Alpe Tognola - Funivie Seggiovie San Martino S.r.l.

Name

Alpe Tognola - Funivie Seggiovie San Martino S.r.l.

Legal name

Funivie Seggiovie San Martino S.r.l.

Website

https://tognola.it

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Mountain Resort Operations

NAICS

Skiing Facilities (713920), Scenic and Sightseeing Transportation (487), Tour Operators (561520)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

Keywords

• Mountain resort operations
• Cable car transport
• Downhill bike park
• Alpine hospitality
• Ski lift services

Headquarters

HQ city

San Martino di Castrozza

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Cable Car Ticket Sales: Revenue from cabinovia tickets (round-trip, one-way) for transport between San Martino di Castrozza and Alpe Tognola. Standard and reduced fares available.
2. Bike Pass and Gravity Pass: Daily, multi-day, and seasonal passes for San Martino Bike Arena and Colbricon Bike Park access via Tognola cable car.
3. Food & Beverage: Revenue from Rifugio Tognola restaurant, Campo Base Bikers' Village Food & Drink, and food experiences (Cheesenic, Polentata, DolomiticFood lunch).
4. Experiences and Activities: Revenue from guided trekking, e-bike tours, Nordic walking, and themed adventure experiences like 'Looking for the Stone of Time'.
5. Residence Hotel Langes: 4-star accommodation with 10 panoramic flats in San Martino di Castrozza, operated by the company for holidaymakers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Alpe Tognola operates a cable car (cabinovia) connecting San Martino di Castrozza (1,400m) to the Alpe Tognola high-altitude plateau (2,200m), providing access to a vertically integrated mountain resort offering winter skiing, summer downhill biking (San Martino Bike Arena with 4 tracks), trekking trails, themed gastronomic experiences, a mountain restaurant (Rifugio Tognola), a children's theme park (Parco Alpe delle Marmotte), and on-site accommodation (Residence Hotel Langes).

Product overview

Alpe Tognola operates as an integrated mountain resort offering cable car access to a high-altitude plateau at 2,200m. The core offering centers on the Tognola Cable Car providing transportation to ski slopes and summer activities, alongside the San Martino Bike Arena (downhill biking with four tracks), and Rifugio Tognola (mountain restaurant). The product portfolio extends to ticketed experiences including trekking trails (Marmots Trail, Great War Trail, Panzer Trail, Ecological Trail), food experiences (Cheesenic picnic, #DolomiticFood lunch, High Altitude Polentata), e-bike tours, and Campo Base Bikers' Village food service. Supporting services include Booking and Infopoint for reservations, Residence Hotel Langes for accommodation, and corporate incentive/team building programs. Pass products (Bikepass, Gravity Pass) enable access to biking facilities while the Parco Alpe delle Marmotte provides children's activities. The offering operates as a unified resort ecosystem where transportation infrastructure, dining, recreation, and hospitality services are interconnected.

Differentiator

Problem solved

Functional benefit

Brands

• San Martino Bike Arena: Downhill bike park with 4 tracks offering adrenaline-fueled biking experiences in the Dolomites.
• Rifugio Tognola
• Campo Base Bikers' Village
• Residence Hotel Langes
• Alpe Tognola Booking e Infopoint

Products and services

• Tognola Cable Car Service Cable car transportation service connecting San Martino di Castrozza (1,400m) to Alpe Tognola plateau (2,200m), providing visitors access to ski slopes, bike park, mountain activities, and dining in 10 minutes. Round-trip and one-way tickets available with standard (€21.50) and reduced fares (€18.00). Free for children 0-8 with paying parent.
• San Martino Bike Arena Downhill bike park with 4 distinct tracks (Thriller, Back in Black, Abbey Road, Final Fantasy) offering adrenaline-fueled biking experiences in the Dolomites with food and beverage services, rental facilities, and progressive difficulty levels for skill development.
• Rifugio Tognola Restaurant Mountain restaurant at 2,200m altitude featuring panoramic terrace overlooking Pale di San Martino, serving traditional Trentino cuisine with local and km-zero ingredients for mountain visitors and diners.
• Bikepass and Gravity Pass Access passes for San Martino Bike Arena and combined access to both San Martino Bike Arena and Colbricon Bike Park, including daily (Adult €34, Junior €25), multi-day, and seasonal options (Adult Season €300, Junior Season €230). Gravity Pass provides extended multi-park access (Adult Daily €44, 2-Day Adult €82).
• Residence Hotel Langes Four-star accommodation in San Martino di Castrozza with 10 panoramic-view flats, private garden, outdoor whirlpool, and mountain activity support services for holiday guests.
• Cheesenic Experience Picnic experience featuring local cheeses and products from the Dolomites Cheese Route (Strada dei Formaggi delle Dolomiti), delivered in a basket consumable outdoors at scenic mountain locations. €32 for 2 people, €14 per additional person. Available June 15 to September 18.
• #DolomiticFood Lunch Experience Lunch experience at Rifugio Tognola featuring traditional Trentino dishes with two-way cable car ticket included, emphasizing local ingredients. €35 per person, available daily except Tuesdays, June 13 to September 20.
• High Altitude Polentata Traditional polenta meal experience at Rifugio Tognola featuring local ingredients including tosèla, sausage, and homemade apple strudel. €19 per person, available every Tuesday, June 16 to September 20.
• Parco Alpe delle Marmotte Theme park for children featuring interactive trails, wooden statues of story characters, and educational nature experiences at high altitude (2,200m) on the Alpe Tognola plateau.
• Incentive Trips and Team Building Corporate travel and team building services including meeting facilities at Rifugio Tognola, outdoor activities, and customized event planning for company incentive trips in the Dolomites.
• Trekking Trails Network of hiking paths including Marmots Trail, Great War Trail, Panzer Trail, Ecological Trail, Scanaiol Panoramic Trekking, and Valcigolera Way, spanning different difficulty levels across the Alpe Tognola plateau and surrounding mountains.
• E-bike Tours Guided e-bike excursions including panoramic tours to Rifugio Tognola and family-friendly routes to Malga Crel, with equipment rental available. Family tour: Adults €35, Kids 6-12 €25, under 5 free.
• Valsorda Enduro Trails Off-road enduro biking trails including Malga Fiamena, Val Zortei, and Classic variants through Valsorda valley with varying difficulty levels, with trails completely rearranged in 2013.
• Final Fantasy Downhill Track Progressive-difficulty downhill mountain bike track at San Martino Bike Arena. Flow line track 4.7 km long with 500 meter elevation gain featuring jumps, gaps, drops, and parabolic curves with two path options for different skill levels.
• Campo Base Bikers' Village Food and beverage service at the cable car departure station serving bike park visitors with burgers, sandwiches, snacks, and free Wi-Fi.
• Booking and Infopoint Service Centralized booking office for reservations, information, and holiday planning services including activity bookings, equipment rental coordination, and accommodation arrangements at the Alpe Tognola cable car station.

Quantifiable outcome

• Reaches 2,200m altitude in 10 minutes via cable car
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Dolomiti Super SkicoreChannel Partner/ Reseller/ DistributorIntegration with Dolomiti Super Ski network for ski pass sales and online ticket purchasing through shop.dolomitisuperski.com. Allows cross-selling with other Dolomites ski areas.
• Trentino TourismcoreGTM or Marketing PartnerRegional tourism partnership promoting Trentino as a mountain destination. Confirmed by presence in footer logos alongside Dolomiti UNESCO branding.
• Dolomiti UNESCOcoreStrategic or Co-development PartnerAlpe Tognola operates within UNESCO World Heritage Dolomites. The area features UNESCO-designated viewpoints like Pale di San Martino (recognized 2009).
• Strada dei Formaggi delle DolomitiminorStrategic or Co-development PartnerCheesenic experience organized in collaboration with Strada dei Formaggi delle Dolomiti. Promotes local cheese and product routes.
• Paneveggio Pale di San Martino Nature ParkminorStrategic or Co-development PartnerAlpe Tognola operates within the nature park boundary. Company emphasizes sustainability and environmental protection commitment.
• San Martino Bike Arena and Colbricon Bike ParkcoreChannel Partner/ Reseller/ DistributorCombined Gravity Pass provides access to both San Martino Bike Arena (operated by Funivie Seggiovie San Martino) and Colbricon Bike Park, maximizing trail options for bikers.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Schmittenhöhebahn AG: Lift and cable car operator on the Schmittenhöhe above Zell am See (Austria), offering a similar combination of winter skiing, summer activities, on-mountain restaurants and ticketed experiences.
• Ski Center Latemar: Comparable-sized Dolomites ski area in Trentino offering lift-served skiing plus a summer bike park, sharing the same regional tourism ecosystem and Dolomiti Superski network.
• 3 Zinnen Dolomites: South Tyrolean mountain resort combining lift-served skiing with a summer mountain bike park and family activities in the UNESCO Dolomites, with a comparable portfolio of paid-access mountain experiences.
• Ski Area Carezza Dolomites: Dolomites ski area in South Tyrol combining lift-served skiing with summer mountain biking and family activities, directly comparable in scale, mix and customer profile to Alpe Tognola.
• Bergbahn AG Kitzbühel: Austrian cable car and lift operator running a year-round mountain experience (ski + summer mountain activities + on-mountain gastronomy) at comparable scale and ownership profile.
• Funivie Madonna di Campiglio: Cable-car and lift operator serving the Madonna di Campiglio ski area in Trentino, part of Skirama Dolomiti, with an analogous mix of lifts, summer activities and on-mountain hospitality.
• Civetta Dolomiti ski area: Network of Dolomites ski lifts in Veneto/Trentino operating a similar integrated winter–summer mountain resort model with biking and trekking offerings.
• Colbricon Bike Park: Adjacent downhill bike park in the same San Martino di Castrozza area; explicitly bundled with Alpe Tognola via the combined Gravity Pass and serves the same downhill mountain biking customers.

Broad incumbents

• Dolomiti Superski: Consortium of 12 Dolomites ski areas that already distributes Alpe Tognola tickets via shop.dolomitisuperski.com; operates as a much larger incumbent in the same integrated ski-resort category.
• Skirama Dolomiti Adamello Brenta: Network of Trentino ski areas (including Madonna di Campiglio) selling combined lift passes; functions as a broader regional incumbent competitor and partner for cross-selling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alpetognola
• Instagraminstagram.com/alpetognola
• LinkedInlinkedin.com/company/alpe-tognola-san-martino-di-castrozza

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpe Tognola - Funivie Seggiovie San Martino S.r.l.