TULSA JEWISH COMMUNITY RETIREMENT & HEALTH CARE CENTER

What TULSA JEWISH COMMUNITY RETIREMENT & HEALTH CARE CENTER does

Zarrow Pointe, formerly Tulsa Jewish Retirement & Health Center, is a 501(c)(3) non-profit continuing-care retirement community located on a single campus at 2025 E. 71st Street in south Tulsa, Oklahoma. Founded in 1980 and rebranded in 2017 to signal its all-faiths welcome, the organization operates a four-tier continuum of care: The Villas (independent-living patio homes), The Apartments (independent and assisted living with on-site tier escalation), the Kaiser Health Care Center (24-hour skilled nursing and rehabilitation at $280-$380 per day), and Miller Hospice (palliative and end-of-life care). The campus is integrated with the Sherwin Miller Museum of Jewish Art, the Mizel Jewish Community Day School, and the Charles Schusterman Jewish Community Center, an ecosystem configuration not duplicated by other Oklahoma senior living operators.

Zarrow Pointe monetizes through a combination of one-time entrance fees starting at $40,000 (lower than typical CCRC deposits), monthly rental and service fees for independent and assisted living ($3,115-$4,365 per month depending on apartment size and care level), daily nursing rates, and philanthropic donations to a General Fund and Foundation Endowment. Auxiliary revenue streams include Medicare/Medicaid reimbursement for the skilled nursing and hospice lines, ancillary wellness services (Waters Aquatic Center, Music & Memory program, fitness and rehabilitation), and fundraising events such as the Legacy of Laughter Gala and Art Auction Fundraiser. The community also generates ancillary environmental credibility through Oklahoma's largest solar-powered parking structure (100 kWh/day).

Distribution is exclusively direct-to-consumer, with prospective residents engaging via phone, website tour requests, on-site tours, community events, and referral from healthcare providers. There is no formal sales team or channel partner model. The organization holds a CMS 5-Star Quality Rating (a designation earned by fewer than 14% of Oklahoma nursing homes) and a zero-deficiency rating from the Oklahoma State Department of Health, both of which serve as the primary reputational differentiators in marketing and family decision-making.

Name

TULSA JEWISH COMMUNITY RETIREMENT & HEALTH CARE CENTER

Legal name

Zarrow Pointe

Website

https://tjrhcc.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Zarrow Pointe is a Tulsa, Oklahoma-based non-profit continuing-care retirement community offering independent living, assisted living, skilled nursing, and hospice services on a single integrated campus that also houses a Jewish art museum, day school, and community center.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Single-Site CCRCs (HLADAEAE)

akta.pro secondary industries

Independent Living within CCRC Campuses (IL Component) (HLADAAAF), Large Campus / Multi-Building Assisted Living Communities (HLADABAG), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

Keywords

• Senior living community
• Independent living services
• Assisted living care
• Skilled nursing facility
• Hospice care services

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Entrance Fees: One-time entrance fees for independent living apartments starting at $40,000, with deposits of $1,000 required. These fees provide initial access to the community and are notably lower than some competitors that require several hundred thousand dollar deposits.
2. Monthly Rental - Independent Living: Monthly rent payments for apartment living including One Bedroom ($3,195/month) and Two Bedroom ($4,365/month) options, plus second person fees ($590/month). Rates include utilities, cable, weekly housekeeping and laundry services.
3. Assisted Living Services: Three levels of assisted living services (Level I $3,115, Level II $3,675, Level III $4,195/month) added to apartment rent, providing customized nursing care as residents' needs increase.
4. Nursing Care - Daily Rates: Kaiser Health Care Center charges daily rates for long-term nursing care: Private Room $380/day and Semi Private Room $280/day, plus $6.70/day state assessment fee. Short-term skilled rehabilitation also offered.
5. Villa Services: Monthly services for villa residents including meal allowance, housekeeping, lawn maintenance, cable, private driver for appointments, and wellness programs. No explicit monthly rental price disclosed.
6. Donations and Philanthropy: As a 501(c)(3) non-profit, Zarrow Pointe accepts donations through General Fund and Foundation Endowment Fund to support operations and future generations of seniors.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Zarrow Pointe operates a continuum-of-care senior living campus in Tulsa, Oklahoma offering independent living in Villas and Apartments, three levels of assisted living services, 24-hour skilled nursing and rehabilitation at the Kaiser Health Care Center, and non-profit hospice care through Miller Hospice. The community is built around a lifelong learning and wellness philosophy, supported by on-site amenities including the Waters Aquatic Center, wellness programs, the Music and Memory dementia program, and an integrated campus with a Jewish Community Center, art museum, and day school.

Product overview

Zarrow Pointe is a continuum of care senior living community offering multiple living options including independent living (Villas and Apartments), assisted living, skilled nursing (Kaiser Health Care Center), and hospice care (Miller Hospice). The community is built on a philosophy of lifelong learning and wellness, featuring an extensive campus with aquatic center, fitness facilities, wellness programs, and therapeutic services. The portfolio includes The Villas (luxury patio homes), The Apartments (independent and assisted living), Kaiser Health Care Center (24-hour nursing and rehabilitation), Miller Hospice (palliative care), Waters Aquatic Center, and the Wellness Program with therapy services. The organization was formerly known as Tulsa Jewish Retirement & Health Center and rebranded to reflect its all-faiths welcoming nature.

Differentiator

Problem solved

Functional benefit

Products and services

• The Villas Patio-home style independent living for active, healthy seniors who value luxury accommodation without maintenance responsibilities. Includes monthly meal allowance, housekeeping, lawn maintenance, cable, a private driver for appointments, and access to wellness programs.
• The Apartments Spacious independent and assisted living apartments in a four-story complex, allowing residents to add or change assisted living services without relocating. Includes nursing staff, meal allowances, housekeeping, and transportation.
• Assisted Living Services Three customizable levels of assisted living care (Level I, II, III) added to apartment rent, providing customized nursing services, medication administration, and personal care as residents' needs increase.
• Kaiser Health Care Center 24-hour nursing center offering long-term nursing care and short-term skilled rehabilitation. Provides private and semi-private rooms with daily rates, nutrition evaluation, medication administration, physical and cognitive therapies, and daily activities.
• Miller Hospice Non-profit hospice and palliative care provider caring for the body, mind, and spirit of terminally ill individuals and their families as part of the Tulsa Jewish Health System.

Quantifiable outcome

• Zarrow Pointe nursing center received a 5-star rating from CMS - distinction earned by less than 14% of nursing homes in Oklahoma
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Dr. Syed Hussain (OU Department of Internal Medicine)minorStrategic or Co-development Partner · 7 December 2018Neurologist and Movement Disorder Specialist at OU Department of Internal Medicine who hosted a discussion on Parkinson's disease management at Zarrow Pointe.
• Dr. Chandini Sharma (Resident Geriatric Specialist)minorStrategic or Co-development Partner · 8 November 2018Resident geriatric specialist who hosted a discussion on medical marijuana at Zarrow Pointe. 3-time Patients' Choice Award winner addressing controversies around Oklahoma's medical cannabis legalization.
• American Waste Control Inc.minorOthersWaste management partnership that has helped Zarrow Pointe reduce non-recyclable waste by almost two tons. The company takes unsorted recyclables from the facility.
• Third Floor DesignminorStrategic or Co-development PartnerFull-service design agency founded by Teresa Valero that gives art students a platform to do pro bono design work for non-profits. Teresa volunteers on Zarrow Pointe Marketing Committee.
• WalmartminorOthersDonated reusable cloth bags to Zarrow Pointe residents as part of environmental initiative to reduce plastic waste.
• Sherwin Miller Museum of Jewish ArtcoreOthersInternationally acclaimed art museum located on the Zarrow campus, providing cultural enrichment and lifelong learning opportunities for residents.
• Mizel Jewish Community Day SchoolcoreOthersJewish day school located on the Zarrow campus, enabling intergenerational programs between seniors and students.
• Charles Schusterman Jewish Community CentercoreOthersJewish Community Center located on campus, providing sports, fitness, and community programming access for Zarrow Pointe residents.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Enlivant: Senior living operator focused on assisted living and memory care across the U.S. Comparable assisted living and dementia programming to Zarrow Pointe's apartment-based AL and Music & Memory program.
• Atria Senior Living: National senior living provider offering independent living, assisted living, and memory care communities. Comparable service tiers, dining/wellness programming, and direct-to-consumer marketing motion.
• Senior Lifestyle: Family-owned senior living operator with independent living, assisted living, memory care, and skilled nursing communities. Comparable service mix and community-focused programming to Zarrow Pointe.
• Belmont Village Senior Living: Senior living operator specializing in independent living, assisted living, and memory care with research-backed wellness and therapeutic programming — closely aligned with Zarrow Pointe's wellness/Music & Memory focus.
• Five Star Senior Living: Operates independent living, assisted living, and skilled nursing communities across the U.S. Comparable multi-tier care delivery and community-based programming to Zarrow Pointe.
• Sonida Senior Living (formerly Capital Senior Living): Operates independent living, assisted living, and memory care communities in mid-size U.S. markets. Comparable to Zarrow Pointe as a mid-market, multi-service senior living operator.
• Sunrise Senior Living: Operates assisted living and memory care communities with an emphasis on individualized care and vibrant programming — closely aligned with Zarrow Pointe's assisted living, Memory & Music program, and wellness approach.
• Erickson Senior Living: Operates large-scale continuing care retirement communities with multiple care levels, amenity-rich campuses, and resident-driven programming. Strong peer for Zarrow Pointe's CCRC-with-amenities model.
• Life Care Services: One of the largest U.S. managers of continuing care retirement communities (CCRCs) and senior living communities. Closest peer by CCRC/continuum-of-care structure and quality-focused positioning.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with independent living, assisted living, memory care, and skilled nursing communities nationwide. Directly comparable to Zarrow Pointe's continuum-of-care model but at vastly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ZarrowP
• YouTubevimeo.com/262428158
• Facebookfacebook.com/ZarrowPointe
• Instagraminstagram.com/Zarrowpoint
• LinkedInlinkedin.com/company/tulsa-jewish-community-retirement-&-health-care-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TULSA JEWISH COMMUNITY RETIREMENT & HEALTH CARE CENTER