To Build

What To Build does

To Build B.V. is a Dutch construction and fit-out general contractor headquartered in Geldrop, North Brabant, founded in 2010 by Harm van Gog. The firm delivers four core service lines — fit-out, construction, remodeling, and renovation — acting as a single point of accountability for the entire structural and interior scope, from foundation and roof to walls, floors, ceilings, and paintwork. It executes more than 300 projects per year across European markets for clients in retail, hospitality, office, automotive, and leisure sectors, coordinating a network of specialized subcontractors including Smeulders Interieurgroep, QYUUBS, Walloop, RTR Interiors, and Contrair Interieurs.

The business model is project-based and quote-driven: each engagement is priced through a written quotation valid for thirty days, with contract sums, hourly rates, and provisional sums for materials, settled in installments with final payment on delivery. Go-to-market is sales-led enterprise field sales, targeting growing brands and established names through direct client relationships and referrals — visible reference projects include flagship stores for adidas (Amsterdam, Roermond, Eindhoven), NIO House Amsterdam (2,700 m2 across seven floors in the 1891 Metz Building), Moxy Hotels and Residence Inn (Marriott) in The Hague with BREEAM 'Very Good' certification, HOFF, 10DAYS, SAP, TrainMore, Marie Stella Maris, Amac, and Restaurant Flore at Hotel De L'Europe.

The firm is privately held with 34 employees, no disclosed external investors, no parent company, and no funding rounds. Robert Jan Visser leads commercial development. The technology stack is conventional construction project management with no proprietary software, AI/ML capabilities, APIs, or patents disclosed. Marketing is primarily a portfolio-led content approach via the company website, LinkedIn, and Instagram, emphasizing completed craftsmanship rather than demand generation campaigns.

Name

To Build

Legal name

To Build B.V.

Website

https://tobuild.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

To Build is a Dutch general contractor founded in 2010 that delivers fit-out, construction, remodeling, and renovation services for retail, hospitality, office, automotive, and leisure brands across Europe, executing 300+ projects per year with a 34-person team coordinating a network of specialist subcontractors.

Ownership category

akta.pro rank

Product category

Commercial Construction & Fit-out Services

NAICS

Nonresidential Building Construction (2362), Commercial and Institutional Building Construction (23622), Residential Building Construction (23611)

SIC

General Bldg Contractors - Nonresidential Bldgs (1540), General Bldg Contractors - Residential Bldgs (1520), Construction - Special Trade Contractors (1700)

akta.pro primary industry

Office & Corporate Building Construction (IMAFACAA)

akta.pro secondary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Commercial fit-out services
• Retail construction contractor
• Hospitality interior build
• Office renovation services
• Flagship store construction

Headquarters

HQ city

Geldrop

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Construction and Fit-out Services: Project-based revenue from complete construction, fit-out, remodeling and renovation services. Pricing structured through quotations with contract sums, hourly rates, and provisional sums for materials and work. Payment typically in installments with final settlement after delivery.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

To Build is a construction and fit-out general contractor that delivers four core service lines: Fit-out (complete interior finishing including walls, floors, ceilings and paintwork), Construction (shell-and-core structural work from foundation to roof for houses, apartments and commercial buildings), Remodeling (fast, efficient remodeling for shops, restaurants, offices and apartments), and Renovation (complete renovation of homes, retail spaces and offices). The company serves as a single construction partner for flagship projects across retail, hospitality, office, automotive, and leisure sectors in Europe.

Product overview

To Build is a construction and fit-out company offering four core service lines: Fit-out (complete interior finishing from walls and floors to ceilings and paintwork), Construction (shell and core construction from foundation to roof), Remodeling (fast, efficient remodeling for shops, restaurants, offices, apartments), and Renovation (complete renovation of homes, retail spaces, and offices). The company specializes in building spaces for retail, hospitality, office, automotive, and leisure sectors, serving both regional and international brands. With over 300 projects per year across Europe, To Build functions as a general contractor delivering complete project coordination, execution, and realization.

Differentiator

Problem solved

Functional benefit

Products and services

• Fit-out

Named customers12 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and supporting.

• Smeulders InterieurgroepcoreStrategic or Co-development PartnerListed as a partner on To Build's website footer. Smeulders Interieurgroep is an interior construction specialist that collaborates on projects.
• QYUUBSsupportingStrategic or Co-development PartnerListed as a partner on To Build's website footer. QYUUBS provides interior solutions and collaborates on various construction projects.
• WalloopsupportingStrategic or Co-development PartnerListed as a partner on To Build's website footer. Walloop is an interior/wall solutions provider partnered on projects.
• RTR InteriorssupportingStrategic or Co-development PartnerListed as a partner on To Build's website footer. RTR Interiors collaborates on interior construction projects.
• Contrair Interieurs (Maastricht)supportingStrategic or Co-development PartnerResponsible for complete artisanal custom interior work at Restaurant Flore project - seating, tables, walls, ceilings, benches, and kitchen components made by hand with attention to detail.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Skanska: Swedish-listed international construction and project development group with commercial building construction across Europe. Comparable as a major European general contractor with commercial/institutional building expertise, though vastly larger in scale and geography.
• Heijmans: Dutch-listed major construction and real-estate developer with significant nonresidential building activity. Comparable as a large Dutch general contractor operating in commercial building construction, though substantially larger and more diversified than To Build's boutique fit-out positioning.
• Dura Vermeer: Privately held Dutch construction group covering residential, commercial, and infrastructure projects. Comparable as a Netherlands-headquartered general contractor serving commercial and institutional building clients, though at much greater scale and breadth than To Build.
• VolkerWessels: Major Dutch construction and infrastructure group with operations across building, civil engineering, and energy. Comparable as a large Dutch incumbent in nonresidential building construction, though much more diversified by sector and geography.
• Willemen Groep: Belgian family-owned construction group covering commercial buildings, civil engineering, and multi-sector construction services. Comparable as a Benelux-rooted general contractor serving commercial clients, though operating at significantly larger scale and broader scope.
• Royal BAM Group: Dutch-listed major construction services group operating across buildings, infrastructure, and property. Comparable as a Netherlands-headquartered construction incumbent with nonresidential building and interior fit-out capabilities, though active across much broader project categories.
• Mace Group: UK-based international construction and consultancy group with a dedicated fit-out business serving commercial, retail, and hospitality clients. Comparable as a broader construction services provider with overlapping fit-out capabilities, though operating at significantly larger scale.

Others

• Arcadis: Dutch-headquartered global design, engineering, and consulting firm active across the built environment including commercial construction advisory. Comparable as a Netherlands-rooted built-environment services provider, though positioned as consultant/PM rather than general contractor.

Direct peers

• ISG: UK-headquartered specialist fit-out and construction services contractor delivering retail, hospitality, office, and leisure projects across Europe. Closely comparable in service mix (fit-out, construction, refurbishment), client profile (enterprise brands), and project delivery model to To Build.
• Gielissen Interiors & Exhibitions: Dutch interior build and exhibition specialist with a similar focus on retail, hospitality, and corporate interiors. Comparable as a Netherlands-based fit-out contractor serving brand-driven environments with end-to-end project delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tobuild
• Instagraminstagram.com/tobuild.nl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about To Build