Tonex

What Tonex does

Tonex is a privately-held Armenian company headquartered in Yerevan, founded in 2005 as a specialized printing equipment service and cartridge refilling laboratory and re-positioned under the Tonex brand in 2012 as a multi-category office and advertising solutions provider. The company operates a self-serve e-commerce storefront at shop.tonex.am alongside a physical Yerevan location, selling printers and printer parts (thermal strips, rollers, gears, drums, chips, magnetic cylinders), cartridges and toners, office supplies and stationery, office furniture, and advertising materials. Service offerings include printer repair, equipment rental, cartridge refilling for major brands (Canon, HP, Xerox, Samsung, Brother, Konica Minolta, Panasonic), large-format printing up to 1440 DPI using ECO SOLVENT inks on materials up to 1.52m in width, vinyl cutting and plotter work using Unifol 3700 series films, vehicle and area branding, business card and promotional merchandise printing, and custom office furniture.

The business model combines transactional e-commerce sales, contract-based custom production (branding, signage, vehicle wraps, custom furniture), recurring service revenue from cartridge refilling and printer repair, and an affiliate referral program paying 5% commission on referred sales. Pricing is denominated in Armenian Dram (AMD) with volume discounts on promotional items and contract pricing for industrial/branding work. The go-to-market is predominantly self-serve online with a domestic-only geographic footprint (single country: Armenia), supplemented by a Facebook page, email newsletter, and walk-in traffic at the Yerevan location. Three customer segments are served: business customers (offices, retail, commercial enterprises), marketing/advertising clients needing branding and promotional production, and individual consumers purchasing stationery and supplies. The company has no disclosed funding, no parent company, no enterprise customer logos, no patents or trademarks, and no AI/ML capabilities.

Name

Tonex

Legal name

Tonex

Website

https://tonex.am

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Tonex is a privately-held Armenian e-commerce and services company (founded 2005, Yerevan) that sells printers, consumables, office supplies, and furniture online while providing cartridge refilling, printer repair, large-format printing, and branding services to Armenian SMBs and individual consumers.

Ownership category

akta.pro rank

Product category

Printing Services and Office Supplies

NAICS

Commercial Printing (except Screen and Books) (323111), Stationery Product Manufacturing (32223)

SIC

Commercial Printing (2750), Service Industries For The Printing Trade (2790)

akta.pro primary industry

Laser Printers (HDACAEAB)

akta.pro secondary industry

Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG)

Keywords

• Printing services
• Office supplies
• Advertising materials
• Cartridge refilling
• Wide format printing

Headquarters

HQ city

Ереван

HQ country

Armenia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Online retail sales of printing equipment, printer parts, cartridges, toners, office supplies, stationery, advertising materials, furniture, and computer accessories through the e-commerce platform shop.tonex.am
2. Printing Services: Large format printing, laser printing, business card printing, flyer printing, branding, and custom printing on various materials
3. Office Equipment Services: Rental and repair services for office equipment, cartridge refilling services
4. Affiliate Program: Partners earn 5% commission on sales generated through their referral links

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Tonex is an Armenian e-commerce company operating shop.tonex.am, providing a one-stop shop for printing devices and consumables, office equipment rental/repair/cartridge refilling, advertising and branding services (large format printing, vehicle wrapping, business cards, promotional items), office supplies and stationery, and office furniture. Founded in 2005 as a printer service laboratory and expanded under the Tonex brand since 2012.

Product overview

Tonex is an Armenian e-commerce company (established 2005) operating shop.tonex.am as a comprehensive office and advertising solutions provider. The business operates as a multi-category product and service portfolio centered around: (1) Printing Devices and Consumables — selling printers, printer parts, toners, cartridges, and related components with cartridge refilling services; (2) Office Equipment Services — offering rental, repair, and cartridge refilling for major brands (Canon, HP, Xerox, Samsung, Brother, Konica Minolta, Panasonic); (3) Advertising Materials and Printing — providing design services, laser printing, large format printing (up to 1440 DPI with ECO SOLVENT), branding, promotional items (t-shirts, caps, pens, mugs), signage stands (roll-up, X-banners, pop-up displays), vinyl cutting films (Unifol 3700 series), vehicle and area branding; (4) Office Supplies — stationery including pens (Cello, Maped), notebooks, paper, markers, calculators; (5) Office Furniture — stretch ceilings, interior walls, custom desks and chairs; (6) Gift and loyalty programs including gift vouchers and an affiliate program. The company positions itself as a one-stop shop for Armenian businesses' office and advertising needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Office Equipment Services Rental, repair, and professional cartridge refilling services for office printing equipment across major brands including Canon, HP, Xerox, Samsung, Brother, Konica Minolta, and Panasonic. Designed for businesses that need ongoing printer maintenance and consumable replenishment.
• Large Format Printing Wide format printing service up to 1440 DPI resolution using ECO SOLVENT printing materials, up to 1.52m width, on materials with 440-510 GSM featuring heat resistance and durability. Targeted at businesses needing signage, banners, and large displays.
• Business Card Printing Single-sided and double-sided business card printing on 300gsm paper, available in 9x5cm standard and 5x5cm square formats with bulk quantity discounts. Targeted at professionals and businesses for corporate identity needs.
• Promotional Items Printing Custom printing on promotional merchandise including t-shirts, caps, pens, lighters, USB flash drives, mugs, and pillows using sublimation and other printing techniques. Targeted at marketing teams and organizations for branded merchandise.
• Branded Signage and Vehicle Branding Area branding services for office and industrial spaces (walls, glass partitions, windows) and vehicle branding using vinyl decorative or printed self-adhesive films and magnetic films. Targeted at businesses for corporate identity and fleet branding.
• Printer Devices and Consumables Sale of printers, printer parts (thermal strips, rubber rollers, gears, pick-up rollers, separation pads), laser and ink cartridges, cartridge parts (toners, drums, chips, magnetic cylinders). Targeted at businesses maintaining their own print infrastructure.
• Vinyl Cutting Films (Unifol 3700 Series) Self-adhesive vinyl films for plotter cutting work, suitable for vehicle branding and glass decoration. Available in multiple colors including matte dark blue, glossy yellow, beige, purple, dark pink, lime yellow, green, light blue, silver, white, and mirror finish variants.
• Office Supplies and Stationery Desk accessories, paper, thermal papers, stationery items, document storage supplies including pens (Cello, Maped), pencils, notebooks, markers, scissors, erasers, tape, staplers, and calculators. Targeted at offices and individual consumers.
• Office Furniture Stretch ceilings, interior walls, desks, chairs, office shelves, and custom-made furniture in various sizes, models, and colors for office fit-outs.
• Roll-up and X-Banner Stands Portable display stands for advertising including Roll-up banners (A4, A3, 85x200cm, 120x200cm, 150x200cm) and X-banners (60x160cm, 80x180cm) in various sizes. Targeted at trade shows and event marketing.
• Pop-up Display Stands Portable pop-up display stands with lights, available in 3x3m and 3x4m sizes, made with sturdy metal and plastic parts, PVC lists with magnetic tapes. Targeted at trade shows and exhibitions.
• Floor Graphics Self-adhesive floor printing materials for advertising, directional signs, and 3D images on floors, up to 2m width. Targeted at retail and event venues.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Affiliate PartnersminorGTM or Marketing PartnerFree affiliate program allowing partners to earn 5% commission on sales generated through their referral links. Partners can link to entire store or specific products. Standard commission structure, paid via check, PayPal, or bank transfer.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• FedEx Office (formerly FedEx Kinkos): Global chain providing commercial printing, copying, signage, and shipping services to walk-in and business customers. Comparable business model to Tonex's print services and office equipment support.
• Vistaprint (Cimpress): Online-first provider of business cards, marketing materials, signage, and branded merchandise for SMBs. Directly comparable to Tonex's e-commerce custom printing and promotional products offering.
• AlphaGraphics: US-origin franchise network offering commercial printing, signage, and marketing services to SMBs. Directly comparable to Tonex's print, branding, and promotional product offerings, with a similar one-stop-shop value proposition.
• MOO: Online print and design company specializing in business cards, marketing materials, and branded merchandise. Comparable online-first custom printing model to Tonex's e-commerce printing services.

Broad incumbents

• Office Depot: Major office products retailer offering supplies, furniture, and print/copy services. Overlaps with Tonex across office consumables, stationery, and printing services categories.
• Xerox (business services): Global provider of printing hardware, managed print services, and document solutions. Overlaps with Tonex's printer sales, cartridge refilling, and office equipment rental/repair services for Xerox-brand devices.
• Staples (office supplies): Large office supplies retailer with printing services, furniture, and breakroom categories. Comparable to Tonex's broad office-supplies e-commerce plus in-store services model, though at vastly greater scale and geography.
• HP (print business): Leading manufacturer of printers, toner, and printing supplies with growing managed print services. Comparable to Tonex's HP-compatible toner sales and HP cartridge refilling services.

Regional players

• local Yerevan print shops (e.g., individual sign/banner makers): Single-location printing and signage shops in Yerevan offering overlapping large-format printing, banners, and business card services. Comparable regional/local competitors that compete with Tonex within Armenia.

Emerging players

• Printful: On-demand printing and fulfillment service for custom apparel, accessories, and promotional items. Comparable to Tonex's custom promotional products (t-shirts, caps, mugs, USB drives) business, though Printful operates at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TonexSPY/?fref=ts
• LinkedInlinkedin.com/company/tonex

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tonex