De Tongelreep

What De Tongelreep does

De Tongelreep, formally Nationaal Zwemcentrum de Tongelreep, is a municipal swimming facility in Eindhoven, Netherlands, operated by Eindhoven Sport, the sports organization of Gemeente Eindhoven (the municipality of Eindhoven). It is a public-sector asset, not a private commercial enterprise, and is not exposed to venture, private equity, or institutional investment. The complex comprises six pools: a competition pool within the Pieter van den Hoogenband zwemstadion (self-described as one of the world's most innovative swimming centers), a 25-meterbad/Sportbad, a Springbad for diving, an Instructiebad for lessons, and a newly renovated Recreatiebad with slides, a Peuter- en kleuterbad, and an outdoor Spraypark. The facility serves families, individual recreational swimmers, swimming clubs (water polo, diving, synchronized swimming, underwater sports, competitive swimming), seniors, children from age 4, and people with disabilities, with accessibility features including 7 accessible toilets, a mobile pool lift, and full wheelchair access.

The business model is direct-to-consumer and ticket-based. Visitors purchase e-tickets via the Tongelreep webshop (required for the Recreatiebad) or at the on-site reception desk, with unit pricing that varies by pool and session type. Ancillary revenue is generated through on-site partners Clubhouse Horeca (food and beverage) and Robsport (swimwear and equipment retail). Service offerings span swimming lessons from age 4, Aquasportief group fitness classes (10+ weekly sessions), baby and toddler swimming, lane swimming, and group visits and children's birthday parties. Digital touchpoints include the Eindhoven Sport website, the ZwemApp, the webshop, and the Kies, Plan & Zwem planning tool, with social media presence on Facebook, Instagram, and LinkedIn and community engagement through projects such as #040Beweegt and SportContrainer. Recent strategic activity has focused on physical and digital renewal: Recreatiebad reopening in March 2025, entrance hall renovation in 2025, and Spraypark opening in July 2026.

Name

De Tongelreep

Legal name

Eindhoven Sport (Gemeente Eindhoven)

Website

https://tongelreep.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

De Tongelreep is a municipal multi-pool swimming facility in Eindhoven, Netherlands, operated by Eindhoven Sport. It offers recreational swimming, swimming lessons, aquatic fitness, and competitive training to families, clubs, seniors, and disabled visitors via ticket-based D2C sales.

Ownership category

akta.pro rank

Product category

Public Swimming Facility / Aquatic Recreation Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

akta.pro secondary industries

Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL), Aquatic Playgrounds & Splash Pads (Spray Parks, Kids’ Water Play) (THAAABAE), Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

Keywords

• Public swimming facility
• Aquatic recreation services
• Swimming lessons
• Competitive swimming venue
• Municipal sports center

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Ticket sales: Visitors purchase e-tickets for entry to the swimming center via the webshop or at the reception desk. Tickets are available for specific time slots and sessions including recreational swimming, lane swimming, and access to specific pools such as the 25-meter pool, Sportbad, Springbad, and Wedstrijdbad.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Nationaal Zwemcentrum de Tongelreep is a municipal swimming center offering recreational and competitive aquatic services across multiple pools, including the Recreatiebad with slides and toddler pool, 25-meterbad/Sportbad, Springbad, Instructiebad, and the Pieter van den Hoogenband Wedstrijdbad. Services span lane swimming, children's swimming lessons (from age 4), baby and toddler swimming, Aquasportief aqua-fitness group classes, and access for swimming clubs and major events. Tickets are sold via the on-site webshop or reception desk, with ancillary retail (Robsport) and hospitality (Clubhouse Horeca) on the premises.

Product overview

Nationaal Zwemcentrum de Tongelreep is a multi-facility swimming center offering a comprehensive range of aquatic services. The facility consists of multiple pools: the Recreatiebad (recreational pool with slides, spray park, and toddler pool), 25-meterbad/Sportbad (8-lane pool), Wedstrijdbad (competition pool), Springbad (diving pool), and Instructiebad (instruction pool). The associated Pieter van den Hoogenband Zwemstadion hosts elite swimming events and training. Services include swimming lessons for children from 4 years, Aquasportief (aqua fitness with 10+ weekly classes), baby and toddler swimming, and lane swimming. Digital services include the ZwemApp, Webshop (for advance ticket booking), and Kies, Plan & Zwem planning tool. Ancillary services include Clubhouse Horeca (catering) and Robsport (swimming equipment retail).

Differentiator

Problem solved

Functional benefit

Products and services

• Recreatiebad (Recreation Pool) Recreational pool featuring slides, a spray park with water-spraying elements, and a Peuter- en kleuterbad (toddler and preschool pool). Designed for families and individual leisure swimmers. Requires advance ticket purchase via the webshop.
• 25-meterbad / Sportbad 25-meter swimming pool with 8 lanes used for lane swimming, open swimming sessions, and swimming club activities.
• Wedstrijdbad (Competition Pool)

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Clubhouse horecaminorOthersClubhouse horeca operates the food and beverage services within the Tongelreep facility. They are located in the entrance hall and maintain regular opening hours throughout the week. Their hospitality services complement the swimming experience for visitors.
• RobsportminorOthersRobsport is a retail store located in the entrance hall of the Tongelreep. They sell swimwear and swimming accessories including goggles, swim caps, and training equipment. Their presence adds convenience for visitors needing swimming gear.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sloterparkbad: Amsterdam's public outdoor swimming pool offering recreational swimming and family programming — comparable in mission (municipal recreation access) and seasonal/family customer base, though outdoor-only.
• Zwemcentrum Rotterdam (Sportpaleis / Ahoy complex): Major Dutch municipal swimming facilities in Rotterdam serving recreational, lane, and competitive swimmers — comparable national-scale Dutch public aquatic operations to Tongelreep.
• Mirandabad: Large Dutch municipal indoor swimming complex operated by the City of Amsterdam, offering recreational pools, slides, lessons, lane swimming, and fitness classes — a structurally similar public multi-pool facility.
• Ir. Ottenbad: Eindhoven Sport's other municipal swimming facility in Eindhoven, also offering lane swimming, lessons, and recreational sessions. Same operator, same catchment, and directly comparable service portfolio — the closest functional peer.
• De Kulk: Public indoor and outdoor swimming complex in Nijmegen with multiple pools including recreation, dive, and lap pools. Comparable Dutch municipal multi-pool facility with similar programming mix.

Broad incumbents

• Melbourne Sports and Aquatic Centre: Multi-pool aquatic and sports centre combining Olympic-grade competition facilities with recreational swimming, lessons, and family programs — closely comparable functional mix to Tongelreep at larger Australian-market scale.
• Chelsea Piers Connecticut: Commercial multi-sport complex with a significant aquatic center offering lessons, lap swimming, recreation, and elite training. Comparable mix of family + competitive programming, though privately operated rather than municipal.
• Sportoase: Belgian/Dutch multi-pool sport and recreation operator running several large aquatic complexes (e.g., Sportoase Duurzaam Sportpark Leuven) with swim schools, recreation pools, and wellness — a comparable multi-pool operator at broader portfolio scale.
• London Aquatics Centre: Olympic-grade national aquatic centre hosting elite events and public swimming. Comparable elite-event hosting role and competition pool infrastructure, but operates at much larger scale and as part of a broader Queen Elizabeth Olympic Park.

Regional players

• Thermen & Badewelt Euskirchen (EU reference aquatic resort): Large German public aquatic/leisure complex combining recreation pools, slides, and wellness. Compares on the family/recreational aquatic side of Tongelreep's offering, though adds a wellness/thermal layer and serves the German rather than Dutch market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/eindhovensport
• LinkedInlinkedin.com/company/de-tongelreep
• Instagraminstagram.com/eindhovensport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Tongelreep