Toledo Amman Hotel

What Toledo Amman Hotel does

Toledo Amman Hotel is a privately held, independently operated 3-star hotel located in the Jabal Al-Hussein district of Amman, Jordan, with 108 guest rooms and suites across categories spanning Executive Suite, Junior Suite, Family Room, Triple Room, Double Room, Twin Room, and Single Room. The hotel serves three primary customer segments: domestic and international tourists drawn to Amman's historical and biblical sites, corporate clients hosting meetings and conferences, and families and groups requiring multi-room accommodations. Its core accommodation product is complemented by the Seville Restaurant and Andalusian Coffee Shop (operating 24 hours), MaxFitness health club with a 1,500 sqm facility including an 850 sqm indoor pool, and dedicated banquets and weddings spaces.

The hotel's technology stack is conventional hospitality infrastructure: standard property management and booking systems, in-room amenities (soundproof windows, multi-language satellite channels, WiFi, minibar, direct international telephone), and an energy-efficiency layer encompassing LED lighting, motion sensors, solar panel heating for pool and jacuzzi, double-glazed windows, and a building management system. It is the first independently operated hotel in Amman and the Middle East to receive Green Key eco-label certification (held consecutively 2012-2026), reflecting a sustainability program that spans water sub-metering, low-flow fixtures, recycling, composting, and eco-friendly cleaning agents.

Revenue is generated across multiple streams: room revenue (primary), food and beverage (breakfast buffet JD 8.5/person, dinner buffet JD 18.5/person, 24-hour restaurant), meetings and events (10% group discount for 20+ participants), banquets and weddings, the Toledo Gold Card loyalty program, airport meet-and-assist services (JD 35-50), and customized Jordan tour services. Distribution runs through direct channels (website, phone, walk-in, corporate sales) and indirect channels (Booking.com, TripAdvisor, Kayak, tour operators). The hotel's marketing is supported by a multilingual website (six languages), OTA listings, and email newsletter engagement. Ownership is undisclosed; the General Manager is Hakam Barakat. No revenue figures, funding, or capitalization data are publicly available.

Name

Toledo Amman Hotel

Legal name

Toledo Hotel

Website

https://toledohotel.jo

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Toledo Amman Hotel is a privately held 3-star hotel in central Amman, Jordan, operating 108 rooms and suites alongside F&B, fitness, and meeting/event facilities, serving tourists, corporate clients, and families.

Ownership category

akta.pro rank

Product category

Hotel Accommodation and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industry

Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodation services
• Hospitality services
• Meeting event venues
• Banquet wedding hosting
• Fitness club facilities

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Room Revenue: The hotel generates primary revenue from 108 guest rooms and suites across multiple categories including Executive Suite, Junior Suite, Family Room, Triple Room, Double Room, Twin Room, and Single Room. Room rates include breakfast buffet, taxes, and service charges.
2. Food and Beverage: Revenue from breakfast buffet (JD 8.500 per person), dinner buffet (JD 18.500 per person), Seville Restaurant and Andalusian Coffee Shop operating 24 hours, minibar services, and room service.
3. Meetings and Events: Revenue from meeting room rentals including group booking discounts (10% off for 20+ participants), conference facilities with audiovisual technology, and catering services.
4. Banquets and Weddings: Revenue from event hosting including weddings, banquets, and special occasions in dedicated event spaces.
5. Toledo Gold Card Membership: Loyalty program offering free accommodation, upgrades, fitness center access, 20% discount on hotel services, and 10% discount on car rental for members.
6. Airport Services: VIP airport transfer services at 35 JD for up to 3 persons and 50 JD for 4-6 persons.
7. Tour Services: Customized Jordan tour packages and tourism services for guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Toledo Amman Hotel is an independently operated 3-star hotel in central Amman offering 108 guest rooms and suites (Executive Suite, Junior Suite, Family Room, Triple Room, Double Room, Twin Room, Single Room) with included breakfast buffet, taxes, and service charges. The property also operates a 24-hour Seville Restaurant and Andalusian Coffee Shop, the MaxFitness health club (1500 sqm with indoor pool, gym, sauna, steam, jacuzzi, massage), Meetings & Events facilities with audiovisual technology, and Banquets & Weddings venues. Ancillary services include VIP airport meet-and-assist transfers and customized Explore Jordan tour packages.

Product overview

Toledo Amman Hotel operates as a 3-star hotel with 108 guest rooms and suites, offering a comprehensive portfolio of accommodation, food & beverage, fitness, and event services. The core offering centers on rooms and suites (Executive Suite, Junior Suite, Family Room, Triple Room, Double Room, Twin Room, Single Room) complemented by the Seville Restaurant and Andalusian Coffee Shop serving Eastern and Western cuisine 24 hours, MaxFitness fitness center with pool and spa facilities, and Meetings & Events spaces for corporate functions and weddings. Additional services include the Toledo Gold Card loyalty program, airport meet & assist, and Explore Jordan tour services. The hotel is recognized for sustainable hospitality practices and holds Green Key certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Rooms & Suites 108 guest rooms and suites including Executive Suite, Junior Suite, Family Room, Triple Room, Double Room, Twin Room, and Single Room. All rooms feature air-conditioning, soundproof windows, satellite TV channels, WiFi, minibar, and direct international telephone service, with rates that include the breakfast buffet, taxes, and service charges.
• Meetings & Events Meeting rooms equipped with modern audiovisual technology, high-speed Wi-Fi, and flexible seating arrangements, available for corporate events, seminars, conferences, and team gatherings, with optional catering services and a 10% discount for groups of 20 or more participants.
• Banquets & Weddings Dedicated event spaces including Qortuba Banquets, available for hosting weddings, banquets, and private special occasions.
• MaxFitness Fitness Center 1500 square meter fitness facility featuring gym equipment and weights, a 14-meter indoor pool (850 sqm), steam rooms, sauna, jacuzzi, and massage services, with separate operating hours for men and women.
• Seville Restaurant & Andalusian Coffee Shop 24-hour restaurant and coffee shop with Andalusian design serving Eastern and Western cuisine, plus minibar and room service offerings.
• Breakfast & Dinner Buffet Breakfast buffet with 45 Eastern and Western dishes served daily 6:30 am to 10:30 am at JD 8.500 per person, and dinner buffet with 35 items including soups, appetizers, main course, desserts, and soft drinks served 6:30 pm to 9:30 pm at JD 18.500 per person (includes tax and service charge).
• Airport Meet & Assist VIP airport pickup and assistance service priced at JD 35 for up to 3 persons and JD 50 for 4-6 persons.
• Tour Services - Explore Jordan Customized tour services for exploring Jordan, including historical sites and natural attractions, available to hotel guests.
• Toledo Gold Card Membership Loyalty membership program offering free accommodation (special rates not applicable), free upgrade when available, free fitness center access, 20% discount on hotel services, and 10% discount on car rental for members.

Quantifiable outcome

• 108 guest rooms and suites available for booking
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• Arab Protection of Nature (APN)minorStrategic or Co-development PartnerMembership organization with main task to create green areas. The hotel partners for environmental conservation initiatives.
• Royal Society for the Conservation of Nature (RSCN)minorStrategic or Co-development PartnerContributes to natural reserves in Jordan. The hotel supports conservation efforts through this membership.
• Entity Green (EGT)minorStrategic or Co-development PartnerCollects all recyclable material for processing. The hotel participates in recycling programs.
• The Royal Marine Conservation Society of Jordan (JREDS)minorStrategic or Co-development PartnerContributes to marine conservation. The hotel also supports JREDS Eco-Schools Program.
• Jordan Green Building Council (Jordan GBC)minorStrategic or Co-development PartnerMain task to create green building. The hotel participates in green building initiatives.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ayass Hotel Amman: Mid-scale Amman hotel with rooms, restaurants, and meeting/banquet venues targeting business travelers and groups - directly comparable on service mix and segment focus.
• Amman International Hotel: Independent Amman hotel in a comparable price tier offering rooms, F&B, and event spaces; competes for the same central Amman tourist and corporate demand pool.
• Geneva Hotel Amman: Independently operated mid-market hotel in Amman with rooms, restaurant, and meeting facilities serving a similar mix of business and leisure travelers.
• Landmark Amman Hotel & Conference Center: A mid-scale full-service hotel in Amman with comparable rooms, F&B outlets, and conference/banquet facilities targeting both corporate and leisure travelers - the closest direct competitor on positioning and service mix.
• Le Grand Amman Hotel: Mid-tier Amman hotel with similar room counts, on-site restaurant, meeting facilities, and a focus on business and tourist clientele in the central Amman district.
• Jordan Tower Hotel: Budget-to-mid independent hotel in central Amman competing for cost-sensitive tourists in the same downtown catchment area as Toledo.

Broad incumbents

• Holiday Inn Amman: Internationally branded full-service hotel in Amman operating at a similar mid-upper tier, with corporate RFP access, loyalty distribution, and meeting facilities that compete with Toledo's corporate segment.
• Kempinski Hotel Amman: Luxury 5-star hotel in Amman with full-service amenities including spa, multiple restaurants, and large conference facilities; competes at the premium end of the same corporate and events demand pool.
• Amman Marriott Hotel: Upper-tier branded hotel in Amman with extensive F&B, fitness, and event facilities; sets the upper competitive ceiling for corporate and group bookings in the city.

Regional players

• Movenpick Resort Petra: Branded full-service resort in Jordan outside Amman that captures a portion of the heritage/biblical tourism flow; competes with Toledo's tour-bundled leisure offering at the destination layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/toledo-amman-hotel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toledo Amman Hotel