Tommy Fleetwood Academy
Tommy Fleetwood Academy is a privately held golf coaching business founded in 2019 by professional golfer Tommy Fleetwood, operating structured junior and adult coaching programmes at Formby Hall Golf Club (UK) and Jumeirah Golf Estates (Dubai).
- Company typePrivate
- Founded2019
- HeadquartersFormby, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Tommy Fleetwood Academy does
Tommy Fleetwood Academy (TFA) is a privately held golf coaching business founded in 2019 by professional golfer Tommy Fleetwood and his wife Clare Fleetwood. The academy delivers a structured junior golf coaching programme for children aged 4-16, segmented by age (7 and under, 8-11, 12+) and ability, through a 9-level curriculum with 12 challenge categories. The programme is led by Head Coach Norman Marshall, who was Tommy's first coach at age 6, and is supported by a small team of approximately 9 employees plus a performance nutritionist (Tamara-Louise). The core product is a 6-week structured course priced at £75, with supplementary offerings including Play Golf Camps (£40/day), Performance Golf Camps (£65/day), a Tournament Golf Programme with a graduated tee system on a 9-hole course, private lessons (£35-£70 per session with package discounts), specialised on-course and putting lessons, and adult coaching.
The business operates from two physical locations: TFA Formby Hall at Formby Hall Golf Club in the UK (the venue where Tommy Fleetwood grew up) and TFA Dubai at Jumeirah Golf Estates, operated in partnership with Dubai Golf. Service delivery is entirely in-person and physical. Technology integration is limited to commercial tools: TrackMan 4 Launch Monitor for swing analysis, Coach Now for lesson notes and video, and Typeform for enquiry capture. The technology stack is not proprietary and no AI/ML capabilities are present. The customer base is consumer/B2C, comprising parents and junior golfers as the primary segment, with adult learners and competitive junior golfers as secondary segments. Acquisition is community-led and organic, relying on Tommy's personal brand, word-of-mouth, and website enquiries rather than paid marketing.
Tommy Fleetwood Academy firmographics
Firmographics- Name
- Tommy Fleetwood Academy
- Legal name
- Tommy Fleetwood Academy
- Website
- https://tommyfleetwoodacademy.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tommy Fleetwood Academy is a privately held golf coaching business founded in 2019 by professional golfer Tommy Fleetwood, operating structured junior and adult coaching programmes at Formby Hall Golf Club (UK) and Jumeirah Golf Estates (Dubai).
- Ownership category
- akta.pro rank
Tommy Fleetwood Academy industry classification
Industry- Product category
- Golf Coaching & Instruction
- NAICS
- Sports and Recreation Instruction (611620)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Golf Courses & Golf Facilities (MPAKAEAD)
Keywords
Where Tommy Fleetwood Academy is headquartered
LocationHeadquarters
- HQ city
- Formby
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Tommy Fleetwood Academy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Structured Coaching Programme: 6-week courses for junior golfers aged 4-16, priced at £75 for 6 x 50-minute sessions including bag tag and stickers. Programme runs through school term time.
- Golf Camps: Holiday camps for junior golfers. Play Golf Camps at £40 for 5 hours (fun-focused), Performance Golf Camps at £65 for 5 hours (competitive-focused with video feedback).
- Private Lessons: One-on-one coaching sessions for juniors and adults. Half-hour lessons at £35, one-hour lessons at £70. Package deals available: 6 lessons for price of 5.
- Specialised Lessons: On Course Playing Lessons with buggy at £110 and 1-hour Putting Lessons at £70 for adult learners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Junior Academy Programme |
| Unit Pricing | Pay-as-you-go | Play Golf Camps (Junior) |
| Unit Pricing | Pay-as-you-go | Performance Golf Camps (Junior) |
| Unit Pricing | Pay-as-you-go | Private Lessons (Half Hour) |
| Subscription | Multi-year contract | Private Lessons Package (Half Hour) |
| Unit Pricing | Pay-as-you-go | Private Lessons (One Hour) |
| Subscription | Multi-year contract | Private Lessons Package (One Hour) |
| Unit Pricing | Pay-as-you-go | On Course Playing Lesson |
| Unit Pricing | Pay-as-you-go | Putting Lesson |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Tommy Fleetwood Academy product offering
Product offeringCore offering
Tommy Fleetwood Academy is a golf coaching business delivering structured in-person coaching programmes for junior golfers aged 4-16 and adult learners at two physical locations. Core offerings include a 9-level Junior Golf Coaching Programme (6-week courses), holiday Golf Camps (Play and Performance), a Tournament Golf programme with graduated teeing, and private/group Adult Coaching.
Product overview
The Tommy Fleetwood Academy is a golf coaching business offering structured programmes primarily for junior golfers (ages 4-16) and adults. The core offering is the Junior Golf Coaching Programme—a 6-week course structured over 9 levels with 12 challenge categories. Supporting offerings include Play Golf Camps and Performance Golf Camps (school holiday programmes), Tournament Golf with graduated teeing progression, and Adult Coaching with private lessons. The Academy also provides a Nutrition Programme and uses a Bag Tag System for tracking junior progress. Coaching is delivered at two locations: Formby Hall Golf Club in the UK and Jumeirah Golf Estates in Dubai.
Differentiator
Problem solved
Functional benefit
Products and services
- Junior Golf Coaching Programme A structured 6-week course programme for junior golfers aged 4-16, divided into 9 levels with 12 categories of challenge. Classes are split by age (7 and under, 8-11, and 12+) and experience, covering all aspects of golf from beginner to international competitive level. Priced at £75 for 6 x 50-minute sessions including Bag Tag and stickers.
- Play Golf Camps School holiday day camps priced at £40 for 5 hours, designed for fun-seeking children wanting to try golf or play for enjoyment. Includes golfing games, target shoot outs, short game challenges, and a Tommy Fleetwood Medal for each participant.
- Performance Golf Camps Advanced camps at £65 for 5 hours aimed at competitive junior golfers focusing on technique, tournament preparation, video analysis, on-course strategy, and mental training. Includes video feedback and golf game evaluation with practice plans.
- Tournament Golf Programme Tournament programme held at weekends and school holidays on the 9-hole Woodhey Dunes course. Features graduated teeing system from 1500 yards to adult tees, progressing through colour-coded levels (3, 6, 9, and 18 hole tournaments) to develop competitive players.
- Adult Coaching Bespoke one-to-one and group coaching for adults at Formby Hall, featuring access to TFA Studio, TrackMan 4 Launch Monitor, UK Golf Monthly Top 50 Coach, indoor putting green, Visio Training Aids, and on-course playing lessons.
- Nutrition Programme Golf performance nutrition guidance provided by performance nutritionist Tamara-Louise, offering tips on preparation, hydration, snacking, and refuelling to support health, growth, and golf performance.
- Private Lessons One-on-one coaching sessions for juniors and adults. Half-hour lessons at £35, one-hour lessons at £70. Package deals available: 6 lessons for price of 5 (£175 for six half-hour lessons or £350 for six one-hour lessons).
- On Course Playing Lessons Specialised on-course playing lessons with buggy at £110 for adult learners, providing real-world course instruction.
- Putting Lessons 1-hour specialised putting lessons at £70 for adult learners, focused on short game development.
Quantifiable outcome
- Children can start playing on the course from an early age through the graduated tee system
- +2 more outcomes
Companies that use Tommy Fleetwood Academy
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Tommy Fleetwood Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Tommy Fleetwood Academy partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered major and core.
- Dubai GolfmajorDubai Golf operates the TFA Dubai location at Jumeirah Golf Estates. Tommy Fleetwood and his wife Clare announced their partnership with Dubai Golf to launch the academy at this location. This is a strategic venue partnership enabling the academy's presence in the Middle East market.
- Formby Hall Golf ClubcoreThe UK academy is located at Formby Hall Golf Club, which is where Tommy Fleetwood grew up playing golf. The venue serves as the primary UK location for the academy's operations.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Tommy Fleetwood Academy competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Tommy Fleetwood Academy social profiles
Digital presenceTommy Fleetwood Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tommy Fleetwood Academy leadership team
Management profileNumber of profiles
Profiles4 records
Tommy Fleetwood Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tommy Fleetwood Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tommy Fleetwood Academy
What does Tommy Fleetwood Academy do?
Tommy Fleetwood Academy is a golf coaching business delivering structured in-person coaching programmes for junior golfers aged 4-16 and adult learners at two physical locations. Core offerings include a 9-level Junior Golf Coaching Programme (6-week courses), holiday Golf Camps (Play and Performance), a Tournament Golf programme with graduated teeing, and private/group Adult Coaching.
Is Tommy Fleetwood Academy a public or private company?
Tommy Fleetwood Academy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tommy Fleetwood Academy founded?
Tommy Fleetwood Academy was founded in 2019. It employs 1 to 10 people.
Where is Tommy Fleetwood Academy based?
Tommy Fleetwood Academy is headquartered in Formby, United Kingdom, in the Europe region.
How does Tommy Fleetwood Academy make money?
Four revenue lines are on record. Structured Coaching Programme is the primary driver. The others are golf Camps, private Lessons and specialised Lessons.
Does Tommy Fleetwood Academy have an API?
No public API is recorded for Tommy Fleetwood Academy.
What industry is Tommy Fleetwood Academy in?
Tommy Fleetwood Academy's product category is Golf Coaching & Instruction. Its primary akta.pro industry code is MPAKAEAD, Golf Courses & Golf Facilities. Its NAICS code is 611620 and its SIC code is 7900.