TM Essentials B.V. | Creating smiling faces
TM Essentials B.V. is a Dutch consumer products company that designs, sources, and distributes creative toys, craft sets, wooden toys, stickers and temporary tattoos under own brands (Totum, Bambolino Toys, Funny Products) and licensed characters to wholesale buyers and retailers across 40+ countries; acquired by Creative Craft Group in January 2024.
- Company typePrivate
- Founded1997
- HeadquartersAndelst, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What TM Essentials B.V. | Creating smiling faces does
TM Essentials B.V. is a Netherlands-based private company specializing in creative toys, craft supplies, and licensed character merchandise for children aged 0-14 years. Founded in 1997, the company operates a portfolio of three consumer brands: Totum (arts and craft sets distributed in 70+ countries), Bambolino Toys (wooden toys and baby products featuring Dutch licenses such as Miffy/Nijntje, Little Dutch, Bing, Peppa, and Bumba for ages 0-5), and Funny Products (sticker sheets and temporary tattoos produced in Germany under licenses including Paw Patrol, Frozen, Minions, and Disney Princess). The company's competitive differentiation rests primarily on its content-licensing portfolio with major entertainment and publishing IP holders, supplemented by 27 years of product development experience and an in-house approach to designing educational and trend-aligned products.
The business operates a primarily B2B go-to-market, selling to importers, wholesalers, mass markets, and retail stores through a wholesale webshop with a €750 minimum order and FOB delivery arrangements sourced from offices in Shanghai and Hong Kong. A secondary direct-to-consumer motion exists through the Joya Creative brand on BOL and Amazon. Revenue derives from one-time product sales of physical merchandise, with licensing fees incorporated into product costs. The combined TM Essentials and Creative Craft Group product range spans more than 2,000 articles sold across 40+ countries, with no public revenue figures disclosed.
In January 2024, TM Essentials was acquired by Creative Craft Group (CCG), which itself became part of Troy Companies International in 2024, making TM Essentials an indirect subsidiary. Following the acquisition, business names and customer contact points were retained, while the former CEO Simone Barzilay joined the CCG management team. The company is headquartered at the CCG offices at Architronlaan 2-40, 5321 JJ Hedel, Netherlands, with operational presence in Andelst and 14 reported employees. No public listing, funding rounds, or AI/ML capabilities are documented.
TM Essentials B.V. | Creating smiling faces firmographics
Firmographics- Name
- TM Essentials B.V. | Creating smiling faces
- Legal name
- TM Essentials B.V.
- Website
- https://tmessentials.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TM Essentials B.V. is a Dutch consumer products company that designs, sources, and distributes creative toys, craft sets, wooden toys, stickers and temporary tattoos under own brands (Totum, Bambolino Toys, Funny Products) and licensed characters to wholesale buyers and retailers across 40+ countries; acquired by Creative Craft Group in January 2024.
- Ownership category
- akta.pro rank
TM Essentials B.V. | Creating smiling faces industry classification
Industry- Product category
- Children's toys and craft supplies
- NAICS
- Toy and Hobby Goods and Supplies Merchant Wholesalers (423920), Doll, Toy, and Game Manufacturing (339930)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Traditional Toys Distribution (CRAOAMAA)
- akta.pro secondary industry
- Infant & Preschool Toys Distribution (CRAOAMAH)
Keywords
Where TM Essentials B.V. | Creating smiling faces is headquartered
LocationHeadquarters
- HQ city
- Andelst
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
TM Essentials B.V. | Creating smiling faces business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Product Sales - Creative Toys and Craft Supplies: Revenue generated through the sale of creative toys, hobby and craft supplies, wooden toys, baby products, stickers, and temporary tattoos. Products are sold under own brands (Totum, Bambolino Toys, Funny Products) and licensed brands (Disney, Paw Patrol, Gabby's Dollhouse, Nijntje, Little Dutch).
- Licensed Products: Products featuring licenses from renowned entities such as Disney, Paw Patrol, Gabby's Dollhouse, Nijntje, and Little Dutch. Licensing fees are incorporated into product costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B Wholesale Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
TM Essentials B.V. | Creating smiling faces product offering
Product offeringCore offering
TM Essentials B.V. develops, imports, and distributes creative children's products including arts and crafts sets, wooden toys, baby products, stickers, and temporary tattoos. Products are sold under three proprietary brands—Totum (crafting), Bambolino Toys (wooden toys/baby products), and Funny Products (stickers/tattoos)—featuring licensed characters from Disney, Paw Patrol, Gabby's Dollhouse, Nijntje (Miffy), and Little Dutch. Distribution is primarily B2B to importers, wholesalers, mass markets, and retail stores across 40+ countries.
Product overview
TM Essentials B.V. operates as a brand portfolio company offering creative products for children. The company encompasses three main product lines: Totum (crafting brand with arts & craft sets and toys for ages 0-14, distributed in over 70 countries), Bambolino Toys (wooden toys and baby products featuring classic Dutch licenses for ages 0-5), and Funny Products (stickers and temporary tattoos with licensed characters). TM Essentials was acquired by Creative Craft Group (CCG) in January 2024, expanding CCG's portfolio with licensed products from brands such as Disney, Paw Patrol, Gabby's Dollhouse, Nijntje, and Little Dutch.
Differentiator
Problem solved
Functional benefit
Brands
- Totum: Crafting brand offering arts and craft sets for children, with products distributed in more than 70 countries worldwide.
- Bambolino Toys
- Funny Products
Quantifiable outcome
- Products available in more than 70 countries worldwide
- +1 more outcomes
Companies that use TM Essentials B.V. | Creating smiling faces
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
TM Essentials B.V. | Creating smiling faces technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TM Essentials B.V. | Creating smiling faces partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Creative Craft Group (CCG) - AcquisitioncoreTM Essentials was acquired by Creative Craft Group (CCG) in January 2024. The acquisition enables CCG to expand its product range and better serve customers. Simone Barzilay, CEO of TM Essentials, became part of the CCG management team. Business names and contact points remain unchanged for the time being.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
TM Essentials B.V. | Creating smiling faces competitors and assessment
Company assessmentDirect peers
- Alex Brands: Alex Brands is a US-based toy company producing craft, activity, and licensed-character products distributed through mass and specialty retail. Comparable to TM Essentials in licensed toy, craft, and sticker categories and in multi-brand B2B distribution to retail.
- Hape International: Hape is a global manufacturer and distributor of wooden toys and baby products with a strong European and Asia distribution footprint. Directly comparable to TM Essentials' Bambolino Toys brand in wooden toys, baby products, and internationally licensed character programs.
- SES Creative: SES Creative is a European developer and wholesaler of creative craft and hobby toys, including licensed products, serving retailers globally. Directly comparable to TM Essentials' Totum brand in product category, B2B distribution model, and licensed IP strategy.
- Amscan International: Amscan is a global manufacturer and wholesaler of party goods, stickers, and licensed novelty products distributed to retailers worldwide. Comparable to TM Essentials' Funny Products brand in sticker/novelty products, licensed character programs, and B2B wholesale model.
- Moulin Roty: Moulin Roty is a French maker of wooden toys, baby gifts, and children's craft products sold internationally through specialty retail. Highly comparable to TM Essentials' Bambolino Toys in wooden toys/baby segment and to its European-rooted design-and-license positioning.
- Djeco: Djeco is a French family-owned maker of creative toys, craft kits, puzzles, and games distributed in dozens of countries via specialty and mass retail. Highly comparable to TM Essentials in craft/creative toy focus, European origin, multi-country wholesale model, and design-led positioning.
Broad incumbents
- Melissa & Doug: Melissa & Doug is a US-based wooden toy, plush, and craft brand distributed through specialty and mass retail worldwide. Closely comparable to TM Essentials' Bambolino Toys segment in wooden toys and baby/preschool products, but at substantially larger scale and broader assortment.
- Crayola LLC: Crayola is the leading global art supplies and creative play brand with deep presence in retail and education channels. Comparable to TM Essentials' Totum creative/craft assortment but at a vastly larger scale and broader category footprint.
- Maped: Maped is a French-based global manufacturer of stationery, art, and creative products for children, sold through mass-market retail. Overlaps with TM Essentials' craft and sticker product categories and shares a similar European-rooted, internationally distributed wholesale model.
- Ravensburger AG: Ravensburger is a major European games, puzzles, and creative products company with global retail distribution. Overlaps with TM Essentials in craft/creative toy and licensed product categories but operates at significantly larger scale and broader category breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
TM Essentials B.V. | Creating smiling faces social profiles
Digital presenceTM Essentials B.V. | Creating smiling faces financial estimates
Financial estimateRevenue estimate
Valuation estimate
TM Essentials B.V. | Creating smiling faces leadership team
Management profileNumber of profiles
Profiles1 record
TM Essentials B.V. | Creating smiling faces funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TM Essentials B.V. | Creating smiling faces M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TM Essentials B.V. | Creating smiling faces
What does TM Essentials B.V. | Creating smiling faces do?
TM Essentials B.V. develops, imports, and distributes creative children's products including arts and crafts sets, wooden toys, baby products, stickers, and temporary tattoos. Products are sold under three proprietary brands—Totum (crafting), Bambolino Toys (wooden toys/baby products), and Funny Products (stickers/tattoos)—featuring licensed characters from Disney, Paw Patrol, Gabby's Dollhouse, Nijntje (Miffy), and Little Dutch. Distribution is primarily B2B to importers, wholesalers, mass markets, and retail stores across 40+ countries.
Is TM Essentials B.V. | Creating smiling faces a public or private company?
TM Essentials B.V. | Creating smiling faces is a private company. It is classified as corporate owned and is currently operating.
When was TM Essentials B.V. | Creating smiling faces founded?
TM Essentials B.V. | Creating smiling faces was founded in 1997. It employs 11 to 50 people.
Where is TM Essentials B.V. | Creating smiling faces based?
TM Essentials B.V. | Creating smiling faces is headquartered in Andelst, Netherlands, in the Europe region.
How does TM Essentials B.V. | Creating smiling faces make money?
Two revenue lines are on record. Product Sales - Creative Toys and Craft Supplies are the primary driver. The others are licensed Products.
Who are TM Essentials B.V. | Creating smiling faces's main competitors?
Direct peers on record are Alex Brands, Hape International, SES Creative, Amscan International, Moulin Roty and Djeco. Broad incumbents are Melissa & Doug, Crayola LLC, Maped and Ravensburger AG.
Does TM Essentials B.V. | Creating smiling faces have an API?
No public API is recorded for TM Essentials B.V. | Creating smiling faces.
What industry is TM Essentials B.V. | Creating smiling faces in?
TM Essentials B.V. | Creating smiling faces's product category is Children's toys and craft supplies. Its primary akta.pro industry code is CRAOAMAA, Traditional Toys Distribution, with a secondary code of CRAOAMAH, Infant & Preschool Toys Distribution. Its NAICS code is 423920 and its SIC code is 3944.