To Excel Consulting

What To Excel Consulting does

To Excel Consulting is a boutique socio-economic development consultancy founded in approximately 2006 and headquartered in Amman, Jordan. Operating with a small in-house team of roughly 10 consultants supplemented by a broader network of subject-matter experts, the firm delivers four core service lines: monitoring, evaluation and impact assessment; strategic planning; economic research and policy analysis; and social and human development research. Its typical engagement model is project-based consulting for international development organizations and government ministries, with deliverables ranging from baseline studies, evaluations and policy briefs to multi-year national strategies. The firm describes over 15 years of work across the MENA region and counts UN Women, UNFPA, UNICEF, WFP, ILO, USAID, GIZ, the EU Delegation, the OECD, and various Jordanian ministries among its client base.

The firm's capabilities center on evidence-based research methodologies — mixed quantitative and qualitative data collection, statistical analysis, field research supervision, results-based management frameworks, and policy analysis tools. These are conventional development-consulting approaches rather than proprietary technology platforms; differentiation is achieved through accumulated sector knowledge, established donor relationships, and a record of strategic deliverables. Notable outputs include Jordan's first National Social Protection Strategy (2019-2025), developed for the Ministry of Planning and International Cooperation, and the multi-country evaluation of WFP's regional response to the Syrian crisis delivered with the Overseas Development Institute.

To Excel generates revenue through negotiated, multi-year project contracts won via competitive bidding. Pricing is project-specific and not publicly disclosed. The firm operates across Jordan and the broader MENA region, with documented project execution in Lebanon, Turkey, Iraq, Egypt and Syria, predominantly through direct engagement rather than subcontracting. The company is privately held and founder-led by Nesreen Barakat (Founding Partner) and Rani Khoury (Chief Economist); no external institutional investment, parent entity, or public listing has been identified in the source data.

Name

To Excel Consulting

Legal name

Toexcel

Website

https://to-excel.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

To Excel Consulting is a boutique socio-economic development consultancy headquartered in Amman, Jordan, delivering monitoring and evaluation, strategic planning, economic research, and policy analysis services to UN agencies, bilateral donors, and government ministries across the MENA region.

Ownership category

akta.pro rank

Product category

International Development Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Organization Design & Operating Model Consulting (BPAHAGAB)

akta.pro secondary industry

Human Capital & Workforce Transformation Consulting (BPAHACAE)

Keywords

• Monitoring evaluation consulting
• Development consultancy services
• Economic policy research
• Strategic planning advisory
• Social development research

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting Services: Project-based consulting engagements with international development organizations, government ministries, UN agencies, and bilateral donors for socio-economic research, monitoring and evaluation, strategic planning, and policy analysis.
2. Research & Analysis Reports: Custom research deliverables including policy briefs, baseline studies, evaluation reports, and economic monitors produced for clients and made available through resources section.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

To Excel Consulting is a boutique socio-economic development consultancy delivering four core service lines: Monitoring, Evaluation & Impact Assessment (programme design, third-party monitoring, baseline studies, impact assessments); Strategic Planning (institutional strengthening, organizational restructuring, results-based management); Economic Research and Policy Analysis (economic monitoring, competitiveness studies, MSME development, market research); and Social & Human Development research (refugee support, women's empowerment, livelihoods, social cohesion). Services are delivered on a project basis to UN agencies, bilateral donors, government ministries, and NGOs across Jordan and the MENA region.

Product overview

To Excel Consulting is a boutique consultancy firm providing socio-economic development and recovery services. The company operates four core service areas: Monitoring, Evaluation & Impact Assessment (including programme design, third-party monitoring, baseline studies, and MEL capacity building); Strategic Planning (covering institutional strengthening, organizational restructuring, and governance); Economic Research and Policy Analysis (encompassing economic monitoring, competitiveness studies, and market research); and Social and Human Development (including refugee support, women's empowerment, and community resilience). The firm works with international organizations, national authorities, NGOs, and bilateral/multilateral donors across the MENA region.

Differentiator

Problem solved

Functional benefit

Products and services

• Monitoring, Evaluation & Impact Assessment

Quantifiable outcome

• UN Women representative described evaluation framework and programme logic as 'a good example to be shared with future evaluators in Jordan'
• +3 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Global Compact Local Network in JordancoreStrategic or Co-development Partner · 1 January 2007To Excel is a founding partner of the Global Compact Local Network in Jordan, launched in 2007 in cooperation with UNDP and the Ministry of Planning and International Cooperation. The network aims to increase the role of private sector and civil society organizations in collectively addressing issues related to Corporate Social Responsibility (CSR).
• Jordan Strategy ForumcoreStrategic or Co-development PartnerMember of Jordan Strategy Forum, a leading local think tank on Economic Development. Collaborative engagements include joint publications such as Jordan's National Social Protection Response During Covid-19 and Enhancing the Competitiveness of the Health Sector in Jordan.
• Eval Jordan (Jordan Development Evaluation Association)minorStrategic or Co-development PartnerMember of Eval Jordan, the Jordan Development Evaluation Association, supporting professional standards in development evaluation across Jordan.
• Business and Professional Women Association - Amman (BPW-A)minorStrategic or Co-development PartnerMember of Business and Professional Women Association - Amman, a dynamic business association of dedicated female professionals supporting women's economic empowerment.
• OECDcoreImplementation/ SI/ Consulting PartnerMultiple engagements with OECD including Compact-for-Governance Stocktaking Report for Jordan 2018 and SME Policy Effectiveness User Guides Mission. Provides research and analysis supporting OECD policy dialogue in the region.
• International Labour Organisation (ILO)coreImplementation/ SI/ Consulting PartnerContracted by ILO to develop 3-year socio-economic plans for Irbid and Mafraq to combat unemployment among Jordanian host communities. Also involved in Decent Work Country Profile for Jordan.
• European Commission's European Training Foundation (ETF)minorImplementation/ SI/ Consulting PartnerCommissioned study on youth situation in SEMED countries (2010-2020) focusing on labour market and social conditions from regional perspective including in-depth analysis of Jordan and Egypt.
• Overseas Development Institute (ODI)coreStrategic or Co-development PartnerPartnership with ODI in evaluation of WFP's regional response to the Syrian crisis. Collaborative evaluation covering Jordan, Lebanon, Turkey, Iraq, Egypt and Syria.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Chemonics International: Major USAID contractor implementing international development programs globally including M&E, economic growth, and governance — a leading prime contractor in the same donor ecosystem To Excel serves.
• Abt Associates: Development research and consulting firm providing M&E, health/social policy, and economic research for USAID, UN, and foundations — competes in adjacent donor-funded consulting mandates.
• Palladium: International development consultancy providing M&E, policy reform, and economic advisory for bilateral and multilateral donors — directly comparable in service mix and donor base.
• DAI (Development Alternatives, Inc.): International development consulting firm delivering M&E, policy advisory, and capacity building for USAID, World Bank, and UN agencies — competes for the same donor-funded MENA development contracts.

Direct peers

• Crown Agents: International development consultancy providing M&E, capacity building, and public sector reform for bilateral donors — comparable service portfolio serving similar donor clients.
• Dalberg Advisors: Global boutique development and social impact consulting firm with regional offices — most closely comparable in boutique scale and socio-economic development focus.
• Oxford Policy Management: Development policy consulting firm with deep MENA presence providing M&E, policy analysis, and government advisory — closely comparable in service portfolio and donor client mix.
• Nathan Associates: Economic and development consulting firm with MENA experience delivering competitiveness studies, MSME development, and policy analysis — comparable in economic research and trade work.
• Maxwell Stamp: Development consulting firm focused on MENA and Africa delivering M&E, public financial management, and economic governance projects — closely comparable in geographic focus and donor-funded model.

Others

• The Jordan Strategy Forum: Leading Jordanian think tank on economic development and a documented partner of To Excel on joint research publications — adjacent ecosystem player in the same MENA policy research community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/to-excel-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about To Excel Consulting