TMUNA

What TMUNA does

TMUNA (תיאטרון תמונע בית ליוצרים וקהל) is a multi-disciplinary performing arts nonprofit based in Tel Aviv-Yafo, Israel, founded in 2003 and registered as עמותה (Israeli nonprofit, registration 580103026). The organization operates a single venue containing four performance halls (Parking Hall ~100 seats, Cycle Hall ~80 seats, Amphi Hall ~90 seats, and a Bar venue with 140 seated / 200 standing capacity) and runs six programming verticals: a Fringe Center for independent theater productions, a resident theater ensemble (אנסמבל תמונע), a Dance Center, a Music Center, a Children's Theater, and a Literature Events Center, supplemented by an Art Gallery and a quarterly Dance Magazine. In 2025 it extended into publishing via the ת:מ - תמונע מחזות imprint in partnership with Pardes Publishing and the Tel Aviv-Yafo Municipality.

The underlying technology stack is deliberately lean and third-party-dependent: ticket sales run through the Smarticket platform (also integrated with the Tel Aviv municipal cultural subscription), website analytics via Google Analytics, and advertising targeting via Facebook Pixel, with accessibility tooling (font sizing, contrast, keyboard navigation) layered on the public site. There is no proprietary technology platform, no mobile app, and no public API. The organization is currently transitioning to a new venue, described as an organizational and artistic renewal.

TMUNA's revenue model combines ticket sales (theater 75-100₪, dance 70-120₪, music 55-90₪, children's 60₪), a 75-25 box office split with independent fringe producers (with a hybrid alternative on the Naked Stage dance platform), bar concessions, play publishing at 50-70₪ per title, and a dance magazine subscription at 180₪ for four issues. The primary customer segment is independent theater makers, dance creators, and musicians seeking affordable performance space with technical and marketing support; the secondary segment is performing arts audiences in Tel Aviv purchasing tickets directly via the website or box office. The organization is led by Artistic Director Naama Tzukerman, with co-artistic directors Niv Shinfield and Oren Laor running the Dance Center.

Name

TMUNA

Legal name

תיאטרון תמונע בית ליוצרים וקהל

Website

https://tmu-na.org.il

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

TMUNA is a Tel Aviv-based nonprofit multi-disciplinary performing arts center, founded in 2003, operating four performance halls across theater, dance, music, children's programming, literary events, and a new play publishing imprint for independent creators and audiences.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Theater Companies and Dinner Theaters (711110), Dance Companies (711120), Musical Groups and Artists (71113)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industry

Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

Keywords

• Performing arts venue
• Independent theater
• Dance performances
• Live music venue
• Children's theater

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket Sales: Primary revenue stream from ticket sales for theater, dance, music, and children's performances. Tickets range from 55-120₪ depending on performance type.
2. Venue Revenue Split: Theater takes 25% of box office revenue from fringe productions while providing technical support, box office services, and marketing.
3. Bar Concessions: Bar operates during performances, serving beverages at the venue.
4. Play Publishing: Sale of published plays through the theater's publishing arm (ת:מ - תמונע מחזות). Plays sold for 50-70₪ each.
5. Dance Magazine Subscription: Sale of 'מגזין מחול עכשיו' (Dance Magazine Now) - 180₪ for 4 issues.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

TMUNA is a multi-disciplinary performing arts center in Tel Aviv that operates four performance halls hosting independent theater, dance, music, and children's productions. It runs a curated Fringe Center that accepts independent artists through an artistic committee and provides venue, technical support, box office, and marketing in exchange for a 75-25 revenue split. The organization also produces the resident Tmuna Ensemble, runs a play publishing imprint (ת:מ), a dance magazine, and an art gallery.

Product overview

TMUNA (תיאטרון תמונע) is a multi-disciplinary performing arts center in Tel Aviv functioning as a home for independent creators and audiences. The venue operates as a platform-plus-distinct-departments model comprising: Fringe Center (independent theater productions), Tmuna Ensemble (resident theater company), Dance Center (performances and platforms like Naked Stage), Music Center (live music in bar venue), Children's Theater, and Play Publishing (ת:מ, established 2025). Additional offerings include an Art Gallery (5 rotating exhibitions yearly), Literature Events Center, and Dance Magazine (49th issue). The theater has 4 performance halls: Parking Hall (~100 seats), Cycle Hall (~80 seats), Amphi Hall (~90 seats), and Bar venue (140 seated/200 standing). The Fringe Center operates on a 75-25 revenue split model with production support.

Differentiator

Problem solved

Functional benefit

Brands

• ת:מ - תמונע מחזות: Publishing house for contemporary plays established in 2025 in partnership with Pardes Publishing
• אנסמבל תמונע
• מרכז הפרינג'
• מרכז מחול
• מרכז מוסיקה
• פסטיבל אינטימדאנס
• מגזין מחול עכשיו

Products and services

• Fringe Center (מרכז פרינג') Performance venue hosting independent theater productions for adults and children, with a curated submission process. Offers a 75-25 revenue split with technical support, box office services, and promotional support for accepted productions.
• Tmuna Ensemble (אנסמבל תמונע) The theater's resident ensemble producing original theatrical productions, with repertoire including classic and contemporary works like Antigone and Leonard.
• Dance Center (מרכז מחול) Dance performance venue hosting various dance formats including Naked Stage (low-cost Friday afternoon performances where artists pay 700 NIS and keep 100% of revenue) and short dance works (Shorts in Dance). Managed by Niv Shinfield and Oren Laor.
• Music Center (מרכז מוסיקה) Live music performance venue in the bar space hosting shows from various genres including tribute performances, metal, indie, and spoken word events. Performances typically start at 22:00 after theater/dance shows. Tickets 55-90 NIS.
• Children's Theater (הצגות ילדים) Family-friendly theater productions for children including musical shows, puppet theater, and physical comedy performances. Tickets priced at 60 NIS.
• Play Publishing House - ת:מ תמונע מחזות Play publishing house established in 2025 in partnership with Pardes Publishing and Tel Aviv-Yafo Municipality, publishing contemporary Hebrew-language plays priced at 50-70 NIS per play.
• Dance Magazine - מגזין מחול עכשיו Quarterly dance magazine published by the theater, currently at issue 49, covering Israeli and international dance. Subscription: 180 NIS for 4 issues.
• Art Gallery - גלריה לאמנות Entrance gallery featuring 5 rotating exhibitions per year curated by Prof. Erez Meir Shilo, focused on interdisciplinary connections between visual and performing arts.
• Literature Events Center - מרכז אירועי ספרות Literary events hosting book launches and readings with emphasis on connections to performing arts.
• Performance Bar (בר הופעות) Bar venue that during performances serves beverages and doubles as the music performance space, with seating capacity of 140 or standing capacity of 200.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• הוצאת פרדס (Pardes Publishing)coreStrategic or Co-development Partner · 1 January 2025Joint venture for play publishing. TMUNA partnered with the Haifa-based Pardes Publishing house and with support from Tel Aviv-Yafo Municipality to establish the ת:מ (Tmuna Plays) publishing imprint for contemporary playwriting.
• עיריית תל אביב-יפו (Tel Aviv-Yafo Municipality)coreOthers · 1 January 2025Municipal support for the play publishing initiative (ת:מ - תמונע מחזות), providing funding and institutional backing for contemporary playwriting publication.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Gesher Theater: Israeli repertory theater producing bilingual and original theatrical works for live audiences. Compares to TMUNA's ensemble/resident company model and its role in supporting Israeli playwrights, but operates as a larger established company with touring.
• Habima National Theater: Israel's national theater and a producing house with a permanent company staging plays, dance, and music events. Overlaps with TMUNA's multi-disciplinary presenting role but at significantly larger scale and institutional weight.
• Cameri Theater of Tel Aviv: Tel Aviv's largest repertory theater producing original and staged works for paying audiences. Compares to TMUNA as a multi-disciplinary Tel Aviv presenter with ticketed productions, but operates at much larger scale, with permanent company and broader budgets.

Regional players

• Haifa Theater: Regional Israeli theater producing theatrical productions for northern audiences. Overlaps with TMUNA's role as a live-performance presenter and repertory producer, but operates from a different geography.
• Beer Sheva Theater: Regional Israeli repertory theater in Beer Sheva producing original and staged works. Comparable to TMUNA as an Israeli producing theater, but serves a different city and is structurally larger with a permanent company.

Direct peers

• Ars Nova: New York nonprofit launching and developing emerging independent theater makers with full production support and revenue share. Mirrors TMUNA's role as a launch pad for independent fringe creators across multiple performance disciplines.
• Soho Theatre (London): London fringe venue with a curated submission process for independent theater makers, providing technical, marketing, and box-office support against a revenue share. Closest international analogue to TMUNA's platform-plus-75/25 fringe model.
• Young Vic: London multi-space theater known for staging new and contemporary work with company/ensemble productions. Comparable to TMUNA's resident ensemble and Fringe programs across multiple spaces with curatorial programming for new work.
• Battersea Arts Centre: Multi-disciplinary London arts venue hosting independent theater, dance, music, and live events through a curated, artist-development-led model. Directly comparable to TMUNA's cross-disciplinary programmatic structure and curatorial submission process.
• 59E59 Theaters: Off-off-Broadway multi-space venue that curates independent theater productions on a rental/revenue-share basis. Comparable to TMUNA's Fringe Center model of presenting vetted independent productions across multiple performance halls.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCQymIlAAYz5lJsObhHMTg6w
• Facebookfacebook.com/tmunaTelAviv
• LinkedInlinkedin.com/company/tmuna

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TMUNA