The New Hampshire
The New Hampshire is the student-run newspaper of the University of New Hampshire, serving UNH students, faculty, and the Durham community with campus news, sports, arts, and multimedia content via tnhdigital.com and print editions since 1911.
- Company typePrivate
- Founded-
- HeadquartersDurham, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What The New Hampshire does
The New Hampshire (TNH) is the student-run newspaper of the University of New Hampshire, operating continuously since 1911 from Durham, New Hampshire. It serves the UNH campus community and surrounding Durham area with news, opinion, sports, arts, entertainment, and multimedia content distributed through its digital platform tnhdigital.com, digital print editions via Issuu, and physical copies distributed across campus. The publication is supported by approximately 20 staff members, including student writers, editors, photographers, and multimedia contributors, functioning as part of UNH's journalism program rather than as a standalone commercial entity.
The publication's technology stack is built on SNWorks (Solutions by The State News), a publishing platform purpose-built for student newspapers that provides the website, content management, and digital infrastructure. TNH runs a multi-section editorial structure (News, Opinion, Sports, Arts, Entertainment, Multimedia) and has developed a sub-brand called The Wildcat Word, an advice column and podcast extending beyond traditional campus reporting. Distribution occurs through owned-and-operated digital channels, Instagram and X social media accounts, and physical print distribution across UNH campus locations.
TNH operates as a non-profit with no paid subscription model. Revenue is generated through two streams: advertising (including event sponsorships such as a Bud Light partnership with UNH Athletics) and voluntary reader donations via the website's Donate page. Customer segments are primarily UNH undergraduate and graduate students, with secondary audiences of UNH faculty/staff and Durham, NH community members. The publication holds no patents, no formal certifications, and operates within a single regional geographic market (New Hampshire).
The New Hampshire firmographics
Firmographics- Name
- The New Hampshire
- Legal name
- The New Hampshire
- Website
- https://tnhdigital.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The New Hampshire is the student-run newspaper of the University of New Hampshire, serving UNH students, faculty, and the Durham community with campus news, sports, arts, and multimedia content via tnhdigital.com and print editions since 1911.
- Ownership category
- akta.pro rank
The New Hampshire industry classification
Industry- Product category
- Student Newspaper / Campus News Media
- NAICS
- Newspaper Publishers (513110), Newspaper Publishers (51311)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Student Media & Publications (Newspaper, Radio, TV) (EDALAHAE)
- akta.pro secondary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
Keywords
Where The New Hampshire is headquartered
LocationHeadquarters
- HQ city
- Durham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The New Hampshire business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D
Revenue model
- Advertising: The publication accepts advertising and has featured sponsored content, including event sponsorships (e.g., Bud Light partnership with UNH Athletics)
- Donations: The publication offers a donate option on its website for reader support
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Donation-based support |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
The New Hampshire product offering
Product offeringCore offering
The New Hampshire is the student-run newspaper of the University of New Hampshire, publishing daily digital news, opinion, sports, arts, entertainment, and multimedia content via tnhdigital.com. It also produces print editions distributed on campus and runs a sub-brand advice column and podcast called "The Wildcat Word." Content is produced by UNH student journalists, photographers, and editors and targets the UNH student body, faculty/staff, and the broader Durham, NH community.
Product overview
The New Hampshire is a student-run university newspaper offering a unified digital publication experience. The core product is the main news website (tnhdigital.com) delivering articles across News, Opinion, Sports, Arts, Entertainment, and Multimedia sections. A notable sub-brand is The Wildcat Word, an advice column and podcast. The publication does not operate on a platform-plus-modules architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- The New Hampshire (TNH) digital newspaper The official student-run newspaper of the University of New Hampshire, providing news, opinion, sports, arts, entertainment, and multimedia content to the UNH community and surrounding Durham area via tnhdigital.com and print editions.
- The Wildcat Word A student-run advice column and podcast produced by The New Hampshire staff, covering lifestyle topics, relationships, campus issues, and student stories.
Companies that use The New Hampshire
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
The New Hampshire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The New Hampshire partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- SNWorks (Solutions by The State News)coreThe New Hampshire is powered by SNWorks (Solutions by The State News), which provides the publishing platform and technological infrastructure for the student newspaper's website and digital operations.
- SCOPE (Student Committee on Popular Entertainment)minorTNH covers SCOPE events including concerts featuring artists like Fetty Wap and The Backseat Lovers, documenting campus entertainment for the student body.
- Diversity Support Coalition (DSC)minorTNH provides coverage of DSC member organizations including Black Student Union, MOSAICO, United Asian Coalition, and other cultural clubs and their events.
Scale indicators1 record
Recent moves5 records
Expansion highlights2 records
The New Hampshire competitors and assessment
Company assessmentDirect peers
- The Daily Princetonian: Independent student newspaper serving Princeton University covering news, sports, opinion, and multimedia. Comparable as a legacy campus paper operating digitally with student staff and ad/donation revenue.
- The Cornell Daily Sun: Independent student newspaper at Cornell University covering campus news, sports, arts, and opinion. Comparable in audience, structure, and student-led publishing model.
- The Michigan Daily: Independent student newspaper at the University of Michigan covering news, sports, arts, and opinion. Comparable peer in scope, audience, and student-run operational model.
- The Daily Northwestern: Student-run newspaper serving Northwestern University with news, opinion, sports, arts, and multimedia sections. Directly comparable as a campus-anchored, student-staffed daily.
- The Brown Daily Herald: Independent student newspaper at Brown University covering news, sports, arts, and opinion. Comparable peer in student-run, campus-anchored publishing model.
- The Stanford Daily: Student-run newspaper at Stanford University covering campus news, sports, arts, and opinion. Directly comparable as a university-affiliated student publication with similar GTM and section mix.
- The Harvard Crimson: Student-run daily newspaper at Harvard University producing news, opinion, sports, arts, and multimedia content. Highly comparable as a campus-anchored, volunteer-driven publication with a long legacy and digital presence.
- The Dartmouth: Student-run newspaper at Dartmouth College, also located in New Hampshire. Highly comparable in geography and as a New England Ivy-league student daily with similar editorial scope.
- The Daily Pennsylvanian: Student-run newspaper serving the University of Pennsylvania community. Directly comparable as a campus daily with digital-first operations and similar content sections.
Others
- SNWorks (Solutions by The State News): Publishing platform provider used by The New Hampshire to host tnhdigital.com. Adjacent ecosystem participant — a vendor/infrastructure partner rather than a direct content competitor, but relevant for understanding TNH's tech stack and comparable peers.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
The New Hampshire social profiles
Digital presenceThe New Hampshire financial estimates
Financial estimateRevenue estimate
Valuation estimate
The New Hampshire leadership team
Management profileNumber of profiles
Profiles1 record
The New Hampshire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The New Hampshire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The New Hampshire
What does The New Hampshire do?
The New Hampshire is the student-run newspaper of the University of New Hampshire, publishing daily digital news, opinion, sports, arts, entertainment, and multimedia content via tnhdigital.com. It also produces print editions distributed on campus and runs a sub-brand advice column and podcast called "The Wildcat Word." Content is produced by UNH student journalists, photographers, and editors and targets the UNH student body, faculty/staff, and the broader Durham, NH community.
Is The New Hampshire a public or private company?
The New Hampshire is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The New Hampshire founded?
The New Hampshire was founded in -1. It employs 11 to 50 people.
Where is The New Hampshire based?
The New Hampshire is headquartered in Durham, United States, in the North America region.
How does The New Hampshire make money?
Two revenue lines are on record. Advertising is the primary driver. The others are donations.
Who are The New Hampshire's main competitors?
Direct peers on record are The Daily Princetonian, The Cornell Daily Sun, The Michigan Daily, The Daily Northwestern, The Brown Daily Herald, The Stanford Daily, The Harvard Crimson, The Dartmouth and The Daily Pennsylvanian. SNWorks (Solutions by The State News) is listed as an others.
Does The New Hampshire have an API?
No public API is recorded for The New Hampshire.
What industry is The New Hampshire in?
The New Hampshire's product category is Student Newspaper / Campus News Media. Its primary akta.pro industry code is EDALAHAE, Student Media & Publications (Newspaper, Radio, TV), with a secondary code of MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 513110 and its SIC code is 2711.