TOM'S Racing

What TOM'S Racing does

TOM'S Racing (株式会社トムス) is a privately held Japanese automotive company founded on February 20, 1974 by Nobuhide Tachi (代表取締役会長兼ファウンダー). The company operates two interrelated business pillars: professional motorsport team operations across SUPER GT (GT500 class), SUPER FORMULA, and SUPER FORMULA LIGHTS championships, and the design, manufacture, and sale of aftermarket automotive parts and complete customized vehicles built on Toyota and Lexus platforms. The product portfolio spans three categories: (1) 'TOM'S EDITION' complete cars featuring aerodynamic and performance upgrades for GR86, GR Yaris, Supra, and various Lexus models; (2) aftermarket parts including LED tail lamps, electronic throttle controllers (L.T.S. III), turbo boost controllers (POWER BOX), exhaust systems (TOM'S Barrel), carbon fiber aero parts, suspension kits, wheels, and engine oils (TOM'S LUB); and (3) lifestyle/safety products including SG-certified bicycle helmets, R129/i-Size child seats, and a 50th anniversary EDIFICE collaboration watch. Racing-derived technology and E-mark road-compliance certifications underpin the product line, distributed through Toyota's nationwide dealer network via the ai21 parts system, dedicated TOM'S parts dealers, GR Garage locations, Lexus dealers, Auto Bacs, Nishimatsuya retail, and an online shop.

The company's revenue model combines hardware sales (parts, complete cars, consumer products) with motorsport sponsorship income from enterprise partners including KDDI (au), Deloitte, Kowa (Vantelin), KeePer, and Ponos. Go-to-market is multi-channel: major automotive events (Tokyo Auto Salon scheduled for January 9–11, 2026 at Makuhari Messe), dealer-based customization events at Toyota dealerships nationwide, YouTube Live racing broadcasts (TOM'S TV), and social media. Headquartered in Tokyo (Daiba) with technical and design centers in Gotemba, Shizuoka Prefecture, the company is deeply embedded in the Toyota ecosystem through partnerships with Toyota Motor Corporation, Toyota GAZOO Racing, Toyota Customizing & Development, and Toyota Mobility Parts. The customer base is segmented horizontally toward Toyota/Lexus vehicle owners seeking racing-derived differentiation, with secondary segments in motorsport enthusiasts (supported by TOM'S Formula College driving experience programs) and family consumers in the safety products category.

Corporate leadership comprises founder Nobuhide Tachi as Chairman and Isao Tanimoto as President and Representative Director. The company has maintained independent ownership throughout its 50-year history with no disclosed private equity or venture capital backing. Stated capital is ¥10 million, and the company is not publicly traded. Operations remain active in 2025–2026 with ongoing racing campaigns, product launches, and a 50th anniversary milestone celebrated in 2024. Quality management is evidenced by voluntary improvement actions for LED tail lamps (86 models) and GR Yaris aftermarket mufflers reflecting proactive regulatory compliance.

Name

TOM'S Racing

Legal name

株式会社 Tomé

Website

https://tomsracing.co.jp

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

TOM'S Racing is a 50-year-old Japanese motorsport and automotive parts company that operates factory-backed Toyota racing teams and designs aftermarket parts, complete customized vehicles, and consumer safety products for Toyota and Lexus owners in Japan.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Parts and Performance Accessories

NAICS

Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)

SIC

Motor Vehicle Parts & Accessories (3714), Services-Racing, Including Track Operation (7948), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)

akta.pro secondary industries

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB), Performance, racing & tuning parts distribution (CRAOANAH), Aftermarket Lighting & Visibility Products Manufacturing (Bulbs/LED Kits/Headlamps/Mirrors/Cameras) (IMACANAG), Aftermarket Electronics & Infotainment Accessories Manufacturing (Audio/Navigation/Dash Cams/Alarms/Remote Start) (IMACANAH)

Keywords

• Automotive aftermarket parts
• Motorsport racing teams
• Vehicle customization
• Performance exhaust systems
• Complete car builds

Headquarters

HQ city

Tokyo (Odaiba)

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Motorsport Operations: Racing team operations in SUPER GT GT500 class, SUPER FORMULA, and SUPER FORMULA LIGHTS championships. Teams compete under sponsorship arrangements with main sponsors including KDDI (au), KeePer, Deloitte, and Kowa (Vantelin).
2. Automotive Parts Sales: Sales of TOM'S branded automotive parts including LED tail lamps, air filters, exhaust systems, electronic throttle controllers, body styling parts, and suspension kits through Toyota dealer networks (ai21 system) and authorized dealers.
3. Complete Car Sales: Development and sales of TOM'S complete cars based on Toyota and Lexus vehicles including GR86, GR Yaris, Supra, and various other models with TOM'S aerodynamic and performance modifications.
4. Design Services: Vehicle design and industrial design commissioned services. Additionally, TOM'S offers customization consulting services at dealer events.
5. Consumer Products: Sales of TOM'S branded consumer products including bicycle helmets (SG standard certified), child safety seats (R129/i-Size compliant), automotive accessories, merchandise, and EDIFICE collaborative watches.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

TOM'S Racing develops, manufactures, and sells aftermarket automotive performance and styling parts for Toyota and Lexus vehicles, builds complete customized cars (TOM'S EDITION), and operates professional motorsport racing teams in SUPER GT, SUPER FORMULA, and SUPER FORMULA LIGHTS. The company also sells a growing line of consumer lifestyle products including bicycle helmets and child safety seats, leveraging motorsport-derived brand and technology credibility.

Product overview

TOM'S Racing is a Toyota-affiliated motorsports team and automotive parts manufacturer established in 1974. The company operates two core business areas: motorsports participation (SUPER GT, SUPER FORMULA, and related series) and automotive parts/accessories. The product portfolio consists of three main categories: (1) Complete Cars branded as 'TOM'S EDITION' (rebranded from 'TOM'S COMPLETE CAR'), offering customized Toyota and Lexus vehicles with TOM'S aerodynamic parts and performance upgrades for models including GR86, GR Yaris, SUPRA, and various LEXUS vehicles; (2) Aftermarket Parts and Accessories including LED tail lamps, styling body parts (diffusers, spoilers), exhaust systems ('Thomas Barrel'), electronic throttle controllers (L.T.S.III), suspension kits, wheels, and engine oils ('TOM'S LUB'); and (3) Lifestyle/Safety Products including bicycle helmets, child seats (R129 compliant), and coating products. The company also operates TOM'S Formula College for driving experiences and OFF GRID STUDIO ATOM'S as a mobile production studio service.

Differentiator

Problem solved

Functional benefit

Products and services

• TOM'S EDITION Complete Cars Fully customized Toyota and Lexus vehicles with TOM'S aerodynamic parts, performance upgrades, and styling. Models include GR86, GR Yaris, SUPRA, LC, ES, UX, RX, IS, LS, Crown, and Alphard.
• TOM'S Styling Parts Sets Aero body styling parts including front diffusers, side diffusers, rear under diffusers, trunk spoilers, and side fins designed for Toyota and Lexus models including Lexus IS, IS500, Crown, and Alphard. Made from carbon fiber or composite materials.
• POWER BOX Boost Up Parts Turbo boost controller that increases boost pressure for turbo vehicles. Internal testing showed 2L turbo: +21PS, +26Nm; 1.2L turbo: +12PS, +26Nm improvement. Plug-and-play installation.
• Electronic Throttle Controller L.T.S.III Electronic throttle response controller that synchronizes accelerator pedal movement with throttle opening. Features 6 modes (ECO1/ECO2/SP1/SP2/SP3/SP4) for different driving scenarios.
• TOM'S Barrel Exhaust System Performance exhaust system with distinctive barrel-style design. Available in various configurations including titanium tail variants for enhanced sporty appearance and exhaust sound.
• LED Tail Lamps High-brightness LED tail lamps with sequential turn signal functionality for Toyota and Lexus vehicles including 86, Vellfire, and Alphard. E-mark certified for road compliance.
• Super Ram II Air Cleaner High-efficiency stock replacement air filter using 3-layer polyurethane foam that reduces intake resistance while maintaining high dust collection effectiveness for Lexus LC500h, LS500h, and Crown.
• Carbon Muffler Cutter for Lexus LC500 Carbon muffler cutter for Lexus LC500/LC500h. Requires dedicated rear under diffuser (52159-TUZ10). Price: ¥200,000 (excluding tax).
• TOM'S Suspension Kits Performance suspension systems including Racing series with adjustable damping force (20 levels) and spring rates tuned for sport driving while maintaining comfort and usability.
• TOM'S Racing Wheels Lightweight aluminum wheels in various designs including TH01, VP-10, TWS 118F Sport Monoblock, and TOM'S CROSS SPEED models for different vehicle applications.
• TOM'S Premium Engine Oil TOM'S LUB Premium engine oil available in various viscosities (0W-16, 0W-20, 5W-30) suitable for hybrid vehicles and family cars with excellent fuel efficiency performance.
• Body Brace and Reinforcement Parts Chassis reinforcement parts including upper performance rods (front/rear), suspension member braces, and lower body braces for enhanced rigidity and handling.
• TOM'S Bicycle Helmets Bicycle helmets for children and adults meeting Japan's SG safety standards. Features lightweight design with ventilation holes, carbon-look matte black finish, size adjustment dial, and one-touch buckle.
• TOM'S Child Seats Child safety seats meeting R129 (i-Size) safety standard. Includes Harness Junior Reclining and Highback Fix Reclining models with ISOFIX installation and adjustable head support.
• TOM'S Formula College Formula car experience programs for beginners and novices, offering Experience Course and Advance Course at Fuji Speedway using FIA-F4 machines. Professional instructors include TOM'S contracted drivers.
• TOM'S Harness Junior Reclining Child Seat and Highback Fix Reclining Child Seat R129/i-Size certified child safety seats with ISOFIX installation, adjustable head support, and reclining functionality for children of various heights.
• OFF GRID STUDIO ATOM'S Mobile production studio built on Toyota Land Cruiser 100 platform with integrated video recording, editing, and live streaming capabilities. Features 2.8kW generator, LTE streaming, 8-channel switcher.
• TOM'S Clean Coating 36 Photocatalytic coating product with antibacterial, anti-mold, and deodorizing effects for long-lasting protection. Available in 330ml and 50ml sizes.

Quantifiable outcome

• Internal testing shows POWER BOX provides 21PS and 26Nm improvement for 2L turbo engines
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

14 partnerships are on record, tiered core and minor.

• KDDI CorporationcoreStrategic or Co-development Partner · 1 January 2026Main sponsor of TGR TEAM au TOM'S in SUPER GT GT500 class. KDDI supports team operations as primary sponsor with 'au' branding on the racing team. The partnership represents one of TOM'S flagship racing team sponsorships.
• Deloitte Touche Tohmatsu LLCcoreStrategic or Co-development Partner · 1 January 2026Main sponsor of TGR TEAM Deloitte TOM'S in SUPER GT GT500 class (car number 37). Partnership supports team operations with Deloitte branding.
• Kowa Company (Vantelin)coreStrategic or Co-development Partner · 1 January 2026Main sponsor of VANTELIN TEAM TOM'S in SUPER FORMULA championship. Kowa's Vantelin brand serves as the primary sponsor for the formula racing team.
• KeePer技研株式会社coreStrategic or Co-development Partner · 1 January 2026Main sponsor of TGR TEAM KeePer TOM'S in SUPER GT GT500 class. KeePer coating products brand the racing team.
• Ponos CorporationcoreStrategic or Co-development Partner · 1 January 2026Main sponsor of car number 35 in SUPER FORMULA LIGHTS championship. Supports TOM'S driver development operations.
• Toyota Motor CorporationcoreStrategic or Co-development Partner · 1 January 2026Primary automotive manufacturer partner. TOM'S operates as Toyota's factory-supported racing team and develops parts for Toyota vehicles.
• TOYOTA GAZOO RacingcoreStrategic or Co-development Partner · 1 January 2026TGR alliance partner providing factory racing support and technology sharing for SUPER GT and SUPER FORMULA operations.
• Toyota Customizing & Development Co.coreStrategic or Co-development Partner · 1 January 2026Major customer and technology partner. Collaboration on Toyota vehicle customization including Modellista and TechnoCraft divisions.
• Casio Computer Co. (EDIFICE)minorGTM or Marketing Partner · 1 January 2026Collaborative watch partnership producing EDIFICE-TOM'S limited edition watches. 50th anniversary collaboration model released in 2024.
• Toyota Mobility Parts Co.coreChannel Partner/ Reseller/ Distributor · 1 January 2026Toyota group company managing parts distribution through dealer networks including ai21 ordering system.
• Toyota Corolla Chukyo Co.coreChannel Partner/ Reseller/ Distributor · 1 January 2026Major Toyota dealer group and sponsor of SUPER FORMULA LIGHTS team. Partnership for dealer-based events and customization sales.
• Toyota Mobility Chukyo Co.coreChannel Partner/ Reseller/ Distributor · 1 January 2026Toyota dealer group operating GR Garage locations. Sponsors SUPER FORMULA LIGHTS team operations.
• アストロデザイン株式会社minorStrategic or Co-development Partner · 1 January 2026Co-developed 'Off-Grid Studio ATOM'S' mobile production studio based on Toyota Land Cruiser 100 platform. TOM'S serves as sales agent.
• 西松屋チェーンminorChannel Partner/ Reseller/ Distributor · 1 January 2026Initial retail partner for TOM'S bicycle helmets and child safety seats. Products available at Nishimatsuya stores and online shop.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cusco Co., Ltd. Japanese aftermarket chassis and drivetrain specialist (LSDs, suspension, body braces). Notable TOM'S competitor in the suspension and chassis reinforcement categories, with strong motorsport credentials.
• GReddy / Trust Company: Japanese aftermarket performance brand producing intercoolers, exhausts, turbo kits, and electronics. Competes with TOM'S across the tuning product spectrum and is similarly anchored in Japanese car culture.
• HKS Co., Ltd. Japan-originated aftermarket performance parts manufacturer (exhausts, turbo kits, suspension, electronics). Comparable to TOM'S in product category breadth and Japanese tuning culture, with deeper international distribution.
• Blitz Co., Ltd. Japanese aftermarket performance manufacturer specializing in electronic throttle controllers, suspension, intake, and exhaust systems. Closely overlaps TOM'S product portfolio in the JDM tuning market.
• TRD (Toyota Racing Development): Toyota's in-house motorsport and performance parts division. Direct competitor to TOM'S as both operate Toyota factory racing teams and develop aftermarket parts for Toyota/Lexus vehicles, often competing for the same GR Garage and dealer channels.
• Sard (SARD Co., Ltd.): Long-running Toyota-aligned motorsport team and aftermarket parts manufacturer. Operates Super GT racing programs and develops high-performance parts for Toyota platforms, a directly comparable competitor.
• Mugen (M-TEC): Honda's official motorsport and aftermarket tuning subsidiary. An OEM-aligned competitor running racing teams and producing performance parts for Honda vehicles, directly analogous to TOM'S Toyota partnership model.
• Nismo (Nissan Motorsports International): Nissan's factory motorsport and aftermarket tuning division. Operates racing teams (Super GT/Super Formula) and sells performance parts for Nissan vehicles, mirroring TOM'S Toyota-focused factory team + parts model.

Broad incumbents

• STI (Subaru Tecnica International): Subaru's in-house motorsport and performance parts division, operating factory racing teams and producing STI-branded parts. Comparable OEM-aligned motorsport-plus-parts business model serving a Japanese manufacturer.
• Borla Performance Industries: Established US-based performance exhaust manufacturer with broader portfolio and international reach. Comparable in the exhaust category (TOM'S Barrel) but operates at much larger global scale and serves non-Japanese vehicles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tomsracing
• YouTubeyoutube.com/user/toms36tv1
• Facebookfacebook.com/TOMSRacing.co.jp
• Instagraminstagram.com/tomsracing.co.jp
• LinkedInlinkedin.com/company/toms-official

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOM'S Racing