What Tomato Glasses does

Tomato Glasses is a privately held South Korean eyewear company that designs and manufactures eyeglass frames exclusively for the pediatric and young-adult market, spanning infants (0-1 year) through to active adults (~29+ years). The company was founded in Busan in 2005 by owner-designer Sungjoon Kim after he was unable to find appropriate eyewear for his son, who was diagnosed with accommodative esotropia. Its core technology centers on flexible, lightweight (6.3g-11.5g) frames made from FDA-approved non-toxic materials, with proprietary adjustability features including interchangeable nose-pad systems (11 sizes across Baby, Asian, and Wide series), cut-to-fit temple lengths, and spacer kits engineered for high-prescription and progressive lenses. The catalog comprises 16 frame series across five age-tiered lines (Baby, Kids, Junior, Young, Active), yielding 206+ SKUs, and has accumulated multiple international design awards (Japan Good Design, Kids Design Award 2014, Eyewear of the Year 2016, ODMA 2017, O=MEGA 2019) plus ISO 9001 and ISO 13485 medical-device quality certifications.

The company's revenue model is direct-to-consumer product sales through its own e-commerce site (tomatoglasses.com) augmented by regional distributors, with one confirmed wholesale/distribution partner in Australia (Tomato Glasses Australia). Standard frames are priced at $142 (a few SKUs at $136), with a separate accessories line comprising nose-pad fitting kits, spacer kits, head straps, and replacement parts sold as one-time purchases. The website is published in six languages (EN, FR, ES, IT, DE, JP), implying an active international consumer base, though confirmed distribution is limited to Korea (direct), Australia (distributor), and inbound shipments to other markets. The business is wholly founder-owned, has approximately 10 employees, has never raised institutional capital, and operates with no disclosed financial metrics.

Name

Tomato Glasses

Legal name

Tomato Glasses

Website

https://tomatoglasses.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Tomato Glasses is a Busan, South Korea-based designer and manufacturer of lightweight, flexible, adjustable eyeglass frames exclusively for children, babies, and young adults, selling direct-to-consumer online and through regional distributors at a $142 price point.

Ownership category

akta.pro rank

Product category

Children's Eyewear

NAICS

Ophthalmic Goods Manufacturing (339115), Optical Goods Retailers (456130)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Kids & Teen Eyewear (CRAAAKAE)

akta.pro secondary industries

Prescription Eyewear Frames (Optical) (CRAAAKAA), Eyewear Accessories & Care (Cases, Cleaning, Chains) (CRAAAKAI), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

Keywords

• Children's eyeglass frames
• Pediatric eyewear
• Flexible kids glasses
• Baby eyeglasses
• Toddler optical frames

Headquarters

HQ city

Busan

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct-to-consumer and distributor sales of children's eyeglass frames. Products are sold in various series (Baby, Kids, Junior, Young, Active) with multiple models per series. Price point at $142 for most frames.
2. Accessories: Sale of accessories including nose pad fitting kits, spacer kits, and replacement parts for their eyeglass frames.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Tomato Glasses designs, manufactures, and sells lightweight, flexible, non-toxic eyeglass frames exclusively for babies, children, and young adults. The company offers 16 frame series across five age-based product lines (Baby, Kids, Junior, Young, Active) along with accessories such as interchangeable nose pads, head straps, and spacer kits for high-prescription lenses.

Product overview

Tomato Glasses is a specialized eyewear company that designs and manufactures lightweight, flexible, non-toxic eyeglass frames exclusively for babies, children, and young adults. The product portfolio consists of 16 distinct frame series organized by age group and style: Tomato Baby A (for infants up to 1 year), six Tomato Kids series (A through F, for ages 1-8 with various shapes including ellipse, circle, square, and round), four Tomato Junior series (A-D, for tweens/teens 7+), three Tomato Young series (A-C, for young adults 17-29), and two Tomato Active/Adult series (A-B, for active adults). All frames share core technologies including FDA-approved non-toxic flexible materials, adjustable temple lengths and nose pad heights, non-slip designs, and ultra-lightweight construction (6-11g depending on series). Accessories include standard head straps, a comprehensive 11-size nose pad fitting kit, and spacer kits for high-prescription lenses. The company operates from Busan, South Korea, with distribution in Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Tomato Baby A (TBAC) Ellipse-shaped eyeglass frames designed for babies aged up to 1 year old. Available in sizes 35-39 with bridge widths 13-14mm. Made with non-toxic, FDA-approved flexible materials and weighing approximately 6.3g.
• Tomato Kids A (TKAC) Ellipse-shaped frames for children approximately 1 to 7 years old. Sizes 37-45 with bridge widths 14-16mm. Currently out of stock; TKEC model recommended as similar alternative.
• Tomato Kids B (TKBC) Circle/oval-shaped frames for kids aged 2 to 8 years. Sizes 42-46 with bridge widths 15-17mm. Available in blue, green, brown, black, white, purple, pink, orange, navy, and marble patterns.
• Tomato Kids C (TKCC) Square-shaped frames for kids aged 2 to 8 years. Multiple color and pattern options similar to Kids B. Available in blue, green, brown, black, white, navy, purple, pink, orange, and marble patterns.
• Tomato Kids D (TKDC) Square-shaped frames for children aged approximately 1 to 6 years. Lens width options 38, 40, 42, and 44mm. Features print designs including vehicle, dinosaur, dog, heart, and camouflage patterns.
• Tomato Kids E (TKEC) Oval-shaped frames for children aged 1 to 7 years. Simple design with images children enjoy. Sizes range from 37-47 with bridge widths 14.5-17.5mm. Developed as a replacement/complement to Kids A.
• Tomato Kids F (TKFC) Round frames with soft, rounded frame and temples decorated in various designs for children aged 1 to 7 years. Lens width options include 40, 43, 45, and 47mm. Also ideal for functional eyeglass lenses designed to help prevent myopia.
• Tomato Junior A (TJAC) Square-shaped sleek flat frames for kids aged over 8 to adults. Lens width options 47, 49, and 51mm with lens height options 29, 31, and 32mm. Temples are adjustable.
• Tomato Junior C (TJCC) Wellington-style square frames with bigger lenses than flat glasses for ages 7 to 15+. Lens width options 46, 48, 50, 52, and 54mm with height options 31-36mm.
• Tomato Junior D (TJDC) Oval frames in Boston style for ages 7 to 13+. Four sizes with lens width options 46, 48, 50, and 52mm and height options 35-38mm.
• Tomato Young A (TYAC) Unique oval-shaped frames for teenagers and young people who need high-prescription glasses, suitable for ages 17 to 29. Lens width options 37, 39, and 41mm with height options 25, 27, and 28mm.
• Tomato Young B (TYBC) Wellington-style flat frames for teenagers and students seeking an intelligent look, suitable for ages 17 to 29. Lens width options 50, 53, and 56mm with height options 29, 30, and 32mm.
• Tomato Young C (TYCC) Round frames in flat-style for young adults aged 17 to 29. Unique double-frame design also available in larger sizes for better fit. Lens width options 56, 59, and 60mm with uniform height of 19mm.
• Tomato Active A (TAAC) Square-shaped frames in flat-style with sophisticated look for active adults aged 17+. Lens width options 50, 52, and 54mm with uniform height of 17-17.5mm.
• Tomato Active B (TABC) Oval frames with soft, comfortable feel for active adults aged 17+. Lens width 54mm with bridge 18.5mm. Ideal for progressive lenses as they prevent glasses from sliding down.
• Nose Pad Fitting Kit Range of different-sized interchangeable nose pads including Baby fit (B1, B2, B3), Asian fit (A1, A2, A3, A4, A5), and Wide fit (W1, W2, W3). Allows optometrists to custom fit frames to each child.
• Spacer Kit Accessory kit designed to create space between lenses and eyelashes or face when using high-powered lenses, preventing contact and ensuring comfort.
• Head Strap (Standard Accessory) Standard attachable strap included with all Tomato Glasses frames. Prevents glasses from slipping even with high-power lenses and provides security during active movement.

Quantifiable outcome

• Frames weigh only 6.3g for babies (lightest), 7.0-9.5g for kids, 8.5-9.5g for junior, 9.4-11.5g for young, and 8.5-10g for active series
• +1 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Tomato Glasses AustraliacoreChannel Partner/ Reseller/ DistributorOfficial distributor for Australia, handling all sales and distribution within the Australian market. Located at 1/167 Hyde St, Yarraville, VIC, 3013. Website: tomatoglasses.com.au. Phone: 03 9448 8932.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Safilo Group: Italian eyewear manufacturer producing branded and licensed children's frames through portfolio brands including Carrera, Polaroid, and Tommy Hilfiger. Comparable as a broad incumbent with overlapping pediatric categories but distributed through mass optical retail rather than specialty pediatric channels.
• Zenni Optical: US online eyewear retailer offering low-cost prescription frames including children's options. Comparable as a volume DTC eyewear seller that pressures the premium end of the children's frame market where Tomato plays.
• Marchon Eyewear: US-based global eyewear manufacturer producing children's lines under brands like Nike, Lacoste, and Calvin Klein. Comparable as a large incumbent distributing children's frames through optical retail chains that compete for the same prescription children's frame shelf.
• Julbo: French eyewear brand with a dedicated children's and junior line of sport/performance sunglasses and optical frames. Comparable as a broader incumbent operating in the pediatric segment with overlapping adjustable, sport-oriented frame designs.
• Warby Parker: US direct-to-consumer eyewear company offering prescription frames including a dedicated kids line. Comparable as a DTC-first optical retailer with vertical brand control that competes for the same parent-buyer purchasing children's eyewear online.

Direct peers

• Baby Banz: Australian infant and children's eyewear brand specializing in sunglasses and prescription frames for babies and toddlers with adjustable head straps. Comparable to Tomato's head-strap-inclusive, baby-focused design philosophy and shared Australian market exposure.
• Specs4Us: US specialty children's eyewear manufacturer known for frames designed specifically for children with Down syndrome and other special facial features. Comparable to Tomato in serving hard-to-fit pediatric populations with custom-engineered frames.
• Dilli Dalli: US-based children's eyewear brand (Liberty Sport) focused on durable, flexible frames for infants through pre-teens. Directly comparable to Tomato in targeting the pediatric fit-and-durability niche with adjustable nose pads and temple tips.
• Nano Vista: Spanish children's eyewear brand offering flexible, durable, hypoallergenic frames for kids and teens with a wide range of colors and patterns. Direct competitor to Tomato in the fun-design, durable pediatric frame category.
• Miraflex: Italian-based manufacturer of soft, flexible, one-piece children's eyeglass frames specifically designed for babies and toddlers. Direct competitor to Tomato Glasses in the pediatric specialty frame category with similar soft-material, no-metal, lightweight design philosophy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/tomatoglasses_official
• LinkedInlinkedin.com/company/tomato-glasses

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tomato Glasses