True North Veterinary Diagnostics

What True North Veterinary Diagnostics does

True North Veterinary Diagnostics Inc. (TNVD) is a privately owned, Canadian veterinary diagnostic laboratory founded in 2008-2009 by veterinary clinical pathologists Dr. Allan Berrington and Dr. Jim Bilenduke, both former associates at Central Laboratory for Veterinarians Ltd. The company operates from a single facility in Langley, British Columbia, and offers a comprehensive in-house test menu spanning hematology, chemistry, urinalysis, endocrinology, cytology, histopathology, microbiology, and serology, supplemented by send-out testing to specialized external laboratories for esoteric diagnostics. As of January 2025, TNVD operates from a new facility at 210-8063 199 St, Langley, and supports an extended operating schedule (Monday-Friday 8am-10pm, Saturday 9am-10pm, Sunday noon-7pm, holidays noon-4pm), well above typical reference lab hours.

The lab serves veterinarians throughout British Columbia and beyond, with sample pickup via courier and drop-off options. Client interaction is delivered through the LabLink web platform, which entered public beta in March 2025 alongside the legacy instance, enabling online sample submission and result retrieval. The team of approximately 16 includes at least five ACVP board-certified clinical pathologists, an internal medicine specialist, remote pathologists, technicians, and administrative staff, with multiple new board-certified pathologists added in 2022-2025. Pricing is structured as pay-as-you-go per test, with annual price list updates (2025 effective May 19, 2025; 2026 effective June 15, 2026) and login-gated disclosure.

The business model is a regional reference lab, monetizing diagnostic tests on a per-order basis, with go-to-market primarily through direct relationships with veterinary practices, continuing education sponsorship, and presence at conferences (Canada West Symposium, ASVCP, SBCV, BCVTA). There is no disclosed outside funding, no parent company, and no M&A activity. Differentiation rests on long-standing pathologist expertise, extended operating hours, and a Canadian-owned operational identity, rather than proprietary technology or scale.

Name

True North Veterinary Diagnostics

Legal name

True North Veterinary Diagnostics Inc.

Website

https://tnvd.ca

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

True North Veterinary Diagnostics is a privately owned Canadian veterinary reference laboratory in Langley, BC, offering hematology, chemistry, urinalysis, endocrinology, cytology, histopathology, microbiology, and serology testing to veterinary practices across British Columbia.

Ownership category

akta.pro rank

Product category

Veterinary Diagnostic Laboratory Services

NAICS

Medical and Diagnostic Laboratories (62151), Medical Laboratories (621511), Medical and Diagnostic Laboratories (6215)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Reference Laboratory Testing (Clinical Pathology & Chemistry) (HLAMADAA)

akta.pro secondary industry

Veterinary Microbiology & Infectious Disease Testing (Culture/PCR/Serology) (HLAMADAC)

Keywords

• Veterinary diagnostic testing
• Veterinary laboratory services
• Veterinary clinical pathology
• Animal health diagnostics
• Veterinary send-out testing

Headquarters

HQ city

Langley

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Veterinary Diagnostic Testing Services: Laboratory diagnostic testing services for veterinary practices including hematology, chemistry, urinalysis, endocrinology, cytology, histopathology, microbiology, and serology. Services are billed per test with updated pricing published annually.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

True North Veterinary Diagnostics Inc. is a veterinary diagnostic laboratory that performs hematology, chemistry, urinalysis, endocrinology, cytology, histopathology, microbiology, and serology testing on samples submitted by veterinary clinics. Services are billed per test to veterinary practices in British Columbia and Western Canada, with results delivered through the LabLink online platform and supported by send-out testing for specialized diagnostics.

Product overview

True North Veterinary Diagnostics offers veterinary diagnostic laboratory testing services as its core offering, covering hematology, chemistry, urinalysis, endocrinology, cytology, histopathology, microbiology, and serology. The company provides these services to veterinarians throughout British Columbia and beyond. Their LabLink software platform serves as the client-facing interface for sample submission and result viewing. Testing services are provided from their Langley, BC facility, with various sample collection protocols and forms available for download.

Differentiator

Problem solved

Functional benefit

Products and services

• Veterinary Diagnostic Testing Services

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered minor.

• Thompson Rivers University Veterinary Technician ProgramminorOthersProvides yearly bursaries to support students in the veterinary technician program at Thompson Rivers University. Part of company's educational support initiatives.
• Douglas College Veterinary Technician ProgramminorOthersProvides yearly bursaries to support students in the veterinary technician program at Douglas College. Part of company's educational support initiatives.
• Community Veterinary Outreach VancouverminorGTM or Marketing PartnerSponsorship of Community Veterinary Outreach Vancouver, which provides veterinary care to pets of people experiencing homelessness or vulnerable populations in Vancouver area.
• Critteraid Animal SanctuaryminorGTM or Marketing PartnerAnnual sponsorship of Critteraid Animal Sanctuary, an animal rescue organization.
• Katie's Place Cat ShelterminorGTM or Marketing PartnerAnnual sponsorship of Katie's Place Cat Shelter, a cat rescue and adoption organization.
• Pacific Assistance Dogs SocietyminorGTM or Marketing PartnerSponsorship of Pacific Assistance Dogs Society, which trains assistance dogs for people with disabilities.
• Vancouver Avian Research CentreminorGTM or Marketing PartnerSponsorship of Vancouver Avian Research Centre, a bird research and rehabilitation organization.
• Canadian Red CrossminorGTM or Marketing PartnerSponsorship of Canadian Red Cross humanitarian organization.
• Wildlife Rescue Association of British ColumbiaminorGTM or Marketing PartnerSponsorship of Wildlife Rescue Association of British Columbia, which rescues and rehabilitates injured wildlife.
• Urban Safari Rescue SocietyminorGTM or Marketing PartnerSponsorship of Urban Safari Rescue Society, a wildlife rescue organization.
• Elizabeth's Wildlife Center SocietyminorGTM or Marketing PartnerSponsorship of Elizabeth's Wildlife Center Society wildlife rescue.
• Citadel Canine SocietyminorGTM or Marketing PartnerSponsorship of Citadel Canine Society, a service dog organization.
• Veterinarians Without BordersminorGTM or Marketing PartnerSupported the work of Veterinarians Without Borders in Ukraine, providing veterinary assistance in conflict-affected areas.
• Canada West SymposiumminorGTM or Marketing PartnerSponsors continuing education opportunities at Canada West Symposium, a major veterinary conference.
• ASVCPminorGTM or Marketing PartnerSponsors ASVCP online rounds, continuing education for veterinary clinical pathologists.
• SBCVminorGTM or Marketing PartnerSponsors SBCV Continuing Education Sessions, ongoing professional development for veterinarians.
• BCVTAminorGTM or Marketing PartnerSponsors the BCVTA conference, professional development for veterinary technicians.

Scale indicators3 records

Recent moves7 records

Expansion highlights8 records

Broad incumbents

• Antech Diagnostics: Part of Mars Petcare, Antech operates nationwide veterinary reference laboratories with a comparable test menu to TNVD (hematology, chemistry, microbiology, pathology). Dr. Kimberly Pattullo previously worked at Antech before joining TNVD, indicating direct talent overlap.
• IDEXXX Laboratories: Global leader in veterinary diagnostics with reference lab, in-clinic instruments, and software. Directly comparable to TNVD across chemistry, hematology, microbiology, and pathology, though it operates at massive scale and serves all of North America rather than a regional focus.
• Zoetis Diagnostics: Animal health giant with expanding veterinary reference lab and point-of-care diagnostics offerings. Comparable to TNVD across chemistry, hematology, and infectious disease testing, with much broader product portfolio and global reach.

Direct peers

• Prairie Diagnostic Services: Western Canadian veterinary diagnostic laboratory. Dr. Moira Kerr joined TNVD from Prairie Diagnostic Services, indicating talent and likely geographic overlap in veterinary reference lab services across Western Canada.
• Phoenix Central Laboratory for Veterinarians: Veterinary diagnostic reference laboratory that historically operated in BC/Canada. Dr. Pattullo came from Phoenix Diagnostic Laboratory to TNVD, suggesting direct competition for veterinary pathology services in the same geography.
• Central Laboratory for Veterinarians (CVL): Predecessor veterinary diagnostic lab where TNVD's founders previously worked. Provides directly comparable veterinary reference lab services in Canada and is the historical parent/origin of TNVD's founding team.

Emerging players

• Gallant Custom Laboratories: Canadian veterinary diagnostic laboratory offering reference lab services. Comparable to TNVD in size and regional Canadian focus, though with a different geographic concentration.

Regional players

• Atlantic Veterinary College Diagnostic Lab: University-based veterinary diagnostic laboratory serving Atlantic Canada. Dr. Brodie Reinhart completed his residency there before joining TNVD. Comparable reference lab services, but geographically distinct from TNVD's BC base.
• University of Guelph Animal Health Laboratory: Ontario-based veterinary diagnostic laboratory offering a comprehensive suite of pathology, microbiology, and molecular testing. Comparable to TNVD as a full-service veterinary reference lab, but serves a different Canadian region.
• Washington Animal Disease Diagnostic Laboratory: US-based veterinary diagnostic lab at Washington State University where Dr. Guldner completed her Master's. Comparable veterinary pathology and infectious disease testing services, with stronger cross-border proximity to TNVD's BC operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/true-north-veterinary-diagnostics

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about True North Veterinary Diagnostics