TL7 - Télévision Loire 7

What TL7 - Télévision Loire 7 does

TL7 - Télévision Loire 7 is a privately held French regional free-to-air television broadcaster headquartered in the Loire department (Saint-Étienne area, Auvergne-Rhône-Alpes region), founded in 1994 and employing 44 people. It produces and distributes local news, sports, cultural, and community programming, including daily news bulletins (Le JT), interview program 7 Minutes Chrono, weekly AS Saint-Étienne football coverage (Club ASSE), regional magazines (L'actu en Région Auvergne-Rhône-Alpes, Des communes de Loire Forez), and special event broadcasts. The channel is distributed across multiple platforms: TNT HD Canal 31 (the primary free-to-air terrestrial broadcast) and all major French pay-TV/IPTV providers (Free, Orange, SFR, Bouygues Telecom, SOSH), with additional on-demand access via the tl7.fr replay service and a Fil Info Loire real-time news feed.

The business operates two distinct revenue engines. The core model is local advertising and sponsorship sales targeting regional SMBs and institutions. The second engine is fee-based services: a video production subsidiary branded Madam & Compagnie produces commercials and branded video content for local businesses; the company also generates recurring revenue from regulated publishing services including legal announcements (Annonces Légales) and annual accounts disclosures (Comptes annuels) hosted on its site.

The technology stack is standard digital broadcast infrastructure with online replay and live-streaming capabilities, supported by a social presence (Facebook, Twitter/X) and email newsletter. TL7 is a member of Locales.TV, the union of 50 French local TNT channels, and co-produces national programming (Grand JT des Territoires) distributed internationally via TV5 Monde to 200 countries. Regional content collaboration extends to 8 Montblanc and téléGrenoble within the Auvergne-Rhône-Alpes region. No AI, machine-learning, or proprietary data-asset capabilities are evident in the source data.

Name

TL7 - Télévision Loire 7

Legal name

TL7 - Télévision Loire 7

Website

https://tl7.fr

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

TL7 is a privately held French regional free-to-air television channel broadcasting local news, sports (notably ASSE football), and cultural programming to the Loire department via TNT and major IPTV providers, monetized through advertising, video production services, and legal-ad publishing.

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Broadcasting and Content Providers (516)

SIC

Communications Services, Nec (4899), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Sports OTT & League Pass Streaming Channels (MPABAHAJ)

Keywords

• Local television broadcasting
• Regional news programming
• Free-to-air DTT channel
• Video production services
• Legal announcement publishing

Headquarters

HQ city

Saint-Étienne

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Advertising and sponsorships: Local television station generating revenue through advertising sales, sponsored content, and video production services. The channel airs local news, sports coverage, and entertainment programming supported by local and regional advertisers.
2. Video production services: The station offers video production services through 'Madam & Compagnie, Pub et production vidéo' subsidiary, producing commercials and video content for local businesses and organizations.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels4 records

Core offering

TL7 is a free-to-air local television channel for the Loire department (France) that produces and broadcasts hyper-local news, interviews, sports and territorial programming. Its catalog includes daily local news (Le JT), interview shows (7 Minutes Chrono), sports coverage (Club ASSE), regional round-ups (Grand JT des Territoires, L'actu en Région), local-life programs (Des communes de Loire Forez, Fil info Loire), event specials, and reports. It also offers statutory legal-announcement and annual-account publishing services (Annonces Légales, Comptes annuels) and operates a video-production subsidiary (Madam & Compagnie).

Product overview

TL7 - Télévision Loire 7 is a local television channel serving the Loire department in France. The company operates a multi-platform broadcasting network offering live TV via TNT (Canal 31), major cable and satellite providers (Free, Orange, SFR, Bouygues, Sosho), and streaming. The core product portfolio includes the main channel with live news broadcasts (Le JT), interview programs (7 Minutes Chrono), sports coverage (Club ASSE), regional magazines (L'actu en Région Auvergne-Rhône-Alpes, Des communes de Loire Forez), and special event programming. On-demand replay services enable viewers to access previously aired content. Additional services include legal announcement publishing (Annonces Légales), annual accounts disclosure (Comptes annuels), and professional video production (Madam & Compagnie). The channel also participates in national collaborative programming through the Grand JT des Territoires distributed by TV5 Monde.

Differentiator

Problem solved

Functional benefit

Brands

• Madam & Compagnie: Pub et production vidéo - Video advertising and production services offered by TL7

Products and services

• TL7 (Télévision Loire 7) - chaîne principale Main free-to-air local TV channel broadcasting Loire-department news, sports, culture and territorial programming via DTT (Canal 31) and major French IPTV operators; aimed at viewers in the Loire department.
• Le JT

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Locales.TVcoreStrategic or Co-development PartnerTL7 is a member of Locales.TV, the union of local French television channels, which brings together 50 TNT channels across France. This partnership enables collaborative content production including 'Le Grand JT des Territoires' program distributed nationally and internationally through TV5 Monde to 200 countries in 14 languages.
• 8 MontblancminorStrategic or Co-development PartnerRegional collaboration with 8 Montblanc television for shared regional content coverage as part of Auvergne-Rhône-Alpes regional news programming 'L'actu en Région'.
• téléGrenobleminorStrategic or Co-development PartnerRegional collaboration with téléGrenoble for shared regional content coverage as part of Auvergne-Rhône-Alpes regional news programming 'L'actu en Région'.
• TV5 MondeminorChannel Partner/ Reseller/ DistributorPartnership for international distribution of 'Le Grand JT des Territoires' program to 200 countries and in 14 languages through TV5 Monde international broadcasting.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alsace 20: Local TV channel serving the Alsace region, also a Locales.TV union member. Direct comparable in terms of TNT distribution, advertising-supported model, and regional news / sports / cultural programming.
• Tébéo: Local TV channel covering Brittany, member of the Locales.TV union like TL7. Closely comparable in scale, model, and regulatory environment as a French regional TNT broadcaster generating ad revenue from a single regional audience.
• téléGrenoble: Local TV channel serving the Grenoble area in the same Auvergne-Rhône-Alpes region as TL7. Comparable independent local broadcaster with similar advertising-supported model and competition for advertisers in adjacent geography.
• BFM Lyon: BFM's regional Lyon affiliate delivering local news and current affairs coverage for the Auvergne-Rhône-Alpes region. Direct competitor for local news audiences and regional advertising budgets in the same territory as TL7.
• TVT - Télé Vendée: Local TV channel serving the Vendée department in western France. Similar community-focused local broadcaster operating on TNT with advertising monetization, comparable scale and operating model to TL7.
• TLM - Télé Lyon Métropole: Independent local TV channel covering the Lyon metropolitan area, same business model as TL7 (local news, advertising, multi-platform distribution). Closest direct comparable in scale and operating model, competing for the same Rhône-Alpes regional advertising pool.
• 8 Montblanc: Local TV channel covering the Haute-Savoie region, direct competitor for local news and regional advertising in adjacent territory. Already a content-sharing partner of TL7 via the 'L'actu en Région' program.
• ViàOccitanie: Network of local TV channels in the Occitanie region, member of Locales.TV. Highly comparable business model: multi-platform local broadcaster with advertising revenue, content collaboration, and regional news focus.

Broad incumbents

• France 3 Auvergne-Rhône-Alpes: France 3's regional public-service channel for the same Auvergne-Rhône-Alpes region as TL7. Both cover local news, politics, and events across the same geographic territory, with France 3 being the much larger incumbent but with broader non-local programming.

Regional players

• Canal 32: Regional TV channel covering the Champagne-Ardenne region in northeastern France. Comparable local broadcaster model but serves a different geographic territory, making it a useful external benchmark for French local TV operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tl7loire
• Facebookfacebook.com/tl7loire
• LinkedInlinkedin.com/company/television-loire-7

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TL7 - Télévision Loire 7