Toncar SRL

What Toncar SRL does

Toncar S.r.l. is an Italian B2B manufacturer of custom promotional products and packaging, founded in 1967 and headquartered in Muggiò (Monza e Brianza), with a registered legal seat in Monza and a production/sourcing office in Shanghai, China. The company designs and produces collectible cards, stickers, custom gadgets and games, temporary tattoos, greeting cards, influencer kits, and standard and luxury packaging for corporate clients across luxury goods, events, gaming/entertainment, and brand marketing. Underlying production spans offset, digital, and screen printing, 3D printing (FDM/FFF, SLA/DLP, SLS/SLM), and an extensive packaging machinery park capable of producing up to 8 million bags per day in Italy and approximately 7.8 million bags per day in China, supplemented by an Arvella intermittent motion cartoner rated at 2,500 cartons per hour.

Name

Toncar SRL

Legal name

Toncar S.r.l.

Website

https://toncar.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Toncar S.r.l. is an Italian B2B manufacturer of custom promotional products and packaging — including collectible cards, stickers, gadgets, and luxury packaging — founded in 1967 with dual production facilities in Italy and Shanghai, serving corporate, luxury, and entertainment clients.

Ownership category

akta.pro rank

Product category

Custom Packaging and Promotional Products Manufacturing

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Folding Carton Board (FBB) Manufacturing (IMAMAFAH)

Keywords

• Custom packaging manufacturing
• Promotional merchandise production
• Printed collectibles printing
• Luxury packaging solutions
• Eco-friendly packaging

Headquarters

HQ city

Muggiò (MB)

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Promotional Products Manufacturing: Design, development and production of custom promotional items including stickers, cards, collectibles, gadgets and games for corporate clients. Projects are typically custom/bespoke with minimum order quantities ranging from 5,000 decks to 100,000 bags depending on product type.
2. Packaging Solutions: Design and production of standard and luxury packaging solutions including WOW Packagings (self-assembling boxes with magnetic or elastic closures), folding boxes, and premium packaging for luxury brands.
3. Licensing and Brand Collaboration: Collaboration services for licensing partnerships, brand collaborations and franchise product development including card games, stickers and collectibles featuring famous brands or franchises.
4. International Trading Operations: Dual role as producer and trader with manufacturing capabilities in Italy and trading/sourcing operations in China (Shanghai), providing rapid execution and competitive pricing for large-volume orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Toncar SRL is an Italian B2B manufacturer (founded 1967, ~40 employees) that designs, prints and produces custom packaging, promotional merchandise, collectible stickers and cards, temporary tattoos, and luxury packaging for brand clients. The company runs in-house production across standard and luxury packaging, eco-friendly product lines, 3D printing services, and special finishing (Nobilitazioni), complemented by proprietary technologies such as PURE.TECH© (air-purifying primer) and WOW self-assembling packaging. It serves marketers, agencies, gaming/collectibles publishers, influencers, and luxury houses across Europe and Asia via its Italy HQ and Shanghai office.

Product overview

Toncar SRL is a promotional products and packaging company specializing in collectible cards, stickers, custom gadgets, games, and both standard and luxury packaging solutions. The product portfolio centers around four main categories: Stickers & Cards (collectibles and loyalty items), Gadgets & Games (promotional items for events), Packaging (standard and luxury boxes including leatherette, drawer-style, and plexiglass containers), and New Materials/Innovation (3D printing, PURE.TECH© air purification technology, and sustainable materials). The WOW Packaging line offers innovative self-assembling boxes with magnetic or elastic closures. Beyond Nature represents a unique scented paper plant product. Production facilities are located in both Italy (Muggiò) and China (Shanghai), with capabilities including offset, digital, and screen printing. The company emphasizes sustainable materials including recycled, recyclable, and plant-based options.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Packaging (standard)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• PURE.TECH©coreStrategic or Co-development PartnerExclusive worldwide partnership where Toncar adapted PURE.TECH© technology for the paper and packaging industry. The collaboration enables Toncar to offer revolutionary primer coating that transforms printed paper into air-purifying surfaces, eliminating pollutants such as CO2, NOx, and VOCs. This partnership positions Toncar as an innovator in sustainable packaging solutions with environmental benefits beyond traditional eco-friendly materials.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Saica Group: Spanish integrated paper and packaging manufacturer producing recycled paper and folding cartons for European FMCG and industrial customers. Comparable on integrated paper-to-carton model and European customer base.
• Smurfit Kappa: Global integrated paper-based packaging giant offering folding cartons, corrugated, and bag-in-box. Operates in Toncar's category at vastly greater scale, including European luxury and consumer-goods accounts.
• DS Smith: UK-based sustainable packaging major with a sizable folding-carton and specialty-cartons division in continental Europe. Competes in many of the same end-markets as Toncar, though at much larger scale.
• Mondi: European-headquartered global packaging and paper group with significant converting operations including folding cartons and specialty kraft paper. Comparable industry footprint but much broader portfolio than Toncar.

Regional players

• Burgo Group: Italian paper and folding-carton producer with operations concentrated in Italy and southern Europe. Closest Italian-headquartered comparable on geography and product category (folding cartons coated paperboard).

Direct peers

• Graphic Packaging Holding Company: Global folding-carton and paperboard packaging manufacturer with strong presence in consumer and beverage end-markets. Comparable in product format (folding cartons) and in serving brand owners needing custom printed packaging at scale.
• AR Packaging: European folding-carton and flexible-packaging converter serving branded consumer goods, healthcare, and luxury. Closely comparable to Toncar on European custom printed carton manufacturing and finishing services.
• Panini Group: Italian-headquartered producer of stickers, collectible cards, and licensed publishing products. Closest comparable on Toncar's collectibles, sticker, and licensed-brand trading cards / promotional gaming side.
• Mayr-Melnhof Karton: European folding-carton and recycled folding-boxboard leader. Closest direct comparable to Toncar's folding-box packaging core, with similarly diversified converting capabilities serving consumer-goods and luxury brands.
• Cartamundi: Belgian playing-card and games manufacturer serving branded, licensed, and custom promotional card programs. Comparable to Toncar's card decks, sticker collections, and licensed gaming products.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/toncarsrl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toncar SRL