富永貿易（株）

What 富永貿易（株） does

Tominaga Boeki Kaisha, Ltd. (富永貿易株式会社) is a Kobe-headquartered Japanese food and beverage company, founded in 1923 and family-operated through the Tominaga family, with current representative director and president Tominaga Shohei (appointed December 2015). The company operates three business segments: (i) a trading company business importing raw materials and finished foods and exporting Japanese products across roughly 35 countries; (ii) a manufacturer business running a fabless model with in-house quality control (FSSC22000 certified) producing own brands such as 100% Kaju-Hi fruit-spirits RTDs, Kobe Kyoryuchi canned chu-hi, TOMINAGA Natural Mineral Water in aluminum bottle cans, Survivor energy drinks, SAURUS sports drinks, micata rice bran oil, and saba-sensei canned mackerel; and (iii) an OEM business providing end-to-end original product development for retail and foodservice customers. The company holds exclusive Japanese distribution rights for several international brands — Manuka Health New Zealand Manuka honey (since July 2019), Bodega Iniesta Spanish wines (since April 2021), and distributes imported brands including Ahmad Tea, Hampstead Tea, Mon Favori maple syrup (Canada), Garcia de la Cruz olive oil (Spain), LOMBARD caramel popcorn, and LATINO Greek pasta. FY December 2025 reported revenue is JPY 41.7 billion (~USD 278 million) with 159 employees (April 2026), operations in Kobe (headquarters), Tokyo, and Fukuoka/Hakata, and export reach to more than 30 countries.

Revenue is generated through three mechanics: hardware/unit sales of own-brand beverages and foods to retailers, supermarkets, convenience stores, drugstores, e-commerce platforms (Tasty World!, Amazon, Rakuten, Yahoo Shopping), and B2B channels (cafés, restaurants, hotels, offices via the btob.tominaga.co.jp platform with tiered volume discounts); trading margin on imported goods (nuts, seaweed, olive oil, maple syrup, Manuka honey, tea, wine, spirits, pasta) sold to domestic distributors and retailers; and professional services plus product supply revenue from OEM product-development engagements. GTM combines direct-to-consumer (owned e-commerce + marketplaces), channel-partner (35-country exporter/importer network built since 1923), and product-led growth (social-media-driven limited-flavor drops for own brands, particularly 100% Kaju-Hi and Manuka Health, with PR/TV-media amplification). Customer segments are horizontal: Japanese households consuming RTD alcoholic beverages, water, imported grocery and ingredients; B2B foodservice and office buyers purchasing via the tiered B2B platform; and manufacturing/distribution partners supplied with imported raw materials.

Name

富永貿易（株）

Legal name

富永貿易株式会社

Website

https://tominaga.co.jp

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

Tominaga Boeki Kaisha is a Kobe-based Japanese food and beverage company combining century-old global trading with a fabless manufacturer model and OEM services. It builds own brands like 100% Kaju-Hi and exclusively distributes Manuka Health, Bodega Iniesta wines, and other premium imports across Japan and 30+ export markets.

Ownership category

akta.pro rank

Product category

Food and Beverage Trading and Manufacturing

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Beverage Import/Export & Cross-Border Wholesale (AFAIAGAL)

Keywords

• Imported food distribution
• Beverage manufacturing
• Original brand products
• OEM product development
• Food trading company

Headquarters

HQ city

Kobe

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Manufacturer Business (Original Brand Products): The company manufactures and sells original brand beverages and foods through partner factories across Japan. Key brands include Kobe Kyoryuchi canned chu-hi series, 100% Kaju-Hi fruit spirit RTD, TOMINAGA branded mineral water, Survivor energy drinks, Saurus sports drinks, and Kobemugi面条. Revenue is generated through sales to retailers and online channels.
2. Trading Company Business (Import & Export): Import of raw materials and processed foods from global partners, including nuts, seaweed, olive oil, maple syrup, Manuka honey, Ahmad Tea, Hampstead Tea, Lombard popcorn, Mon Favori maple syrup, and wine/spirits. Export of Japanese products and own brands to 30+ countries. Revenue generated through margin on imported goods sold to domestic distributors and retailers.
3. OEM Business: Total support for development of original products for business customers — from factory/material/ingredient selection to packaging design. The company leverages decades of product development know-how to help customers bring product ideas to market, charging for development services and product supply.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

富永貿易株式会社 is a Japan-based food and beverage company operating through three business segments: (1) a trading company business that imports raw materials and branded food products from 35 countries for distribution in Japan and exports Japanese products to 30+ countries; (2) a manufacturer business that develops and sells original brand beverages and foods (e.g., 100% Kaju-Hi fruit spirits, Kobe Kyoryuchi chuhai, TOMINAGA mineral water, SURVIVOR energy drinks, Saba-sensei canned mackerel) via a fabless model; and (3) an OEM business that provides end-to-end original product development for retail and foodservice customers.

Product overview

富永貿易株式会社 is a food and beverage trading company operating three business segments: trading (import/export of food products and raw materials), manufacturing (original beverage and food brands), and OEM (original product development support). The product portfolio centers on proprietary brands including the 100%カジューハイ fruit chuhai series, 神戸居留地 beverage brand, and imported international brands such as New Zealand Manuka Health honey, AHMAD TEA (UK), Garcia olive oil (Spain), Mon Favori maple syrup (Canada), Bodega Iniesta wines (Spain), and Hampstead Tea (UK). Additional brands include Lombard popcorn, Survivor energy drinks, micata rice bran oil, and さば先生 canned mackerel. The company serves both consumer retail and B2B channels through its Tasty World! e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• 神戸居留地 (Kobe Kyoryuchi): オリジナルブランド。清涼飲料・缶チューハイシリーズを展開する自社ブランド。
• 100%カジューハイ
• 甲州韮崎
• Manuka Health（マヌカヘルス）
• Ahmad Tea（アーマッドティー）
• Hampstead Tea（ハムステッドティー）
• Mon Favori（モンファボリ）
• LOMBARD（ロンバード）
• Garcia（ガルシア）
• ボデガ・イニエスタ
• さば先生
• ラティーノ（Latino）
• TOMINAGA
• micata（ミカタ）
• SAURUS（サウルス）
• SURVIVOR（サバイバー）
• クイックエイド（QuickAid）

Products and services

• 100% Kaju-Hi (Fruit Juice Chuhai Series) Original brand ready-to-drink fruit chuhai (highball) made by reducing concentrated fruit juice with spirits to achieve 100% fruit juice content with 3% alcohol. Sold at supermarkets, convenience stores, and online nationwide in Japan.
• Kobe Kyoryuchi Beverage Series Original brand beverage series including canned chuhai, soft drinks and other canned beverages. Concept: 'A little happiness for you'. Includes sugar-free chuhai variants and fruit-flavored sodas.
• TOMINAGA Natural Mineral Water Bottle Can Natural mineral water in aluminum bottle can with 3-year shelf life, suitable for emergency stockpiling. Sourced from Tanzawa water system, hardness 80mg/L, pH 8.0, produced at FSSC22000 certified factory.
• SURVIVOR Energy Drink Energy drink series containing caffeine, arginine, and vitamins. 250ml format with matte finish packaging, designed for focus and energy.
• Saba-sensei Canned Mackerel Canned mackerel brand designed for children's health, containing DHA and EPA. Available in ketchup and dashi soy sauce flavors, made with domestic mackerel from Aomori.
• micata Rice Bran Oil Imported rice bran oil from Vietnam with vitamin E, JAS certified. Suitable for frying, dressings and cooking.
• Koshu Nirasaki Whisky and Gin Whisky and gin brand named after the Koshu Nirasaki region of Yamanashi Prefecture. Features gin made with 9 botanicals including shiso, cherry blossom, and juniper at 37% alcohol, 700ml bottle format.
• SAURUS Sports Drink Amino acid fortified sports drink co-developed with SAURUS JAPAN. Contains BCAA and vitamins. Available in 500ml PET and 340g can (light/zero calorie) formats for heat stroke prevention.
• Manuka Health Manuka Honey New Zealand Manuka honey brand imported and distributed as exclusive Japan agent. Products include MGO/UMF graded Manuka honey, oral sprays, and honey candies. Recognized as Japan's No.1 Manuka honey brand by purchase rate.
• AHMAD TEA British tea brand imported from the UK. Features traditional blends, fruit teas, and decaffeinated options in tea bag and loose leaf formats. Sold across 80+ countries worldwide.
• Mon Favori Maple Syrup Canadian maple syrup brand from Quebec. No.1 domestic maple syrup brand in Japan by sales share. Products include amber rich taste, dark robust taste, and organic variants in various sizes.
• LOMBARD Caramel Popcorn Premium caramel popcorn made in Japan using San Francisco recipe with air-pop manufacturing method. Features caramel coating with pretzel variants. No artificial colors or flavors.
• Garcia de la Cruz Olive Oil Spanish olive oil brand from La Mancha region with 150+ years of history across 5 generations. Products include extra virgin olive oil, organic EVOO, and early harvest varieties. No.1 imported olive oil brand in Japan.
• Bodega Iniesta Wine Spanish wine brand founded by soccer legend Andrés Iniesta. 'Corazón Loco' (Mad Heart) series includes red, white, rosé, Bobal, Selección, and Premium wines. Imported as exclusive Japan distributor.
• Hampstead Tea London's first organic tea brand. Features Darjeeling, Earl Grey, English Breakfast, Assam black teas, and caffeine-free herbal teas. Demeter and Fairtrade certified.
• LATINO Greek Pasta Greek pasta brand. Products include organic bronze-die spaghetti made with organic durum wheat, JAS certified. Features traditional bronze die manufacturing for better sauce adhesion.
• Tasty World! Consumer E-commerce Shop Company's own consumer e-commerce platform (shopping.tominaga.co.jp) selling all product categories including imported products, own brands, and seasonal items to individual consumers.
• B2B E-commerce Platform (btob.tominaga.co.jp) Business-to-business online platform for cafés, restaurants, hotels, and offices. Offers tiered pricing based on cumulative purchase volume from Regular to Platinum member ranks. Also sells near-expiry and imperfect packaging products at discounted prices to reduce food waste.
• OEM Original Product Development Service End-to-end OEM product development support for business customers, covering factory/material/ingredient selection, packaging design, and product supply. Leverages decades of product development know-how.
• TOMINAGA x Nippon Yell Collaborative Wine Series Co-developed wine products with JA Zenno under TOMINAGA x Nippon Yell branding using locally sourced Japanese agricultural produce. Includes Osaka-grown Delaware wine and Awaji Island Naruto Orange Sour.

Quantifiable outcome

• Mon Favori maple syrup achieved #1 domestic sales share in Japan (2020-2021)
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• JA Zenkoku Nogyo Kyodo Kumiai (JA全農) / ニッポンエールcoreStrategic or Co-development Partner · 26 March 2026富永貿易 collaborated with JA Zenkoku Nogyo Kyodo Kumiai (JA Zenno) on co-developing 'Nippon Yell' branded products using locally sourced Japanese agricultural produce. Two co-developed products launched in April 2026: Osaka-grown Delaware wine (250ml) and Awaji Island Naruto Orange wine (250ml), both under the TOMINAGA x Nippon Yell branding.
• Whisk-e Ltd. (ウィスク・イー)minorGTM or Marketing Partner · 23 October 2025Whisk-e Ltd. partnered with 富永貿易 on the Manuka Health x Busker Irish Whiskey social media campaign (October 2025). Both companies' official X and Instagram accounts promoted the campaign, offering Manuka Health honey and Busker whiskey as prizes.
• Kenmin Foods Co., Ltd. (ケンミン食品)minorGTM or Marketing Partner · 15 April 2025Kenmin Foods partnered with 富永貿易 on a '100% Kaju-Hi x Kenmin Yaki Beef Noodle Spring Pairing Campaign' (April 2025). Both companies' X accounts promoted the campaign, with prizes including Kaju-Hi products and Kenmin Yaki Beef Noodle products.
• SAURUS JAPAN株式会社coreStrategic or Co-development Partner · 19 August 2024富永貿易 co-developed the Saurus Sports Drink series with SAURUS JAPAN, a sports supplement company known for amino acid products. Two products were launched: Saurus Sports Drink 500ml (August 2024) and Saurus Sports Drink Light 340g (September 2024), both featuring amino acids (BCAA) and marketed through Amazon.co.jp.
• Takara Tomy Inc. (株式会社タカラトミー) — Licca-chanminorGTM or Marketing Partner · 24 October 2023Takara Tomy's Licca-chan doll was appointed as a limited-time brand ambassador for Ahmad Tea (imported by 富永貿易) from October to December 2023. The partnership included a social media campaign with two phases, leveraging Licca-chan's social media following (~230,000 combined followers on X and Instagram as of October 2023) to promote Ahmad Tea among female consumers and families.
• North Grand Co., Ltd. / North Mart (ノースグランド / ノースマート)minorGTM or Marketing Partner · 3 March 2023North Grand / North Mart partnered with 富永貿易 on a 'Suteki Shibori x North Grand Spring Collaboration Campaign' (March 2023). Campaign prize included Suteki Shibori 100% fruit juice chu-hi products and North Grand food products, with DM-based coupon distribution for the North Mart online shop.
• Kadoya Seiyu Co., Ltd. (かどや製油)minorChannel Partner/ Reseller/ Distributor · 17 May 2022Kadoya Seiyu supplies its 'Junsui Goma Yu' (Pure Sesame Oil) for use in 富永貿易's 'Tominaga Saba Goma Abura-zuke Canned Food' product. The product combines Kadoya's sesame oil with domestically caught Japanese mackerel, manufactured by 富永貿易.
• Tachihana Shoten Co., Ltd. (株式会社立花商店)minorStrategic or Co-development Partner · 31 August 2021Tachihana Shoten introduced the sustainable cacao bean supply chain from Ghana (specific producer group Cocoa Mmaa) for 富永貿易's TOMINAGA Pure Cocoa product. Tachihana Shoten specializes in cacao-related ingredients and social trading, providing the connection to the Ghanaian producer group that 富永貿易 uses for its sustainable cocoa sourcing initiative supporting SDGs.
• Bodega Iniesta S.L. (ボデガ・イニエスタ)coreStrategic or Co-development Partner · 13 April 2021富永貿易 entered an exclusive Japan import distribution agreement with Bodega Iniesta in April 2021, becoming the exclusive importer of the Corazón Loko wine series produced by Andrés Iniesta's family winery in Spain. The partnership includes the 6-product lineup (Tinto, Blanco, Rosado, Bobal, Selección, Premium) sold nationwide in Japan through supermarkets, liquor stores, and e-commerce.
• Manuka Health New Zealand Ltd (マヌカヘルス社)coreOEM/ Whitelabel/ Licensing Partner · 1 July 2019富永貿易 entered an exclusive Japan distribution agreement with New Zealand-based Manuka Health in July 2019. The company serves as the exclusive importer and distributor of Manuka Health's Manuka honey and related bee product line in Japan. Manuka Health is one of New Zealand's largest Manuka honey manufacturers, operating its own beekeeping, manufacturing, and quality control facilities domestically. 富永貿易 has marketed the brand aggressively, achieving #1 recognition and purchase rate in the Japanese Manuka honey category.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Asahi Group Holdings, Ltd. Japan's largest beer/alcoholic/RTD beverage conglomerate (Asahi Super Dry, Mitsuya, Wilkinson, Calpis) and a key chu-hi market competitor to Tominaga's original-brand portfolio.
• Suntory Beverage & Food Ltd. Major Japanese RTD beverage and water manufacturer (Bireley's, Iyemon, C.C. Lemon) with proprietary chu-hi brands that compete head-to-head with Tominaga's Kobe Kyoryuchi and 100% Kaju-Hi in the RTD category.
• Coca-Cola Bottlers Japan, Inc. Largest beverage bottler/distributor in Japan selling both Coca-Cola system brands and proprietary Japanese beverage brands; competes for shelf space and B2B distribution against Tominaga's beverages.
• Asahi Soft Drinks Co., Ltd. Subsidiary of Asahi Group focused on Japanese RTD beverage and mineral water — directly competes for shelf space with Tominaga's mineral water, energy, and RTD chu-hi SKUs.
• Kirin Holdings Company, Ltd. Major Japanese beverage and alcohol group (Kirin Ichiban, Hyoketsu chu-hi, Afternoon Tea) directly competing with Tominaga in RTD alcohol and tea categories at substantial scale.

Direct peers

• DyDo Group Holdings, Inc. Mid-cap Japanese beverage company owning proprietary brands plus operating beverage vending and distribution; comparable to Tominaga in combining original-brand manufacturing with distribution at a similar scale.
• Ito En, Ltd. Japan's largest tea/RTD beverage manufacturer (Oi Ocha, etc.) with both proprietary brands and food/beverage distribution, a comparable 'manufacturer + brand steward' role scaled to a much higher revenue base (~$5B).
• Mercian Corporation (Kirin Group): Japan-based wine and alcoholic beverage maker under Kirin; competes with Tominaga's Bodega Iniesta wines and Koshu Nirasaki whisky/gin brands at retail and on-premise.
• Pokka Create Pte. Ltd. Singapore/Japan-focused RTD beverage and ingredient player with proprietary tea/coffee/canned brands; comparable to Tominaga for fabless-style RTD product development and Asian-region brand portfolio.

Peers

• Yakult Honsha Co., Ltd. Japanese proprietary-beverage manufacturer with a single-flagship-product portfolio (Yakult) and globally distributed food/beverage brands; analogous 'category-icon + factory-less inspired' branded model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/tominaga_pr
• YouTubeyoutube.com/@tominaga_koushiki
• Instagraminstagram.com/manukahealth_jp
• LinkedInlinkedin.com/company/%E5%AF%8C%E6%B0%B8%E8%B2%BF%E6%98%93%EF%BC%88%E6%A0%AA%EF%BC%89

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 富永貿易（株）