The Maker Studio

What The Maker Studio does

Texas Monthly Studio (TM Studio) is the in-house branded content and creative agency division of Texas Monthly magazine, founded in 2021 and headquartered in Austin, Texas. It operates as a boutique full-service advertising and content studio, producing custom campaigns across print, digital, TV, live experiences, video, podcasts, and sponsored editorial for brands seeking to connect with Texas and Texans. Core service lines include custom publications (visitor guides, branded books, magazines), video production (turnkey and custom series), sponsored content, podcast production, digital marketing campaigns, and live event experiences. The studio's notable technical capability is integrated multi-channel storytelling — producing cohesive campaigns across mediums rather than siloed deliverables — supported by data-driven strategy and measured-success analytics.

TM Studio serves two primary customer segments: (1) enterprise brands, including global and national names such as Cadillac, BMW, Modelo, Corona, Coca-Cola Southwest Beverages, Frost Bank, H-E-B, HBO Max, and Houston Methodist; and (2) Texas-based organizations, including tourism entities (Travel Texas, South Padre Island), educational institutions (Texas State University, Baylor Line Foundation), and non-profits (Texas Parks & Wildlife Foundation, Houston Museum of Natural Science). The business model is professional services: project-based engagements with custom pricing (not publicly disclosed), sold through a direct enterprise field-sales motion led by a Chief Sales Officer and VP of Sales. The studio has garnered Webby nominations and wins, an Anthem Gold Award, and produced a Guinness World Record-breaking event, using third-party creative recognition as a credibility lever in enterprise sales.

Name

The Maker Studio

Legal name

Texas Monthly Studio

Website

https://tmstudio.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Texas Monthly Studio (TM Studio) is a boutique full-service creative agency and division of Texas Monthly magazine, producing custom branded campaigns across print, digital, video, podcasts, and live events for enterprise brands and Texas-based organizations seeking authentic regional storytelling.

Ownership category

akta.pro rank

Product category

Creative and Advertising Services

NAICS

Motion Picture and Sound Recording Industries (512)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Branded content production
• Custom publications
• Video production services
• Digital marketing campaigns
• Creative agency services

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Creative and Advertising Services: TM Studio generates revenue by providing tailored creative services including custom publications, video production, digital marketing campaigns, sponsored content, and branded storytelling. The studio collaborates with brands to produce strategic media plans from concept to execution, serving clients across various industries including automotive, beverage, travel, education, and non-profit sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Texas Monthly Studio (TM Studio) is a boutique full-service advertising and content agency that produces custom campaigns for brands targeting Texas audiences. The studio delivers tailored creative, strategic media plans, custom publications, video production, sponsored content, podcast production, digital marketing campaigns, and live event experiences from concept through execution across print, digital, TV, and live mediums.

Product overview

Texas Monthly Studio (also referred to as TM Studio) is a boutique full-service advertising and content agency that operates as a single integrated offering. The agency provides a comprehensive suite of marketing services including custom publications, video production, sponsored content, podcast production, digital marketing campaigns, and live experiences. The portfolio is organized around client work for major brands including Cadillac, Modelo, BMW, Coca-Cola Southwest Beverages, Frost Bank, H-E-B, Corona, and Texas Parks & Wildlife Foundation, among others. The agency has produced Guinness World Record-breaking events and holds multiple Webby Awards.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Publications Custom print publications including visitor guides, books, and branded magazines produced for brand clients. Used by tourism boards, educational institutions, sports organizations, and food/restaurant brands to create tangible branded content.
• Video Production Turnkey and custom video series and video content creation for brand campaigns across digital platforms. Serves enterprise brands across automotive, beverage, and non-profit sectors seeking high-quality video storytelling.
• Sponsored Content Branded editorial content produced for print and digital platforms. Designed for brands seeking to reach Texas Monthly's audience through native advertising and editorial-style storytelling.
• Podcast Production Podcast creation and production services, including branded podcast content. Notable examples include the Love Death podcast for HBO Max and For Curious Listeners Only! for Houston Museum of Natural Science.
• Live Experiences Event production and live brand experiences. TM Studio has produced Guinness World Record-breaking events, demonstrating large-scale event production capabilities for enterprise brands.
• Official Visitor Guides Official state and regional visitor guide publications produced for Texas tourism destinations. Used by tourism boards and destination marketing organizations to attract visitors.
• Digital Marketing Campaigns Data-driven digital marketing strategy and campaign execution across digital channels for brand partners. Includes audience targeting, media planning, and measured campaign performance.

Quantifiable outcome

• Multiple Webby nominations and wins demonstrating creative excellence
• +2 more outcomes

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/themakerstudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Maker Studio