toi toi toi creative studio
toi toi toi creative studio is a Berlin-based interior design partnership founded in 2017 by Melissa Amarelo and Stephanie Lund, delivering interdisciplinary interior architecture, custom furniture, and spatial design for enterprise clients across co-living, tech workplace, retail, hospitality, and exhibitions in Germany, France, and Canada.
- Company typePrivate
- Founded2017
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What toi toi toi creative studio does
toi toi toi creative studio (operating as t3) is a Berlin-based interior design studio founded in 2017 by Melissa Amarelo and Stephanie Lund as a German civil-law partnership (Amarelo Lund GbR). The firm delivers interdisciplinary design across interior architecture, place-making, custom furniture design, spatial planning, project management, styling, art direction, and innovation research, organized around a stated focus on sensory experience, inclusivity, and environmental and ethical standards. Project-based services span co-living (Havens Living), corporate workplace (Contentful GmbH at 8,215 sq.m across 5 floors, UP42 GmbH), residential, retail and lifestyle brand consulting (H&M Home), hospitality (Persil restaurant in Paris), and exhibition and set design (Toronto Interior Design Show 2019, Vinted).
The studio operates on a B2B, sales-led, project-based professional services model with quote-based pricing and no disclosed recurring contracts, generating revenue primarily through interior design engagements and custom furniture specifications for enterprise and mid-market clients. GTM is driven by direct founder-led relationships, industry events, and design competitions, supported by a digital presence across Instagram, LinkedIn, Twitter, Pinterest, Facebook, a blog, and a double opt-in newsletter. With a headcount of 5 and no external funding, ownership remains with the two co-founders, and the firm shows no evidence of subsidiaries, public listing, M&A activity, or institutional investment.
The company is privately held, headquartered at Pappelallee 10, 10437 Berlin, with a separate registered address at Danziger Strasse 166, 10407 Berlin, and serves clients primarily in Germany with selected projects executed in France and Canada. Notable recognition includes the German Design Award 2024 in 'Excellent Architecture – Interior Architecture' for the Havens Living co-living project.
toi toi toi creative studio firmographics
Firmographics- Name
- toi toi toi creative studio
- Legal name
- toi toi toi creative studio / Amarelo Lund GbR
- Website
- https://toitoitoicreativestudio.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- toi toi toi creative studio is a Berlin-based interior design partnership founded in 2017 by Melissa Amarelo and Stephanie Lund, delivering interdisciplinary interior architecture, custom furniture, and spatial design for enterprise clients across co-living, tech workplace, retail, hospitality, and exhibitions in Germany, France, and Canada.
- Ownership category
- akta.pro rank
toi toi toi creative studio industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (54141), Industrial Design Services (54142)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where toi toi toi creative studio is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
toi toi toi creative studio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Interior Design Services: Project-based professional services including interior design, spatial planning, project management, styling, art direction, furniture design, and innovation research for commercial and residential clients.
- Custom Furniture & Object Design: Design and specification of custom furniture pieces, reception desks, seating, storage solutions, and decorative objects for client projects.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
toi toi toi creative studio product offering
Product offeringCore offering
toi toi toi creative studio is an interior design studio that researches, designs, and delivers feel-good spaces combining interior architecture, place-making, custom furniture design, and innovation research. Services include interior design, spatial planning, project management, styling, art direction, furniture design, object design, and innovation research for residential, commercial, workplace, hospitality, co-living, and exhibition projects.
Product overview
toi toi toi creative studio (affectionately known as T3) is an interior design studio founded in 2017 by Melissa Amarelo and Stephanie Lund. The studio offers a comprehensive suite of design services including interior architecture, place-making, custom furniture design, spatial planning, project management, styling, art direction, and innovation research. Their work spans across residential, commercial, co-living, workplace, hospitality, and exhibition design projects. The studio serves clients including HAVENS LIVING, Contentful, UP42, H&M Home, Persil restaurant, and Vinted, delivering feel-good spaces that enhance sensory experience, inclusivity, and environmental ethics.
Differentiator
Problem solved
Functional benefit
Products and services
- Interior Design Services Full-service interior design including spatial planning, project management, styling, and art direction for residential and commercial spaces.
- Custom Furniture Design Design and specification of bespoke furniture pieces including reception desks, seating, storage solutions, lockers, and nap pods for client projects.
- Workplace Interior Design Interior design services for corporate workplaces, including projects for Contentful GmbH (8,215 sq.m and 719 sq.m across five floors) and UP42 GmbH (600 sq.m hybrid workplace), featuring custom millwork, acoustic treatments, and flexible work environments.
- Co-Living Interior Design Conceptual interior design for co-living brands, including the Havens Living project with three distinct design concepts (Zen, Artist, and Tech) tailored to diverse resident preferences.
- Residential Interior Design Interior design for private residences, including apartment redesigns and custom built-in storage solutions.
- Restaurant Interior Design Interior design for hospitality venues, including the Persil restaurant project in Paris (42 sq.m) within the 11th arrondissement.
- Exhibition & Event Design Pop-up lounge spaces and exhibition design for events, including projects for the Toronto Interior Design Show (518 sq.m) and set design for Vinted campaigns.
- Design Consulting Design consulting services for brands, including the partnership with H&M Home to serve their Berlin clientele.
- Innovation Research Research-driven design approach focusing on sustainable systems, environmental ethics, and sensory experience enhancement.
Companies that use toi toi toi creative studio
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
toi toi toi creative studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
toi toi toi creative studio partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Havens LivingcoreCo-living interior design partnership for conceptual design and new interior identity rollout across multiple locations (Hamburg, Frankfurt, Berlin). Developed three distinct interior design concepts (Zen, Artist, Tech) tailored to diverse resident preferences.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
toi toi toi creative studio competitors and assessment
Company assessmentBroad incumbents
- HBA (Hirsch Bedner Associates): Global hospitality interior design firm with deep hotel, restaurant, and residential portfolios. Comparable for the hospitality interior design work toi toi toi has delivered (e.g., Persil restaurant), though substantially larger and broader in scope.
- Yabu Pushelberg: Toronto-headquartered global interior design firm with deep hospitality, residential, and retail portfolios. Comparable for cross-typology interior design work and enterprise-grade clients, but materially larger and broader in scope than toi toi toi.
Direct peers
- Joyce Wang Studio: London-based interior design studio known for hospitality and residential projects with strong brand identity. Comparable for boutique scale and signature design-led positioning across hospitality and residential work.
- Dimore Studio: Milan-based interior design studio working across residential, hospitality, and product design with a strong craft and material sensibility. Comparable for its boutique size, interdisciplinary interiors-plus-furniture approach, and high-end design positioning.
- Note Design Studio: Stockholm-based interior and product design studio with a strong Scandinavian design identity serving commercial and residential clients. Comparable for its boutique size, interdisciplinary approach (interiors + furniture + objects), and brand-led positioning.
- Universal Design Studio: London-based interior architecture and design studio serving hospitality, workplace, and retail clients. Comparable as a similarly-positioned boutique studio delivering design-led projects across commercial and residential typologies.
- MAWD: London- and Los Angeles-based interior architecture studio delivering workplace, hospitality, and residential projects. Comparable for boutique scale and cross-typology design practice focused on craft and material expression.
- Norm Architects: Copenhagen-based studio working across interior architecture, residential, commercial, and product design. Comparable for its interdisciplinary design methodology, craftsmanship emphasis, and work across residential and commercial typologies.
- Kinzo: Berlin-based interior design studio working across workplace, hospitality, and residential projects for international clients. Most directly comparable to toi toi toi given shared Berlin base, comparable project types (workplace, hospitality), and similar boutique-studio positioning.
- Studio David Thulstrup: Copenhagen-based interior and architectural design studio delivering high-craft residential, hospitality, and retail projects. Comparable for boutique scale, design-led positioning, and cross-typology project mix.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
toi toi toi creative studio social profiles
Digital presencetoi toi toi creative studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
toi toi toi creative studio leadership team
Management profileNumber of profiles
Profiles2 records
toi toi toi creative studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
toi toi toi creative studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about toi toi toi creative studio
What does toi toi toi creative studio do?
toi toi toi creative studio is an interior design studio that researches, designs, and delivers feel-good spaces combining interior architecture, place-making, custom furniture design, and innovation research. Services include interior design, spatial planning, project management, styling, art direction, furniture design, object design, and innovation research for residential, commercial, workplace, hospitality, co-living, and exhibition projects.
Is toi toi toi creative studio a public or private company?
toi toi toi creative studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was toi toi toi creative studio founded?
toi toi toi creative studio was founded in 2017. It employs 1 to 10 people.
Where is toi toi toi creative studio based?
toi toi toi creative studio is headquartered in Berlin, Germany, in the Europe region.
How does toi toi toi creative studio make money?
Two revenue lines are on record. Interior Design Services are the primary driver. The others are custom Furniture & Object Design.
Who are toi toi toi creative studio's main competitors?
Broad incumbents on record are HBA (Hirsch Bedner Associates) and Yabu Pushelberg. Direct peers are Joyce Wang Studio, Dimore Studio, Note Design Studio, Universal Design Studio, MAWD, Norm Architects, Kinzo and Studio David Thulstrup.
Does toi toi toi creative studio have an API?
No public API is recorded for toi toi toi creative studio.
What industry is toi toi toi creative studio in?
toi toi toi creative studio's product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 54141.