TOJO

What TOJO does

TOJO Design Glasgow is a privately held niche furniture and lighting dealer based in Glasgow, Scotland, founded in 2010 and operating with approximately 8 employees. The company operates a dual go-to-market: a direct-to-consumer e-commerce site (tojodesign.com) serving residential customers and a contract sales channel serving commercial and institutional buyers. Its product range is curated across multiple premium third-party design brands — including HAY, 366 Concept, Audo Cph, DOIY, ZEITRAUM, and Muller Van Severen — supplemented by own-brand candles and home accessories, with a price range from £1.95 to £3,549.

The contract sales channel has delivered specification work for a notable list of Scottish and UK clients spanning hospitality, public sector, education, real estate, and entertainment. Named customers include Bombay Sapphire, Chester Zoo, BBC Scotland, Ore Catapult, University of Glasgow, Yotel Glasgow, Radisson RED, SEC Hydro, Benriach Distillery, Strathclyde Fire & Rescue, MEPC Hillington, McCurrachs, Black Isle House, and Hendricks Gin, indicating the business has reached enterprise-level projects in its regional market.

The business model is straightforward specialty retail distribution: TOJO sources and sells third-party design brands at margin and earns additional revenue on own-brand accessories, with no disclosed proprietary technology, patents, certifications, external funding, or acquisitions. The single most important driver of revenue quality is the depth and repeat rate of contract sales relationships with designers, architects, and procurement teams in Scotland, while the e-commerce channel provides a lower-volume residential tail.

Name

TOJO

Legal name

TOJO Design Glasgow

Website

https://tojodesign.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

TOJO Design Glasgow is a niche furniture and lighting dealer founded in 2010, selling curated third-party design brands and own-brand home accessories via DTC e-commerce and contract sales to hospitality, public sector, education, real estate, and entertainment clients across Scotland and the UK.

Ownership category

akta.pro rank

Product category

Furniture and Lighting Retail

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Home, Furniture & Decor DTC (CRAFACAE)

Keywords

• Modern furniture dealer
• Lighting retail
• Contract furniture sales
• Interior design supply
• Home accessories

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Furniture and Lighting Retail: TOJO generates revenue through the sale of modern furniture and lighting products to both commercial and residential customers. Products are sold directly through their e-commerce platform and via contract sales for commercial projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

TOJO is an independent furniture and lighting dealer that sells modern designer furniture, lighting, and home accessories to both commercial and residential customers. The company distributes third-party brands such as HAY, Audo Cph, 366 Concept, ZEITRAUM, and DOIY, supplemented by its own TOJO-branded candles and accessories, and supports commercial projects with dedicated contract sales while serving residential clients through an e-commerce storefront.

Product overview

TOJO is an independent furniture and lighting dealer based in Glasgow, serving commercial and residential markets. The company operates as a niche furniture dealer offering modern furniture and lighting, working with interior designers and architects on commercial projects while assisting residential clients with product choices. Their portfolio includes the About A Chair (AAC) collection by HAY, 366 Armchair by 366 Concept, Anagram Table Lamp, Androgyne Side Table by Audo Cph, Arcs Candleholder, Colour Cabinet Collection, Can Sofa Collection, Balcony outdoor furniture, and Copenhagen furniture collection. They also offer TOJO-branded candles and home accessories. The company showcases projects including Chester Zoo, Bombay Sapphire Distillery, BBC Scotland, and various hotels and distilleries.

Differentiator

Problem solved

Functional benefit

Products and services

• About A Chair (AAC) Collection A comprehensive family of chairs by Hee Welling for HAY with shells and frames that can be combined across multiple configurations (AAC10–AAC26, AAC42, AAC43), offered with swivel, 4-star, and sled bases in polypropylene or upholstered finishes. Targeted at commercial and residential interiors needing flexible seating options.
• 366 Armchair Iconic Polish mid-century armchair from the 1960s designed by Józef Chierowski, made with sustainably sourced materials and water-based glues, varnishes and polishes, available in Boucle, Coco, Velvet, and Marble fabric options. Targeted at residential and hospitality interiors.
• Anagram Table Lamp Table lamp designed by Sam Weller for HAY, with a glossy curved shade on split anodised aluminium legs and an on/off toggle switch using standard retrofit bulbs for ambient downlight. Targeted at residential and commercial ambient lighting.
• Androgyne Side Table Side table designed by Danielle Siggerud for Audo Cph (formerly MENU), featuring a powder-coated steel base with a Calacatta Viola marble top for lounge or bedside use. Targeted at residential and hospitality interiors.
• Arcs Candleholder Zinc alloy candleholder designed by Belgian duo Muller Van Severen, formed by a unified chain of vertical arcs creating a scalloped silhouette. Targeted at residential decorative lighting.
• Amanita Vase Collection Ceramic mushroom-shaped vases by DOIY available in Large (13.5 x 13.5 x 19cm) and Small (11 x 11 x 15cm) sizes for decorative forest-themed displays. Targeted at residential home styling.
• Fifty-Fifty Wall Lamp Wall-mounted task light with extruded aluminium arms, die-cast joints, a touch-sensitive dimmer, and steel wall brackets. Targeted at residential and commercial task lighting.
• Noon 5 Pendant Light Pendant light by ZEITRAUM comprising a series of pendants suspended from a metal frame with Lamitex shades, ideal for double-height spaces or dining areas. Targeted at residential and hospitality interiors.
• Candelabra Black Four-armed powder-coated steel candle holder inspired by Arts and Crafts movement forged iron pieces, fitting candles of Ø 2.2cm. Targeted at residential and hospitality decorative lighting.
• Can Sofa Collection Modular sofa collection by HAY available in 1, 2, and 3 seater configurations with canvas or fabric upholstery options and powder-coated steel or chrome bases. Targeted at residential and commercial lounges.
• Colour Cabinet Collection Storage cabinet collection by HAY available in Small Wall, Medium Wall/Floor, and Large Floor sizes, with optional glass doors and multiple base colour options. Targeted at residential and commercial storage.
• Balcony Outdoor Collection Outdoor furniture collection by HAY including armchair, chair, and rectangular table made from powder-coated steel in Anthracite, Iron Red, Desert Green, Forest Green, and Chalk Beige. Targeted at residential and hospitality outdoor spaces.
• Arcs Table Lamp & Trolley Collection Collection by HAY including a table lamp and high/low trolleys in powder-coated steel, available in Sea Green, Cobalt Blue, Auburn Red, and Mirror finishes. Targeted at residential and commercial interiors.
• Copenhague Furniture Collection Furniture collection by HAY designed for the University of Copenhagen, including CPH 190 Desk, CPH 90 Desk, CPH 20 Round Table, and CPH 30 Extendable Table with various linoleum and oak finishes. Targeted at educational, commercial, and residential interiors.
• TOJO Branded Candles & Home Accessories TOJO's own branded home accessories including candles, candelabras, carafes, champagne saucers, centrepieces, and gift items. Targeted at residential consumers and as corporate/hospitality gifting items.
• Contract Sales Service Dedicated contract sales service for commercial projects, working directly with interior designers, architects, and enterprise clients to procure and supply modern furniture and lighting for office, hospitality, retail, public sector, and educational spaces.

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• The Conran Shop: UK multi-category design retailer offering furniture, lighting, and home accessories with a strong modern design focus. Comparable premium positioning and overlap in target customer base.
• Ligne Roset UK: International contemporary furniture brand with UK showrooms operating both retail and contract sales. Comparable dual B2B/B2C channel and modern design furniture focus, though Ligne Roset is also the manufacturer.
• Heal's: Established UK furniture retailer (founded 1810) with broad assortment of contemporary and classic furniture. Larger incumbent in the same design-led furniture retail category with stronger national brand recognition.

Emerging players

• Audo Copenhagen: Danish design brand (formerly MENU) producing furniture, lighting, and accessories. Comparable brand identity to those TOJO distributes, and operates its own showroom/retail in major cities, representing an adjacent competitor and supplier.
• HAY (Retail/DTC): Danish modern furniture brand and key TOJO supplier that has been expanding its own direct-to-consumer channel. Represents both a partner and potential competitive threat as HAY sells direct online globally.

Direct peers

• Huset: UK independent retailer of modern Scandinavian and European design furniture and homewares. Similar scale, niche positioning, and curated contemporary brand assortment.
• Nest.co.uk: UK e-commerce retailer of contemporary home furniture, lighting, and decor. Comparable DTC e-commerce channel serving both residential and small commercial customers with curated design-led brands.
• Skandium: UK retailer focused on Scandinavian and contemporary European design furniture and lighting. Directly comparable curated product range and target customer of design-conscious residential and commercial buyers.
• SCP Furniture: London-based independent retailer specializing in contemporary and modern furniture and lighting from leading European designers. Highly comparable niche positioning, similar brand portfolio (HAY, &Tradition, Fritz Hansen), and serves both residential and contract/commercial clients.
• Twentytwentyone: UK independent design retailer offering modern furniture and lighting with strong contract/commercial sales capability. Comparable curated brand mix and hybrid residential/contract trade model to TOJO.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tojodesign

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOJO