Toftaholm Herrgård

What Toftaholm Herrgård does

Toftaholm Herrgård is a privately held historic manor hotel located in Vittaryd, Småland, Sweden, on the shore of Lake Vidöstern. The property dates to 1389, with the current main building constructed in 1871 after a mid-19th-century fire, and includes the 1640-built Den Gyllene Abborren inn. It operates 45 uniquely furnished manor-style rooms (89 beds plus extras) across the main building and two wings, plus a floating Lake Suite on the water. The company is owned by Pelle and Eva Hjortblad, with Pelle serving as CEO. Toftaholm serves leisure travelers, corporate conference groups (up to ~120 guests across five meeting rooms), and wedding and celebration parties through tiered packages, alongside à la carte and tasting-menu dining.

Revenue is generated through multiple transactional and packaged streams: overnight accommodation packages priced 1,495-3,595 SEK per person; à la carte, lunch, and 4-5 course menus; the exclusive 15-course Den Gyllene Abborren tasting (12 seats per sitting); three wedding tiers (1,750-2,350 SEK per person); wellness packages including a lakefront eco-spa; and event nights such as murder mystery games (995 SEK) and music quizzes (595 SEK). The property is cashless, runs its own booking engine (picassoonline.techotel.dk), and distributes exclusively direct-to-consumer with no OTA presence. It maintains multi-language websites (Swedish, English, German), and holds Green Key, Historic Hotels of Europe Gold, and White Guide recognitions. On-site EV infrastructure includes 16 Tesla Superchargers.

Name

Toftaholm Herrgård

Legal name

Toftaholm Herrgård AB

Website

https://toftaholm.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Toftaholm Herrgård is a privately owned historic 45-room Swedish manor hotel (founded 1389) in Småland offering accommodation packages, fine dining, conferences, weddings, and a lakefront eco-spa, serving leisure, corporate, and celebration guests direct-to-consumer.

Ownership category

akta.pro rank

Product category

Heritage / Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Bed-and-Breakfast Inns (721191)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAGAHAC

Historic Inns & Heritage B&Bs

Travel & Hospitality/Lodging & Accommodation/Bed & Breakfasts & Inns

SECONDARYTHAGAAAD

Resort-Area Full-Service Hotels (Non–All-Inclusive)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGALAL

Historic/Heritage Conference Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

Keywords

• Historic manor hotel
• Conference venue services
• Wedding reception packages
• Wellness retreat services
• Fine dining experiences

Headquarters

HQ city

Vittaryd

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Accommodation: The manor operates 45 unique rooms in manor style across the main building and two wings. Room types include single, budget double, standard double, superior double, deluxe double, suite, sea suite, family rooms, and handicap-friendly rooms. Additional revenue from room upgrades and pet-friendly accommodations.
2. Restaurant Services: Full restaurant operations including à la carte dining (Monday-Saturday 18:00-21:00), lunch service (Saturday-Sunday 12:00-15:00), and summer buffet. Special menus include 4-course dinner options (695 SEK), celebration menus, and exclusive 15-course tasting menus at Den Gyllene Abborren.
3. Package Bookings: Pre-packaged experiences including Manor House Stay, Manor House Stay Deluxe, Wellness, Lake Suite, Golf Weekend, Nature Package, Romantic Package, Senior Package, and Weekend Package. Pricing ranges from 1,495 SEK to 3,595 SEK per person.
4. Wedding & Celebration Services: Wedding packages (Classic 1,750 SEK, Elegant 1,950 SEK, Luxury 2,350 SEK per person), celebration menus, and venue rental in the Orangerie or Gustav hall. Venue rental is included with package booking or dinner booking.
5. Conference Services: Conference packages including meeting rooms (Stenbock, Gustav, Ebba, Beata), activities, dining, and overnight accommodation. Standard packages include morning coffee, lunch, afternoon coffee, 3-course dinner, room, and breakfast.
6. Events & Entertainment: Special events including music quizzes (595 SEK/person), murder mystery games from Mordmysterium (995 SEK/person), and New Year's celebrations (3,595 SEK/person). Additional revenue from optional overnight packages for events.
7. Wellness Services: Eco-spa (195 SEK/person), relaxation area (150 SEK/person), and gym (free for hotel guests). Activities include bike rental (200 SEK/2 hours), boat/canoe/kayak rental (from 200 SEK/2 hours), and activity packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Toftaholm Herrgård is a historic Swedish manor hotel offering 45 individually furnished manor-style rooms, multiple dining venues (à la carte, lunch, 15-course tasting menus at Den Gyllene Abborren), five conference rooms, wedding and celebration venues, a lakefront eco-spa, and outdoor activities. The property combines heritage accommodation with full-service hospitality for leisure travelers, corporate groups, and event parties.

Product overview

Toftaholm Herrgård is a historic manor hotel in Smaland, Sweden, offering a portfolio of vacation packages and event services. The core offering centers on accommodation packages (Herrgårdspaket, Seniorpaket, Weekendpaket) that include meals and manor-style rooms. Premium experiences include the Manor House Stay Deluxe (5-course dinner) and Romantic Package (prosecco, eco-spa). Activity-focused packages cover golf, nature adventures (canoeing, kayaking, biking), and the unique Lake Suite floating on Lake Vidostrn. The venue also provides conference services (up to 90 guests) and wedding/celebration packages (Classic, Elegant, Luxury) in venues including the Orangery and Gustav hall. Dining experiences range from a la carte and lunch menus to exclusive 15-course dinners at Den Gyllene Abborren, a 17th-century inn. Wellness facilities include eco-spa with wood-fired hot tubs and private relax areas. The property holds Green Key environmental certification and is recognized in the White Guide.

Differentiator

Problem solved

Functional benefit

Brands

• Den Gyllene Abborren (The Golden Perch): A historic inn dating back to the 17th century, offering an exclusive 15-course dining experience in an intimate setting for up to 12 guests.
• Yennenga Restaurant

Products and services

• Manor House Stay (Herrgårdspaket) Weekend package including 1 night accommodation in a manor-style double room, 4-course dinner, and breakfast buffet at 1,795 SEK per person. Targeted at leisure travelers and couples seeking the core manor experience.
• Manor House Stay Deluxe (Herrgårdspaket lyx) Luxury package with welcome drink, 5-course dinner, upgraded double room in the main building, and breakfast buffet at 2,095 SEK per person. Optional add-on of private relax or Eco-spa sessions.
• Senior Package (Seniorpaket) Weekday package (Monday-Thursday) for guests 55+ with coffee and cake on arrival, 2-course dinner, accommodation in double room, and large breakfast buffet at 1,495 SEK per person.
• Wellness Package (Wellnesspaket) Relaxation package combining Eco-spa or relax area access with a 4-course dinner, overnight stay in a double room, and breakfast at 1,995 SEK per person. Focuses on spa and wellness experiences.
• Romantic Package (Romantikpaket) Romantic overnight stay including welcome drink, half bottle of prosecco with fruit and truffles in room, eco-spa or private relax access, 4-course dinner, romantic manor room, and breakfast buffet at 2,195 SEK per person.
• Golf Package (Golfpaket) Golf experience combining one day's green fee at nearby courses (Lagans Golfklubb 7 min, Värnamo Golfklubb 15 min), arrival drink, dinner, accommodation, and breakfast. Available April 1 to October 31.
• Nature Package (Naturpaket) Two-night nature adventure at 3,395 SEK per person including 4-course dinner, fishing provisions, bike/boat/canoe/kayak rental or binoculars, 2-course dinner day 2, 2 nights accommodation, and breakfast buffet 2 days. Available April-October.
• Weekend Package (Weekendpaket) Two-night weekend package exploring historical surroundings with hiking in nearby nature reserve, lake access, dinners, and accommodation in double room with breakfast at 3,190 SEK per person. Optional add-on of eco-spa or boat/kayak/bike rental.
• Lake Suite (Sjösviten) Unique floating igloo-like room on Lake Vidöstern with eco-spa included. Features deck with sun chairs, heating, cold water, toilet, and access to shower facilities. No pets or extra beds allowed.
• Den Gyllene Abborren (The Golden Perch) Exclusive 15-course dining experience in the manor's oldest preserved building (1640), limited to 12 guests per seating. Head chef Jim Florin creates a forest and nature-inspired culinary journey. Recognized in the White Guide.
• Conferences (Konferens) Conference services for up to 90 people including five conference rooms (Stenbock, Gustav, Ebba, Beata, Orangerie), activity options, and customized packages with meals and accommodation. Standard packages include morning coffee, lunch, afternoon coffee, 3-course dinner, room, and breakfast.
• Weddings & Celebrations (Bröllop & Fest) Wedding and celebration services including three packages (Classic 1,750 SEK, Elegant 1,950 SEK, Luxury 2,350 SEK per person), venues for 50-100 guests in Orangery or smaller gatherings in Gustav hall, celebration menus, and accommodation for 45 rooms. Discounted wedding accommodation rates available.
• Restaurant & Dining (Restaurang & Mat) On-site dining including à la carte menu (Tue-Sat 18:00-21:00), lunch service (Sat-Sun 12:00-15:00), summer buffet, celebration menus, and conference meals. Recognized in White Guide with upgrade. À la carte: starters 195 SEK, mains 335 SEK, desserts 185 SEK.
• Eco-spa & Relax Wood-fired hot tubs and saunas by the lake with solar-heated relaxation room (Tue-Sat 15:00-18:30, pre-booked). Additional private relax area in main building with jacuzzi and sauna. Eco-spa 195 SEK/person, relax area 150 SEK/person with maximum 6 persons. Age limit 12 years for eco-spa. Only for hotel guests.
• Themed Events (Händelsernas Herrgård) Themed events including music quizzes with live entertainment (595 SEK/person), murder mystery games from Mordmysterium (995 SEK/person), and New Year's celebrations (3,595 SEK/person). Optional overnight packages available for events.

Quantifiable outcome

• Guests can experience 600+ years of Swedish history
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Yennenga Progress (Burkina Faso)coreStrategic or Co-development Partner · 1 January 2017Toftaholm has supported this restaurant school project in Nakamtenga, Burkina Faso since 2017. The project provides culinary education to youth with limited opportunities. Plans include expanding the small restaurant with terraces (paillotes) along the N3 highway.
• MordmysteriumcoreStrategic or Co-development PartnerMordmysterium creates exclusive murder mystery and team-building games for Händelsernas Herrgård (Events Manor). Their new game 'Förrädaren' (The Traitor) is a spy-themed team competition hosted at Toftaholm. The partnership provides unique entertainment experiences that drive event bookings.
• Matilda Stjernqvist & Viktoria JägervallminorStrategic or Co-development PartnerProfessional entertainers who provide live music quiz performances at Toftaholm events, creating unique evening entertainment experiences for guests.
• Kappelphoto (Sofi Kappel)minorChannel Partner/ Reseller/ DistributorWedding photography partner specializing in manor weddings. Recommended on the Toftaholm website for couples wishing to capture their special day professionally.
• AktiveraminorStrategic or Co-development PartnerActivity partner providing professional activity leaders who tailor team building activities to conference groups. Activities include fire walking, ice sculpting, box car constructing, and creative painting.
• Local Producers (Toftanäs, Ryssby Gymnasiet, Bolmens Fisk, Vareböke Bryggeri)coreStrategic or Co-development PartnerLocal supplier partnerships within 4-77km radius: Toftanäs (4km) provides free-range eggs; Ryssby Gymnasiet (35km) supplies game and poultry; Bolmens Fisk (40km) provides fish and rainbow trout; Vareböke Bryggeri (77km) supplies craft beer. Also uses own garden produce.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Elite Hotels of Sweden: Swedish hotel chain including heritage and city properties. Overlaps in accommodation and conference segments but competes with broader portfolio and chain distribution rather than a single heritage asset.
• Yasuragi Hasseludden: Japanese-inspired spa hotel near Stockholm operating at larger scale. Comparable wellness component and Swedish hospitality positioning, though positioned as a broader spa destination rather than a heritage manor.
• Scandic Hotels: Largest Nordic hotel operator with broad conference and leisure footprint. Comparable on conference and F&B services but competes across full-service urban and resort hotels at chain scale.

Direct peers

• Görväl Slott: Boutique castle hotel outside Stockholm with fine dining and event hosting in a heritage property. Comparable intimate, design-forward heritage lodging targeting couples and celebrations.
• Torekov Hotell: Historic Swedish spa and conference hotel on the Bjäre peninsula offering packages, dining, and wellness. Comparable as a heritage Swedish property combining conference, spa, and culinary experiences.
• Hotel & Spa Löfstad Slott: Swedish heritage castle/manor hotel offering accommodation, dining, conferences, and spa in a historic setting near Norrköping. Directly comparable as a full-service heritage property targeting leisure, weddings, and conferences.
• Örenäs Slott: Swedish castle hotel near Glumslöv offering accommodation, dining, weddings, and conferences in a heritage setting. Directly comparable as a historic manor hotel with similar wedding and conference positioning.
• Hotel Tylösand: Iconic Swedish seaside hotel and conference destination in Halmstad with multiple restaurants, spa, and conference facilities. Comparable scale and breadth of segments (conferences, weddings, leisure, dining).
• Countryside Hotels: Marketing network of independent countryside hotels in Sweden; Toftaholm is a member. Comparable as a curated peer set of small Swedish heritage and countryside hotels, useful as a benchmark for ADR, occupancy, and package mix.
• Sigtunahöjden Hotell & Konferens: Swedish countryside conference and leisure hotel with full-service packages including accommodation, dining, and meetings. Comparable mid-sized Swedish full-service resort with similar wedding and conference mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Toftaholm
• Instagraminstagram.com/toftaholm
• LinkedInlinkedin.com/company/toftaholm-herrg%C3%A5rd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toftaholm Herrgård