โต ออโต้คาร์

What โต ออโต้คาร์ does

โต ออโต้คาร์ (To Autocar) is a Bangkok-based used car dealership founded in 2022, operating from a single showroom on Kanchanaphisek Road in the Taling Chan district. The company retails pre-owned vehicles across multiple brands including Toyota, Honda, BYD, BMW, Ford, Hyundai, Suzuki, Mitsubishi, GMW, Neta, and Xpeng, spanning sedans, SUVs, MPVs, and increasingly electric vehicles. Its inventory of 400+ vehicles is supported by Japanese-standard quality inspection and a 2-year engine and transmission warranty covering 247-320 items, plus 24-hour nationwide emergency assistance and a buy-back guarantee for heavily damaged units. The business combines a physical showroom with inside sales via phone, LINE, website, Facebook, YouTube, and TikTok, and serves individual consumers, families, self-employed buyers, and civil servants in the Bangkok Metropolitan Area.

The company has 33 employees and operates an asset-light retail model: it sources trade-ins and wholesale vehicles, inspects and refurbishes them, then resells at a markup while earning referral commissions from more than 20 Thai financial institutions on facilitated financing deals priced from 2.39% with terms up to 84 months and approvals within one hour. Pricing spans from approximately ฿239,000 for entry-level EVs to ฿1,399,000+ for premium SUVs/MPVs, with most vehicles concentrated in the ฿500,000-฿1,000,000 band. The firm is privately held, not listed on any exchange, and has no disclosed funding rounds, parent company, or management team bios beyond the operating principals. Technology stack is conventional: a WordPress-based website inventory, standard CRM-less dealer workflow, and no proprietary platform, app, API, or AI/ML capability disclosed.

Name

โต ออโต้คาร์

Legal name

TO AUTOCAR

Website

https://toautocar.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

To Autocar is a Bangkok-based used car dealership founded in 2022 that sells 400+ pre-owned vehicles across ICE and EV brands from a single showroom, serving retail consumers, families, freelancers, and civil servants with warranty-backed cars and financing arranged through 20+ Thai financial institutions.

Ownership category

akta.pro rank

Product category

Used Car Dealership

NAICS

Used Car Dealers (44112), Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Auto & Vehicle Loan Brokerage (FSAEAEAK)

Keywords

• Used car dealership
• Pre-owned vehicle sales
• Auto financing referral
• Vehicle warranty services
• Electric vehicle retail

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Used Car Sales: Primary revenue stream from selling pre-owned vehicles including sedans, SUVs, MPVs, and electric vehicles. Cars are sourced from trade-ins and wholesale purchases, inspected, and resold with warranty to retail customers.
2. Financing Commission: Revenue from referral commissions from over 20 financial institutions for financing arrangements. The dealership facilitates loan applications and earns commissions from successful financing deals.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

โต ออโต้คาร์ (To Autocar) is a Bangkok used car dealership that sells quality-inspected pre-owned vehicles from brands such as Toyota, Honda, BYD, BMW, Ford, Hyundai, Suzuki, Mitsubishi, GMW, Neta, and Xpeng, including sedans, SUVs, MPVs, and electric vehicles. Each vehicle is backed by a 2-year engine and transmission warranty and the company arranges financing through partnerships with over 20 Thai financial institutions with interest rates starting at 2.39% and terms up to 84 months.

Product overview

โต ออโต้คาร์ is a used car dealership based in Bangkok, Thailand, operating from a location on Kanchanaphisek Road in the Taling Chan district. The company offers a curated inventory of pre-owned vehicles across multiple brands including Toyota, Honda, BYD, BMW, Ford, Hyundai, Suzuki, Mitsubishi, GMW, Neta, and Xpeng, with vehicles ranging from economy sedans to premium SUVs and electric vehicles. The business model centers on quality-certified used cars with a 2-year warranty, financing partnerships with over 20 financial institutions, and after-sales support including 24-hour emergency assistance. Notable vehicle categories include family SUVs (Toyota Fortuner, Honda CR-V), electric vehicles (BYD Dolphin, Atto3, Seal; GMW Ora Goodcat), luxury sedans (Toyota Camry, BMW X1, Series 3, Series 5), and MPVs (Toyota Innova, Vellfire, Majesty).

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Owned Used Cars (รถมือสอง)

Quantifiable outcome

• 2-year warranty covering 320 engine and transmission items
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5b6Unlwn5EXEOQYzVWFJMQ
• Facebookfacebook.com/toautocargroup
• Instagraminstagram.com/toautocar_usedcar
• TikToktiktok.com/@toautocar.th
• LinkedInlinkedin.com/company/%E0%B9%82%E0%B8%95-%E0%B8%AD%E0%B8%AD%E0%B9%82%E0%B8%95%E0%B9%89%E0%B8%84%E0%B8%B2%E0%B8%A3%E0%B9%8C

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about โต ออโต้คาร์