Tous Les Jours Mongolia

What Tous Les Jours Mongolia does

The go-to-market model is direct-to-consumer retail via physical storefronts, with pricing in Mongolian Tugrik on a per-unit basis (no subscription tiers publicly listed). Revenue streams are retail bakery and café sales (in-store dining, takeaway, and celebration cakes) and e-commerce/online ordering for delivery and pickup. Marketing is conducted through an active Instagram presence, the Upoint loyalty program, in-store promotions, and seasonal discount campaigns. The customer base is broad horizontal mass-market — general consumers, families, and gift purchasers in Ulaanbaatar and regional Mongolian cities — with no named enterprise or wholesale accounts. Director Kim Je Yeon, placed by CJ Group, oversees the publicly stated target of 40+ branches across Mongolia by 2030.

Name

Tous Les Jours Mongolia

Legal name

Артизан ХХК

Website

https://tlj.mn

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Tous Les Jours Mongolia is a CJ Foodville-licensed bakery-café franchise operating 26 retail branches in Mongolia under Артизан ХХК, serving mass-market Ulaanbaatar and regional consumers with 300+ fresh-baked product varieties daily.

Ownership category

akta.pro rank

Product category

Bakery & Café

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Retail-Eating Places (5812), Bakery Products (2050)

akta.pro primary industry

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

akta.pro secondary industries

Bread & Pastry Specialty Stores (CRAHAGAC), Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

Keywords

• Artisan bakery products
• Bakery cafe chain
• Fresh bread pastries
• Specialty coffee beverages
• Premium celebration cakes

Headquarters

HQ city

Ulaanbaatar

HQ country

Mongolia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail bakery and café sales: Revenue generated from in-store sales of freshly baked goods, cakes, beverages, and prepared foods at company-owned and potentially franchise retail locations across Mongolia.
2. E-commerce and online ordering: Online ordering platform for customer purchases with delivery and pickup options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Tous Les Jours Mongolia operates a franchise bakery-café chain under license from South Korea's CJ Foodville, selling freshly baked cakes, bread, sandwiches, salads, desserts, beverages, and gift sets through 26 physical café-bakery storefronts across Mongolia, complemented by an online ordering platform and a customer loyalty program (Upoint).

Product overview

Tous Les Jours Mongolia is a Korean bakery-cafe franchise brand operated by Артизан ХХК (Artisan LLC), offering freshly baked goods and beverages through a network of 26+ branches across Mongolia. The product portfolio centers on freshly baked cakes (over 64 varieties including mousse cakes, butter cream cakes, special premium cakes, children's themed cakes, and slice cakes), daily fresh bread, salads and sandwiches, gift sets, desserts (macarons, tarts, cupcakes), and a comprehensive beverage menu featuring coffee, tea, lattes, fresh juices, yogurt drinks, and smoothies. The brand also operates a loyalty program (Upoint) and provides branch-specific ordering capabilities. Products are sold under the TOUS les JOURS brand, a subsidiary of CJ Foodville Corporation from South Korea, with the first Mongolian branch opened in 2016 at Children's 100 location in Ulaанбаатар.

Differentiator

Problem solved

Functional benefit

Products and services

• Cakes (Бялуу) Freshly baked cakes including mousse cakes, butter cream cakes, special premium cakes, children's themed cakes, and slice cakes, featuring over 64 varieties such as tiramisu, strawberry, matcha, blueberry, and seasonal offerings. Targeted at general consumers for celebrations, gifting, and everyday enjoyment.
• Bread (Талх) Fresh daily-baked bread including meat varieties, fruit and cream varieties, pastries, regular bread, and donuts/croquettes. Baked fresh daily, 365 days per year, as part of the brand's offering of over 300 product varieties.
• Salads & Sandwiches (Салат/Сэндвич) Fresh salads and sandwiches including various sandwich types and salad preparations, introduced as part of the brand's food menu offering for general consumers.
• Gift Sets (Бэлэг) Gift sets including roll cakes, pound cakes, and assorted gift packages suitable for gifting occasions, targeted at consumers seeking premium packaged bakery gifts.
• Desserts (Дессерт) Dessert items including macarons, tarts, fruit fillings, and cupcakes, offered as standalone dessert purchases for general consumers.
• Beverages (Уух зүйлс) Wide variety of beverages including coffee (espresso, latte, cappuccino, americano, frappuccino), tea/latte, ade, fresh juice, yogurt drinks, and smoothies with 72+ beverage products, served across all café-bakery branches.
• Food Menu (Хоол) Food menu items including brunch, pasta, soup, main courses, toast & sandwich, fries, and salad options served in the café setting for dine-in and takeaway.
• Upoint Loyalty Program (Upoint лояалти) Customer loyalty program allowing customers to earn and redeem reward points across all TOUS les JOURS branches in Mongolia, designed to drive repeat purchases.
• Treasure Box Series (Original Tiramisu, Matcha Tiramisu, Cookie & Cheese Mousse) Premium treasure box cake series featuring rich chocolate or matcha white chocolate shells opened with golden spoons, revealing tiramisu or mascarpone cream flavors. Special gift-worthy packaging priced at ₮55,000 each.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CJ Foodville (CJ 그룹)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2016Tous Les Jours is a franchise brand of CJ Foodville Corporation, a subsidiary of South Korean conglomerate CJ Group. Артизан ХХК operates the Tous Les Jours franchise in Mongolia under a licensing agreement signed in 2016. The partnership grants rights to develop and operate Tous Les Jours branded bakery-café locations in Mongolia.

Scale indicators3 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Costa Coffee: UK-origin café chain with bakery/patisserie adjacent menu and global franchise model — comparable as a franchise-operated coffee-and-baked-goods concept competing for the same daily café occasion and consumer wallet.
• BreadTalk: Singapore-headquartered Asian bakery-café chain operating franchise and company-owned stores across Asia with bread, cakes, and beverages — directly comparable business model, product categories, and franchise-based growth strategy.
• Cinnabon: Global cinnamon-roll bakery franchise with retail storefronts commonly located in malls and travel hubs — comparable in franchise model, mall-based real estate strategy, and impulse-purchase bakery consumer base.
• Krispy Kreme: Global doughnut and bakery chain with retail storefronts and café seating; comparable in operating a franchised retail bakery with fresh-daily production, branded packaged goods, and loyalty-driven repeat traffic.
• Paris Croissant: Korean bakery-café franchise brand operating a similar bread, pastry, and beverage menu across Asia with franchisee-operated storefronts — comparable international bakery-café franchise model targeting urban consumers.
• Dunkin' (formerly Dunkin' Donuts): Global bakery-and-coffee chain with a heavy franchise model and broad product mix of donuts, baked goods, sandwiches, and coffee — directly comparable in franchise-driven bakery-café operations and consumer positioning.

Emerging players

• Auntie Anne's: Global soft-pretzel and baked-snack franchise commonly placed in malls — relevant comparand on franchise unit economics, mall co-location strategy, and snack-leaning baked-goods impulse purchase behavior.

Broad incumbents

• Paris Baguette: Major Korean bakery-café chain and CJ Group subsidiary offering a directly overlapping bakery-plus-café concept, premium cakes, sandwiches, and beverages under a global franchise model — the most directly comparable peer to Tous Les Jours within its parent group's portfolio.
• Tous Les Jours (global, CJ Foodville): Parent brand operated globally by CJ Foodville with the same bakery-café model, 300+ SKUs, and franchise structure; useful as the global benchmark for unit economics, menu mix, and brand standards that Artisan LLC must adhere to in Mongolia.
• Starbucks: Global coffee chain that anchors the premium urban café occasion in which Tous Les Jours competes; overlapping beverage-led customer base and loyalty program makes it a key indirect competitor for Mongolian consumer share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/touslesjoursmongolia
• LinkedInlinkedin.com/company/tous-les-jours-mongolia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tous Les Jours Mongolia