Heung To

What Heung To does

Heung To Secondary School (Tseung Kwan O) is a privately operated Direct Subsidy Scheme (DSS) secondary school in Hong Kong, established in 2003 at 4 Kan Hok Lane, Tiu Keng Leng, Tseung Kwan O, as part of the broader Heung To school network whose roots date to 1946. The school delivers the standard Hong Kong S1-S6 secondary curriculum, organized across Language Education, Science and Mathematics, Technology, Humanities, and Arts and Physical Education, and layered with specialized programs including STEAM Education, Gifted Education, E-learning, and Creative Drama. Its student-facing technology stack is anchored on the third-party eClass learning management platform and is being extended via a multi-phase campus improvement project that, across Phases 1-3, has added LED/AV upgrades, a rock-climbing wall, a renovated library with self-directed learning spaces, an E-sports Gym, a Maker Lab, and a Smart Campus Management System.

The school's revenue model is tuition-led and tightly regulated. Local students in S1-S3 pay HK$8,050 per annum and S4-S6 students pay HK$13,290 per annum, payable in installments, with all-in coverage including exercise books, air-conditioning, Chinese newspaper, and ECA costs. A non-refundable HK$75 application fee supplements tuition for S1 and transfer admissions, and 10% of total annual tuition revenue is ringfenced for scholarships (Hong Zhi full/half tuition waivers for top students) and means-tested financial aid based on the Student Financial Assistance Agency AFI scale. Marketing is sales-led and direct: the school recruits Hong Kong families through its website, Facebook page, YouTube channel, school information sessions, open days, and S1/in-person admissions, with an online portal for transfer applications.

Geographically, the school serves the Sai Kung District / Tseung Kwan O catchment and operates as a single campus. Beyond core K-12, it has expanded into community programming via the Elder Academy launched in February 2024 with the Sai Kung Tseung Kwan O Women's Association, and it leverages DSS Principal Nomination channels into Macau University of Science and Technology, Fudan University (seven consecutive years of early conditional admissions), Hong Kong Polytechnic University (SNDAS), and overseas universities. Student outcomes — including 40% of S6 students securing local-university or early offers on HKDSE results day, 142 math competition awards in a single academic year, and an Outstanding STEAM School Award — anchor its value proposition.

Name

Heung To

Legal name

Heung To Secondary School (Tseung Kwan O)

Website

https://tko.heungto.net

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Heung To Secondary School (Tseung Kwan O) is a privately run Direct Subsidy Scheme secondary school in Hong Kong, founded in 2003, providing S1-S6 curriculum, STEAM programs, and university recommendation pathways for local Hong Kong families in the Sai Kung District.

Ownership category

akta.pro rank

Product category

Secondary Education

NAICS

Elementary and Secondary Schools (611110), Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAJABAN

Arts-Focused Private K–12 Schools

Education/K–12 / Primary & Secondary Education/Private & Independent K–12 Schools

Keywords

• Secondary education
• STEAM education
• HKDSE preparation
• University recommendation
• School learning platform

Headquarters

HQ city

Tseung Kwan O (Sai Kung District)

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tuition Fees - Local Students: School generates revenue primarily through tuition fees paid by local Hong Kong students across S1-S6 levels. Fee structure varies by level, with S1-S3 charged at HK$8,050 per annum and S4-S6 at HK$13,290 per annum. Fees are collected in installments and include ancillary costs such as exercise books, air-conditioning, Chinese newspaper, and ECA (extracurricular activity) fees.
2. Application/Registration Fees: Non-refundable application fee of HK$75 charged for admission applications, including S1 admissions and transfer (interim) admissions.
3. Scholarship and Financial Aid Allocation: 10% of total annual tuition revenue is allocated to student scholarships and financial aid programs, supporting both academically excellent students and those with financial needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Heung To Secondary School (Tseung Kwan O) is a Direct Subsidy Scheme secondary school in Hong Kong delivering comprehensive six-year secondary education (S1-S6) leading to the HKDSE. The school offers a full curriculum across Language Education, Science and Mathematics, Technology, Humanities, and Arts and Physical Education, supplemented by specialized programs including STEAM Education, Gifted Education, E-Learning, and Creative Drama, with school nomination pathways to local, mainland China, Macau, and overseas universities.

Product overview

Heung To Secondary School (Tseung Kwan O) operates as a Direct Subsidy Scheme secondary school offering a comprehensive educational platform. The school provides a multi-faceted educational experience centered around its core curriculum programs (Language Education, Science & Mathematics, Technology, Humanities, Arts and Physical Education) enhanced by specialized programs including STEAM Education, E-Learning, Gifted Education, and Creative Drama. Technology-enhanced offerings include the eClass learning management system, a new Maker Lab for innovative technology education, and a Smart Campus Management System for digital transformation. The school campus features include a renovated library with multi-functional learning spaces, self-directed learning center, and e-sports gym, supported by facilities like LED electronic screens and a rock climbing wall.

Differentiator

Problem solved

Functional benefit

Products and services

• Secondary School Education (S1-S6)
• STEAM Education Program
• Gifted Education Program
• E-Learning Program
• Creative Drama Education

Quantifiable outcome

• 40% of students achieved local university degree admission or received early university offers on first day of HKDSE results release (2026)
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Sai Kung Tseung Kwan O Women's Association (西貢將軍澳婦女會)coreStrategic or Co-development Partner · 3 February 2024Co-organizer of the 'Heung To Secondary School Elder Academy' launched in February 2024. The program aims to provide learning opportunities for elderly community members, promote active aging, and foster intergenerational harmony. Supported by the Labour and Welfare Bureau and Elderly Commission's Elder Academy Scheme.
• Chengzhi Development Fund (騁志發展基金)minorOthers · 3 February 2024Chengzhi Development Fund Founder and CEO, Ip Siu Hong SBS, served as guest of honor at the Elder Academy launch ceremony.
• China Merchants (招商局)minorStrategic or Co-development PartnerChina Merchants youth mentors visited the school to interact with students, providing career guidance and real-world industry insights as part of the school's career planning and life planning program.
• Hong Kong New Generation Cultural Association (香港新一代文化協會)coreStrategic or Co-development PartnerOrganizer of the 27th Hong Kong Youth Science and Technology Innovation Competition where the school won the Outstanding STEAM School Award and multiple student project awards. Two student groups were recommended to participate in the Soong Ching Ling Award for Children's Invention.
• Macau University of Science and Technology (澳門科技大學)coreChannel Partner/ Reseller/ DistributorParticipating school in the DSS School Principal Nomination Direct Admission Scheme. The university provides priority admission for 'Hong Kong Secondary School Principal Nominees' and offers scholarships to students with excellent academic performance and character. Students who pass the interview receive priority admission regardless of DSE results.
• Fudan University Shanghai (上海復旦大學)coreChannel Partner/ Reseller/ DistributorMainland university recommendation program through which the school has achieved 7 consecutive years of students receiving early conditional admission offers. Programs include Economics and Biomedical Engineering.
• Hong Kong Polytechnic University (香港理工大學)coreChannel Partner/ Reseller/ DistributorParticipating institution in the School Nominations Direct Admission Scheme (SNDAS). Student Ling Yuet Choi received early direct admission to the Bachelor of Science in Biomedical Engineering program through this scheme before DSE results were released.
• Hong Kong Direct Subsidy Scheme Schools CouncilcoreStrategic or Co-development PartnerThe school is a member of the DSS Schools Council, participating in principal nomination direct admission programs with various universities including Macau University of Science and Technology.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Ying Wa College: Hong Kong DSS boys' secondary school with a comparable Christian-values-based holistic education framework, extensive university recommendation network, and similar emphasis on leadership, service, and overseas pathways. Operates in the same direct subsidy and Hong Kong Diocesan-style school tier.
• Heep Yunn School: Hong Kong aided girls' secondary school with strong academic outcomes, diverse university pathways, and well-developed STEAM and enrichment programs. Operates a similar single-campus Hong Kong secondary school model with comparable tuition affordability considerations.
• St. Paul's Co-educational College: Top-tier Hong Kong aided secondary school with comparable emphasis on academic excellence, university admission outcomes, and STEAM enrichment. Operates a similar single-campus model with strong HKDSE performance and overseas university placement track record.
• Heung To College (香島中學): The parent campus of the same Heung To School network founded in 1946. Operates as a Hong Kong DSS-aided secondary school with the same 'Six-Self' educational philosophy, HKDSE preparation, and STEAM/arts programs — directly comparable in mission, governance, and student profile.
• Good Hope School: Hong Kong DSS secondary school with a comparable holistic Christian education model, strong HKDSE preparation, and diversified university recommendation pathways including mainland China programs. Direct competitor for the same pool of local Hong Kong secondary students.
• Wah Yan College, Kowloon: Jesuit-aided boys' secondary school in Kowloon with similar holistic, values-based education framework, strong HKDSE outcomes, and active alumni/university recommendation networks. Comparable in scale and student profile to a DSS secondary in the Kowloon/Sai Kung corridor.
• Diocesan Boys' School: One of Hong Kong's most prestigious aided secondary schools, with a parallel emphasis on holistic character education, university preparation, and diversified pathways (local, mainland, overseas). Operates a multi-section secondary model in the same Hong Kong premium-school tier.
• Queen Elizabeth School: Long-established Hong Kong government-aided secondary school with strong HKDSE outcomes, university recommendation networks, and STEAM/arts programs. Comparable in scale, governance structure, and student demographic to a DSS secondary in the New Territories region.

Broad incumbents

• Canadian International School of Hong Kong: Major Hong Kong international school offering IB secondary education with strong university placement outcomes and STEAM facilities. A broader incumbent in the same secondary education category, addressing the upper end of the regional secondary market but with an international curriculum and significantly higher price point.
• King George V School: Large, well-established Hong Kong international school offering secondary education (IB and IGCSE) with comprehensive STEAM, arts, and university placement programs. A broader incumbent in the same secondary education category, competing for the same regional Hong Kong student pool but with a substantially larger operating footprint and international curriculum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights8 records

Customer concentration

• YouTubeyoutube.com/channel/UCHYJl-fJfXZcK2FPbhLKAPA
• Facebookfacebook.com/%E5%B0%87%E8%BB%8D%E6%BE%B3%E9%A6%99%E5%B3%B6%E4%B8%AD%E5%AD%B8-HEUNG-TO-SECONDARY-SCHOOL-TSEUNG-KWAN-O
• LinkedInlinkedin.com/company/heung-to

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heung To