SUPER RTL Fernsehen GmbH

What SUPER RTL Fernsehen GmbH does

SUPER RTL Fernsehen GmbH is a German private limited company founded in 1993 and based in Cologne. Operating under the TOGGO name, it provides children's entertainment for ages 6-12 in the DACH market through videos, games, music/radio, and related digital experiences; RTL Group, within Bertelsmann SE & Co. KGaA, is identified as its parent.

The platform is distributed through browser-based access, mobile applications, smart TVs, and HbbTV, with video streaming and gaming capabilities. The supplied material also references DataKitten analytics and recommendation and personalization tools from NPAW and Adobe Target. Its stated commercial model is free, advertising-supported access with an RTL+ premium upsell, supplemented by data monetization, and it operates within the wider RTL/Bertelsmann ecosystem.

Name

SUPER RTL Fernsehen GmbH

Legal name

SUPER RTL Fernsehen GmbH

Website

https://toggo.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Super RTL Fernsehen GmbH operates the TOGGO children's entertainment platform, offering videos, games, music and radio to children aged 6-12 across the DACH market through web, mobile, smart-TV and HbbTV distribution, with advertising-supported access and an RTL+ premium upsell.

Ownership category

akta.pro rank

Product category

Children's Digital Media & Entertainment

NAICS

Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Kids & Family Streaming Platforms (MPACAAAG)

akta.pro secondary industries

Kids’ General Entertainment Channels (Ages 6–11) (MPABAKAB), Children’s & Family Broadcast Networks (MPABAAAD), Live-Action Kids & Family Production (MPADABAF), Children’s/Educational Program Syndication (MPABAMAH)

Keywords

• Children's entertainment
• Kids streaming platform
• Online gaming platform
• Digital media broadcasting
• Children's content library

Headquarters

HQ city

Keulen, Köln Stadt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Primary revenue stream from display advertising and video ads. Ad Alliance GmbH (Bertelsmann Group) manages ad sales. All advertising is child-appropriate content. Revenue supports free tier of service.
2. RTL+ Premium Subscription Upsell: Freemium model where basic access is free with ads. RTL+ subscription provides ad-free experience and expanded content library. Integration with RTL+ accounts for authentication and billing.
3. Data Analytics Services: Aggregated and anonymized usage data shared with advertising partners for ad targeting optimization. Compliance with GDPR for data processing within EU.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

SUPER RTL Fernsehen GmbH operates the TOGGO brand, a free ad-supported digital entertainment platform for children ages 6-12 that delivers streaming video, browser-based games, and audio/radio programming across web, mobile apps (iOS, Android, Amazon, Huawei), Smart TVs (Fire TV, Android TV, Samsung Tizen), and HbbTV. The platform licenses popular children's franchises (PAW Patrol, Pokémon, Ninjago, Barbie) and produces original German-language series and a TOGGO Radio service with multiple themed channels.

Product overview

TOGGO is a multi-platform children's entertainment brand operated by SUPER RTL Fernsehen GmbH. The core offering consists of the TOGGO.de website and mobile apps providing free streaming of children's TV series and movies, browser-based multiplayer games, and audio streaming via TOGGO Radio. The portfolio includes themed content hubs for licensed franchises (PAW Patrol, Pokémon, Unicorn Academy, Jade Armor) and original TOGGO-produced series (TOGGO GG gaming content, TOGGO Hypezeit news show, TOGGO Liga football entertainment, Woozle Goozle). Content is available on web, mobile apps (iOS, Android, Amazon, Huawei), Smart TVs (Samsung Tizen, Android TV, Fire TV), and via HbbTV. The Super RTL broadcast television channel complements the digital offerings. Premium ad-free access is available through RTL+ subscription.

Differentiator

Problem solved

Functional benefit

Products and services

• TOGGO Website

Quantifiable outcome

• Free access to all content (games, videos, music)

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Ad Alliance GmbHcoreGTM or Marketing PartnerAd Alliance GmbH (a Bertelsmann Group company) manages advertising sales and marketing for TOGGO. This partnership enables the free ad-supported business model by providing child-appropriate advertising inventory and targeting services.
• RTL+ / RTL interactive GmbHcoreTechnology or IntegrationRTL+ integration provides premium subscription tier for ad-free experience. Shared data responsibility under GDPR Article 26. RTL+ accounts used for authentication and billing.
• RTL Technology GmbHcoreTechnology or IntegrationRTL Technology provides video hosting, streaming, and copy protection services. Also provides video player functionality integrated with NPAW analytics.
• Facebook Ireland Ltd.minorGTM or Marketing PartnerTOGGO operates an official Facebook Fanpage for community engagement and content promotion. Joint data responsibility under GDPR for Facebook Insights.
• fragFINNminorGTM or Marketing PartnerIndependent child safety certification body that verifies TOGGO as a child-safe website meeting strict criteria for age-appropriate content.

Scale indicators3 records

Expansion highlights5 records

Direct peers

• KiKA (Der KinderKanal): Public German children's TV and digital platform operated by ARD and ZDF. Directly competes with TOGGO/Super RTL for the same German-speaking 6-12 audience with comparable free ad-free video, games, and audio content offerings.
• Cartoon Network (Warner Bros. Discovery): Warner Bros. Discovery's global kids entertainment brand with German localization. Directly competes with TOGGO for kids' attention via free streaming apps, games, and on-demand video.
• Nick Jr. / Nickelodeon (Paramount Global): Paramount's dedicated kids brand with German-language presence at nick.de. Competes with TOGGO on licensed kids content, multi-platform apps, and games for the same demographic in Germany and broader Europe.
• Disney Junior (Disney+): Disney's kids brand within the Disney+ subscription platform, offering premium original and franchise content (including Barbie competitor franchises). Overlaps with TOGGO on licensed IP and target demo; differentiated by subscription and global original budgets.
• YouTube Kids (Google/Alphabet): Google's free, ad-supported kids video app with deep content library and recommendation engine. Competes directly with TOGGO on free kids video consumption but lacks TOGGO's licensed-IP curation and child-safety certifications.

Emerging players

• Kidoodle.TV: Subscription-based kids streaming service emphasizing COPPA/GDPR-safe content. Comparable to TOGGO on safety-certified kids streaming but focuses on North American/English-language market.
• WildBrain (DHX Media): Canadian kids entertainment company operating the WildBrain Spark AVOD network and owning major kids IP libraries. Comparable to TOGGO as a kids multi-platform content and channel operator with licensed IP focus.

Others

• RTL+ (RTL Deutschland): RTL Deutschland's premium streaming subscription service that TOGGO integrates with for ad-free upsell. Comparable as the parent-subsidiary relationship and shared subscription/streaming infrastructure underpinning TOGGO's premium tier.

Regional players

• ARD Mediathek (Kinder section): ARD's public-broadcast on-demand platform with a kids segment. Comparable to TOGGO in target demo and German-language content but operates as a non-commercial public service rather than ad/subscription business.
• ZDF Mediathek (Kids section): Public broadcaster ZDF's on-demand platform featuring a dedicated kids section. Comparable to TOGGO in DACH-region kids content delivery but tied to public-broadcast funding rather than advertising/subscription model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TOGGO
• LinkedInlinkedin.com/company/super-rtl-fernsehen-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUPER RTL Fernsehen GmbH