Tonone
Tonone is a Dutch designer lighting company founded in 2013 that designs and sells industrial-aesthetic lamps across multiple product families, serving residential consumers primarily and design professionals secondarily via DTC e-commerce and a curated European dealer network.
- Company typePrivate
- Founded2013
- Headquarters's-Hertogenbosch, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tonone does
Tonone B.V. is a founder-owned Dutch designer lighting company established in 2013 by Anton de Groof and headquartered in 's-Hertogenbosch, Netherlands. It designs and sells a portfolio of architecturally inspired lamps organized into named product families: the flagship Bolt series (29 models in 11 colors, identifiable by its solid brass wingnut adjustment mechanism), hand-blown glass collections Atlas and Ella, the LED lines Mr. Tubes and Beads (the latter with dim-to-warm functionality from 2800K to 2100K), Bella table and pendant lamps, the portable ONE lamp with magnetic USB-C charging, the Bridge linear LED launched in early 2024, and the Bolt10 anniversary edition. Production is conducted locally within roughly 50km of Den Bosch, and products are assembled to order, supporting a sustainable, repairable design ethos with spare parts sold directly.
The company monetizes through one-time product sales distributed via two channels: a direct-to-consumer e-commerce webshop shipping via DHL to the EU, UK, and Switzerland, and a curated network of authorized dealers it actively recruits. Pricing spans approximately €39 for small brass Lumi candle holders to over €4,695 for larger chandeliers, with the Bolt range clustered around €319-€638. Beyond residential consumers, Tonone serves interior designers, architects, and project buyers through a dedicated Professionals channel offering bespoke lighting, 3D files, and a trade newsletter, and it also positions select products as corporate gifting.
Tonone operates as a private limited company with a small team of approximately 9 employees, no disclosed external funding, and no parent company. Its product roadmap shows continued organic extension through new series (Bella, ONE, Bridge, Bolt10, and a forthcoming "Razor" line), while its growth is constrained by the founder-led, capital-light model and a deliberate focus on design coherence over volume.
Tonone firmographics
Firmographics- Name
- Tonone
- Legal name
- Tonone B.V.
- Website
- https://tonone.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tonone is a Dutch designer lighting company founded in 2013 that designs and sells industrial-aesthetic lamps across multiple product families, serving residential consumers primarily and design professionals secondarily via DTC e-commerce and a curated European dealer network.
- Ownership category
- akta.pro rank
Tonone industry classification
Industry- Product category
- Designer Lighting
- NAICS
- Residential Electric Lighting Fixture Manufacturing (335131), Electric Lighting Equipment Manufacturing (33513)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)
- akta.pro secondary industry
- Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI)
Keywords
Where Tonone is headquartered
LocationHeadquarters
- HQ city
- 's-Hertogenbosch
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Tonone business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: One-time sale of design lamps and accessories through e-commerce and dealer network. Products include table lamps, floor lamps, wall lamps, pendants, desk lamps, and candle holders (Lumi).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Various lamp models from entry to premium price points |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Tonone product offering
Product offeringCore offering
Tonone designs, manufactures, and sells designer lamps and lighting solutions through its own e-commerce webshop and a curated dealer network. The product range includes table, floor, wall, bed, ceiling, pendant, and desk lamps across the Bolt, Atlas, Ella, Mr. Tubes LED, Beads, Bella, ONE, Bridge, Bolt10, and Lumi series, with signature industrial wingnut hardware, hand-blown glass, and dim-to-warm LED technology. The company also offers brass candle holders (Lumi), spare parts, and bespoke lighting services for professional projects.
Product overview
Tonone is a Dutch lighting design company offering a portfolio of designer lamps and lighting solutions. The core product line includes the Bolt series (29 industrial lamp models), hand-blown glass Atlas and Ella series, Mr. Tubes LED, Beads LED with Dim-to-Warm, Bella table/pendant, portable ONE with magnetic fixtures, Bridge linear LED, and Bolt10 anniversary edition. The Lumi brass candle holder adds to the lifestyle collection. Products are available in 11 signature colors and sold through dealers and e-commerce. The company provides spare parts, bespoke lighting services for professionals, and 3D files for architects.
Differentiator
Problem solved
Functional benefit
Products and services
- Bolt Industrial lamp series featuring the iconic wingnut as functional adjustment mechanism and design signature. Available in 29 models including wall, bed, desk, floor, ceiling, and pendant variants in 11 colors. Targets residential consumers and professional projects.
- Atlas Hand-blown glass lamp series with artisanal craftsmanship. Available in neutral grey and neutral glass options. Designed for residential interiors and commercial projects requiring design coherence.
- Ella Hand-blown glass lamp series with neutral glass shades. Features dimmable functionality with dimmer on power cord and recyclable parts. Targets residential consumers.
- Mr. Tubes LED Sturdy LED lamp series with integrated LED driver, thermal protection, dimmable via external HEP LED dimmer, and minimum 50,000 burning hours. Designed for residential and commercial applications.
- Beads LED lamp series with Dim-to-Warm functionality adjusting color temperature from cool white (2800K) to warm white (2100K). Dimmable with integrated or external dimmer. Designed for residential and professional projects.
- Bella Elegant table and pendant lamp series combining elements of Bolt and Ella. Features nearly screwless design with three-rib lampshade, available in 11 colors. Targets residential consumers.
- ONE Portable rechargeable LED lamp with internal 230 lumen battery (5–30 hours), magnetic USB-C charging, and modular magnetic fixtures for bed, wall, desk, floor, and knob mounting. Designed for flexible residential use.
- Bridge Linear LED lamp launched in early 2024. Features contemporary design suitable for various interior applications. Targets residential and commercial projects.
- Bolt10 Special edition lamp celebrating Tonone's 10th anniversary. Evolution of the original Bolt design combining iconic elements with updated technology. Targets design-conscious residential consumers.
- Lumi Brass candle holder designed by Anton de Groof, locally produced near Den Bosch. Available in small, medium, and large sizes. Made from raw brass that develops natural patina over time. Used for residential decor and corporate gifting.
- Bespoke Lighting Custom lighting solutions for professional and commercial projects. Tonone collaborates with dealers and professionals for tailored installations targeting interior designers, architects, and project managers.
- Spare Parts Individual replacement parts and accessories including glass lampshades, wall rings, and various components for all Tonone lamp series. Supports product longevity and repairability.
Quantifiable outcome
- LED lifespan of 50,000+ burning hours for Beads and Mr. Tubes series
- +1 more outcomes
Companies that use Tonone
Customer profileSegments3 records
Ideal customer profiles3 records
Tonone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
Tonone partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wonderwood FotografieminorWonderwood provides photography services for Tonone products, with credits visible throughout the website for lifestyle and product photography.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Tonone competitors and assessment
Company assessmentBroad incumbents
- HAY: Danish broad-line design brand with a lighting category. Comparable on Scandinavian-minimalist premium positioning and dealer channel strategy, though HAY's lighting is a subset of a wider furniture portfolio.
Direct peers
- &Tradition: Danish designer lighting and furniture brand. Highly comparable on premium residential/architect lighting, multi-channel EU distribution, and a curated designer portfolio approach.
- Slamp: Italian designer lighting brand known for decorative residential and architectural fixtures. Comparable on premium positioning, multi-channel EU distribution, and designer-driven product storytelling.
- Flos: Italian premium designer lighting manufacturer with deep residential and architectural portfolios. Direct competitor in the high-end designer lamp segment where Tonone competes, especially across table, floor, and pendant categories.
- Artemide: Italian architectural and designer lighting company with strong European specification presence. Comparable in producing premium designer fixtures for residential and professional projects, often competing for the same architect-driven deals.
- Tom Dixon: British designer brand with a signature industrial-aesthetic lighting and accessories line. Highly comparable brand position, price band, and design language to Tonone's Bolt series.
- Muuto: Scandinavian design brand offering premium lighting and home furnishings. Comparable target customer (design-conscious residential and architects) and overlapping distribution through European design retailers.
- Louis Poulsen: Danish heritage designer lighting manufacturer. Direct competitor in premium designer fixtures with strong European specification footprint and overlapping residential/architect customers.
- Modular Lighting: Belgian/Dutch premium architectural lighting brand. Direct geographic and category peer with strong specification presence in the same Benelux markets where Tonone is most active.
Emerging players
- Fatboy: Dutch lifestyle brand with lighting category (e.g., Thierry le Swinger). Tonone's founder Anton de Groof designs lamps for Fatboy, evidencing tight ecosystem overlap; comparable on Dutch origin, playful premium positioning, and overlapping consumer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Tonone social profiles
Digital presenceTonone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tonone leadership team
Management profileNumber of profiles
Profiles1 record
Tonone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tonone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tonone
What does Tonone do?
Tonone designs, manufactures, and sells designer lamps and lighting solutions through its own e-commerce webshop and a curated dealer network. The product range includes table, floor, wall, bed, ceiling, pendant, and desk lamps across the Bolt, Atlas, Ella, Mr. Tubes LED, Beads, Bella, ONE, Bridge, Bolt10, and Lumi series, with signature industrial wingnut hardware, hand-blown glass, and dim-to-warm LED technology. The company also offers brass candle holders (Lumi), spare parts, and bespoke lighting services for professional projects.
Is Tonone a public or private company?
Tonone is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tonone founded?
Tonone was founded in 2013. It employs 1 to 10 people.
Where is Tonone based?
Tonone is headquartered in 's-Hertogenbosch, Netherlands, in the Europe region.
How does Tonone make money?
One revenue line is on record: product Sales.
Who are Tonone's main competitors?
HAY is listed as a broad incumbent. Direct peers are &Tradition, Slamp, Flos, Artemide, Tom Dixon, Muuto, Louis Poulsen and Modular Lighting. Fatboy is listed as an emerging player.
Does Tonone have an API?
No public API is recorded for Tonone.
What industry is Tonone in?
Tonone's product category is Designer Lighting. Its primary akta.pro industry code is IMAGAIAK, Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights), with a secondary code of CRAIAHAI, Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting). Its NAICS code is 335131 and its SIC code is 3640.