Tjele Gods

What Tjele Gods does

Tjele Gods is a privately held Danish organic estate spanning approximately 4,000 hectares in central Jutland, owned by the Lüttichau family since 1739 and currently operated by the 10th generation (Christian Ditlev von Lüttichau, also referred to as Ditlev Lüttichau). The estate encompasses one of Denmark's largest organic farms — fully converted to organic beginning in 2017 — with approximately 1,850 organic dairy cows, arable cultivation on roughly 2,500 hectares producing organic vegetables (carrots, parsnips, beetroot), grain for human consumption, and organic feed for the dairy herd, supported by a closed-loop nutrient system in which livestock manure, composted plant material, and residual products replace synthetic fertilizers.

Beyond agriculture, the estate operates modern forestry (coniferous 41%, deciduous 28%, plus 12% Christmas trees and 12% cut greenery), exclusive hunting experiences managed through Horstmann Jagtklub, event venue rental across historical properties (Skovridergården, Stenalt Gods, Den Nye Lade) with 10 luxury double rooms, private and commercial property leases, a 20,000-ton grain drying and storage facility, and riding and fishing licenses. The estate's diversified commercial operations are supported by a leadership team including CEO Rasmus Riber Rasmussen, COO Steffen Rohde Døssing, CFO/Admin Morten Christensen, and a Commercial Director Peter Heide Madsen.

The business makes money through multiple channels: in 2025, the company entered a strategic retail partnership with Salling Group to sell its own-branded organic products (milk, cheese, carrots, parsnips, beetroot, bread with rolled flour) across all føtex and Bilka stores nationwide under clear origin labeling, with planned expansion of the SKU range. Additional revenue streams include direct rental of event venues and accommodation, private and commercial property leases, game meat and hunting license fees, forestry product sales (timber, Christmas trees, greenery), and grain storage services. EU organic-area subsidies and ammonia-reduction grants provide additional support.

Name

Tjele Gods

Legal name

Tjele Gods

Website

https://tjelegods.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tjele Gods is a privately owned Danish organic estate of approximately 4,000 hectares and ~1,850 dairy cows, producing organic dairy, vegetables, grain, timber, and offering hunting, event venue, and property rental services, with products sold nationwide through a 2025 Salling Group (føtex/Bilka) partnership.

Ownership category

akta.pro rank

Product category

Organic Agriculture

NAICS

Dairy Cattle and Milk Production (112120), Vegetable and Melon Farming (1112), Other Crop Farming (1119)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Production-Crops (100), Dairy Products (2020)

akta.pro primary industry

Organic Dairy Cattle Farming (AFAEACAJ)

akta.pro secondary industry

Organic Dairy Cattle Production (AFAEAMAB)

Keywords

• Organic dairy farming
• Agricultural estate operations
• Forestry products
• Hunting experiences
• Event venue rentals

Headquarters

HQ city

Tjele

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Organic food product sales via retail: Tjele Gods generates revenue through the sale of branded organic products (milk, cheese, carrots, parsnips, beetroot, flour, bread) through føtex and Bilka retail stores nationwide. Products bear the Tjele Gods name, ensuring customer awareness of origin and story.
2. Event venue rental: Tjele Gods rents out historical event venues for weddings, conferences, seminars, parties, workshops, photoshoots, and corporate events. Venues include Skovridergården, Stenalt Gods, and Den Nye Lade at Stenalt Gods, with overnight accommodation available in 10 luxury double rooms.
3. Private and commercial property rental: Tjele Gods leases residential properties (apartments and houses) and commercial storage facilities and stable capacity. Commercial drying and storage capacity of 20,000 tons of grain and seeds is available for lease.
4. Forestry and timber production: Tjele Gods operates modern forestry with coniferous forests (41%) for construction, pallets, paper, and biomass; deciduous forests (28%) for furniture, floors, and firewood; Christmas tree production (12%); and cut greenery (12%). Products primarily for the domestic market.
5. Hunting experiences and game meat sales: Tjele Gods offers pheasant hunting, rifle hunting, nature hunting, and deer hunting experiences. Horstmann Jagtklub provides exclusive year-round hunting membership. Game meat (pheasant products) is sold directly to hunters and consumers.
6. Licenses for riding and fishing: Tjele Gods sells riding licenses for selected forests and angling licenses for the estate's lakes. Income is generated from annual or per-season license fees.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Tjele Gods operates one of Denmark's largest organic farms across approximately 4,000 hectares in Central and Eastern Jutland, with ~1,850 organic dairy cattle supporting a closed-loop nutrient ecosystem. The estate produces and sells organic vegetables, dairy, meat, grains, and feed under its own brand in føtex and Bilka stores nationwide. It also operates modern forestry (timber, Christmas trees, cut greenery), hunting experiences, event venue and accommodation rental, riding and fishing licenses.

Product overview

Tjele Gods is an organic estate farming approximately 4,000 hectares in the heart of Jutland, Denmark, operated by the 10th generation of the Lüttichau family since 1739. The core offering centers on one of Denmark's largest organic farms with ~1,850 dairy cattle. The product portfolio comprises three main categories: (1) Food & Beverage Products — organic vegetables (carrots, parsnips, beets), dairy (milk, cheese), meat (beef, pheasant), and grains sold under the Tjele Gods own brand exclusively in føtex and Bilka stores; (2) Forestry Products — coniferous and deciduous wood for construction/furniture, Christmas trees (conventional and organic eco-labeled), and cut greenery; (3) Services — hunting experiences with catering and accommodation, event venue rental (Skovridergården, Stenalt Gods, Den Nye Lade) for weddings/conferences, luxury accommodation (10 double rooms), and riding/fishing licenses.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Vegetables (Økologiske grøntsager) Organic vegetables including carrots, parsnips, and beetroot (rødbeder) grown on the estate's fields using 100% organic fertilization from livestock manure, sold under the Tjele Gods own brand in føtex and Bilka stores nationwide.
• Organic Dairy Products (Mejeriprodukter) Organic dairy products including milk and cheese from the estate's approximately 1,850 organic dairy cattle that graze 180 days per year when weather permits. Sold under the Tjele Gods own brand in føtex and Bilka stores.
• Organic Meat (Økologisk kød) Organic beef from the estate's organic dairy cattle and pheasant meat from sustainable hunting operations on the estate.
• Grains and Feed (Korn og foder) Organic grains grown for food consumption including flour for bread, and organic feed produced for the estate's dairy cattle. Bread with rolled flour from Tjele Gods was added to the føtex assortment shortly after the 2025 retail launch.
• Christmas Trees (Juletræer) Christmas tree production including Nordmann fir, spruce, and nobilis, both conventional and organic (eco-labeled Normann fir trees). Christmas trees make up 12% of the estate's forests.
• Cut Greenery (Pyntegrønt) Cut greenery and decorations, primarily nobilis, along with Nordmann fir, pine, cypress and cryptomeria. Cut greenery accounts for 12% of the estate's forests.
• Forestry Products (Skovbrugsprodukter) Wood products including coniferous wood (41% of forests) for construction, pallets, paper and biomass; deciduous wood (28% of forests) for furniture, floors, stairs, piles, firewood and biomass. Includes spruce, Sitka, Grandis, beech, and oak species.
• Hunting Experiences (Jagtoplevelser) Hunting experiences including pheasant hunting, rifle hunting, nature hunting, and deer hunting (red deer, fallow deer, roe deer) on the estate's varied and challenging terrain. Includes catering and accommodation options, plus exclusive year-round Horstmann Jagtklub membership.
• Event Venues and Rental (Festlokaler og udlejning) Rental of historic event venues including Skovridergården, Stenalt Gods, and Den Nye Lade for weddings, conferences, meetings, workshops, and private events. Also includes private and commercial property leases.
• Luxury Accommodation (Overnatning) Luxury accommodation with 10 double rooms available for event attendees and guests in historic surroundings on the estate.
• Riding and Fishing Licenses (Ridning og lystfiskeri) Riding licenses for selected forests on the estate and fishing licenses for the estate's lakes, sold as annual or per-season licenses.
• Private and Commercial Property Rental Residential property rental (apartments and houses) in scenic natural surroundings and commercial leasing including stable capacity and grain drying/storage facilities with 20,000 tons capacity for agricultural businesses.

Quantifiable outcome

• Cows graze for 180 days per year when weather permits, exceeding organic requirements
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Salling Group (føtex and Bilka)coreChannel Partner/ Reseller/ Distributor · 1 January 2025Tjele Gods entered a strategic retail partnership with Salling Group to distribute organic products (milk, cheese, carrots, parsnips, beetroot, bread/flour) under the Tjele Gods brand in all føtex and Bilka stores nationwide. Products carry clear origin labeling so customers know where they come from. The partnership aims to make organic food accessible to Danish consumers while meeting growing demand for local, high-quality organic produce. The collaboration also includes planned expansion of the product range with more vegetables, dairy, baked goods, and beef.
• Horstmann JagtklubminorOthersHorstmann Jagtklub is an exclusive hunting club operating on Tjele Gods' hunting grounds. The club provides passionate hunters with year-round access to unique hunting experiences including rifle hunting, nature hunting, deer hunting, and fishing days. The club combines strong hunting traditions with community and nature experiences at one of Denmark's most scenic estates.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Arla Foods: Largest dairy producer in Denmark and Northern Europe, with significant organic product lines (Arla Øko). Broad incumbent competing across the same retail shelves as Tjele Gods but at much larger scale and with a wider portfolio beyond organic.
• Danish Crown: Major Danish meat and food processing cooperative. Broad incumbent in Danish animal agriculture and food processing, with overlapping interest in organic meat products and Danish retail supply.

Direct peers

• Bregentved Gods: Large Danish historical estate with farming, forestry, hunting, and property operations. Comparable to Tjele Gods as a multi-purpose Danish estate with similar land scale and forestry operations.
• Gram Slot: Danish historical estate with agricultural operations, hunting, events, and hospitality — very similar diversified estate model to Tjele Gods, including event venue rental and estate-based recreational services.
• Naturmælk: Danish organic dairy producer supplying organic milk and dairy products domestically. Comparable to Tjele Gods in organic dairy focus and Danish retail distribution, though without the diversified estate operations.
• Thise Mejeri: Danish organic dairy cooperative producing and selling organic milk and dairy products. Directly comparable to Tjele Gods on organic dairy production, Danish market focus, and retail/grocery distribution model.
• Skærtoft Mølle: Danish organic farm producing organic grains, flour, and baked goods sold through Danish retail and direct channels. Comparable to Tjele Gods' organic crop and grain production with branded retail presence in Denmark.
• Gisselfeld Gods: Danish historical estate operating farming, forestry, and property management. Comparable to Tjele Gods as a heritage Danish estate with diversified agricultural and forestry operations.

Others

• Coop Danmark: Major Danish retail cooperative with significant private-label organic offerings. Adjacent comparison to Tjele Gods as a competing distribution channel/own-brand operator in Danish grocery, though not a producer peer.

Emerging players

• Birkemose Økologi: Danish organic farm producing organic vegetables and meat sold through Danish retail. Emerging/niche player with partial overlap in organic crop production and Danish retail distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tjele-gods

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tjele Gods