Tölzer Land Tourismus
Tölzer Land Tourismus is the official destination marketing organization for the Bad Tölz-Wolfratshausen district in Upper Bavaria, Germany. It operates a web portal, thematic experience modules, and the Königscard guest card program to promote regional tourism to visitors and Munich metropolitan area residents.
- Company typePrivate
- Founded-
- HeadquartersBad Tölz, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Tölzer Land Tourismus does
Tölzer Land Tourismus is the official destination marketing organization (DMO) for the Bad Tölz-Wolfratshausen district in Upper Bavaria, Germany, headquartered in Bad Tölz with a staff of 5. The organization promotes tourism across the region's alpine landscapes, including lakes (Kochelsee, Walchensee, Starnberger See), mountains (Brauneck, Blomberg, Benediktenwand), and river valleys. Its primary product is the toelzer-land.de web portal, which serves as a unified booking and information platform featuring accommodation search, event calendars, trail conditions, and thematic experience modules organized by season and activity type (SommerErlebnis, WinterErlebnis, WanderErlebnis, RadErlebnis, FamilienErlebnis, KräuterErlebnis). The organization also operates the Königscard guest card program, providing access to over 200 premium vacation experiences at participating partner establishments, and produces the dochDort podcast featuring local personalities.
The organization's technology stack is entirely non-proprietary, relying on standard third-party integrations including Google Maps for routing, Cookiebot for GDPR compliance, YouTube for video content embedding, and audiorella for podcast hosting. No proprietary AI/ML capabilities, APIs, or software platforms are developed or maintained. The organization compensates for its small technical footprint through a network of physical tourist information offices across multiple municipalities and academic partnerships (e.g., Hochschule München) for content creation.
Tölzer Land Tourismus operates as a publicly funded entity, with revenue derived from membership fees of local tourism businesses, municipal contributions from the district government, and cooperative marketing arrangements with accommodation providers and partners. The organization has secured co-funding from the Bavarian State Ministry for Food, Agriculture and Forestry and the European Agricultural Fund for Rural Development (ELER) under the LEADER rural development initiative for its Kräuter-Erlebnis-Region project. Its go-to-market is direct-to-consumer, targeting Munich metropolitan area residents and international visitors seeking alpine leisure experiences, with marketing distributed across the website, social media (Facebook, YouTube, Instagram), the podcast, and print materials including the 'Leben spüren' vacation magazine.
Tölzer Land Tourismus firmographics
Firmographics- Name
- Tölzer Land Tourismus
- Legal name
- Tölzer Land Tourismus
- Website
- https://toelzer-land.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tölzer Land Tourismus is the official destination marketing organization for the Bad Tölz-Wolfratshausen district in Upper Bavaria, Germany. It operates a web portal, thematic experience modules, and the Königscard guest card program to promote regional tourism to visitors and Munich metropolitan area residents.
- Ownership category
- akta.pro rank
Tölzer Land Tourismus industry classification
Industry- Product category
- Tourism Marketing Services
- NAICS
- Convention and Visitors Bureaus (561591), Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
- akta.pro secondary industries
- Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Culture, Heritage & Arts Itinerary Planning (THAKAOAK), Cultural Heritage & Indigenous-Led Visitor Services (Tribal Tours, Heritage Sites, Co-management) (THAAAGAL)
Keywords
Where Tölzer Land Tourismus is headquartered
LocationHeadquarters
- HQ city
- Bad Tölz
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Tölzer Land Tourismus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Tourism Marketing Services: The organization operates as a destination marketing organization (DMO) funded through membership fees from local tourism businesses, municipal contributions from the district, and cooperative marketing arrangements with accommodation providers and local partners.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Tölzer Land Tourismus product offering
Product offeringCore offering
Tölzer Land Tourismus is the official destination marketing organization for the Bad Tölz-Wolfratshausen district in Upper Bavaria, providing destination promotion, accommodation booking, activity planning, and regional information services to leisure travelers. The organization markets seasonal experience collections (hiking, cycling, winter sports, family, herb), operates the Königscard guest card program providing access to over 200 premium partner experiences, and distributes content through a website portal, podcast, print magazine, and a network of physical tourist information offices.
Product overview
Tölzer Land Tourismus operates a unified destination marketing platform centered on its main tourism portal (toelzer-land.de), supplemented by thematic experience modules organized by season and activity type. The core product is the website portal, which connects visitors with accommodations, activities, and regional information. Around this core, the company offers distinct experience packages including SommerErlebnis (summer), WinterErlebnis (winter), WanderErlebnis (hiking), RadErlebnis (cycling), FamilienErlebnis (family), and KräuterErlebnis (herbs), each with dedicated pages and content. The dochDort podcast serves as a content marketing vehicle, while the KönigsCard guest card functions as a value-add, providing access to over 200 premium experiences at partner locations. Additional services include a snow and trail report system, event calendar, accommodation booking engine, and audio guides/apps for self-guided exploration.
Differentiator
Problem solved
Functional benefit
Products and services
- Tölzer Land Destination Portal (toelzer-land.de) Primary digital destination marketing platform for the Tölzer Land region in Upper Bavaria, providing accommodation booking, activity information, trail and snow reports, events calendar, and trip planning tools for leisure travelers visiting the region.
- Königscard Guest Card A cooperative guest card program offered through selected accommodation partners that provides guests with inclusive access to over 200 premium vacation experiences throughout the Tölzer Land region, including cable cars, museums, swimming pools, and recreational activities.
- Accommodation Search & Booking Service Online booking engine integrated into the destination portal that allows visitors to search and reserve accommodations across the Tölzer Land region, supported by partner host establishments and local tourist information offices.
- dochDort Podcast Series An original podcast series featuring interviews with local personalities, artisans, athletes, and cultural figures from the Tölzer Land region, hosted by Lisa Steinbacher and distributed via the audiorella.com platform.
- Apps & Audio Guides Mobile applications and audio guides enabling self-guided tours and navigation for visitors exploring the Tölzer Land region independently.
Quantifiable outcome
- 200+ inclusive experiences available through Königscard
- +1 more outcomes
Companies that use Tölzer Land Tourismus
Customer profileSegments4 records
Ideal customer profiles3 records
Tölzer Land Tourismus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Tölzer Land Tourismus partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- LEADER ProgramcoreEuropean rural development LEADER initiative supporting the Kräuter-Erlebnis-Region Tölzer Land project through coordinated regional development efforts.
- Hochschule München - Fakultät für TourismusminorAcademic partnership with Munich University of Applied Sciences Tourism Faculty for digital marketing projects and student-created tour content.
- Tourismus LenggriescoreOfficial local tourism organization representing Lenggries, the primary ski and outdoor destination within the Tölzer Land region.
- HerzogstandbahncoreMountain cable car operator at Herzogstand providing access to hiking and winter sports experiences at elevated vantage points over Kochelsee and Walchensee.
- Stadt Bad TölzcoreThe municipality of Bad Tölz, the primary urban center and spa town within the tourism region, collaborating on destination marketing and visitor services.
- MVV München (ÖPNV)minorMunich Transport and Tariff Association providing public transit connections between Munich and the Tölzer Land region, including special excursion routes (XBus).
- Königscard GästekartecoreCo-marketing partnership providing guests with inclusive access to 200+ regional experiences through the Königscard guest card program available at participating host establishments.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Tölzer Land Tourismus competitors and assessment
Company assessmentRegional players
- Tourismusverband Allgäu/Bayerisch-Schwaben: Sub-regional tourism marketing organization in southwestern Bavaria. Comparable DMO model for a defined geographic region with member municipality funding and experience-focused marketing.
- Tegernseer Tal Tourismus: Official DMO for the Tegernsee-Schliersee lake district in Upper Bavaria, directly neighboring Tölzer Land. Highly comparable structure: multi-municipality coverage, year-round outdoor focus, guest card program, and shared Munich catchment.
Broad incumbents
- Allgäu Tourismus: Larger-scale Bavarian DMO covering the Allgäu region with broader geographic reach. Comparable as a regional destination marketing organization promoting outdoor, family, and wellness experiences, but at a materially larger scope than Tölzer Land.
- Tourismusverband München-Oberbayern: Umbrella DMO for the broader Munich-Oberbayern region that includes Tölzer Land. Comparable as a regional tourism marketing body but operates at a wider geographic scope and provides the connective marketing layer above sub-regions like Tölzer Land.
Direct peers
- Berchtesgadener Land Tourismus: Official tourism marketing organization for the Berchtesgadener Land district in the Bavarian Alps. Comparable DMO structure with national park-adjacent positioning, partner-network guest cards, and multi-season experience marketing.
- Tourismus Garmisch-Partenkirchen: DMO for Germany's largest ski and alpine destination in Upper Bavaria, also served by MVV/Munich connectivity. Comparable role as the official regional tourism marketing organization for an alpine district, with similar summer/winter experience modules and partner network.
- Eifel Tourismus: Regional DMO for the Eifel region in western Germany with a comparable structure: multi-municipality coverage, outdoor nature focus, certified thematic experiences, and guest card-style programs. Useful comparable for non-alpine German regional DMO scale and operations.
- Chiemgau Tourismus: DMO for the Chiemgau region in southeastern Bavaria. Comparable as a regional tourism organization covering multiple municipalities with combined alpine/lake positioning and seasonal experience programs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Tölzer Land Tourismus social profiles
Digital presenceTölzer Land Tourismus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tölzer Land Tourismus leadership team
Management profileNumber of profiles
Profiles1 record
Tölzer Land Tourismus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tölzer Land Tourismus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tölzer Land Tourismus
What does Tölzer Land Tourismus do?
Tölzer Land Tourismus is the official destination marketing organization for the Bad Tölz-Wolfratshausen district in Upper Bavaria, providing destination promotion, accommodation booking, activity planning, and regional information services to leisure travelers. The organization markets seasonal experience collections (hiking, cycling, winter sports, family, herb), operates the Königscard guest card program providing access to over 200 premium partner experiences, and distributes content through a website portal, podcast, print magazine, and a network of physical tourist information offices.
Is Tölzer Land Tourismus a public or private company?
Tölzer Land Tourismus is a private company. It is classified as state government owned and is currently operating.
When was Tölzer Land Tourismus founded?
Tölzer Land Tourismus was founded in -1. It employs 1 to 10 people.
Where is Tölzer Land Tourismus based?
Tölzer Land Tourismus is headquartered in Bad Tölz, Germany, in the Europe region.
How does Tölzer Land Tourismus make money?
One revenue line is on record: tourism Marketing Services.
Who are Tölzer Land Tourismus's main competitors?
Regional players on record are Tourismusverband Allgäu/Bayerisch-Schwaben and Tegernseer Tal Tourismus. Broad incumbents are Allgäu Tourismus and Tourismusverband München-Oberbayern. Direct peers are Berchtesgadener Land Tourismus, Tourismus Garmisch-Partenkirchen, Eifel Tourismus and Chiemgau Tourismus.
Does Tölzer Land Tourismus have an API?
No public API is recorded for Tölzer Land Tourismus.
What industry is Tölzer Land Tourismus in?
Tölzer Land Tourismus's product category is Tourism Marketing Services. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers), with a secondary code of THAAAGAF, Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized). Its NAICS code is 561591 and its SIC code is 7900.