Today's Veterinary Nurse

What Today's Veterinary Nurse does

Today's Veterinary Nurse is a peer-reviewed professional journal and continuing education platform serving credentialed veterinary technicians and nurses in the United States. It operates under the NAVC (North American Veterinary Community) portfolio and is staffed by a small team of approximately 12 people based out of NAVC's Orlando, Florida headquarters at 5144 South Orange Avenue. The publication offers a structured clinical content library spanning 40+ specialty topics (anesthesiology, behavior, cardiology, emergency medicine, equine medicine, nutrition, surgery, wound management, and others) with more than 300 peer-reviewed articles contributed by VTS-certified specialists.

The platform's product surface consists of the core journal, a RACE-approved CE Library, named clinical columns (NAVTA Corner, Specialty Spotlight, Case Reports, Career Advancement), and ancillary resources including podcasts, ebooks, and SoundBytes. Editorial leadership is anchored by Editor in Chief Kara M. Burns, MS, MEd, a licensed veterinary technician and founder/past president of the Academy of Veterinary Nutrition Technicians. The peer-review process and publication standards are documented, and the site pursues WCAG 2.0 Level AA accessibility compliance.

The business model is a freemium content model: free subscriptions for veterinary professionals, with monetization driven by advertising, sponsored content, CE library sponsorships, and integration into NAVC's broader brand ecosystem (Today's Veterinary Business, Today's Veterinary Practice, VetAdvantage, VetFolio). Distribution is digital-first through todaysveterinarynurse.com with email newsletters and CE platforms; the partnership with the National Association of Veterinary Technicians in America (NAVTA) provides channel reach into the professional association's membership. Revenue figures are not publicly disclosed.

Name

Today's Veterinary Nurse

Legal name

NAVC

Website

https://todaysveterinarynurse.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Today's Veterinary Nurse is a NAVC-operated peer-reviewed journal and RACE-approved continuing education platform providing clinical articles, case reports, and resources across 40+ specialties to credentialed veterinary technicians and nurses in the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Orlando, Florida

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription Revenue: Free subscriptions to veterinary nurses and technicians. Revenue generated through advertising opportunities and sponsorships.
2. Advertising & Sponsorships: Sponsored content and advertising opportunities for veterinary industry partners, including CE library sponsorships and sponsored articles.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Today's Veterinary Nurse is a peer-reviewed digital journal for veterinary nurses and technicians, offering clinical articles, case reports, and continuing education (CE) content across 38+ veterinary specialty topics including anesthesiology, emergency medicine, cardiology, nutrition, and practice management. The publication is available through free subscriptions and monetizes via advertising and sponsorships from veterinary industry partners, while the CE Library provides RACE-approved courses for credential maintenance.

Product overview

Today's Veterinary Nurse is a peer-reviewed journal platform offering a unified educational portfolio consisting of its core peer-reviewed journal, a CE Library for continuing education credits, Clinical Topics spanning 40+ veterinary specialties, professional columns and features, and specialized resources for veterinary professionals. The platform focuses on clinical education for veterinary nurses and technicians with content including anesthesia case studies, critical care protocols, equine medicine, and practice management guidance.

Differentiator

Problem solved

Functional benefit

Brands

• Today's Veterinary Business (TVB): NAVC brand for veterinary business topics
• Today's Veterinary Practice (TVP)
• VetAdvantage
• VetFolio

Products and services

• Today's Veterinary Nurse Journal A peer-reviewed digital journal for veterinary nurses and technicians offering clinical articles, continuing education, and professional development resources across 38+ veterinary specialty topics, including anesthesia, emergency medicine, nutrition, and practice management.
• CE Library Continuing education library offering courses and quizzes for veterinary nurses and technicians to earn CE credits, including RACE-approved programs for credential maintenance.
• Resources for Veterinary Professionals Professional resources for veterinary technicians and pet owners, including clinic resources, career kickoff guide, dermatology skills ebook, SoundBytes, podcasts, and pet owner resources.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• NAVTA (National Association of Veterinary Technicians in America)coreStrategic or Co-development PartnerNAVTA Corner column featured in Today's Veterinary Nurse, providing professional association content and resources for veterinary technicians. NAVTA represents the professional interests of veterinary technicians nationwide.
• VetFoliocoreChannel Partner/ Reseller/ DistributorPart of NAVC brand ecosystem. VetFolio provides Spark! newsletter and continuing education platform integration with Today's Veterinary Nurse content and subscriptions.
• NAVC (North American Veterinary Community)coreStrategic or Co-development PartnerParent organization. NAVC operates Today's Veterinary Nurse along with other veterinary professional brands including Today's Veterinary Business, Today's Veterinary Practice, and VetAdvantage. NAVC is headquartered at 5144 South Orange Avenue, Orlando, Florida.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/todaysveterinarynurse

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Today's Veterinary Nurse