Toasted Oak Grill & Market

What Toasted Oak Grill & Market does

Toasted Oak Grill & Market is a single-location American brasserie restaurant operating in Novi, Michigan, within the Baronette Renaissance Detroit-Novi Hotel. The restaurant is operated by Concord Hotels and serves both walk-in and reservation-based customers across four day-parts: weekday breakfast and lunch, weekend brunch, and daily dinner with extended bar service, supplemented by a weekday Happy Hour. Its menu is built on locally sourced Michigan ingredients styled as American brasserie fare.

The business operates four interconnected offerings from a single site: the main dining room, a private dining room accommodating up to 50 guests for corporate events and celebrations, an on-site wine shop featuring Michigan-made and international vintages, and the Toasted Oak Market, which retails hand-selected charcuterie and gourmet pantry goods. The go-to-market motion is direct-to-consumer physical dining, with reservations managed through OpenTable and private event inquiries handled via direct phone, email, and an online form. Distribution is wholly domestic and limited to the Novi, Michigan footprint, with no indication of additional locations.

The company employs approximately 17 people across culinary, front-of-house, and management functions. Leadership comprises Executive Chef Nicholas Moses, Food & Beverage Director Jason Burgoone (who joined the Baronette Hotel in 2017), and Assistant Food & Beverage Director Brett Alexander. Revenue is generated entirely through dine-in food and beverage sales, private event bookings, and adjacent retail (market and wine shop) transactions. The company is privately held as part of the Concord Hotels portfolio and has no external funding, no disclosed revenue, and no AI or proprietary technology components.

Name

Toasted Oak Grill & Market

Legal name

Toasted Oak Grill & Market

Website

https://toastedoak.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Toasted Oak Grill & Market is a single-location American brasserie restaurant in Novi, Michigan, operating within the Baronette Renaissance Detroit-Novi Hotel and serving individual diners, hotel guests, and corporate/event clients across four day-parts with an on-site market and wine shop.

Ownership category

akta.pro rank

Product category

Full-Service Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Farm-to-Table & Contemporary American Restaurants (THAFACAF)

Keywords

• American brasserie restaurant
• Farm-to-table dining
• Private dining events
• Craft wine selection
• Gourmet market retail

Headquarters

HQ city

Novi

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Dine-in Food & Beverage Sales: Core revenue from food and beverage sales through dine-in service across breakfast, brunch, lunch, and dinner periods. The restaurant operates daily with extended bar hours on weeknights and weekends. Additional revenue from private dining events and catering services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Toasted Oak Grill & Market is a full-service American brasserie restaurant in Novi, Michigan, located within the Baronette Renaissance Detroit-Novi Hotel. It serves breakfast, lunch, dinner, and weekend brunch featuring locally sourced Michigan ingredients with bold seasonal flavors. The restaurant also operates an on-site market (charcuterie and gourmet pantry goods), an adjacent wine shop, and private dining accommodations for events up to 50 guests.

Product overview

Toasted Oak Grill & Market operates as a single-location American brasserie restaurant in Novi, MI, offering four distinct but complementary offerings: the main dining restaurant (Toasted Oak Grill & Market) serving breakfast, lunch, dinner, and weekend brunch with locally sourced Michigan ingredients; the Toasted Oak Market for retail charcuterie and gourmet products; the Wine Shop for curated wine retail; and Private Dining services for events up to 50 guests. These offerings share the common thread of Michigan-sourced ingredients and farm-to-table philosophy, with the Market and Wine Shop extending the restaurant experience to off-premise consumption.

Differentiator

Problem solved

Functional benefit

Products and services

• Toasted Oak Grill & Market Restaurant American brasserie restaurant offering breakfast (Mon-Fri 6:30am-10:30am), lunch (Mon-Fri 11am-2pm), weekend brunch (Sat-Sun 7am-2pm), and dinner (Sun-Sat 5pm-10pm) with Michigan-sourced ingredients, award-winning wine selection, and a happy hour menu.
• Toasted Oak Market An on-site retail market offering hand-selected charcuterie, gourmet pantry staples, and locally made Michigan treats for at-home entertaining and gifting purposes.
• Wine Shop An on-site wine shop adjacent to the restaurant featuring a curated selection of Michigan-made vintages and international wines, available for pairing, pouring, or retail purchase.
• Private Dining & Events Private dining room accommodating up to 50 guests, suitable for business events and social gatherings with custom farm-to-fork menus, prix-fixe packages, A/V equipment, and complimentary WiFi and parking.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Baronette Renaissance Detroit-Novi HotelcoreOthersToasted Oak Grill & Market is located within the Baronette Renaissance Detroit-Novi Hotel. The restaurant appears to be operated as part of the hotel's food and beverage amenities, serving both hotel guests and external diners. Jason Burgoone joined the leadership team at the Baronette Hotel in 2017 before overseeing Toasted Oak operations.

Scale indicators1 record

Recent moves4 records

Direct peers

• Zingerman's Roadhouse: Farm-to-table American restaurant in Ann Arbor, Michigan, sourcing local ingredients and serving an upscale-casual menu across lunch, dinner, and weekend brunch — directly comparable concept and market tier to Toasted Oak.
• Selden Standard: Contemporary farm-to-table American restaurant in Detroit's Midtown serving seasonal menus with local sourcing and an award-winning beverage program — a near-analog in cuisine, format, and metro Detroit market.
• GreyGhost Detroit: Charcuterie-forward American restaurant in Detroit with a notable cured-meats program and craft beverage focus — closely comparable to Toasted Oak's blend of dining and charcuterie/Market offerings.
• Iridescence: Upscale American brasserie inside Motor City Casino in Detroit offering a fine-dining seasonal menu and curated wine program — directly comparable cuisine tier; notably, Toasted Oak's Executive Chef Nicholas Moses previously led the kitchen here.
• Forest (Birmingham, MI): Upscale contemporary American restaurant in Birmingham, Michigan, focusing on seasonal farm-to-table cuisine and a strong beverage program — comparable concept serving the same affluent northern suburban Detroit clientele.
• Chartreuse Kitchen & Cocktails: Farm-to-table contemporary American restaurant in metro Detroit featuring locally sourced seasonal menus and a curated wine and cocktail program — directly comparable cuisine and customer profile to Toasted Oak.
• The Chop House: Upscale American steakhouse with multiple Michigan locations serving a comparable premium dining experience, including private dining and an extensive wine list — overlapping format and target customer.

Regional players

• Plum Market: Michigan-based specialty grocer offering curated gourmet, charcuterie, and Michigan-made products comparable to Toasted Oak's on-site Market, though operating as a retail grocer rather than a restaurant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ToastedOakGrill
• Instagraminstagram.com/toastedoakgrill
• LinkedInlinkedin.com/company/toasted-oak-grill-market

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toasted Oak Grill & Market