Tommy Bartlett, Inc

What Tommy Bartlett, Inc does

Tommy Bartlett, Inc. (dba Ripley's Tommy Bartlett Exploratory) operates a single-location interactive science center attraction at 510 Wisconsin Dells Parkway, Wisconsin Dells, Wisconsin, as part of the Ripley Entertainment (Ripley's Believe It or Not!) portfolio. The attraction offers hands-on exhibits where visitors can physically lift a real car, test an air-driven ball-floating experience, and explore a space station simulation. The facility is ADA compliant, wheelchair accessible, and supported by free on-site parking.

The company monetizes primarily through pay-as-you-go per-visitor admissions, with documented group pricing tiers (adults $11.25, children $9.00, youth/school $7.50) and an SR2 Ride add-on at $3.75. Discount programs (30% military/first-responder, 20% AAA) are available at the on-site ticket counter only, and tickets are also sold directly online via ripleys.com with mobile e-ticket delivery. Group bookings for schools, corporate events, and private groups of 10 or more are handled through a dedicated group request form on the Ripley's website.

The customer base is horizontal: families and general tourists visiting the Wisconsin Dells entertainment district, plus structured group segments (schools, youth groups, corporate, private events). The business is operated with a 13-employee headcount, no mobile app, no public API, and no proprietary software stack beyond the parent brand's ticketing and web properties. Distribution is purely domestic (USA), single-site, and seasonally operated.

Name

Tommy Bartlett, Inc

Legal name

Tommy Bartlett, Inc

Website

https://tommybartlett.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tommy Bartlett, Inc. operates the Ripley's Tommy Bartlett Exploratory, a single-site interactive science center in Wisconsin Dells, Wisconsin, serving families, tourists, school groups, and private event customers with hands-on exhibits and group admission pricing under the Ripley Entertainment portfolio.

Ownership category

akta.pro rank

Product category

Tourist Attraction / Interactive Science Center

NAICS

Museums (712110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)

Keywords

• Interactive science center
• Family entertainment attraction
• Hands-on exhibits
• Tourist attraction tickets
• Science education venue

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Pricing tiers

Distribution channels3 records

Marketing channels2 records

Core offering

Tommy Bartlett, Inc. operates the Ripley's Tommy Bartlett Exploratory, a hands-on interactive science center attraction in Wisconsin Dells, Wisconsin. Visitors can experience exhibits where they lift a real car, float a ball using air, and explore a space station simulation. The company sells general admission tickets and offers a paid SR2 Ride add-on, with separate group, school, military, and AAA discounted pricing tiers.

Product overview

Tommy Bartlett, Inc operates the Tommy Bartlett Exploratory – Interactive Science Center, a physical tourist attraction in Wisconsin Dells, Wisconsin. The company offers a single core product: an interactive science center with hands-on exhibits. Additional offerings include group event hosting services and the SR2 Ride add-on. The attraction is wheelchair accessible and ADA compliant, featuring exhibits where visitors can lift a real car, test air-based ball floating, and experience space station simulations. The company also offers youth and school group pricing at $7.50 + tax and various discount programs including military and AAA discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Ripley's Tommy Bartlett Exploratory – Interactive Science Center An interactive science center attraction featuring hands-on exhibits where visitors can lift a real car, test skills by floating a ball with air, and explore space station simulations; targeted at families, tourists, and school groups visiting Wisconsin Dells, and fully ADA compliant and wheelchair accessible.
• Group Event Hosting Group visit and event hosting services for corporate gatherings, school field trips, and private events with 10 or more guests, offering customizable experiences and discounted group rates ($11.25 + tax per adult, $9.00 + tax per child, $7.50 + tax per student).
• SR2 Ride An additional ride experience available for $3.75 + tax per person, sold as an add-on to general admission at the Tommy Bartlett Exploratory.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Others

• Exploria Resorts (formerly known as Great Lakes attractions): Broader Wisconsin Dells tourism ecosystem operators (e.g., Dells Boat Tours, Original Wisconsin Ducks) that share the destination's visitor traffic but bundle attractions rather than operate hands-on interactive science exhibits themselves.

Direct peers

• Madison Children's Museum: Interactive children's museum in Madison, WI. Mirrors Tommy Bartlett's combination of interactive exhibits, group pricing, and educational positioning for family visitors in Wisconsin.
• Betty Brinn Children's Museum: A hands-on children's science and learning museum in nearby Milwaukee, WI. Directly comparable in operating model (interactive exhibits, family and school-group ticketing, ADA-accessible facility) and serves an overlapping Midwestern family audience.
• Wizard Quest (Wisconsin Dells): An interactive, gamified attraction in Wisconsin Dells featuring hands-on challenges. Direct functional peer in both experience type and location — competes for the same family/group visitor in the Dells.
• Discovery World (Milwaukee): A hands-on interactive science and technology museum in Wisconsin. Closest functional peer to Tommy Bartlett's "interactive science center" positioning, with the same educational-entertainment hybrid business model and similar family/school-group customer base.
• Ripley's Believe It or Not! (other Ripley Entertainment attractions): Sister attractions within the same Ripley Entertainment portfolio, sharing the same parent, the same online ticketing infrastructure, the same ADA compliance standards, and the same email/newsletter marketing funnel. They are directly comparable operators of branded, single-site interactive visitor attractions.
• Circus World Museum: A specialty/immersive museum and ticketed visitor attraction located in Baraboo, WI — the same Wisconsin tourism corridor as Tommy Bartlett. It competes for the same Wisconsin Dells-area family and school-group visitor audience with a similar hands-on, narrative-driven experience.

Regional players

• Great Wolf Lodge Wisconsin Dells: Another anchor indoor waterpark/resort in the Wisconsin Dells market. Captures a significant share of family tourism nights in the same catchment area and influences Tommy Bartlett's seasonality and group-pipeline economics.
• Kalahari Resorts & Conventions (Wisconsin Dells): Major indoor waterpark/resort destination in Wisconsin Dells and the dominant draw in the same tourism district that feeds Tommy Bartlett foot traffic. A key demand-shaping peer, even though its ticketing model and experience format differ.

Emerging players

• National Children's Museum: A hands-on, interactive children's museum operating in a U.S. metro market with a similar ticketed, exhibit-driven, group-booking model. Comparable business mechanics though serving a different geography from Tommy Bartlett.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tommy-bartlett-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tommy Bartlett, Inc