TKPAY

What TKPAY does

TKPAY operates as Turkish Airlines Electronic Money and Payment Services Inc., a wholly-owned fintech subsidiary of Turkish Airlines headquartered in Istanbul, Türkiye. Founded in 2023 and authorized by the Central Bank of the Republic of Türkiye as an electronic money and payment services institution under Law No. 6493, the company serves two distinct customer segments through two core products. For individuals, TKPAY offers a digital wallet accessible via the Turkish Airlines mobile application, enabling payments, instant transfers, balance loading, digital and physical card issuance, cashback rewards, and the conversion of Miles&Smiles airline miles into Turkish Lira through the Shop&Miles platform. For businesses, TKPAY provides a Virtual POS payment-acceptance product with PCI-DSS certified infrastructure, fraud prevention systems, and volume-tiered commission rates, allowing merchants to accept single or installment payments from all bank cards.

The platform is tightly integrated with the Miles&Smiles loyalty program, allowing users to earn miles when loading TKPAY Wallet balance from partner bank cards (Garanti, QNB, KuveytTürk) and to convert miles into TRY for everyday spending. Active marketing partnerships span streaming services (Netflix, Amazon Prime, YouTube Premium, Spotify, Apple Music), AI subscription products (ChatGPT, Gemini, Claude), food delivery (Trendyol Go), and travel booking (Turkish Airlines Holidays), with cashback and TK Money incentives driving wallet top-ups. The technology stack is conventional payment-infrastructure: PCI-DSS certified processing, centralized transaction management for merchants, and standard digital wallet capabilities — no proprietary AI/ML capabilities are described. Distribution is dual-channel: a self-serve / PLG motion through the global Turkish Airlines app for individuals, and a direct enterprise sales motion (application-based onboarding) for Virtual POS merchants. Revenue is generated through transaction-based fees on Virtual POS and wallet services; the company has reported 10+ Billion TL in cumulative transaction volume and 1+ million transactions as of 2025, but has not disclosed revenue, funding, or profitability figures.

Name

TKPAY

Legal name

Turkish Airlines Electronic Money and Payment Services Inc.

Website

https://tkpay.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

TKPAY is a Turkish fintech subsidiary of Turkish Airlines operating a Central Bank-authorized digital wallet for consumers and a Virtual POS service for merchants in Türkiye, integrated with the Miles&Smiles loyalty program to enable miles-to-currency conversion and cashback rewards.

Ownership category

akta.pro rank

Product category

Digital Payments

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

akta.pro primary industry

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

Keywords

• Digital payments
• Mobile wallet
• Virtual POS
• Payment processing
• Loyalty payments

Headquarters

HQ city

Turkey

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Virtual POS Transaction Fees: TKPAY earns commission revenue from merchants using Virtual POS services for payment processing. Commission rates are competitive and tailored based on monthly transaction volume.
2. Digital Wallet Services: Revenue from digital payment services including cashback campaigns, money transfers, and wallet transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

TKPAY is a digital payment platform that provides a mobile wallet for individual consumers, a Virtual POS payment acceptance solution for merchants, a Shop&Miles feature that converts Miles&Smiles loyalty miles into Turkish lira for purchases, and a TKPAY branded payment card. The platform is operated by Turkish Airlines Electronic Money and Payment Services Inc. and integrates with the parent company's Miles&Smiles loyalty program.

Product overview

TKPAY is a financial technology platform powered by Turkish Airlines offering a unified ecosystem of payment products. The core offering consists of TKPAY Wallet for individuals (enabling payments, money transfers, cashback, and Miles conversion) paired with Virtual POS for business merchants (providing payment acceptance infrastructure). The platform integrates with the Turkish Airlines Miles&Smiles loyalty ecosystem, allowing users to earn TK Money rewards on spending and convert airline miles to TRY. TKPAY operates as Turkish Airlines Electronic Money and Payment Services Inc., an electronic money institution authorized by Turkey's Central Bank.

Differentiator

Problem solved

Functional benefit

Products and services

• TKPAY Wallet A mobile digital wallet for individual consumers that stores funds and enables digital payments, integrated with the Turkish Airlines Miles&Smiles loyalty program.
• Virtual POS A payment acceptance infrastructure for merchants and businesses that enables them to accept digital payments from customers.
• TKPAY Card A physical and digital payment card linked to the TKPAY wallet, allowing consumers to make purchases at point-of-sale and online.
• Shop&Miles Platform A platform that allows Miles&Smiles loyalty members to convert their accumulated miles into Turkish lira for purchases at partner merchants.

Quantifiable outcome

• 50% cashback on digital platform subscriptions (Netflix, Amazon Prime, YouTube Premium, Spotify, Apple Music) up to TRY 200
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• Turkish AirlinescoreStrategic or Co-development PartnerTurkish Airlines is the parent company and brand power behind TKPAY. TKPAY operates as Turkish Airlines Electronic Money and Payment Services Inc., authorized by the Central Bank of the Republic of Türkiye. TKPAY leverages Turkish Airlines' global expertise, customer base, and Miles&Smiles loyalty program to deliver payment solutions.
• Miles&SmilescoreGTM or Marketing PartnerTurkish Airlines' loyalty program through which TKPAY enables miles-to-TRY conversion, allowing users to convert their accumulated miles into wallet balance for spending at any merchant.
• Netflix, Amazon Prime, YouTube Premium, Spotify, Apple MusicflagshipGTM or Marketing PartnerEntertainment streaming platforms participating in TKPAY's 50% cashback campaign. Users earn cashback when paying for subscriptions with TKPAY Card.
• ChatGPT, Gemini, ClaudecoreGTM or Marketing PartnerAI platform partners in TKPAY's cashback campaign. Users earn TRY 200 cashback on AI subscription payments made with TKPAY Card.
• Trendyol Go (Uber Eats)flagshipGTM or Marketing PartnerFood delivery platform partnership offering 300 TRY cashback on Trendyol Go orders paid with TKPAY digital card.
• Turkish Airlines HolidayscoreGTM or Marketing PartnerTravel booking platform partnership enabling users to earn up to 5,000 TK Money on Turkish Airlines Holidays purchases made with TKPAY Wallet.
• shopandmiles.comcoreTechnology or IntegrationExclusive platform for TKPAY Wallet users to convert their Miles&Smiles miles into Turkish Lira (TRY) for use anywhere.
• Garanti Bank, QNB, KuveytTürkcoreTechnology or IntegrationMiles&Smiles domestic credit card issuers enabling users to earn miles when loading TKPAY Wallet balance and paying on Turkish Airlines payment pages.
• Turkish Airlines Youth ClubminorGTM or Marketing PartnerYouth Club members receive 10% TK Money on purchases made with TKPAY Wallet when spending TRY 1,000 or more.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/tkpayofficial
• YouTubeyoutube.com/@tkpay
• LinkedInlinkedin.com/company/tkpay
• Instagraminstagram.com/tkpayofficial
• TikToktiktok.com/@tkpay

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TKPAY