Operators (THAKADAH), Pilgrimage Packages (Air-Inclusive) Tour Operators (THAKAHAK), Religious Heritage, Sacred Sites & Genealogy/Faith Roots Tour Operators (THAKAHAO), Religious Festival & Event Travel (e.g., Kumbh Mela, World Youth Day) Agencies (THAKAHAN)

Keywords

• Pilgrimage tour packages
• Spiritual tour operator
• Group yatra services
• Religious travel services
• Heritage pilgrimage tours

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Group Pilgrimage Tour Packages: Fixed-departure group yatra packages with all-inclusive pricing covering transport, accommodation, meals, and temple entry fees. Revenue generated from per-person tour fees with varying price points based on destination and duration.
2. Bus Rental Services: Luxury bus fleet rental service for group travel events, ceremonies, sightseeing, and outstation tours in Bengaluru. Additional revenue stream for transportation services.
3. Donations and Seva: Narasimha Yajna monthly donations through Sri Dham Seva Trust for prosperity and health rituals, plus Annadana (food donation) services during festivals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Tirtha Yatra is a pilgrimage tour operator that organizes small-group spiritual journeys (yatras) to sacred Hindu temples and holy sites across India and select international destinations such as Nepal, Tibet, and Bali. Its offerings include weekend retreats, extended Char Dham circuits, Kailash Mansarovar Yatra, Divya Desham and Jyotirlinga circuits, helicopter tours, and supplementary services like bus rentals, charitable seva activities, and live festival streaming. Packages are all-inclusive with transport, accommodation, sattvic meals, temple entries, and guided spiritual narrations led by trained yatra directors.

Product overview

Tirtha Yatra is a pilgrimage tour operator offering a comprehensive portfolio of spiritual travel experiences across India and internationally. The company provides structured group pilgrimage tours ranging from weekend retreats (2-3 days) to extended yatras (up to 13 days). Core products include Char Dham Yatra, Do Dham Yatra, Weekend Badrinath, Jagannath Puri, Ayodhya, Ujjain, Ahobilam, Muktinath, Kailash Mansarovar, Pancha Dwarka, and Leh Ladakh tours. The company also offers specialized Divya Desham and Jyotirlinga circuit tours covering the 108 Vishnu temples and 12 Shiva temples respectively. Supporting services include a bus rental fleet, Sri Dham Seva Trust charitable initiatives, Rakshamam prayer services, and live streaming of major festivals. Tours are designed for small groups with personalized service, sattvic food, knowledgeable yatra directors, and senior-citizen-friendly arrangements.

Differentiator

Problem solved

Functional benefit

Brands

• Sri Dham Seva Trust: A trust initiative focused on Annadana Seva (food service), Narasimha Yajna, and spiritual welfare programs. Registered separately as Sri Dham Seva Trust.

Products and services

• Char Dham Yatra

Quantifiable outcome

• Small group sizes of 20-40 yatris ensure personalized attention and comfort
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sri Jagannath Temple PuricoreStrategic or Co-development Partner · 17 July 2026Tirtha Yatra conducted Annadana Seva during Ratha Yatra 2026, serving 1,500+ devotees at ancient Kunj Mutt in Puri. Ongoing community service partnership with the Jagannath temple for food distribution initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cox & Kings India: Heritage Indian tour operator with heritage, pilgrimage, and leisure itineraries including Char Dham circuits. A larger, publicly-listed incumbent with overlapping spiritual-tour offerings that competes for the same senior and family pilgrim segment.
• SOTC Travel: Indian subsidiary of Thomas Cook with broad religious and leisure tour offerings including Char Dham and international packages. Overlaps with Tirtha Yatra on pilgrimage tours but serves a much larger, mainstream audience without the ISKCON-rooted spiritual-narration positioning.
• Yatra.com: Leading Indian OTA that also operates pilgrimage and holiday packages including Char Dham and Kailash Mansarovar. Overlaps with Tirtha Yatra on packaged pilgrimage tours but distributes through a broader booking engine rather than a dedicated spiritual brand.
• Veena World: Mumbai-headquartered leisure and group tour operator with pilgrimage packages including Char Dham and South India temple circuits. Direct overlap on pilgrimage itineraries but with broader leisure-tour portfolio rather than a niche spiritual-focus.
• MakeMyTrip: India's largest OTA, which sells pilgrimage holiday packages including Char Dham circuits alongside its dominant air/hotel inventory. Distribution-scale competitor that captures the same Indian pilgrim demand via aggregator listings.
• Thomas Cook India: Long-established Indian travel brand offering religious tour packages (Char Dham, Vaishno Devi, Kailash Mansarovar) alongside broader leisure and business travel. Comparable on the Kailash Mansarovar premium product and senior-citizen pilgrimage positioning.

Direct peers

• Kesari Tours: One of India's largest pilgrimage and group tour operators, Kesari runs Char Dham, Do Dham, Jyotirlinga, and Divine India circuits comparable to Tirtha Yatra, serving mass-market and senior pilgrims with similar all-inclusive pricing. Direct head-to-head competitor in the same Hindu pilgrimage tour category.
• IRCTC Tourism: The tourism arm of Indian Railways, which runs its own Bharat Gaurav and pilgrimage circuits including Char Dham, Vaishno Devi, and Ramayana trains. Highly relevant competitor in pilgrimage-specific tours with similar target customers and bundled transport-logistics model.
• 4S Yatra (Yatradham): India-focused pilgrimage tour platform offering Char Dham, Vaishno Devi, and Kailash Mansarovar packages with similar all-inclusive pricing. Direct competitor in the same dedicated pilgrimage-bookings niche targeting Indian devotees.

Emerging players

• ISKCON Bengaluru Tours: Temple and pilgrimage programs run out of ISKCON Bengaluru, the same spiritual ecosystem that Tirtha Yatra's leadership emerged from. Overlap on Vaishnava temple tours and community-driven yatra programming makes it an adjacent peer with shared customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tirthayatra

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tirtha Yatra